Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Stochastic Dynamic Multi Product Pricing With Dynamic Advertising And Adoption Effects
Download Stochastic Dynamic Multi Product Pricing With Dynamic Advertising And Adoption Effects full books in PDF, epub, and Kindle. Read online Stochastic Dynamic Multi Product Pricing With Dynamic Advertising And Adoption Effects ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Digital Era and Fuzzy Applications in Management and Economy by : Martha del Pilar Rodríguez García
Download or read book Digital Era and Fuzzy Applications in Management and Economy written by Martha del Pilar Rodríguez García and published by Springer Nature. This book was released on 2022-03-31 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to contribute to the discussion about the implications of fuzzy logic, neural networks, digital era, and other intelligent techniques on organizations. This book will be very useful for academic researchers and postgraduate students aiming to introduce themselves to the field of quantitative techniques for overcoming uncertain environments and developing models to make decisions. Developments in other theories and socioeconomic and computational changes have shed light on the importance of fuzzy applications in social sciences. The treatment of uncertainty in the economic and business analysis is fundamental and requires instruments compatible with the uncertain environment of economics and business, because most of the traditional models have been overtaken by this reality when trying to make decisions with uncertain information. In the face of information technology, digitization, and uncertainty, organizations confront new opportunities and challenges. In order to take advantage of these opportunities and overcome current and future challenges, it is needed to understand the evolution of these phenomenon.
Book Synopsis Handbook of Research on Promoting Business Process Improvement Through Inventory Control Techniques by : Shah, Nita H.
Download or read book Handbook of Research on Promoting Business Process Improvement Through Inventory Control Techniques written by Shah, Nita H. and published by IGI Global. This book was released on 2017-12-22 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stock management and control is a critical element to the success and overall financial well-being of an organization. Through the application of innovative practices and technology, businesses are now able to effectively monitor their operations and manage their inventory by evaluating sales patterns and customer preferences. The Handbook of Research on Promoting Business Process Improvement Through Inventory Control Techniques is a critical scholarly resource that examines optimization techniques, data mining concepts, and genetic algorithms to manage inventory control. Featuring coverage on a broad range of topics such as logistics and supply chain management, stochastic inventory modelling, and inventory management in healthcare, this book is geared towards academicians, practitioners, and researchers seeking various research methods to get optimal ordering policy.
Book Synopsis Fashion Retail Supply Chain Management by : Tsan-Ming Choi
Download or read book Fashion Retail Supply Chain Management written by Tsan-Ming Choi and published by CRC Press. This book was released on 2014-05-06 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Retail Supply Chain Management: A Systems Optimization Approach is a comprehensive reference source that provides the state-of-the-art findings on many important emerging research issues related to retail supply chain management and optimization problems. The book takes an explicit systems approach, and discusses retailled fashion supply ch
Book Synopsis Handbook of Pricing Research in Marketing by : Vithala R. Rao
Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Book Synopsis Handbook of the Economics of Marketing by :
Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics
Book Synopsis Marketing Decisions Under Uncertainty by : Dung Nguyen
Download or read book Marketing Decisions Under Uncertainty written by Dung Nguyen and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of marketing alongside with finance, accounting and productionto within an executive'sreach for a sophisticatedtoolbox for decision making in an increasingly competitive and complex business environment. A quick look at Marketing, a recently published book edited by Eliashberg and Lilien would indicate even to the casual reader the extent of such methodological progress made by marketing scholars. Even in such an impressive and nearly exhaustive collection oftopics, with the notable exception pointed out by the editors of applicationsofthe scanner data, and in spite of the reference to it, an important omission is related to the issues ofmarketing decisions under conditions ofuncertainty. It is fairly obvious to the marketing executive and academician alike to recognize the important role uncertaintyplays in marketingdecisions such as pricing, promotion, advertising, sales force management, and others. The major purpose of this study is to address certain major marketing decision variables within the general context of an uncertain environment. While there have been significant progresses in analyzing marketing behaviors in a stochastic environment,the sourcesscatteramong differentmanagementandmarketingjoumals; and to the extent that these issues are addressed at all, they have aimed mainly at each separate, specifictopic at a time. Thus, our effort to bring these studies together in the same framework should facilitate our in-depth analysis of these important phenomena.
Book Synopsis Vertical Cooperative Advertising in Supply Chain Management by : Gerhard Aust
Download or read book Vertical Cooperative Advertising in Supply Chain Management written by Gerhard Aust and published by Springer. This book was released on 2014-12-05 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers’ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies’ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.
Book Synopsis International Journal of Forecasting by : International institute of forecasters
Download or read book International Journal of Forecasting written by International institute of forecasters and published by . This book was released on 1994 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Handbook of Marketing Research by : Rajiv Grover
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE Publications. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
Book Synopsis Optimal Investment And Marketing Strategies by : Ilona Murynets
Download or read book Optimal Investment And Marketing Strategies written by Ilona Murynets and published by World Scientific. This book was released on 2012-01-13 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)-(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer.
Book Synopsis Advances in Dynamic Games by : Pierre Cardaliaguet
Download or read book Advances in Dynamic Games written by Pierre Cardaliaguet and published by Springer Science & Business Media. This book was released on 2012-09-13 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on various aspects of dynamic game theory, presenting state-of-the-art research and serving as a testament to the vitality and growth of the field of dynamic games and their applications. Its contributions, written by experts in their respective disciplines, are outgrowths of presentations originally given at the 14th International Symposium of Dynamic Games and Applications held in Banff. Advances in Dynamic Games covers a variety of topics, ranging from evolutionary games, theoretical developments in game theory and algorithmic methods to applications, examples, and analysis in fields as varied as mathematical biology, environmental management, finance and economics, engineering, guidance and control, and social interaction. Featured throughout are valuable tools and resources for researchers, practitioners, and graduate students interested in dynamic games and their applications to mathematics, engineering, economics, and management science.
Book Synopsis International Journal of Forecasting by :
Download or read book International Journal of Forecasting written by and published by . This book was released on 1991 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis TIMS/ORSA Bulletin by : Institute of Management Sciences
Download or read book TIMS/ORSA Bulletin written by Institute of Management Sciences and published by . This book was released on 1993 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Eighteenth International Conference on Management Science and Engineering Management by : Jiuping Xu
Download or read book The Eighteenth International Conference on Management Science and Engineering Management written by Jiuping Xu and published by Springer Nature. This book was released on with total page 1703 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dynamic Allocation and Pricing by : Alex Gershkov
Download or read book Dynamic Allocation and Pricing written by Alex Gershkov and published by MIT Press. This book was released on 2014-12-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new approach to dynamic allocation and pricing that blends dynamic paradigms from the operations research and management science literature with classical mechanism design methods. Dynamic allocation and pricing problems occur in numerous frameworks, including the pricing of seasonal goods in retail, the allocation of a fixed inventory in a given period of time, and the assignment of personnel to incoming tasks. Although most of these problems deal with issues treated in the mechanism design literature, the modern revenue management (RM) literature focuses instead on analyzing properties of restricted classes of allocation and pricing schemes. In this book, Alex Gershkov and Benny Moldovanu propose an approach to optimal allocations and prices based on the theory of mechanism design, adapted to dynamic settings. Drawing on their own recent work on the topic, the authors describe a modern theory of RM that blends the elegant dynamic models from the operations research (OR), management science, and computer science literatures with techniques from the classical mechanism design literature. Illustrating this blending of approaches, they start with well-known complete information, nonstrategic dynamic models that yield elegant explicit solutions. They then add strategic agents that are privately informed and then examine the consequences of these changes on the optimization problem of the designer. Their sequential modeling of both nonstrategic and strategic logic allows a clear picture of the delicate interplay between dynamic trade-offs and strategic incentives. Topics include the sequential assignment of heterogeneous objects, dynamic revenue optimization with heterogeneous objects, revenue maximization in the stochastic and dynamic knapsack model, the interaction between learning about demand and dynamic efficiency, and dynamic models with long-lived, strategic agents.
Author :Institute for Operations Research and the Management Sciences. National Meeting Publisher : ISBN 13 : Total Pages :644 pages Book Rating :4.E/5 ( download)
Book Synopsis INFORMS Annual Meeting by : Institute for Operations Research and the Management Sciences. National Meeting
Download or read book INFORMS Annual Meeting written by Institute for Operations Research and the Management Sciences. National Meeting and published by . This book was released on 2009 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Multimedia Technology and Enhanced Learning by : Bing Wang
Download or read book Multimedia Technology and Enhanced Learning written by Bing Wang and published by Springer Nature. This book was released on with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt:
