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Author : Robert Ferber
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.3/5 (243 download)
Download or read book Problem Manual for Statistical Techniques in Market Research written by Robert Ferber and published by . This book was released on 1951 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mario Mazzocchi
Publisher : SAGE
ISBN 13 : 1446204014
Total Pages : 433 pages
Book Rating : 4.4/5 (462 download)
Download or read book Statistics for Marketing and Consumer Research written by Mario Mazzocchi and published by SAGE. This book was released on 2008-05-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Author : Erik Mooi
Publisher : Springer
ISBN 13 : 9811052182
Total Pages : 429 pages
Book Rating : 4.8/5 (11 download)
Download or read book Market Research written by Erik Mooi and published by Springer. This book was released on 2017-11-01 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Author : Erik Mooi
Publisher : Springer Science & Business Media
ISBN 13 : 3642125417
Total Pages : 324 pages
Book Rating : 4.6/5 (421 download)
Download or read book A Concise Guide to Market Research written by Erik Mooi and published by Springer Science & Business Media. This book was released on 2011-02-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.
Author : Gareth Shaw
Publisher :
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.:/5 (833 download)
Download or read book Statistical techniques in market research written by Gareth Shaw and published by . This book was released on 1985 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Poul K. Faarup
Publisher : Academica
ISBN 13 : 9788776757694
Total Pages : 186 pages
Book Rating : 4.7/5 (576 download)
Download or read book Market Research and Statistics written by Poul K. Faarup and published by Academica. This book was released on 2010 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marko Sarstedt
Publisher : Springer
ISBN 13 : 9783642539640
Total Pages : 347 pages
Book Rating : 4.5/5 (396 download)
Download or read book A Concise Guide to Market Research written by Marko Sarstedt and published by Springer. This book was released on 2014-08-07 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22
Author : Tze Leung Lai
Publisher : Springer Science & Business Media
ISBN 13 : 0387778276
Total Pages : 363 pages
Book Rating : 4.3/5 (877 download)
Download or read book Statistical Models and Methods for Financial Markets written by Tze Leung Lai and published by Springer Science & Business Media. This book was released on 2008-09-08 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea of writing this bookarosein 2000when the ?rst author wasassigned to teach the required course STATS 240 (Statistical Methods in Finance) in the new M. S. program in ?nancial mathematics at Stanford, which is an interdisciplinary program that aims to provide a master’s-level education in applied mathematics, statistics, computing, ?nance, and economics. Students in the programhad di?erent backgroundsin statistics. Some had only taken a basic course in statistical inference, while others had taken a broad spectrum of M. S. - and Ph. D. -level statistics courses. On the other hand, all of them had already taken required core courses in investment theory and derivative pricing, and STATS 240 was supposed to link the theory and pricing formulas to real-world data and pricing or investment strategies. Besides students in theprogram,thecoursealso attractedmanystudentsfromother departments in the university, further increasing the heterogeneity of students, as many of them had a strong background in mathematical and statistical modeling from the mathematical, physical, and engineering sciences but no previous experience in ?nance. To address the diversity in background but common strong interest in the subject and in a potential career as a “quant” in the ?nancialindustry,thecoursematerialwascarefullychosennotonlytopresent basic statistical methods of importance to quantitative ?nance but also to summarize domain knowledge in ?nance and show how it can be combined with statistical modeling in ?nancial analysis and decision making. The course material evolved over the years, especially after the second author helped as the head TA during the years 2004 and 2005.
Author : Theodore Henry BROWN
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (558 download)
Download or read book The Use of Statistical Techniques in Certain Problems of Market Research. (Fourth Printing.). written by Theodore Henry BROWN and published by . This book was released on 1951 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wolfgang Jank
Publisher : John Wiley & Sons
ISBN 13 : 0470323183
Total Pages : 451 pages
Book Rating : 4.4/5 (73 download)
Download or read book Statistical Methods in e-Commerce Research written by Wolfgang Jank and published by John Wiley & Sons. This book was released on 2008-12-29 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book introduces the application of statistical methodologies to e-Commerce data With the expanding presence of technology in today's economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Statistical Methods in e-Commerce Research is the first book of its kind to focus on the statistical models and methods that are essential in order to analyze information from electronic-commerce (e-Commerce) transactions, identify the challenges that arise with new e-Commerce data structures, and discover new knowledge about consumer activity. This collection gathers over thirty researchers and practitioners from the fields of statistics, computer science, information systems, and marketing to discuss the growing use of statistical methods in e-Commerce research. From privacy protection to economic impact, the book first identifies the many obstacles that are encountered while collecting, cleaning, exploring, and analyzing e-Commerce data. Solutions to these problems are then suggested using established and newly developed statistical and data mining methods. Finally, a look into the future of this evolving area of study is provided through an in-depth discussion of the emerging methods for conducting e-Commerce research. Statistical Methods in e-Commerce Research successfully bridges the gap between statistics and e-Commerce, introducing a statistical approach to solving challenges that arise in the context of online transactions, while also introducing a wide range of e-Commerce applications and problems where novel statistical methodology is warranted. It is an ideal text for courses on e-Commerce at the upper-undergraduate and graduate levels and also serves as a valuable reference for researchers and analysts across a wide array of subject areas, including economics, marketing, and information systems who would like to gain a deeper understanding of the use of statistics in their work.
Author : Erik Mooi
Publisher :
ISBN 13 : 9789811052194
Total Pages : pages
Book Rating : 4.0/5 (521 download)
Download or read book Market Research written by Erik Mooi and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analysing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Author : Mercedes Esteban-Bravo
Publisher : Cambridge University Press
ISBN 13 : 1108834981
Total Pages : 883 pages
Book Rating : 4.1/5 (88 download)
Download or read book Marketing Research Methods written by Mercedes Esteban-Bravo and published by Cambridge University Press. This book was released on 2021-01-28 with total page 883 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
Author : RICHA ARORA
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120346696
Total Pages : 274 pages
Book Rating : 4.1/5 (23 download)
Download or read book MARKETING RESEARCH written by RICHA ARORA and published by PHI Learning Pvt. Ltd.. This book was released on 2012-10-16 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended primarily as a text for undergraduate and postgraduate students of Management, this compact yet comprehensive book discusses the multidimensional aspects of Marketing Research in an accessible manner. The book begins with an overview of marketing research, the type and scope of, and stages in marketing research, organization of marketing research in India, and research plan — its need, functions and types. Then it goes on to give a clear analysis of research design and its classification, descriptive and experimental research, as well as uses, methods and techniques in qualitative research. Besides, the book gives detailed description on marketing research process and attitude measurement, sampling methods and sample size determination, methods and techniques of data collection and data processing analysis. Finally, the book dwells on various statistical techniques, statistical packages, report writing, and different applications of marketing research in specific areas. Besides students, professionals engaged in marketing research would find the book very valuable. DISTINGUISHING FEATURES Provides indepth analysis of identifying, gathering, analyzing and interpreting primary and secondary data. Gives many examples, which are interspersed throughout the book, to illustrate the concepts discussed. Provides caselets for a better understanding of the topics covered.
Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309465370
Total Pages : 195 pages
Book Rating : 4.3/5 (94 download)
Download or read book Federal Statistics, Multiple Data Sources, and Privacy Protection written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2018-01-27 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The environment for obtaining information and providing statistical data for policy makers and the public has changed significantly in the past decade, raising questions about the fundamental survey paradigm that underlies federal statistics. New data sources provide opportunities to develop a new paradigm that can improve timeliness, geographic or subpopulation detail, and statistical efficiency. It also has the potential to reduce the costs of producing federal statistics. The panel's first report described federal statistical agencies' current paradigm, which relies heavily on sample surveys for producing national statistics, and challenges agencies are facing; the legal frameworks and mechanisms for protecting the privacy and confidentiality of statistical data and for providing researchers access to data, and challenges to those frameworks and mechanisms; and statistical agencies access to alternative sources of data. The panel recommended a new approach for federal statistical programs that would combine diverse data sources from government and private sector sources and the creation of a new entity that would provide the foundational elements needed for this new approach, including legal authority to access data and protect privacy. This second of the panel's two reports builds on the analysis, conclusions, and recommendations in the first one. This report assesses alternative methods for implementing a new approach that would combine diverse data sources from government and private sector sources, including describing statistical models for combining data from multiple sources; examining statistical and computer science approaches that foster privacy protections; evaluating frameworks for assessing the quality and utility of alternative data sources; and various models for implementing the recommended new entity. Together, the two reports offer ideas and recommendations to help federal statistical agencies examine and evaluate data from alternative sources and then combine them as appropriate to provide the country with more timely, actionable, and useful information for policy makers, businesses, and individuals.
Author : Rudolf J. Freund
Publisher : Elsevier
ISBN 13 : 0080498221
Total Pages : 694 pages
Book Rating : 4.0/5 (84 download)
Download or read book Statistical Methods written by Rudolf J. Freund and published by Elsevier. This book was released on 2003-01-07 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: This broad text provides a complete overview of most standard statistical methods, including multiple regression, analysis of variance, experimental design, and sampling techniques. Assuming a background of only two years of high school algebra, this book teaches intelligent data analysis and covers the principles of good data collection. * Provides a complete discussion of analysis of data including estimation, diagnostics, and remedial actions * Examples contain graphical illustration for ease of interpretation * Intended for use with almost any statistical software * Examples are worked to a logical conclusion, including interpretation of results * A complete Instructor's Manual is available to adopters
Author : Theodore H. Brown
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (632 download)
Download or read book The use of statistical techniques in certain problems of market research written by Theodore H. Brown and published by . This book was released on 1974 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert FERBER
Publisher :
ISBN 13 :
Total Pages : 542 pages
Book Rating : 4.:/5 (56 download)
Download or read book Statistical Techniques in Market Research. Market Research. A Reduce Photographic Reprint of the Edition of 1949. written by Robert FERBER and published by . This book was released on 1963 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
