Start-Up City

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Author :
Publisher : Island Press
ISBN 13 : 1610916905
Total Pages : 255 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Start-Up City by : Gabe Klein

Download or read book Start-Up City written by Gabe Klein and published by Island Press. This book was released on 2015-10-15 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The public-private partnerships of the future will need to embody a triple-bottom-line approach that focuses on the new P3: people-planet-profit. This book is for anyone who wants to improve the way that we live in cities, without waiting for the glacial pace of change in government or corporate settings. If you are willing to go against the tide and follow some basic lessons in goal setting, experimentation, change management, financial innovation, and communication, real change in cities is possible."--Publisher's description.

Startup Cities

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Author :
Publisher : Apress
ISBN 13 : 148423393X
Total Pages : 277 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Startup Cities by : Peter S. Cohan

Download or read book Startup Cities written by Peter S. Cohan and published by Apress. This book was released on 2018-02-07 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive model for explaining the success and failure of cities in nurturing startups, presents detailed case studies of how participants in that model help or hinder startup activity, and shows how to apply these lessons to boost local startup activity. Startup Cities explains the factors that determine local startup success based on a detailed comparison of regional startup cities—pairing the most successful and less successful cities within regions along with insights and implications from case studies of each of the model’s elements. The book compares local city pairs, highlighting factors that distinguish successful from less successful cities and presents implications for stakeholders that arise from these principles. Peter Cohan is a lecturer of Strategy at Babson College and one of the world’s leading authorities on regional startup ecosystems. Starting in 2012, he created and led Startup Strategy courses that explore four regional startup ecosystems—Hong Kong/Singapore, Israel, Paris, and Spain/Portugal. These courses are based on an original framework for evaluating why a few cities host most startup creation and the rest fail to do so. In running these courses, Peter has built a network of local policymakers, investors, entrepreneurs, and professors from which he draws practical insights for what distinguishes successful Startup Commons from their peers. The book provides vital benefits to these stakeholders. What You’ll Learn Local policymakers will know how to build a local team to set objectives for their local Startup Commons and develop a comprehensive strategy to realize those goals Entrepreneurs will know how to choose where to locate their startups based on factors such as the supply and quality of talent—from chief marketing and technology officers to coders and sales people; quality of life, access to capital, customers, and mentors; and costs such as salary and real estate expense University administrators and faculty will know how to take research out of their labs and house it in companies that can commercialize that research, create academic programs that will encourage more entrepreneurship among their students, and connect with local policymakers and capital providers to spur local startup activity Capital providers will know how to scout out emerging startup cities where they can get access to the best investment opportunities at more favorable valuations and have greater influence on how the local startup scene evolves Who This Book Is For All key startup stakeholders, including local policymakers (mayors, directors of economic development, treasurers, controllers, presidents of regional chamber of commerce), entrepreneurs (CEOs, chief marketing officers, chief financial officers, chief HR officers, chief technology officers), universities (presidents; deans of faculty; provosts; professors of finance, management, and entrepreneurship; directors of international education), and capital providers (venture capital partners and associates, angel investors, bank loan officers, managers of accelerator operations)

Startup Communities

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118483316
Total Pages : 183 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Startup Communities by : Brad Feld

Download or read book Startup Communities written by Brad Feld and published by John Wiley & Sons. This book was released on 2012-09-06 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to building supportive entrepreneurial communities "Startup communities" are popping up everywhere, from cities like Boulder to Boston and even in countries such as Iceland. These types of entrepreneurial ecosystems are driving innovation and small business energy. Startup Communities documents the buzz, strategy, long-term perspective, and dynamics of building communities of entrepreneurs who can feed off of each other's talent, creativity, and support. Based on more than twenty years of Boulder-based entrepreneur turned-venture capitalist Brad Feld's experience in the field?as well as contributions from other innovative startup communities?this reliable resource skillfully explores what it takes to create an entrepreneurial community in any city, at any time. Along the way, it offers valuable insights into increasing the breadth and depth of the entrepreneurial ecosystem by multiplying connections among entrepreneurs and mentors, improving access to entrepreneurial education, and much more. Details the four critical principles needed to form a sustainable startup community Perfect for entrepreneurs and venture capitalists seeking fresh ideas and new opportunities Written by Brad Feld, a thought-leader in this field who has been an early-stage investor and successful entrepreneur for more than twenty years Engaging and informative, this practical guide not only shows you how startup communities work, but it also shows you how to make them work anywhere in the world.

Start-up City

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Author :
Publisher :
ISBN 13 : 9781597263061
Total Pages : pages
Book Rating : 4.2/5 (63 download)

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Book Synopsis Start-up City by : Gabe Klein

Download or read book Start-up City written by Gabe Klein and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this publication, Gabe Klein, with David Vega-Barachowitz, demonstrates how to effect big, directional change in citiesand how to do it fast. Klein's objective is to inspire what he calls public entrepreneurship, a start-up-pace energy within the public sector, brought about by leveraging the immense resources at its disposal. Klein offers guidance for cutting through the morass, and a roadmap for getting real, meaningful projects done quickly and having fun while doing it. This book is for anyone who wants to change the way that we live in cities without waiting for the glacial pace of change in government.

Tech and the City

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Author :
Publisher :
ISBN 13 : 9780989074414
Total Pages : 262 pages
Book Rating : 4.0/5 (744 download)

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Book Synopsis Tech and the City by : Maria Teresa Cometto

Download or read book Tech and the City written by Maria Teresa Cometto and published by . This book was released on 2013 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 1,000 New York-based technology startups are currently hiring. This may come as a surprise to many who thought of New York as the capital of traditional industries such as financial services, media, advertising and fashion, but not necessarily as a high-tech hub. Yet, it is true: over the past several years the level of startup activity in the city of New York has increased at an exponential rate, reaching and surpassing Boston in number of tech companies formed and money invested. It is good news for the Bloomberg administration that has made the creation of a high-tech industry a strategic priority after the financial collapse of 2008. It is also good news for the many investors in the city (both "angels" and venture capitalists) who have seen the number of opportunities created increase at a fast rate. And it is good news for the entrepreneurs who can finally benefit from a working ecosystem and from an influx of capital not seen since the internet bubble of the late '90s. "Tech and the City" is the first book telling the story of how and why this is happening: from the birth of Silicon Alley in the '90s to today's level of activity and important milestones, such as the building of the Cornell NYC Tech campus. Based on over 50 interviews with entrepreneurs, angel investors, venture capitalists, university professors, members of the Bloomberg administration and other stakeholders, this book's objective is to inform and inspire the current generation of entrepreneurs. Fred Wilson, the best known venture capitalists in New York and one of the most important in the US, wrote in his foreword: "I hope this book will be an inspiration to New Yorkers to embrace the technology revolution that has taken hold in our city. I also hope it will be an inspiration to other cities, countries, and cultures who may have missed out on the initial wave of the technology revolution." "Tech and the City" takes us on a historical and geographical tour of New York, while addressing the hot themes for entrepreneurs and investors. It is also a guide to help navigate the NYC community: how to network and become part of the community; what to read to understand and keep informed; where to raise capital; what help is available for any professional, entrepreneur, student, researcher seeking to settle in the city. And this is just the basis for an ongoing conversation, which we hope will continue on our blog, http: //www.tech-and-the-city.com The authors, Alessandro Piol and Maria Teresa Cometto, know the story and the industry well. Alessandro has been a New Yorker for 35 years and a venture capitalist for 20, during which he has seen firsthand the evolution of the New York entrepreneurial ecosystem. He has a deep knowledge of the tech industry and a passionate involvement in the NYC community, where he invests in, and mentors, a number of young entrepreneurs. Maria Teresa Cometto is a journalist and award-winning author based in New York since 2000, covering business and high-tech for the largest Italian daily, Corriere della Sera, and for other important publications.

The Startup Community Way

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119613620
Total Pages : 368 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Startup Community Way by : Brad Feld

Download or read book The Startup Community Way written by Brad Feld and published by John Wiley & Sons. This book was released on 2020-08-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Way Forward for Entrepreneurship Around the World We are in the midst of a startup revolution. The growth and proliferation of innovation-driven startup activity is profound, unprecedented, and global in scope. Today, it is understood that communities of support and knowledge-sharing go along with other resources. The importance of collaboration and a long-term commitment has gained wider acceptance. These principles are adopted in many startup communities throughout the world. And yet, much more work is needed. Startup activity is highly concentrated in large cities. Governments and other actors such as large corporations and universities are not collaborating with each other nor with entrepreneurs as well as they could. Too often, these actors try to control activity or impose their view from the top-down, rather than supporting an environment that is led from the bottom-up. We continue to see a disconnect between an entrepreneurial mindset and that of many actors who wish to engage with and support entrepreneurship. There are structural reasons for this, but we can overcome many of these obstacles with appropriate focus and sustained practice. No one tells this story better than Brad Feld and Ian Hathaway. The Startup Community Way: Evolving an Entrepreneurial Ecosystem explores what makes startup communities thrive and how to improve collaboration in these rapidly evolving, complex environments. The Startup Community Way is an explanatory guide for startup communities. Rooted in the theory of complex systems, this book establishes the systemic properties of entrepreneurial ecosystems and explains why their complex nature leads people to make predictable mistakes. As complex systems, value creation occurs in startup communities primarily through the interaction of the "parts" - the people, organizations, resources, and conditions involved - not the parts themselves. This continual process of bottom-up interactions unfolds naturally, producing value in novel and unexpected ways. Through these complex, emergent processes, the whole becomes greater and substantially different than what the parts alone could produce. Because of this, participants must take a fundamentally different approach than is common in much of our civic and professional lives. Participants must take a whole-system view, rather than simply trying to optimize their individual part. They must prioritize experimentation and learning over planning and execution. Complex systems are uncertain and unpredictable. They cannot be controlled, only guided and influenced. Each startup community is unique. Replication is enticing but impossible. The race to become "The Next Silicon Valley" is futile - even Silicon Valley couldn't recreate itself. This book: Offers practical advice for entrepreneurs, community builders, government officials, and other stakeholders who want to harness the power of entrepreneurship in their city Describes the core components of startup communities and entrepreneurial ecosystems, as well as an explanation of the differences between these two related, but distinct concepts Advances a new framework for effective startup community building based on the theory of complex systems and insights from systems thinking Includes contributions from leading entrepreneurial voices Is a must-have resource for entrepreneurs, venture capitalists, executives, business and community leaders, economic development authorities, policymakers, university officials, and anyone wishing to understand how startup communities work anywhere in the world

Startup Asia

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470829907
Total Pages : 256 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Startup Asia by : Rebecca A. Fannin

Download or read book Startup Asia written by Rebecca A. Fannin and published by John Wiley & Sons. This book was released on 2011-10-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showing how entrepreneurs and investors can start up in Asia and go global, the book provides a first-hand, on-the-ground tour of the new technology centers that are gaining momentum all over Asia. Interviews with the most successful venture capitalists and entrepreneurs reveal their winning strategies and show how a new generation of entrepreneurs in China and India are no longer looking to the West for their cues - but are instead crafting their own local business models and success strategies.

Unexpected

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Author :
Publisher : HQN Books
ISBN 13 : 148808582X
Total Pages : 384 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis Unexpected by : Kelly Rimmer

Download or read book Unexpected written by Kelly Rimmer and published by HQN Books. This book was released on 2019-05-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Co-parenting with her best friend. What could go wrong? The next three decades of Abby Herbert’s life are as carefully planned out as the last three were. Best career ever? Check. Great friends, one of whom she lives with in a stunning Tribeca apartment? Check. Perfect man to share her dream family? Surely just a matter of time. But then she gets devastating news from her doctor—if she wants to get pregnant, she needs to get started on that by…well, yesterday. On the bright side, she has the perfect person in mind to be the father. Tech entrepreneur Marcus Ross has been harboring decidedly not-friends feelings toward Abby. He doesn’t want to lose her and, knowing his feelings are one-sided, he’s been trying to move on. When he learns about the curveball Abby’s just been hit with, he promises to be there for her however she wants him to be, even if the idea of fatherhood is a little complicated for him right now. But it isn’t long until boundaries start to blur, and a deal struck between friends starts to turn into something perilously close to feelings that could change everything…

Unpacking the ‘Start-up City’

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Author :
Publisher : Springer Nature
ISBN 13 : 3031502124
Total Pages : 165 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Unpacking the ‘Start-up City’ by : Maria Dodaro

Download or read book Unpacking the ‘Start-up City’ written by Maria Dodaro and published by Springer Nature. This book was released on 2024-01-29 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an invaluable overview of neoliberalising trends in urban policies and governance by presenting novel perspectives on municipal entrepreneurship support policies. It seeks to address a current lack of in-depth empirical knowledge of this topic and the reference literature’s silence on local actors agency. The book ’s scholarly debate around the impact of neoliberal capitalism on cities interweaves with empirical observations in the European cities of Barcelona and Milan with a view to examining what lies behind the “start-up city” label, and the way local actors reproduce, contest and re-signify entrepreneurship policies and practices in a highly individualised context. Based on more than sixty interviews with key policy actors, including young beneficiaries, it sheds light on their representations, motivations, intentions and room for manoeuvre in a way that encompasses local specificities in which multi-scalar economic, social, institutional and cultural processes interact. Finally, this book offers new insights into critical entrepreneurship studies and current debates about convergence and divergence trends in urban policies and governance.

Startup Rising

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Publisher : St. Martin's Press
ISBN 13 : 1137356715
Total Pages : 256 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Startup Rising by : Christopher M. Schroeder

Download or read book Startup Rising written by Christopher M. Schroeder and published by St. Martin's Press. This book was released on 2013-08-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: entrepreneurship. As a seasoned angel investor in emerging markets, Christopher M. Schroeder was curious but skeptical about the future of investing in the Arab world. Travelling to Dubai, Cairo, Amman, Beirut, Istanbul, and even Damascus, he saw thousands of talented, successful, and intrepid entrepreneurs, all willing to face cultural, legal, and societal impediments inherent to their worlds. Equally important, he saw major private equity firms, venture capitalists, and tech companies like Google, Intel, Cisco, Yahoo, LinkedIn, and PayPal making significant bets, despite the uncertainty in the region. With Startup Rising, he marries his own observations with the predictions of these tech giants to offer a surprising and timely look at the second stealth revolution in the Middle East-one that promises to reinvent it as a center of innovation and progress.

Start-up City

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Author :
Publisher : Harper Collins
ISBN 13 : 9351365174
Total Pages : 163 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Start-up City by : Moloy Kumar and others Bannerjee

Download or read book Start-up City written by Moloy Kumar and others Bannerjee and published by Harper Collins. This book was released on 2014-12-01 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally, big business in India was the domain of a handful families. There were few stories of educated middle-class professionals making it big. Then Bangalore burst onto the global business stage. With its fast growing software sector and young, ambitious men and women looking to break new ground, it has dramatically altered the scene as far afield as Silicon Valley. Start-up City is an ode to this new idea of enterprise and to a world where everyday people are making modern business history. There is Bharat Goenka, whose father pushed him to develop a user-friendly accounting software that has captured more than 80 per cent of the market; B.V. Venkatesh, who started his own venture at the ripe age of fifty-eight; Ravi Rangan, who made kiosks a medium of governance to empower the common man; and many more who started out on empty pockets but built companies that are worth crores today. These tales of struggle and success hold lessons too. Policymakers can spot and correct the factors that deter new ventures, while budding entrepreneurs will find ways, means and the inspiration to strike out on their own. Most of all, though, they are a testament to where grit, determination and single-minded focus can get you in life.

Start-up Nation

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Author :
Publisher : Twelve
ISBN 13 : 1455503460
Total Pages : 236 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Start-up Nation by : Dan Senor

Download or read book Start-up Nation written by Dan Senor and published by Twelve. This book was released on 2011-09-07 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: What the world can learn from Israel's meteoric economic success. Start-Up Nation addresses the trillion dollar question: How is it that Israel -- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK? With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality-- all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the "Israel effect", there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.

Startupland

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118980859
Total Pages : 224 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Startupland by : Mikkel Svane

Download or read book Startupland written by Mikkel Svane and published by John Wiley & Sons. This book was released on 2014-11-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real story of what it takes to risk it all and go forbroke. Conventional wisdom says most startups need to be in SiliconValley, started by young engineers around a sexy new idea, andbacked by VC funding. But as Mikkel Svane reveals inStartupland, the story of founding Zendesk was anything butconventional. Founded in a Copenhagen loft by three thirty-something friendslooking to break free from corporate doldrums, Zendesk Inc. is nowone of the hottest enterprise software companies, still rapidlygrowing with customers in 150 countries. But its success wasanything but predestined. With revealing stories both funny andfrank, Mikkel shares how he and his friends bravely left securejobs to start something on their own, how he almost went brokeseveral times, how they picked up themselves and their families totravel across the world to California and the unknown, and how thethree friends were miraculously still together for Zendesk's IPOand (still growing) success. Much like Zendesk's mission itself—to remove friction,barriers, and mystery in order to make customer service easier andmore approachable—Startupland removes some of themyths about startups and startup founders. Mikkel's advice,hard-won through experience, often bucks conventional wisdom andentrepreneurial tropes. He shares why failure (whether fast orslow) is awful, why a seemingly boring product or idea can be themost exciting, why giving back to the community is as important asthe bottom line. From how to hire right (look for people who arenot offended by swearing) to which personas generate the highestresponse rates, Mikkel answers the most pressing questions from theperspective of someone still in the trenches and willing to sharethe hard truth, warts and all. While there are books by consultants who tell you how to buildbusinesses, or by entrepreneurs now running billion-dollarbusinesses, there are few books from people still in the trencheswho acutely remember the difficult daily decisions, the thrill (andfears) of the early days, the problems that scale with growing abusiness, and the reason why they all went on the adventure in thefirst place. Startupland is indispensable reading for allentrepreneurs who want to make their ideas the next big thing. Thebook will inspire and empower you to follow your own dream andcreate your own story.

The Lean Startup

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Author :
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Startup Guide Miami

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Author :
Publisher : Startup Guides
ISBN 13 : 9783947624102
Total Pages : 224 pages
Book Rating : 4.6/5 (241 download)

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Book Synopsis Startup Guide Miami by : Startup Guide

Download or read book Startup Guide Miami written by Startup Guide and published by Startup Guides. This book was released on 2019-01-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The entrepreneurs guidebook. Complete with the who's, how's and where's, the city synonymous with startups, has to offer.

Silicon City: San Francisco in the Long Shadow of the Valley

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Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0393608808
Total Pages : 304 pages
Book Rating : 4.3/5 (936 download)

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Book Synopsis Silicon City: San Francisco in the Long Shadow of the Valley by : Cary McClelland

Download or read book Silicon City: San Francisco in the Long Shadow of the Valley written by Cary McClelland and published by W. W. Norton & Company. This book was released on 2018-10-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate, eye-opening portrait of San Francisco transformed by the tech boom. San Francisco is changing at warp speed. Famously home to artists and activists, and known as the birthplace of the Beats, the Black Panthers, and the LGBTQ movement, in recent decades the Bay Area has been reshaped by Silicon Valley, the engine of the new American economy. The richer the region gets, the more unequal and less diverse it becomes, and cracks in the city’s facade—rapid gentrification, an epidemic of evictions, rising crime, atrophied public institutions—have started to show. Inspired by Studs Terkel’s classic works of oral history, writer and filmmaker Cary McClelland spent several years interviewing people at the epicenter of the recent change, from venture capitalists and coders to politicians and protesters, from native sons and daughters to the city’s newest arrivals. The crisp and vivid stories of Silicon City’s diverse cast capture San Francisco as never before. The book opens with a longtime tour guide recounting the history of the original Gold Rush and observing how little the people of his city pay attention to its history; it ends on Fisherman’s Wharf, with the proprietor of an arcade game museum reminding us that even today’s technology will become relics of the past. In between we hear from people who have passed through Apple, Google, eBay, Intel, and the other big tech companies of our time. And we meet those who are experiencing the changes at the grassroots level: a homeless advocate in Haight-Ashbury, an Oakland rapper, a pawnbroker in the Mission, a man who helped dismantle and rebuild the Bay Bridge, and a woman who runs a tattoo parlor in the Castro. Silicon City masterfully weaves together a candid conversation across a divided community to create a dynamic portrait of a beloved city—and a cautionary tale for the entire country.

The Cold Start Problem

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Author :
Publisher : HarperCollins
ISBN 13 : 0062969757
Total Pages : 368 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis The Cold Start Problem by : Andrew Chen

Download or read book The Cold Start Problem written by Andrew Chen and published by HarperCollins. This book was released on 2021-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.