Start-Up Guide for the Technopreneur, + Website

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118518470
Total Pages : 304 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Start-Up Guide for the Technopreneur, + Website by : David Shelters

Download or read book Start-Up Guide for the Technopreneur, + Website written by David Shelters and published by John Wiley & Sons. This book was released on 2013-02-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to financial planning and venture fundraising for tech entrepreneurs As technology progresses, impacting our daily lives in more and greater ways, technology start-ups come and go at a dizzying pace. There are plenty of opportunities out there for anyone with a great idea, but it takes much more than a great idea to make your tech start-up a success. In addition to creativity and new ideas, being a successful tech entrepreneur requires strategic decision-making in terms of business planning, financial planning, negotiations, and corporate governance. This book serves as a thought-provoking guide that helps tech entrepreneurs avoid the dangers inherent in business start-ups in general and the treacherous realm of venture capital in particular. This book is the ideal reference for anyone who wants to overcome the challenges of running a start-up from incubation to exit. Excellent advice for tech entrepreneurs written in layman's terms Written by an author with more than fifteen years of experience as a founder and co-founder of tech start-ups in the U.S. and Asia Designed to fill the role of an experienced mentor for tech entrepreneurs For first-time founders of tech start-ups requiring venture capital, Start-Up Guide for the Technopreneur is the perfect resource.

Startup Guide New York

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Author :
Publisher : Startup Guides
ISBN 13 : 9783947624065
Total Pages : 0 pages
Book Rating : 4.6/5 (24 download)

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Book Synopsis Startup Guide New York by : Emily Forsythe

Download or read book Startup Guide New York written by Emily Forsythe and published by Startup Guides. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guide for those looking to startup in one of the most creative and diverse cities in the world.

The Solopreneur's Guide to Scaling Up A Startup

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Author :
Publisher : Shepherds Voice Publications, Inc.
ISBN 13 : 9710072242
Total Pages : 113 pages
Book Rating : 4.7/5 (1 download)

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Book Synopsis The Solopreneur's Guide to Scaling Up A Startup by : Dr. Larry Gamboa

Download or read book The Solopreneur's Guide to Scaling Up A Startup written by Dr. Larry Gamboa and published by Shepherds Voice Publications, Inc.. This book was released on with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to Scale Up All startups either die or scale up within the first five years of their existence. This book will help you not only survive these crucial years as a solopreneur but also thrive and scale up. Learn how to take your business to the next level and become a maven solopreneur—an expert in his field who seeks to share his knowledge with others, not alone but with others of the same caliber. This book will teach you valuable tools and insights to help you scale up your startup. Learn how to: • Create wealth by embracing and focusing on your calling • Break down you calling into a framework and create millions • Monetize your calling, reproduce it, and share your expertise • Shift from old economy myths that hinder your success to new economy truths that will help you grow • Create a system that people can follow, train from, and implement • Package your business intelligently • Create membership sites using an effective template In this book, Dr. Larry also shares how he combined real estate investing and Internet marketing to generate a million pesos in twelve months by building five income streams using one strategy that you can apply to your own business. With the growth of the Internet, the playing field is leveled so that anyone with an idea can create it, campaign it, and cash in on it. This book will help you use the digital world to your advantage by creating effective digital products. Learn the nine steps to creating anything—a big picture outline that you can use to package and deliver wisdom and information whether it is a membership site, an audio, an e-book, a white paper, or a keynote speech. There has never been a better time for maven solopreneurs to thrive and leverage the power of digital technology than now. It’s time to scale up your business startup! Use this book to learn boldly, love openly, and make a difference today.

The Startup Owner's Manual

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119690684
Total Pages : 613 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Startup Owner's Manual by : Steve Blank

Download or read book The Startup Owner's Manual written by Steve Blank and published by John Wiley & Sons. This book was released on 2020-03-17 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: • Avoid the 9 deadly sins that destroy startups' chances for success • Use the Customer Development method to bring your business idea to life • Incorporate the Business Model Canvas as the organizing principle for startup hypotheses • Identify your customers and determine how to "get, keep and grow" customers profitably • Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071823360
Total Pages : 289 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success by : Bernd Schoner

Download or read book The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success written by Bernd Schoner and published by McGraw Hill Professional. This book was released on 2014-05-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most technology startups never make it to the funding stage, and only a small percentage of those that are venture-backed generate a positive return for their investors. An even smaller number of startup founders enjoy a truly prosperous exit. Bernd Schoner cofounded his tech startup during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar, multinational public technology company. In The Tech Entrepreneur's Survival Guide, Bernd shares what he learned and what he wished he knew at the time. He explains the major phases in a technology company's life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides readers from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably--even in a challenging economic environment. Every chapter presents solutions to realworld issues that could otherwise have fatal consequences for a tech venture. Aspiring tech entrepreneurs will learn to: Set up shop: build the team, assemble necessary startup assets (including technology and intellectual property), get legal and financial affairs in order Secure capital: ask for money, nail the term sheet, ask for more money Get out: know when to sell, who to sell to, and how to make it a happy exit for all stakeholders, including the employees Written with deep insight, refreshing candor, and a dash of humor, this comprehensive guide to the often harsh realities of startup life is indispensable for entrepreneurs at any stage. PRAISE FOR THE TECH ENTREPRENEUR'S SURVIVAL GUIDE: "A genuine narrative from the field, with battle scars and self-reflection. Reading this book will help you avoid many pitfalls." -- Nicholas Negroponte, professor at the Massachusetts Institute of Technology Media Lab "There's a lot of great insights and practical advice for the entrepreneur in this book, stuff you normally won't read or hear unless you buy some hard-bitten company founder a few drinks. If you are launching a technology startup, reading this book is the thing you should do first." -- Mark Roberti, founder and editor in chief of RFID Journal "I wish I had read Bernd's book when we founded The Echo Nest. Bernd touches on all the major issues in the initial formation stages of a tech company and many of the problems that come up when the company matures. If you are thinking of founding your own tech startup, read this book first." -- Tristan Jehan, cofounder of The Echo Nest "A visceral, behind-the-scenes guide to technology entrepreneurship. Bernd tells it like it is and presents a universe of solutions to tricky startup situations that can significantly improve the odds of success. Indispensable." -- Larry Begley, cofounder and managing director at .406 Ventures "The best-laid business plans never survive contact with reality. Bernd has provided a comprehensive guide to anticipating the unexpected in the life of a startup." -- Neil Gershenfeld, professor and director of the Massachusetts Institute of Technology Center for Bits and Atoms

Don't Start Your Own Business

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Author :
Publisher :
ISBN 13 : 9780615766003
Total Pages : 280 pages
Book Rating : 4.7/5 (66 download)

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Book Synopsis Don't Start Your Own Business by : Chad Reinertson

Download or read book Don't Start Your Own Business written by Chad Reinertson and published by . This book was released on 2013-02-25 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't Start Your Own Business is the essential guide to start your company the right way. Learn the new strategies and tools successful businesses are using. This powerful, yet simple, guide for all entrepreneurs shows you easy and effective steps to start your business. Startups are difficult. Building a successful business is tough. Where do I start? What do I need to know? How do I avoid costly mistakes? Finally, your questions are answered. From writing powerful marketing plans, to building a professional website, and running your own SEO campaign, we cut through the basic theories and provide a complete guide of real steps that you can follow. Learn the strategies and secrets every entrepreneur needs to know. If you have dreamed of making your idea a reality, then you need to read this simple startup guide. Every year entrepreneurs just like you are inspired to start their own business. Unfortunately, many of them make the same costly mistakes and fail in their first year. The challenge is building your business the right way and knowing how to make smart decisions. This easy to follow step-by-step guide shows you how to make smart decisions that could mean the difference between success and failure. Avoid the same costly mistakes others make. Don't Start Your Own Business is your complete simple startup guide with practical information and real solutions for anyone starting a business. Author Chad Reinertson brings a decade of startup experience to help launch your product and generate sales. Don't Start Your Own Business is essential for any startup, entrepreneur, or company in the growth phase. Learn the basics of business school, how to write successful sales and marketing plans, build a professional-looking website for under $100, run your own effective SEO campaign, and the secrets every small business owner needs to know.

Startup

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Author :
Publisher : Apress
ISBN 13 : 1430242191
Total Pages : 194 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Startup by : Kevin Ready

Download or read book Startup written by Kevin Ready and published by Apress. This book was released on 2012-02-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If I was going to start a new business today I would be sure to study and pay close attention to Kevin Ready’s new book, Startup. His wisdom, experience, and his self-effacing and honest writing make this a real gem for aspiring entrepreneurs and business people of all kinds.” —Bob Beaudine, author of The Power of WHO Startup: An Insider's Guide to Launching and Running a Business is for people who are excellent at something—product or web development, writing code, marketing or selling anything—but who are now toiling for others. Yet they have long had a dream: to take that special skill set and use it, on their own terms, in a startup business. This pattern is romanticized by the media in the form of the “tech entrepreneur”—the guy brainstorming with buddies in a garage who ends up selling his startup for millions. But what is the reality behind stories like that one? For that matter, what mental processes, frames of reference, hard knocks, and lessons learned make up the “back story” behind any startup success? This book not only reveals the actual experience of entrepreneurship, but it provides readers with a set of universal entrepreneurial skills and tools they can use to build a business. Author Kevin Ready has made this journey, and more than once. He earned his MBA—Master of Bruise Acquisition—through numerous encounters with “situations,” problems, black holes, bad employees, sea monsters, not enough money, and other karate chops to the organizational body. Startup illustrates in detail the lessons he learned the hard way—so you don’t have to. Backed up by stories of both his successes and failures, Ready helps readers learn shortcuts to help them do what eight out of 10 entrepreneurs can’t: Build and sustain a successful start-up. Illustrates the entrepreneurial journey from start to finish Helps readers decide—or not—to start a business Provides dozens of lessons learned and other takeaways budding entrepreneurs can put to use today

Entrepreneur's Field Guide, The: The 3 Day Startup Method

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Author :
Publisher : World Scientific
ISBN 13 : 9811236712
Total Pages : 184 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Entrepreneur's Field Guide, The: The 3 Day Startup Method by : Andrew Zimbroff

Download or read book Entrepreneur's Field Guide, The: The 3 Day Startup Method written by Andrew Zimbroff and published by World Scientific. This book was released on 2021-09-27 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the skills and mindset that are introduced during 3 Day Startup educational programs. It covers a wide range of topics encountered by early-stage entrepreneurs, including customer validation, iterative product development, developing preliminary business frameworks, start-up communications and networking, and balancing starting a business with other commitments. The content is actionable, concise, and easy to understand, focusing on pragmatic, applicable skills over dense academic theory and case studies. The information in this volume is easily accessible by entrepreneurs from all walks of life.3 Day Startup is an international non-profit organization that delivers entrepreneurship education in diverse settings around the world. It was founded in 2008 by graduate students at the University of Texas at Austin that wanted better resources for entrepreneurship education than was available at the time. To do this, it pioneered an intensive, extracurricular experiential curriculum that could be applied in highly diverse educational settings. Since its beginnings as a small group of graduate students at UT Austin, it has exploded into the global non-profit it is today. To date, 3 Day Startup has delivered almost 500 educational programs at over 175 different educational institutions in 35 countries worldwide.

Engineering Your Start-up

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Author :
Publisher : Professional Publications Incorporated
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Engineering Your Start-up by : James A. Swanson

Download or read book Engineering Your Start-up written by James A. Swanson and published by Professional Publications Incorporated. This book was released on 2003 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking of starting your own business in high-tech? Do yourself a huge favor by reading this book first. The authors, both veterans of many start-ups, address topics vital to your start-up success, such as: Finding start-up opportunities Leaving your current employer but keeping your ideas Protecting your intellectual property Managing the five critical elements of a successful start-up Securing start-up financing Dealing successfully with venture capitalists Writing a winning business plan Creating a management team Handling employment and compensation--who to hire and how to pay them Avoiding the most common mistakes entrepreneurs make Understanding company valuation and exit strategies James Swanson and Michael Baird lay out all the basic concepts clearly, step by step. They demystify the start-up process with frank advice, insiders' tips, and "been there" examples. On-point case studies show you what to do--and what to avoid. An expanded list of resources steers you to help when you need it. You'll learn what it takes for you to create and manage a start-up, and the personal characteristics required to be successful in your new venture. In good economies and bad, entrepreneurs will continue to lead the way to new markets, new ventures, and new technologies. With this comprehensive new guide, you have a great start to start-up success! _____________________________ Since 1975 more than 2 million people preparing for their engineering, surveying, architecture, LEED�, interior design, and landscape architecture exams have entrusted their exam prep to PPI. For more information, visit us at www.ppi2pass.com.

Startup Guide Miami

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Author :
Publisher : Startup Guides
ISBN 13 : 9783947624102
Total Pages : 224 pages
Book Rating : 4.6/5 (241 download)

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Book Synopsis Startup Guide Miami by : Startup Guide

Download or read book Startup Guide Miami written by Startup Guide and published by Startup Guides. This book was released on 2019-01-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The entrepreneurs guidebook. Complete with the who's, how's and where's, the city synonymous with startups, has to offer.

Engineering Your Start-up

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Author :
Publisher :
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Engineering Your Start-up by : Michael L. Baird

Download or read book Engineering Your Start-up written by Michael L. Baird and published by . This book was released on 1992 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Startup Guide Los Angeles

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Author :
Publisher : Startup Guides
ISBN 13 : 9783947624133
Total Pages : 0 pages
Book Rating : 4.6/5 (241 download)

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Book Synopsis Startup Guide Los Angeles by : Startup Startup Guide

Download or read book Startup Guide Los Angeles written by Startup Startup Guide and published by Startup Guides. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles has long been a haven for creators. But what was once an auspicious ecosystem for the arts has quickly transformed into a bonafide startup mecca.

Starting a Tech Business

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Publisher : John Wiley & Sons
ISBN 13 : 1118205553
Total Pages : 292 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Starting a Tech Business by : Alex Cowan

Download or read book Starting a Tech Business written by Alex Cowan and published by John Wiley & Sons. This book was released on 2012-04-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The non-technical guide to building a booming tech-enabled business Thinking of starting a technology-enabled business? Or maybe you just want to increase your technology mojo so you can do your job better? You do not need to learn programming to participate in the development of today’s hottest technologies. But there are a few easy-to-grasp foundation concepts that will help you engage with a technical team. Starting a Tech Business explains in practical, actionable terms how to formulate and reality test new ideas package what you learn into frameworks that are highly actionable for engineers understand key foundation concepts about modern software and systems participate in an agile/lean development team as the ‘voice of the customer’ Even if you have a desire to learn to program (and I highly recommend doing whatever unlocks your ‘inner tinkerer’), these foundation concepts will help you target what exactly you want to understand about hands-on technology development. While a decade ago the barriers to creating a technology-enabled business required a pole vault, getting started today only requires a determined step in the right direction. Starting a Tech Business supplies the tools prospective entrepreneurs and business enterprises need to avoid common pitfalls and succeed in the fast-paced world of high-tech business. Successful execution requires thoughtful, evidence-based product formulation, well-articulated design, economic use of systems, adaptive management of technical resources, and empathetic deployment to customers. Starting a Tech Business offers practical checklists and frameworks that business owners, entrepreneurs, and professionals can apply to any tech-based business idea, whether you’re developing software and products or beginning a technology-enabled business. You’ll learn: 1. How to apply today’s leading management frameworks to a tech business 2. How to package your product idea in a way that’s highly actionable for your technical team 3. How to ask the right questions about technology selection and product architecture 4. Strategies to leverage what your technology ecosystem has to offer 5. How to carefully define the roles on your team, and then effectively evaluate candidates 6. The most common disconnects between engineers and business people and how to avoid them 7. How you can apply process design to your tech business without stifling creativity 8. The steps to avoid the most common pitfalls tech founders encounter Now is one of the best times to start a technology-enabled business, and anyone can do it with the right amount and kind of preparation. Starting a Tech Business shows you how to move a product idea to market quickly and inexpensively—and to tap into the stream of wealth that a tech business can provide.

Start Small, Stay Small

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Author :
Publisher : The Numa Group LLC
ISBN 13 : 0615373968
Total Pages : 215 pages
Book Rating : 4.6/5 (153 download)

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Book Synopsis Start Small, Stay Small by : Rob Walling

Download or read book Start Small, Stay Small written by Rob Walling and published by The Numa Group LLC. This book was released on 2010 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes: You don't have $6M of investor funds sitting in your bank account You're not going to relocate to the handful of startup hubs in the world You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.

Start-up

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Author :
Publisher : Springer
ISBN 13 : 3319945475
Total Pages : 153 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Start-up by : Tom Harris

Download or read book Start-up written by Tom Harris and published by Springer. This book was released on 2018-08-07 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.

Startup Accelerators

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119638607
Total Pages : 283 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Startup Accelerators by : Richard Busulwa

Download or read book Startup Accelerators written by Richard Busulwa and published by John Wiley & Sons. This book was released on 2020-01-22 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must – read guidebook for entrepreneurs looking to get into accelerator programs and to build and scale their startups with speed Accelerator programs have become one of the most powerful and valuable resources for entrepreneurs seeking to learn rapidly, build powerful networks, raise capital, build their startups and do this at speed and scale. In recent years, the number of accelerator programs around the world has grown at an incredible rate, propelling startups such as AirBnB, Uber, DropBox, Reddit, and others — many to billion-dollar valuations. The number of accelerators, the differences in accelerator program offerings and the unique benefits and costs of different accelerator locations makes choosing the right accelerator a challenge. Selecting the wrong accelerator, failing to be accepted in the right one, or not fully taking advantage of all the accelerator has to offer can be costly, sometimes fatal. With the stakes so high, entrepreneurs need to understand all their options, choose carefully and do the right things to maximize their chances of success. Startup Accelerators is the go to guide for any entrepreneur, providing a firsthand look into the acceptance criteria and inner workings of different accelerator programs. Written by entrepreneurs for entrepreneurs, this indispensable resource explains what different accelerator programs offer, how to get accepted, what to do during the program, how to raise money during accelerators, what to do after the program ends, and much more. Packed with real-world case studies and advice from leading experts on startup accelerator programs, this one-stop resource provides step-by-step guidance on the entire accelerator process. Reveals how accelerators help founders navigate different challenges in the startup journey Describes the differences in the benefits and costs of different accelerator programs Explains how to prepare accelerator applications Discloses what actions to take during an accelerator to make the most of it Depicts case studies of entrepreneurs’ accelerator applications, experiences and outcomes across different accelerators Features interviews with accelerator program managers, founders who went through accelerators, and investors in companies going through or having gone through accelerators Includes insightful data and reflections from entrepreneurship education researchers and academics Startup Accelerators: A Field Guide will prove to be invaluable for startup founders considering or going through accelerators, as well as aspiring entrepreneurs, educators, and other startup accelerator stakeholders.

How to Speak Tech

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Author :
Publisher : Apress
ISBN 13 : 1430266112
Total Pages : 130 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis How to Speak Tech by : Vinay Trivedi

Download or read book How to Speak Tech written by Vinay Trivedi and published by Apress. This book was released on 2014-03-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A great book everyone can use to understand how tech startups work." —Rene Reinsberg, GM/VP at GoDaddy, CEO and Co-founder at Locu "Finally a book non-techies can use to understand the web technologies that are changing our lives." —Paul Bottino, Executive Director, Technology and Entrepreneurship Center, Harvard University "Through the simplicity of his presentation, Vinay shows that the basics of technology can be straightforwardly understood by anyone who puts in the time and effort to learn." —Joseph Lassiter, Professor of Management Science, Harvard Business School and Harvard Innovation Lab In a way that anyone can understand, How to Speak Tech: The Non-Techie's Guide to Tech Basics in Business spells out the essential technical terms and technologies involved in setting up a company’s website or web application. Nontechnical business readers will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one successful technology startup building its Web-based business from scratch. Vinay Trivedi—a private equity analyst and startup entrepreneur who works at the intersection of business and tech—employs the startup story line as his frame for explaining in plain language the technology behind our daily user experiences, the successful strategies of social media giants, the bold aspirations of tiny startups, and the competitive adaptations of ordinary businesses of all sizes and sectors. Along the way, he demystifies all those tech buzzwords in our business culture whose precise meanings are so often elusive even to the people using them. Internet hardware, application software, and business process: the working premise of this book is that none of it is beyond the basic understanding of nontechnical business readers. Trivedi peels back the mystery, explains it all in simplest terms, and gives his readers the wherewithal to listen intelligently and speak intelligibly when the subject turns to technology in business.