Star Wars And The History Of Transmedia Storytelling

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Star Wars and the History of Transmedia Storytelling

Author : Sean Guynes
Publisher :
ISBN 13 : 9789462986213
Total Pages : 0 pages
Book Rating : 4.9/5 (862 download)

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Book Synopsis Star Wars and the History of Transmedia Storytelling by : Sean Guynes

Download or read book Star Wars and the History of Transmedia Storytelling written by Sean Guynes and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies. The collection places Star Wars at the center of those studies' projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world's most profitable transmedia franchise.

Star Wars and the History of Transmedia Storytelling

Author : Dan Hassler-Forest
Publisher : Amsterdam University Press
ISBN 13 : 9048537436
Total Pages : 329 pages
Book Rating : 4.0/5 (485 download)

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Book Synopsis Star Wars and the History of Transmedia Storytelling by : Dan Hassler-Forest

Download or read book Star Wars and the History of Transmedia Storytelling written by Dan Hassler-Forest and published by Amsterdam University Press. This book was released on 2017-10-18 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies. The collection places Star Wars at the center of those studies' projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world's most profitable transmedia franchise.

The Transmedia Franchise of Star Wars TV

Author : Dominic J. Nardi
Publisher : Palgrave Macmillan
ISBN 13 : 9783030529574
Total Pages : 204 pages
Book Rating : 4.5/5 (295 download)

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Book Synopsis The Transmedia Franchise of Star Wars TV by : Dominic J. Nardi

Download or read book The Transmedia Franchise of Star Wars TV written by Dominic J. Nardi and published by Palgrave Macmillan. This book was released on 2021-01-11 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise—and, thus, industry-wide transmedia storytelling strategies—developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise’s complex history.

Transmedia Storytelling

Author : Max Giovagnoli
Publisher : Lulu.com
ISBN 13 : 1105062589
Total Pages : 149 pages
Book Rating : 4.1/5 (5 download)

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Book Synopsis Transmedia Storytelling by : Max Giovagnoli

Download or read book Transmedia Storytelling written by Max Giovagnoli and published by Lulu.com. This book was released on 2011 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.

Spreadable Media

Author : Henry Jenkins
Publisher : NYU Press
ISBN 13 : 1479856053
Total Pages : 398 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Spreadable Media by : Henry Jenkins

Download or read book Spreadable Media written by Henry Jenkins and published by NYU Press. This book was released on 2018-04-03 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.

Disney's Star Wars

Author : William Proctor
Publisher : University of Iowa Press
ISBN 13 : 1609386442
Total Pages : 409 pages
Book Rating : 4.6/5 (93 download)

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Book Synopsis Disney's Star Wars by : William Proctor

Download or read book Disney's Star Wars written by William Proctor and published by University of Iowa Press. This book was released on 2019-07-01 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney’s Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney’s revival of the franchise. Covering the period from Disney’s purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie’s release. From fears that Princess Leia would be turned into a “Disney princess” to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series’ history.

A Galaxy Here and Now

Author : Peter W. Lee
Publisher : McFarland
ISBN 13 : 1476662207
Total Pages : 255 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis A Galaxy Here and Now by : Peter W. Lee

Download or read book A Galaxy Here and Now written by Peter W. Lee and published by McFarland. This book was released on 2016-01-29 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Star Wars begins with its famous title sequence, setting the story in the ancient past of a remote galaxy. Yet the phenomenal success of the film, the franchise, and its "expanded universe" is based upon its reflection of historical and cultural milieus here on modern-day Earth. This collection of new essays examine various ways in which George Lucas's saga touches upon contemporary social and political issues. Topics include the impact of the film's score on musical genres, feminism and NASA, the epic mimicry of Western-African and Bedouin cultural motifs, gender identity construction, Cold War narratives in radio and national mythology, and fan interpretations of authorship and authenticity.

The Myth Awakens

Author : Ken Derry
Publisher : Wipf and Stock Publishers
ISBN 13 : 1498246265
Total Pages : 183 pages
Book Rating : 4.4/5 (982 download)

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Book Synopsis The Myth Awakens by : Ken Derry

Download or read book The Myth Awakens written by Ken Derry and published by Wipf and Stock Publishers. This book was released on 2018-09-13 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The trailers for Star Wars: The Force Awakens made a strong impression on fans. Many were excited by what they saw as a return to the spirit of George Lucas's 1977 creation. Others--including several white supremacy groups--were upset and offended by key differences, most notably the shift away from a blond, blue-eyed, male protagonist. When the film was finally released, reactions similarly seemed to hinge on whether or not The Force Awakens renewed the "mythic" aspects of the original trilogy in ways that fans approved of. The Myth Awakens examines the religious implications of this phenomenon, considering the ways in which myth can function to reinforce "traditional" social and political values. In their analyses the authors of this book reflect on fan responses in relation to various elements of (and changes to) the Star Wars canon--including toys, video games, and novels, as well as several of the films. They do so using a variety of critical tools, drawing from studies of gender, race, psychology, politics, authority, music, ritual, and memory.

Getting Started with Transmedia Storytelling

Author : Robert Pratten
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781515339168
Total Pages : 0 pages
Book Rating : 4.3/5 (391 download)

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Book Synopsis Getting Started with Transmedia Storytelling by : Robert Pratten

Download or read book Getting Started with Transmedia Storytelling written by Robert Pratten and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide to developing cross-platform and pervasive entertainment. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights in multi-platform interactive storytelling.

Adaptation in the Age of Media Convergence

Author : Johannes Fehrle
Publisher : Amsterdam University Press
ISBN 13 : 9048534011
Total Pages : 233 pages
Book Rating : 4.0/5 (485 download)

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Book Synopsis Adaptation in the Age of Media Convergence by : Johannes Fehrle

Download or read book Adaptation in the Age of Media Convergence written by Johannes Fehrle and published by Amsterdam University Press. This book was released on 2019-09-06 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection considers new phenomena emerging in a convergence environment from the perspective of adaptation studies. Giving an overview of the various fields and practices most prominent in convergence culture and viewing them as adaptations in a broad intertextual and intermedial sense, the contributions offer reconsiderations of theoretical concepts and practices in participatory and convergence culture. These range from fan fiction born from mash-ups of novels and YouTube songs to negotiations of authorial control and interpretative authority between media producers and fan communities to perspectives on the fictional and legal framework of brands and franchises. In this fashion, the collection expands the horizons of both adaptation and transmedia studies and provides reassessments of frequently discussed (BBC's Sherlock or the LEGO franchise) and previously largely ignored phenomena (self-censorship in transnational franchises, mash-up novels, or YouTube cover videos).

Storytelling Industries

Author : Anthony N. Smith
Publisher : Springer
ISBN 13 : 3319705970
Total Pages : 269 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Storytelling Industries by : Anthony N. Smith

Download or read book Storytelling Industries written by Anthony N. Smith and published by Springer. This book was released on 2018-06-28 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how the unique characteristics of traditionally differentiated media continue to determine narrative despite the recent digital convergence of media technologies. The author argues that media are now each largely defined by distinctive industrial practices that continue to preserve their identities and condition narrative production. Furthermore, the book demonstrates how a given medium’s variability in institutional and technological contexts influences diverse approaches to storytelling. By connecting US film, television, comic book and video game industries to their popular fictional characters and universes; including Star Wars, Batman, Game of Thrones and Grand Theft Auto; the book identifies how differences in industrial practice between media inform narrative production. This book is a must read for students and scholars interested in transmedia storytelling.

Transmedia Marketing

Author : Anne Zeiser
Publisher : CRC Press
ISBN 13 : 1134746296
Total Pages : 582 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Transmedia Marketing by : Anne Zeiser

Download or read book Transmedia Marketing written by Anne Zeiser and published by CRC Press. This book was released on 2015-06-19 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Transmedia Storytelling and the New Era of Media Convergence in Higher Education

Author : Stavroula Kalogeras
Publisher : Springer
ISBN 13 : 1137388374
Total Pages : 272 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Transmedia Storytelling and the New Era of Media Convergence in Higher Education by : Stavroula Kalogeras

Download or read book Transmedia Storytelling and the New Era of Media Convergence in Higher Education written by Stavroula Kalogeras and published by Springer. This book was released on 2014-06-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories, whether they are fact or fiction, popular or not, are a proven method of pedagogy. In the age of media convergence and with the advancement of technology, stories have morphed into new forms; however, their core purpose remains the same, which is to pass on knowledge and information. The internet, with its inherent interactivity, and story, with its inherent capacity to engage, can lead to innovative and transformative learning experiences in media-rich environments. This book focuses on web-based Transmedia Storytelling Edutainment (TmSE) as an andragogical practice in higher education. Story is at the forefront of this investigation because narrative is the basis for developing entertainment media franchise that can be incorporated into pedagogical practice. The propulsion of this analysis consists of practice-based research through narrative inquiry and an e-module case study presented on multimedia storytelling in the classroom. A Transmedia Storytelling Framework is provided for creating screenplays for cross-media projects and for analyzing their appropriateness in education. Additionally, a hypertext screenplay, which allowed students to dig deeper into the story word and to build more knowledge, is evaluated for its use in higher education. Since screenplays are by nature writing for the screen, it is believed that the more visual the input, the more likely it is to be memorized and recalled. A link to The Goddess Within screenplay is available for download on the right hand side of this page.

The Rise and Reason of Comics and Graphic Literature

Author : Joyce Goggin
Publisher : McFarland
ISBN 13 : 0786457619
Total Pages : 245 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis The Rise and Reason of Comics and Graphic Literature by : Joyce Goggin

Download or read book The Rise and Reason of Comics and Graphic Literature written by Joyce Goggin and published by McFarland. This book was released on 2014-01-10 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: These 15 essays investigate comic books and graphic novels, beginning with the early development of these media. The essays also place the work in a cultural context, addressing theory and terminology, adaptations of comic books, the superhero genre, and comic books and graphic novels that deal with history and nonfiction. By addressing the topic from a wide range of perspectives, the book offers readers a nuanced and comprehensive picture of current scholarship in the subject area.

Commodity Activism

Author : Roopali Mukherjee
Publisher : NYU Press
ISBN 13 : 0814764002
Total Pages : 316 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Commodity Activism by : Roopali Mukherjee

Download or read book Commodity Activism written by Roopali Mukherjee and published by NYU Press. This book was released on 2012-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove “Real Beauty” campaign, sex positive retail activism, ABC’s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.

Capitalist Superheroes

Author : Dan Hassler-Forest
Publisher : John Hunt Publishing
ISBN 13 : 1780991800
Total Pages : 288 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis Capitalist Superheroes by : Dan Hassler-Forest

Download or read book Capitalist Superheroes written by Dan Hassler-Forest and published by John Hunt Publishing. This book was released on 2012-12-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the same way that Stallone and Schwarzenegger played film heroes who came to embody the values of Ronald Reagans aggressive conservative agenda in the 1980s, the 21st-century film narratives of Batman, Spider-Man and Superman reflect the policies of the Bush Doctrine after 9/11. This book offers a groundbreaking study of the relationship that exists between post-9/11 American politics and the contemporary superhero movie phenomenon. No other Hollywood subgenre was as consistently popular during the George W. Bush presidency, as films such as Spider-Man, Superman Returns, Iron Man, and The Dark Knight embodied the key contradictions that inform the cultural and political life of the post-9/11 years. By combining in-depth analyses of numerous major superhero films from this era with astute readings of contemporary critical theory, this book offers accessible and academically potent insight into the complex interplay between politics, ideology, and entertainment in the 21st century. ,

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Author : Frank Rose
Publisher : W. W. Norton & Company
ISBN 13 : 0393341259
Total Pages : 385 pages
Book Rating : 4.3/5 (933 download)

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Book Synopsis The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories by : Frank Rose

Download or read book The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories written by Frank Rose and published by W. W. Norton & Company. This book was released on 2012-03-05 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a field guide to the visionaries - and the fans - who are reinventing the art of storytelling.