Sports Media

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Author :
Publisher : Routledge
ISBN 13 : 1317449274
Total Pages : 245 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Sports Media by : Bradley Schultz

Download or read book Sports Media written by Bradley Schultz and published by Routledge. This book was released on 2015-10-14 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Media covers reporting, anchoring, and production, and offers thorough descriptions of the sports reporter and anchor's function in sports journalism. This text offers important historical background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports journalism. New to this edition: An introduction focused on the intersection of economics, technology, and culture that drives modern sports journalism Interviews with industry experts currently working in the field of sports journalism The evolution of the industry to today’s audience-driven, social media-influenced landscape Reporting as storytelling in a modern media environment A companion website (www.routledge.com/cw/schultz) featuring video and audio examples from the authors’ own work to illustrate concepts from the text, links to additional examples and further resources, video tours of production facilities, video interviews with leaders in the field, and an updated instructor’s manual.

Live Sports Media

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Author :
Publisher : Routledge
ISBN 13 : 1000512002
Total Pages : 195 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Live Sports Media by : Dennis Deninger

Download or read book Live Sports Media written by Dennis Deninger and published by Routledge. This book was released on 2022-01-27 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Live Sports Media: The What, How and Why of Sports Broadcasting, Dennis Deninger provides an all-encompassing view of the sports television industry from his own perspective as an Emmy Award-winning producer at ESPN, at a time of seismic shifts in the industry. Technological advances and the proliferation of sports content across multiple media platforms have increased accessibility to sports events of all kinds across the world. Shifts in viewing habits and audience preferences are changing the dynamic of sports media and the sports industry as a whole. The result: more power for some sectors and diminished power for many others, to which professionals in the field need to rapidly adapt. This second edition has been substantially updated to explore the impact of COVID-19 disruptions on sports and the growth of women's sports broadcasting and evolving sports, as well as political statements made in sports: Black Lives Matter, and "taking a knee." It illustrates the origins, impact, reach, economics, production, and presentation of sports on video media – including, but not limited to, television. It takes the reader behind the scenes to describe the forces and processes that have shaped and continue to change sports content, its delivery, and how it connects with fans. Dennis Deninger draws from his experiences as an expert in the industry to expose how the choices and decisions that are now being made affect the programming, content, storytelling, production, advertising, and delivery of the sports broadcasting that we will see next season and how it will evolve in the years to come. This practical, entertaining book provides insights into sports broadcasting that sports management, media, and journalism students and learning practitioners will not find anywhere else.

Sports Media

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Author :
Publisher : Routledge
ISBN 13 : 1136838813
Total Pages : 273 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Sports Media by : Andrew C. Billings

Download or read book Sports Media written by Andrew C. Billings and published by Routledge. This book was released on 2012-01-25 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.

Handbook of Sports and Media

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Author :
Publisher : Routledge
ISBN 13 : 1135257345
Total Pages : 756 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Handbook of Sports and Media by : Arthur A. Raney

Download or read book Handbook of Sports and Media written by Arthur A. Raney and published by Routledge. This book was released on 2009-03-04 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: This distinctive Handbook covers the breadth of sports and media scholarship. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers, defining the full scope of the subject area, including the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media.

The Power of Sports

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Author :
Publisher : NYU Press
ISBN 13 : 1479873276
Total Pages : 393 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis The Power of Sports by : Michael Serazio

Download or read book The Power of Sports written by Michael Serazio and published by NYU Press. This book was released on 2019-04-23 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative, must-read investigation that both appreciates the importance of—and punctures the hype around—big-time contemporary American athletics In an increasingly secular, fragmented, and distracted culture, nothing brings Americans together quite like sports. On Sundays in September, more families worship at the altar of the NFL than at any church. This appeal, which cuts across all demographic and ideological lines, makes sports perhaps the last unifying mass ritual of our era, with huge numbers of people all focused on the same thing at the same moment. That timeless, live quality—impervious to DVR, evoking ancient religious rites—makes sports very powerful, and very lucrative. And the media spectacle around them is only getting bigger, brighter, and noisier—from hot take journalism formats to the creeping infestation of advertising to social media celebrity schemes. More importantly, sports are sold as an oasis of community to a nation deeply divided: They are escapist, apolitical, the only tie that binds. In fact, precisely because they appear allegedly “above politics,” sports are able to smuggle potent messages about inequality, patriotism, labor, and race to massive audiences. And as the wider culture works through shifting gender roles and masculine power, those anxieties are also found in the experiences of female sports journalists, athletes, and fans, and through the coverage of violence by and against male bodies. Sports, rather than being the one thing everyone can agree on, perfectly encapsulate the roiling tensions of modern American life. Michael Serazio maps and critiques the cultural production of today’s lucrative, ubiquitous sports landscape. Through dozens of in-depth interviews with leaders in sports media and journalism, as well as in the business and marketing of sports, The Power of Sports goes behind the scenes and tells a story of technological disruption, commercial greed, economic disparity, military hawkishness, and ideals of manhood. In the end, despite what our myths of escapism suggest, Serazio holds up a mirror to sports and reveals the lived realities of the nation staring back at us.

Sport and the Media

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Author :
Publisher : Routledge
ISBN 13 : 1317690435
Total Pages : 316 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Sport and the Media by : Matthew Nicholson

Download or read book Sport and the Media written by Matthew Nicholson and published by Routledge. This book was released on 2015-06-12 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.

Sports Media

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Author :
Publisher : Taylor & Francis
ISBN 13 : 0240807316
Total Pages : 304 pages
Book Rating : 4.2/5 (48 download)

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Book Synopsis Sports Media by : Brad Schultz

Download or read book Sports Media written by Brad Schultz and published by Taylor & Francis. This book was released on 2005 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasizing the skills required to be successful in sports journalism, this text offers descriptions into the role of the sports reporter's function, as well as offering historical and background information into the evolution of the sports industry.

Sports Media

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136838821
Total Pages : 233 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Sports Media by : Andrew Billings

Download or read book Sports Media written by Andrew Billings and published by Taylor & Francis. This book was released on 2012-01-25 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.

Women, Media and Sport

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Author :
Publisher : SAGE Publications
ISBN 13 : 1452254672
Total Pages : 371 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Women, Media and Sport by : Pamela J. Creedon

Download or read book Women, Media and Sport written by Pamela J. Creedon and published by SAGE Publications. This book was released on 1994-02-14 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book [is] . . . well researched. Chapters by contributing authors enhance the breadth of the content both from a cultural and media perspective. Individuals interested in the history of women′s sports and particularly in gender issues as related to varying media will find this volume informative. . . . Upper-division undergraduate through professional. --Choice "Chapters by different authors make a splendid reference work on the history of women in sports, women′s sports magazines, examples of discrimination against women in sports and women sports reporters, and, of course, the proverbial locker-room access controversies are reviewed here." --Editor & Publisher "Pamela Creedon has hit a homerun that challenges assumptions about the relationship between women, media, and sports. This impressive collection of research helps redefine a playing field that until now had overwhelmingly male boundaries. This is a fabulous book!" --Susan Henry, California State University, Northridge "Women, Media, and Sport is a path-breaking book in mass media research. Not only does it provide a well-researched history of the women who report sports news and the media images of women in sports, but it also skillfully applies critical feminist theories to examine the context of these media messages and effects. It opens new research subjects and models for integrating media effects and cultural/critical studies research." --Marion T. Marzolf, The University of Michigan "This is a fascinating book that uses as its starting point a definition of sport as a cultural institution, rather than concentrating on the activities and games that make up the sports component. The book examines important ′sport′ metaphors and symbols, placing women and the media on a contextual playing field. I was struck by the fact that all the chapters are written by women who are asking myriad questions about journalistic norms, about media values, and about news conventions in the world of sport. These questions have not been asked by mainstream male journalists or writers covering sports. This distinctive point of view makes Women, Media, and Sport a valuable addition to any women′s studies, media studies, or cultural studies book list. This is a very thorough and comprehensive text, covering history, economics, marketing, and cultural paradigms for studying or critiquing women′s sport. Best of all, it offers a new model for women′s sport that is both provocative and practical. This book will not change any opinions about favorite football teams or sports announcers, but it does ask to examine attitudes toward women, the media, and the sport universe." --Sammye Johnson, Trinity University The first book to link feminist, sport, and media theory together, Women, Media, and Sport provides a broad cultural studies approach, which also touches on race and class relations in sport. In addition to the theoretical analyses, this volume provides a practical look at models of sport, media effects, and the construction of the sportswomen and women′s sport. Designed as a text to fill the gap in this area, the book is organized into three sections. The first provides an overview of women, sport, and the media and an example of the ways they intertwine. The extensive range of articles in the second section focuses on print and broadcast media′s portrayal of women′s sports and its journalistic process and examines such issues as the relationship between sports promotion and media′s representations of women′s sport and how sport reporting is taught to future journalists. The final section seeks to develop a new model for the future. A thorough and original text, Women, Media, and Sport is essential for scholars, students, and professionals in media and mass communication studies, sociology, women′s studies, cultural studies, popular culture, ethnic studies, and gender studies.

Sport, Culture and the Media

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Author :
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335227643
Total Pages : 272 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Sport, Culture and the Media by : David Rowe

Download or read book Sport, Culture and the Media written by David Rowe and published by McGraw-Hill Education (UK). This book was released on 2003-12-16 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviewers’ comments on the first edition “Marks the coming of age of the academic study of media sport.” Media, Culture & Society “The book is extremely well-written – ideal as a student text, yet also at the forefront of innovation.” International Review of Cultural Studies “A thoroughly worthwhile read and an excellent addition to the growing literature on media sport” Sport, Education and Society Sport, Culture and the Media was the first book to analyse comprehensively two of the most powerful cultural forces of our times: sport and media. It examines the ways in which media sport has established itself in contemporary everyday life, and how sport and media have made themselves mutually dependent. This new edition examines the latest developments in sports media, including: Expanded material on new media sport and technology developments Updated coverage of political economy, including major changes in the ownership of sports broadcasting New scholarship and research on recent sports events like the Olympics and the World Cup, sports television and press, and theoretical developments in areas like globalisation and spectatorship. The first part of the book, “Making Media Sport”, traces the rise of the sports media and the ways in which broadcast and print sports texts are produced, the values and practices of those who produce them, and the economic and political influences on and implications of 'the media sports cultural complex'. The second part, “Unmaking the Media Sports Text”, concentrates on different media forms – television, still photography, news reporting, film, live commentary, creative sports writing and new media sports technologies.This is a key textbook for undergraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender.

Sidelined

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Author :
Publisher : Penguin
ISBN 13 : 1524746126
Total Pages : 289 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Sidelined by : Julie DiCaro

Download or read book Sidelined written by Julie DiCaro and published by Penguin. This book was released on 2022-03-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Sidelined is the feminist sports book we've all been waiting for.” —Jessica Valenti Shrill meets Brotopia in this personal and researched look at women's rights and issues through the lens of sports, from an award-winning sports journalist and women's advocate In a society that is digging deep into the misogyny underlying our traditions and media, the world of sports is especially fertile ground. From casual sexism, like condescending coverage of women’s pro sports, to more serious issues, like athletes who abuse their partners and face only minimal consequences, this area of our culture is home to a vast swath of gender issues that apply to all of us—whether or not our work and leisure time revolve around what happens on the field. No one is better equipped to examine sports through this feminist lens than sports journalist Julie DiCaro. Throughout her experiences covering professional sports for more than a decade, DiCaro has been outspoken about the exploitation of the female body, the covert and overt sexism women face in the workplace, and the male-driven toxicity in sports fandom. Now, through candid interviews, personal anecdotes, and deep research, she's tackling these thorny issues and exploring what America can do to give women a fair and competitive playing field in sports and beyond. Covering everything from the abusive online environment at Barstool Sports to the sexist treatment of Serena Williams and professional women's teams fighting for equal pay and treatment, and looking back at pioneering women who first took on the patriarchy in sports media, Sidelined will illuminate the ways sports present a microcosm of life as a woman in America—and the power in fighting back.

Media, Sports, and Society

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Author :
Publisher : SAGE
ISBN 13 : 9780803932449
Total Pages : 328 pages
Book Rating : 4.9/5 (324 download)

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Book Synopsis Media, Sports, and Society by : Lawrence A. Wenner

Download or read book Media, Sports, and Society written by Lawrence A. Wenner and published by SAGE. This book was released on 1989-08 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media, Sports and Society provides a foundation for research on the communication of sports. The volume is framed by a seminal article outlining the parameters of the communication of sports and pointing to major issues that need to be addressed in the relationship between sports and media. Contributors examine the theoretical, cultural and historical issues, the production of media sports programming, its content and its audience. Individual chapters include a discussion of the spectacle of media sports, a comparison of Super Bowl Football and World Cup Soccer, a consideration of the spectators' enjoyment of sports violence, the rhetoric of winning and the American dream, and a fascinating examination of gender harmony and sports in

Examining Identity in Sports Media

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Author :
Publisher : SAGE Publications
ISBN 13 : 1483342743
Total Pages : 289 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Examining Identity in Sports Media by : Heather L. Hundley

Download or read book Examining Identity in Sports Media written by Heather L. Hundley and published by SAGE Publications. This book was released on 2009-05-12 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Including the work of top sports communication researchers, Examining Identity in Sports Media explores identity issues, including gender, ethnicity, nationality, sexual orientation, and (dis)ability, as well as the intersections within these various identity issues. This co-edited, twelve-chapter book investigates how various identity groups are framed, treated, affected, and shaped by a ubiquitous sports media, including television, magazines, film, the Internet, and newspapers. While other books may devote a chapter or section to issues of identity in sports media, this book offers a complete examination of identity from cover to cover, allowing identity variables to be both isolated and intermingled to capture how identity is negotiated within sports media platforms. Far more than a series of case studies, this book surveys the current state of the field while providing insight on future directions for identity scholarship in sports communication. Examining Identity in Sports Media is ideal for undergraduate or graduate-level courses in Sports Communication, Sports Media, Media Criticism, Sports Sociology, Gender Communication, and Identity Politics.

Social Media and Sports

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Author :
Publisher : Human Kinetics
ISBN 13 : 1718216378
Total Pages : 0 pages
Book Rating : 4.7/5 (182 download)

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Book Synopsis Social Media and Sports by : Galen Clavio

Download or read book Social Media and Sports written by Galen Clavio and published by Human Kinetics. This book was released on 2022-06-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professionals need to know how to best leverage social media to meet their organizational goals, and Social Media and Sports With HKPropel Access will help pave the way by emphasizing the strategic, creative, and logistical elements of effective social media practices. Beginning with foundational concepts, students will first examine the history of social media and its impact on sports. They will learn about the categories of content used, including written content, images, produced video, live video, audio, graphics, dynamic visuals, and responses. They will then gain a better understanding of the social media environment by learning how to think about audiences and networks, evaluating how online communities act and interact, and considering key issues that may be encountered. The final chapters of the text assemble the building blocks from previous chapters into practical application, covering brand management strategies and overall social media presence from the perspective of a member of the sports media, a representative of a team or league, or an individual athlete. Related online learning aids, delivered via HKPropel and reviewed annually to stay current with evolving trends, provides a detailed look into major social networks and their technological elements, plus best practices, tips, and tricks for utilizing a variety of social media platforms. It also examines content methodologies, including podcasting, live video, and prerecorded video, and it discusses the use of social management software. Markers throughout the text refer students to the web resource when additional related content is available. Learning aids for students include Professional Insights, sidebars containing interviews with industry insiders; these real-world examples and professional advice provide depth and context to each chapter’s content. Key Points highlight important points, end-of-chapter review questions promote practical application and ensure content comprehension, and bolded key terms are defined in an easy-to-reference glossary. Social Media and Sports offers a practical approach to understanding social media communications in the sports industry, with application extending to those working in journalism, public relations, broadcasting, advertising, and other sport business careers where knowledge of effective social media usage will maximize career potential. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Current Controversies in Sports, Media, and Society

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Author :
Publisher :
ISBN 13 : 9781516522767
Total Pages : 544 pages
Book Rating : 4.5/5 (227 download)

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Book Synopsis Current Controversies in Sports, Media, and Society by : Cynthia M. Frisby

Download or read book Current Controversies in Sports, Media, and Society written by Cynthia M. Frisby and published by . This book was released on 2019-03-08 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current Controversies in Sports, Media, and Society sheds light on how various issues, including racism, sexism, ageism, religion, politics, and more, are depicted in sports media. The text also demonstrates how sports media representation can influence both American culture and the individuals who consume said media. The book begins with an overview of the history of sports in American culture, the interplay of race, gender, media, and sport, and why we study sport and its role in society. Later chapters examine mass communication theories and approaches used in sports reporting and the obstacles athletes of color and women face in the world of sports media, including lack of representation, unequal media coverage, and the battle against prevalent social stereotypes. Readers learn the ways in which sports media influences our understanding of biological versus environmental influences on athletic performance, sexual orientation, and patriotism. Finally, the book analyzes modern sports journalism, exploring the causes and consequences of a lack of diversity in media and reporting. Written to spark discussion on ethics in sports journalism, media representation, and the role sports play in American culture, Current Controversies in Sports, Media, and Society is well suited for courses in mass communication, sports journalism, the sociology of sport, and race and gender studies. Dr. Cynthia M. Frisby is a full professor of strategic communication in the University of Missouri's School of Journalism. She earned her doctorate and master's degrees from the University of Florida's College of Journalism and Mass Communications. Dr. Frisby is a nationally recognized author on media portrayals of minorities, athletes, women, and teens. She has previously investigated the sources of American viewers' fascination with reality television, the effects of idealized images on perceptions of body esteem among African American women, and race and gender representation in sports.

Sports Media History

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Author :
Publisher : Routledge
ISBN 13 : 100020653X
Total Pages : 293 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Sports Media History by : John Carvalho

Download or read book Sports Media History written by John Carvalho and published by Routledge. This book was released on 2020-10-27 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research collection explores the ongoing interaction between sports, media, and society throughout important periods in history, from the nineteenth century to the present day. It examines both historical moments and broader trends in sports, with an emphasis on the media’s role. Encompassing a variety of research approaches and perspectives, the book looks at the individuals, mass media outlets and communication technologies that have affected societies on a global scale, including print, photography, broadcast (radio and television), Internet-based media, and public relations/marketing. It presents fascinating new case studies covering topics as diverse as sports journalism and the Third Reich, Argentina at the Mexico World Cup, post-9/11 sports reporting, Martina Navratilova and women’s tennis, the growth of fantasy sport, and the significance of Joe Louis and Jackie Robinson in the history of US sports reporting. This is essential reading for any researcher, student or media professional with an interest in the relationships between sports, culture, and society or in the history of media, culture, or technology.

Redefining Sports Media

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Author :
Publisher : Taylor & Francis
ISBN 13 : 100087902X
Total Pages : 139 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Redefining Sports Media by : Jason Kido Lopez

Download or read book Redefining Sports Media written by Jason Kido Lopez and published by Taylor & Francis. This book was released on 2023-05-29 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that the examination of sports media within cultural and media studies is organized around more than just a shared topic: mediated sports. What count as "sports media" in journals, books, and conferences are extremely diverse; they can cover athlete expression on social media, shoe commercials, gender in sports commentary, Indigenous name change activists, and fantasy sports. Besides being mediated and, in some cases, loosely connected to sports events and leagues, it is hard to see what they all share that could serve as the foundation for a unified field of study. Jason Kido Lopez argues that sports media are defined by genre, which is reflected in their industries, within their content, and by their audiences. Throughout the media and cultural complex, sports and sports media are built on the genre of live and real competition and, therefore, to study sports media is to study that genre. Each chapter will explore how the genre is constructed in commodification of mediated sport, representation within sports media, athlete expression, sports fandom, and gaming around sports. This book will be of interest to those studying sports media as well as media and cultural studies, but also can be used as an introductory survey of the research on sports media from a media and cultural studies perspective.