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Sports Business Unplugged
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Book Synopsis Sports Business Unplugged by : Rick Burton
Download or read book Sports Business Unplugged written by Rick Burton and published by Syracuse University Press. This book was released on 2016-08-16 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than seven years, the incisive commentary of Burton and O’Reilly has graced the pages of SportsBusiness Journal, the industry’s leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the industry’s most contentious issues. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate sponsor-ship, collegiate athletics, diversity, and the future of sports. As two of the leading scholars in the business of sports, Burton and O’Reilly also draw upon years of experience to give both students and industry professionals a dual perspective on the role sports play in a healthy, thriving society.
Book Synopsis The Sport Business Handbook by : Rick Horrow
Download or read book The Sport Business Handbook written by Rick Horrow and published by Human Kinetics. This book was released on 2022-10-03 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sport Business Handbook provides perspectives from more than 100 of the most prominent figures in the sport industry. Plentiful examples and stories, including insiders' views of major sport deals, make this book a bible of information for those looking to advance their careers in this field.
Book Synopsis Sports Business Management by : George Foster
Download or read book Sports Business Management written by George Foster and published by Routledge. This book was released on 2016-01-08 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Foster, O’Reilly, and Dávila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations – including the Olympic Games, FIFA World Cup, US Major League Baseball, and more – the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors. This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.
Book Synopsis Business the NHL Way by : Norm O'Reilly
Download or read book Business the NHL Way written by Norm O'Reilly and published by University of Toronto Press. This book was released on 2023-10-02 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. This revised and expanded edition explores business-related scenarios from the sport of hockey and links each lesson back to business, leadership, diversity, management, and sport outcomes. Using ice hockey as an analogy for life, Norm O’Reilly and Rick Burton – leaders in the business of sports and former amateur hockey players – inform business and industry professionals on best practices to achieve strategic outcomes and career advancement. The book aims to help businesses emerge from the financial and health disruptions of the global COVID-19 pandemic that not only altered the future of hockey but threatened business sustainability in every sector. Business the NHL Way will appeal to both casual and passionate hockey fans, as well as anyone eager to follow in the footsteps of a successful professional sports organization.
Book Synopsis Strategic Sport Communication by : Paul M. Pedersen
Download or read book Strategic Sport Communication written by Paul M. Pedersen and published by Human Kinetics. This book was released on 2024-04-29 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
Book Synopsis China’s Music Industry Unplugged by : Zhen Troy Chen
Download or read book China’s Music Industry Unplugged written by Zhen Troy Chen and published by Springer Nature. This book was released on 2021-09-13 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research book is the first of its kind to conduct an interdisciplinary research on the recent and dramatic developments in China’s music industries with a particular focus on business models, copyright protection, and artist compensation. The monograph explores and discusses proper business models through which revenue can be generated and maintained in a changing copyright climate and transforming business environment. It also discusses how musicians can be fairly compensated in the online platform economy informed by social entrepreneurship. This book is distinctive in the sense that it explores the intersection of cultural and creative industries, legal studies, business studies, and new media. It uses a qualitative and mixed-method approach to study business innovations and institutions in the making in the second largest economy which is also gaining cultural and political significance around the world.
Book Synopsis The Gold in the Rings by : Stephen R Wenn
Download or read book The Gold in the Rings written by Stephen R Wenn and published by University of Illinois Press. This book was released on 2020-01-30 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.
Book Synopsis CALIFORNIA OIL AND GAS, A Business of Sports and Economy by : Jimmy Hindle
Download or read book CALIFORNIA OIL AND GAS, A Business of Sports and Economy written by Jimmy Hindle and published by Xlibris Corporation. This book was released on 2016-04-29 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert craftsmanship of sports journalism and a powerful statement about the business of sports and economy. Certain character depictions are fictitious to convey the utter seriousness of a sport's specification where the ownerships of Champcar waged a boycott against IndyCar and Indianapolis Motor Speedway (IMS). Otherwise, "oil and gas" is a tightening up of economic realities, the real people on the verge of a financial takeover and how such economies work in relation to Major Leagues Sports in historically speaking the most productive times in U.S. economy. The Heists are back and Phil Elmach driving for James Sedgwick. Only in "oil and gas," Elmach joins Jake Coote and the experts in the Sunshine State. Turbochargers made the stealthiest cars, and successively IndyCar's resolution of a sport's escalation costs. To the supercops, the top outfits in the Champcar-IndyCar merger war pose a threat in a downturn economy and the owner-teams recognize that tires aren't the only switch-ups, but teams transferring into IndyCar. In the shuffle of cash, egos, and clashes, everyone gets caught to the comic drama of staying steps ahead of a supercop. In the chase, the story distinguishes myth from the legendary figures. Miles Deere's epic battles fit the grand schemes. Ground effects sold on American March know-how was a version of Desert Storm on neighboring Area 51 and runs open wheel cars in excess of constructor rules. The Heists have nabbed the technology, or at least former American March Jake Coote as advisor-teammate to Elmach's own answers.
Book Synopsis You Gotta Have Balls by : Brandon Steiner
Download or read book You Gotta Have Balls written by Brandon Steiner and published by John Wiley & Sons. This book was released on 2012-09-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empire Brandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair share of "rules." Along the way, he developed some of the most innovative approaches to business—methods that many of today's companies would be wise to observe and employ themselves. You Gotta Have Balls follows Steiner on his pathway to success by demonstrating the business philosophies that allowed him to become the powerful magnate that he is. These ideals include: First to market is everything Ask "What Else?" when working with clients to enhance relationships and elicit more business Don't expand just for the sake of expanding; do it in areas and industries where your passion lies How to train employees while they're in the minor leagues to prepare them for the majors Learn to clearly identify ways to help others rather than sell to them, to align employees and partners with their strengths, and to discover a path where you're most likely to succeed.
Book Synopsis Sports Business Resource Guide & Fact Book by :
Download or read book Sports Business Resource Guide & Fact Book written by and published by . This book was released on 2007 with total page 1378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Unplugged written by Brian Mackenzie and published by Simon and Schuster. This book was released on 2017-07-11 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: We're looking at our wrists not only to check the time, but also to see how much we've moved, monitor our heart rate, and see how we're stacking up against yesterday's tallies. By 2020, the global market for fitness-focused apps and devices is expected to grow to $30 billion. The authors believe we are turning rich experience into yet another task we need to complete to meet our daily goals. They encourage you to reconnect to your instincts and the natural world, and avoid the common mistakes that most people make with wearables and tracking apps.
Book Synopsis Public Journalism and Political Knowledge by : Anthony J. Eksterowicz
Download or read book Public Journalism and Political Knowledge written by Anthony J. Eksterowicz and published by Rowman & Littlefield. This book was released on 2000 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this text journalists, communications scholars, and political scientists assess the contemporary public journalism, looking at its origins, the arguments for and against public journalism, and the state of political knowledge.
Book Synopsis The Anatomy of Competition in Sports by : Christopher B. Doob
Download or read book The Anatomy of Competition in Sports written by Christopher B. Doob and published by Rowman & Littlefield. This book was released on 2015-06-17 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of children across the United States dream of becoming professional athletes, yet less than one in a thousand high school seniors will go on to play in a major pro league. Of those select few, many will find that after a childhood of full-time commitment to their sport, their professional careers will likely be brief and injury-ridden. Within each of the top professional leagues in the U.S., the competition is fierce to not only get into the league, but to stay there—the average career in the National Basketball Association lasts less than five years, and in the National Football League only three and a half. The Anatomy of Competition in Sports: The Struggle for Success in Major U.S. Professional Leagues examines the role competition plays in each of the major sports leagues in the United States: Major League Baseball (MLB), the National Football League (NFL), the National Basketball Association (NBA), the Women’s National Basketball Association (WNBA), the National Hockey League (NHL), and Major League Soccer (MLS). In order to provide a comprehensive review of competition within each sport, Christopher B. Doob scrutinizes the challenges faced at the youth level, opposition encountered by individuals competing to join a pro league, the obstacles pros must overcome throughout their careers, and the history of each league. Furthermore, Doob dissects competition across the sports by looking at such common influences as family, school, colleges, the draft process, coaches, and the playing conditions within the professional leagues. An additional chapter examines so-called “atypical pros”—such as disabled athletes, gay and lesbian players, and two-sport pros—who must face competitive challenges beyond the average athlete. A final chapter discusses life after the pros, including the legacy of debilitating injuries many former players face and the prospects of post-retirement jobs, such as coaching, managing, and broadcasting. Highlighting the struggles many athletes must face, The Anatomy of Competition in Sports features vignettes about current and past professionals, including Mariano Rivera, Earl Campbell, Candace Parker, and Sidney Crosby. Drawing on diverse sources such as histories of each league, research studies, newspaper accounts, and personal narratives, this book is simultaneously thought-provoking and accessible for all sports fans.
Book Synopsis The Football Game That Changed America by : Dennis Deninger
Download or read book The Football Game That Changed America written by Dennis Deninger and published by Rowman & Littlefield. This book was released on 2024-09-03 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating history of the Super Bowl and its massive impact on the sports world and beyond. The Super Bowl has changed what was just another wintry Sunday into America’s unofficial holiday. It’s the biggest entertainment event of the year. It’s the most important advertising event of the year. It is the biggest gambling event of the year. More Americans watch this game than vote in presidential elections. How did this all happen? In The Football Game That Changed America, Dennis Deninger reveals how the Super Bowl went from almost being canceled after its first two years to becoming an ingrained part of American life. He tells the story of how this colossal event came to be—including the challenges, stumbles, and amusing surprises along the way—and details the game’s incredible impact well beyond the sports world, touching virtually every facet of life in the United States. Featuring colorful characters, bold rivals, and twists of fate, The Football Game That Changed America brings the history, growth, and future of the Super Bowl to life. It’s a captivating deep dive into a sporting event like no other.
Book Synopsis Transnational Sport by : Rachael Miyung Joo
Download or read book Transnational Sport written by Rachael Miyung Joo and published by Duke University Press. This book was released on 2012-02-06 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropologist Rachael Joo explores the gendered and mediated role of sports in producing a Korean sense of self on a global stage.
Book Synopsis Sport Marketing by : Bernard J. Mullin
Download or read book Sport Marketing written by Bernard J. Mullin and published by Human Kinetics. This book was released on 2018-10-30 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionized the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. It also includes these updates: •A web study guide featuring exclusive video interviews with industry professionals and accompanying activities that tie core concepts and strategies from the book into applied situations •Instructor ancillaries enhanced by gradable chapter quizzes that can be used with learning management systems •An attractive and engaging full-color interior •Chapter objectives, opening scenarios, engaging sidebars, and photos throughout the text that guide students in grasping important concepts •Wrap-Up, Activities, and Your Marketing Plan sections at the end of each chapter that offer opportunities for self-assessment and review The highly respected authors have long been recognized for their ability to define this exciting field, combining academic study and current research with industry experience for an unmatched learning experience for students preparing to enter the working world. The content in this fourth edition of Sport Marketing has been reorganized to make it easier to use in the classroom. Chapters 1 through 3 provide an overview of the field of sport marketing as an area of study and profession. Chapters 4 and 5 teach students how to research and study the behaviors of sport consumers, including an overview of marketing segmentation. Chapters 6 through 13 provide extensive information on the nuts and bolts of the field, including the five Ps of sport marketing and special sections on branding, sales and service, engagement and activation, community relations, and social media. The final chapters explore legal issues, integration, and the future of sport marketing. Instructors may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. All materials, including the web study guide, instructor guide, test package, presentation package plus image bank, and LMS-compatible chapter quizzes, are available online. The world of sport marketing continues to evolve. Sport Marketing, Fourth Edition With Web Study Guide, offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing and how to enhance the sport experience.
Book Synopsis Teaching Unplugged by : Luke Meddings
Download or read book Teaching Unplugged written by Luke Meddings and published by Delta Publishing Company(IL). This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching Unplugged beschäftigt sich mit Unterricht, der seinen Antrieb aus der Konversation erhält, dabei wenig Material verwendet und auf dem Anwenden der Sprache beruht. Der Band ist in drei Bereiche gegliedert: Auf einen kurz und bündig formulierten Theorieteil, der die Hintergründe des Teaching Unplugged erklärt, folgt ein ausführlicher Pool an unmittelbar einsetzbaren Aktivitäten für die Niveaus A1 - C1. Im abschließenden Teil wird die Anwendung dieses Lehransatzes in unterschiedlichen Lernergruppen und Lehrumgebungen diskutiert.
