Startup Mixology

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Startup Mixology

Author : Frank Gruber
Publisher : John Wiley & Sons
ISBN 13 : 111889877X
Total Pages : 204 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Startup Mixology by : Frank Gruber

Download or read book Startup Mixology written by Frank Gruber and published by John Wiley & Sons. This book was released on 2014-06-17 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shake up the market with these key ingredients to a successful startup Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams. Startup Mixology is first and foremost a book about turning your ideas into action. From the cofounder of media company Tech Cocktail, a veteran entrepreneur and investor who was named one of the most connected people in tech, this book covers the basic "ingredients" of winning entrepreneurship. No abstract theories here — it shows you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done. Once you've taken that first step, the journey has only begun. Startup Mixology tells it like it is — and it's not easy! You'll learn about the harsh reality of starting up: what happens when you offend your customers, get no attention, or run out of money. These are the stories you don't always hear in the media. In the end, Startup Mixology is an optimistic book. You can do this — and you can have fun doing it, too. Every chapter also shows you how to enjoy the journey along the way - because if you don't, what's the point of it all? From cake baking to workations to llama parades, you'll learn how entrepreneurs around the world stay sane, reduce stress, and celebrate the positive. This may seem fluffy, but it's actually one of the biggest secrets of successful startups. Inside, you'll find the stories of companies like MakerBot, WordPress, Zappos, Basecamp, Uber, and more. Hear in their own words how they survived the startup phase, and learn from the straightforward and conversational Frank Gruber, who has met thousands of entrepreneurs and watched them grow their businesses. In many ways, entrepreneurship will be the most difficult undertaking of your career. But if you can find the right balance of hard work, support, and celebration, it can also be the most rewarding. Startup Mixology takes you through the whole process from start to finish, so you can begin the incomparable journey of turning your great ideas into great startups.

The Promise of Access

Author : Daniel Greene
Publisher : MIT Press
ISBN 13 : 0262363356
Total Pages : 269 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis The Promise of Access by : Daniel Greene

Download or read book The Promise of Access written by Daniel Greene and published by MIT Press. This book was released on 2021-04-06 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why simple technological solutions to complex social issues continue to appeal to politicians and professionals who should (and often do) know better. Why do we keep trying to solve poverty with technology? What makes us feel that we need to learn to code--or else? In The Promise of Access, Daniel Greene argues that the problem of poverty became a problem of technology in order to manage the contradictions of a changing economy. Greene shows how the digital divide emerged as a policy problem and why simple technological solutions to complex social issues continue to appeal to politicians and professionals who should (and often do) know better.

Super Pumped: The Battle for Uber

Author : Mike Isaac
Publisher : W. W. Norton & Company
ISBN 13 : 0393652254
Total Pages : 594 pages
Book Rating : 4.3/5 (936 download)

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Book Synopsis Super Pumped: The Battle for Uber by : Mike Isaac

Download or read book Super Pumped: The Battle for Uber written by Mike Isaac and published by W. W. Norton & Company. This book was released on 2019-09-03 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a SHOWTIME® original series starring Emmy winners Joseph Gordon-Levitt and Kyle Chandler and Academy Award nominee Uma Thurman. Now streaming – Only on SHOWTIME. Named one of the best books of the year by NPR, Fortune, Bloomberg, Sunday Times A New York Times Book Review Editor’s Choice “If you want to understand modern-day Silicon Valley, you need to read this book.” —John Carreyrou, New York Times best-selling author of Bad Blood Hailed as the definitive book on Uber and Silicon Valley, Super Pumped is an epic story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history. Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong.

Restaurant Startup & Growth

Author :
Publisher :
ISBN 13 :
Total Pages : 826 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Restaurant Startup & Growth by :

Download or read book Restaurant Startup & Growth written by and published by . This book was released on 2010 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Art of Change Leadership

Author : Cheryl Cran
Publisher : John Wiley & Sons
ISBN 13 : 1119124751
Total Pages : 258 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis The Art of Change Leadership by : Cheryl Cran

Download or read book The Art of Change Leadership written by Cheryl Cran and published by John Wiley & Sons. This book was released on 2015-11-09 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be an transformational leader during times of rapid organizational change The Art of Change Leadership represents a major milestone in the study of change leadership. An approachable yet thorough guide for leaders and team members that illustrates how to increase speed and agility during times of intense technological innovation and fast change, this resource focuses on the ways in which you, as an individual, can harness your unique abilities to lead cultural change and personal leadership in a positive and proactive way. Through eleven comprehensive chapters, explore the need for increased human brain speed, how to improve your focus, the body/mind connection, agility within a team setting, improving productivity, communication with your team, and more. Technology, globalization, evolving business models—these are just some of the variables impacting the competitive landscapes across virtually all industries. To keep up with the changes that these and other factors are creating, it is critical that you are able to understand what change leadership is, why it is important, and how you can leverage it in your workplace to positively impact your company. Explore research on change leadership vs. change management to improve business Leverage technology to improve productivity and adaptability to rapid change Evolutionary approaches to change leadership that include energy management and innovative mindset approaches Discover questionnaires, assessments and quizzes to assess your change leadership agilities The Art of Change Leadership is a (r)evolutionary text that prepares you to increase your team's speed and agility, and to thrive in today's continually evolving business environment.

Adams Businesses You Can Start Almanac

Author : Adams Media
Publisher : Simon and Schuster
ISBN 13 : 1440517568
Total Pages : 777 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis Adams Businesses You Can Start Almanac by : Adams Media

Download or read book Adams Businesses You Can Start Almanac written by Adams Media and published by Simon and Schuster. This book was released on 2006-09-17 with total page 777 pages. Available in PDF, EPUB and Kindle. Book excerpt: 500 businesses you can start! The time to start your own business is now! Whether you're a previously employed manager seeking new opportunities and greater job satisfaction, starting up a home-based business, re-entering the job market, or just looking to earn some extra cash on the side, this book helps you discover the business that's just right for you. This detailed reference provides more than 500 different business opportunities to choose from. Each entry features: A description of the business Start-up and hidden costs Potential earnings Qualifications and equipment needed Marketing and advertising tips for the best results In addition, this book contains critical advice on: Creating a business plan Survival strategies Legal considerations Long-term growth strategies No matter what your criteria—start-up costs, skill sets, professional and personal interests—the Adams Businesses You Can Start Almanac, 2nd Edition prepares you to take the most exciting step of your career—being your own boss!

The Venture Alchemists

Author : Rob Lalka
Publisher : Columbia University Press
ISBN 13 : 0231558333
Total Pages : 324 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Venture Alchemists by : Rob Lalka

Download or read book The Venture Alchemists written by Rob Lalka and published by Columbia University Press. This book was released on 2024-05-14 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: We once idolized tech entrepreneurs for creating innovations that seemed like modern miracles. Yet our faith has been shattered. We now blame them for spreading lies, breaking laws, and causing chaos. Yesterday’s Silicon Valley darlings have become today’s Big Tech villains. Which is it? Are they superheroes or scoundrels? Or is it more complicated, some blend of both? In The Venture Alchemists, Rob Lalka demystifies how tech entrepreneurs built empires that made trillions. Meta started as a cruel Halloween prank, Alphabet began as a master’s thesis that warned against corporate deception, and Palantir came from a campus controversy over hateful speech. These largely forgotten origin stories show how ordinary fears and youthful ambitions shaped their ventures—making each tech tale relatable, both wonderfully and tragically human. Readers learn about the adversities tech entrepreneurs overcame, the troubling tradeoffs they made, and the tremendous power they now wield. Using leaked documents and previously unpublished archival material, Lalka takes readers inside Big Tech’s worst exploitations and abuses, alongside many good intentions and moral compromises. But this story remains unfinished, and The Venture Alchemists ultimately offers hope from the people who, decades ago, warned about the risks of the emerging Internet. Their insights illuminate a path toward more responsible innovations, so that technologies aren’t dangerous weapons but valuable tools that ensure progress, improve society, and enhance our daily lives.

The Startup Equation: A Visual Guidebook to Building Your Startup

Author : Steve Fisher
Publisher : McGraw Hill Professional
ISBN 13 : 0071832378
Total Pages : 318 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Startup Equation: A Visual Guidebook to Building Your Startup by : Steve Fisher

Download or read book The Startup Equation: A Visual Guidebook to Building Your Startup written by Steve Fisher and published by McGraw Hill Professional. This book was released on 2015-05-15 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with infographics, visuals, and case studies—a vibrant, practical guide to creating a winning business model for any startup The Startup Equation leads you step by step through the decisions and data to find your perfect startup model. You'll learn how to identify your “entrepreneurial type” and follow the book’s visual roadmap to building your own successful business plan for your unique dream. The book provides the blueprint for not only understanding the startup economy, but the challenges and opportunities for every type of new business. Steve Fisher is co-founder of the Revolution Factory, a global network that funds, builds, and launching new products. He is also co-founder of The Revolution Institute, a global nonprofit that promotes social good. Ja-Naé Duane is a speaker, strategist, social scientist, artist, creative economist, and author of How to Start Your Business with $100.

Restaurant Startup: A Practical Guide (3rd Edition)

Author : Ravi Wazir
Publisher : Ravi Wazir
ISBN 13 : 1508445583
Total Pages : 353 pages
Book Rating : 4.5/5 (84 download)

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Book Synopsis Restaurant Startup: A Practical Guide (3rd Edition) by : Ravi Wazir

Download or read book Restaurant Startup: A Practical Guide (3rd Edition) written by Ravi Wazir and published by Ravi Wazir. This book was released on 2015-03-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you dream of starting your own restaurant? Venturing into the restaurant business is the popular choice of many prospective entrepreneurs today. Yet of all the eateries cropping up at a rapid pace, only a few survive! The 3rd Edition includes two new chapters, more articles and several other updates. Discover how to manage risks associated with the business and make well informed choices for your startup. * If you simply wish to get a reality check on the trade, use this book as a primer. * If you are a serious entrepreneur looking to realise your restaurant dream, this book will help you develop a roadmap. * If you are a hospitality student or academician keen to revisit your understanding, this book will serve as a reference source. I have packed in information on the nuts and bolts of the restaurant industry as well as techniques to handle money, marketing, manpower and operational issues. I have shared proven techniques and strategies honed by hospitality professionals over decades, many of which I've used when conceptualizing and developing several food businesses. Whether you are a businessman with no knowledge of restaurants, a practising professional or an industry student, this book will help you avoid painful mistakes and do it right the first time....

Entrepreneurship

Author : Heidi M. Neck
Publisher : SAGE Publications
ISBN 13 : 1071884883
Total Pages : 591 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Entrepreneurship by : Heidi M. Neck

Download or read book Entrepreneurship written by Heidi M. Neck and published by SAGE Publications. This book was released on 2023-11-27 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recipient of a 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) Entrepreneurship: The Practice and Mindset emphasizes practice and learning through action, helping students adopt an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, the updated Third Edition aids in the development of the entrepreneurial skillset and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teach them crucial life skills. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

San Francisco Cocktails

Author : Trevor Felch
Publisher : Cider Mill Press
ISBN 13 : 1400342163
Total Pages : 401 pages
Book Rating : 4.4/5 (3 download)

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Book Synopsis San Francisco Cocktails by : Trevor Felch

Download or read book San Francisco Cocktails written by Trevor Felch and published by Cider Mill Press. This book was released on 2023-07-11 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mix up a taste of the City by the Bay and experience San Francisco without ever leaving home! Eating and drinking are always the topics of the day in this city that is unlike any other. With San Francisco Cocktails, you will be transported to the biggest small-town city in America. Inside, you will find: Easy-to-follow recipes sure to be crowd pleasers Cocktail basics for your home bar, including glassware, tools, and spirits Chapters dedicated to your favorite San Francisco neighborhoods Profiles on some of the most recognizable bars in San Francisco along with the cocktail recipes that make them stand out Interviews with local bartenders Gorgeous, full-color photography gives you a taste of each cocktail long before you mix them up yourself A list of songs and movies that will help you truly grasp the San Francisco experience No matter where you find yourself, San Francisco Cocktails is the perfect gift for cocktail lovers everywhere. This is the perfect guide for drinking like a true San Franciscan.

Startup 500 Business Ideas

Author : Prabhu TL
Publisher : Nestfame Creations Pvt. Ltd.
ISBN 13 :
Total Pages : 1935 pages
Book Rating : 4./5 ( download)

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Book Synopsis Startup 500 Business Ideas by : Prabhu TL

Download or read book Startup 500 Business Ideas written by Prabhu TL and published by Nestfame Creations Pvt. Ltd.. This book was released on 2019-02-17 with total page 1935 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever thought about starting your own business? Deciding whether to stay an employee or become a business owner is challenging. Starting a new business can be an exciting and inspirational endeavor. Like any new venture however, it is not without potential risk. If you are thinking about starting a new business, it is important to weigh all the potential advantages and disadvantages. This Book provides detailed business blueprints or a course on how to start a business. It is a list of 500 Service/Merchandising/Manufacturing Sector Business Ideas and a few proven strategies to make them a reality. Pointers of what to do next once you've decided on a business option - and - where to get further training if needed. For any Entrepreneur to be a success, they require an entrepreneur mindset with the ability to create business ideas and establish a long standing success in the business startup. Through this book You will figure out how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. This book teaches you everything you need to know to not only start your own business but to thrive. What you'll Acquire from this book? . How to start your own business . How to make real money . How to work from home . Business ideas with Low INVESTMENT . Business ideas with High INVESTMENT . 175 Service Business Fundamental Concepts . 200 Manufacturing Business Fundamental Concepts . 175 Merchandising Business Fundamental Concepts Remember, the road to success could be bumpy but you will able to get there as long as you have determination and motivation. To build a business, is similar to build a house, stone by stone, step by step. Building a business is hard work, but success can be just around the corner. This book will give you the necessary tips to help you start your own [ Service / Merchandising / Manufacturing business ] the right way. 【 We also welcome continuous FEEDBACK from READERS 】 For contact support - [ [email protected] ]

Startup Merchandising Business Ideas 125

Author : Prabhu TL
Publisher : Nestfame Creations Pvt. Ltd.
ISBN 13 :
Total Pages : 487 pages
Book Rating : 4./5 ( download)

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Book Synopsis Startup Merchandising Business Ideas 125 by : Prabhu TL

Download or read book Startup Merchandising Business Ideas 125 written by Prabhu TL and published by Nestfame Creations Pvt. Ltd.. This book was released on 2019-02-05 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting your own BUSINESS can change your life forever. It can free you from a dull and unfulfilling job and give you the flexibility to work at home, in an office, or shared workspace. Merchandising is the promotion of the sale of goods that can employ pricing, special offers, display and other techniques designed to influence consumers’ buying decisions. The concept of merchandising is based on presenting products at the right time, at the right place, in the right quantity and at the right price to maximize sales. This Book provide detailed business blueprints or a course on how to start a Merchandising business. It is a list of 125 Merchandising Business Ideas and proven strategies to make them a reality. Pointers of what to do next once you've decided on a business option - and - where to get further training if needed. Through this book You will figure out how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. This book teaches you everything you need to know to not only start your own business but to thrive. What you'll Learn from this book? . How to start your own business . How to make real money . How to work from home . Business ideas with Low investment . Business ideas with High investment Remember, the road to success could be bumpy but you will able to get there as long as you have determination and motivation. To build a business, is similar to build a house, stone by stone, step by step. Important areas covered include: -- Business Basics -- Things to evaluate before starting a business -- Business Planning Strategy -- Opportunity identification and selection -- Idea evolution and development -- Achieving scale -- What Startups Need to Know -- How to Initiate a business -- Merchandising Business Basics -- 125 Merchandising Business How-to Start Guide Building a business is hard work, but success can be just around the corner. This book will give you the necessary tips to help you start your own business the right way.

Selling Your Startup

Author : Alejandro Cremades
Publisher : John Wiley & Sons
ISBN 13 : 1119797985
Total Pages : 295 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Selling Your Startup by : Alejandro Cremades

Download or read book Selling Your Startup written by Alejandro Cremades and published by John Wiley & Sons. This book was released on 2021-07-27 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to sell your startup from an acquisition expert Many entrepreneurs dream of the day their company is acquired and they secure a perfect exit. But information about the process of getting your business acquired usually comes from expensive investment bankers who typically advise late-stage startups. In Selling Your Startup, serial entrepreneur Alejandro Cremades delivers an accessible guide on how to sell your startup. With first-hand experience as a fully exited entrepreneur, investment banker, and lawyer, Cremades describes the tips and tricks startup founders need to sell their early-stage to growth-stage business. In this book, you’ll discover: The role that investment bankers play in the acquisition process, how they add value, and how to break down their fees Preparing your company for sale, including compiling a pitch book, putting its finances in order, and building a target list of potential acquirers How to get to a Letter of Intent, perform due diligence, and reach a purchase agreement Perfect for entrepreneurs of all kinds, Selling Your Startup is a must-have roadmap to the practical realities of company acquisition and contains proven guidance on crafting your perfect exit.

Vodka Distilled

Author : Tony Abou-Ganim
Publisher : Agate Publishing
ISBN 13 : 1572847123
Total Pages : 208 pages
Book Rating : 4.5/5 (728 download)

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Book Synopsis Vodka Distilled by : Tony Abou-Ganim

Download or read book Vodka Distilled written by Tony Abou-Ganim and published by Agate Publishing. This book was released on 2013-01-21 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of the past two decades, Tony Abou-Ganim has earned his reputation as one of the leaders of the craft cocktail movement. Through his work with food and hospitality legends like Mario Batali, Steve Wynn, and Harry Denton, Abou-Ganim has earned his reputation as "the Modern Mixologist," someone bringing the traditional art of mixology into the 21st century for the benefit of new generations. On the heels of the success of The Modern Mixologist: Contemporary Classic Cocktails, Tony Abou-Ganim has written Vodka Distilled as a companion piece focusing entirely on this clear spirit. It is a comprehensive look at the vodka marketplace, geared toward those working in the profession as well as the giant audience of vodka drinkers. This one-of-a-kind resource establishs a new standard in defining and understanding the world's most consumed spirit. Vodka Distilled appeal to both enthusiasts and aficionados by explaining how traditional-style vodkas—those produced in Eastern Europe—differ in character from those made in the West, and how different raw materials and distillation and filtration methods contribute to these variations in character. By breaking down the characteristics of each highlighted vodka, Abou-Ganim helps readers better understand, appreciate, and enjoy this noble spirit.

Startup Life

Author : Brad Feld
Publisher : John Wiley & Sons
ISBN 13 : 1118443640
Total Pages : 226 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Startup Life by : Brad Feld

Download or read book Startup Life written by Brad Feld and published by John Wiley & Sons. This book was released on 2013-01-14 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real life insights on what it takes to make it in a relationship with an entrepreneur Entrepreneurs are always on the go, looking for the next "startup" challenge. And while they lead very intensely rewarding lives, time is always short and relationships are often long-distant and stressed because of extended periods apart. Coping with these, and other obstacles, are critical if an entrepreneur and their partner intend on staying together—and staying happy. In Startup Life, Brad Feld—a Boulder, Colorado-based entrepreneur turned-venture capitalist—shares his own personal experiences with his wife Amy, offering a series of rich insights into successfully leading a balanced life as a human being who wants to play as hard as he works and who wants to be as fulfilled in life and in work. With this book, Feld distills his twenty years of experience in this field to addresses how the village of startup people can put aside their workaholic ways and lead rewarding lives in all respects. Includes real-life examples of entrepreneurial couples who have had successful relationships and what works for them Provides practical advice for adapting to change and overcoming the inevitable ups and downs associated with the entrepreneurial lifestyle Written by Brad Feld, a thought-leader in this field who has been an early-stage investor and successful entrepreneur for more than twenty years While there's no "secret formula" to relationship success in the world of the entrepreneur, there are ways to making navigation of this territory easier. Startup Life is a well-rounded guide that has the insights and advice you need to succeed in both your personal and business life.

The Year of Drinking Adventurously

Author : Jeff Cioletti
Publisher : Turner Publishing Company
ISBN 13 : 1630267597
Total Pages : 209 pages
Book Rating : 4.6/5 (32 download)

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Book Synopsis The Year of Drinking Adventurously by : Jeff Cioletti

Download or read book The Year of Drinking Adventurously written by Jeff Cioletti and published by Turner Publishing Company. This book was released on 2015-11-24 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: You want a little adventure in your life. And why not? With thousands of breweries and distilleries in the United States, there are more choices than ever on tap and behind the bar. So many, that you’re a little bit intimidated. But throughout the course of a year you can learn to impress your friends by becoming a pub savant with The Year of Drinking Adventurously, a guide to getting out of your beverage comfort zone once a week for a year. Each of the fifty-two chapters features the story behind a unique beer, spirit, cocktail or wine, designed to broaden your drinking horizons. Some correspond with specific seasons or holidays, encouraging you to forget the million-dollar marketing-supported “conventional wisdom” and drink against the grain. It’s Cinco de Mayo? There’s much more to the celebration than lime-enhanced lager and shots of rotgut tequila. St. Patrick’s Day? Do you really want to be the 700th person of the evening to order a green-tinted brew and a shot of cheap whiskey? The Year of Drinking Adventurously takes the social imbiber on a journey into the exciting and unknown—one week at a time.