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Sports Business Unplugged
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Book Synopsis Sports Business Unplugged by : Rick Burton
Download or read book Sports Business Unplugged written by Rick Burton and published by Syracuse University Press. This book was released on 2016-08-16 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than seven years, the incisive commentary of Burton and O’Reilly has graced the pages of SportsBusiness Journal, the industry’s leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the industry’s most contentious issues. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate sponsor-ship, collegiate athletics, diversity, and the future of sports. As two of the leading scholars in the business of sports, Burton and O’Reilly also draw upon years of experience to give both students and industry professionals a dual perspective on the role sports play in a healthy, thriving society.
Book Synopsis The Sport Business Handbook by : Rick Horrow
Download or read book The Sport Business Handbook written by Rick Horrow and published by Human Kinetics. This book was released on 2022-10-03 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sport Business Handbook provides perspectives from more than 100 of the most prominent figures in the sport industry. Plentiful examples and stories, including insiders' views of major sport deals, make this book a bible of information for those looking to advance their careers in this field.
Book Synopsis Sports Business Management by : George Foster
Download or read book Sports Business Management written by George Foster and published by Routledge. This book was released on 2016-01-08 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Foster, O’Reilly, and Dávila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations – including the Olympic Games, FIFA World Cup, US Major League Baseball, and more – the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors. This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.
Book Synopsis Business the NHL Way by : Norm O'Reilly
Download or read book Business the NHL Way written by Norm O'Reilly and published by University of Toronto Press. This book was released on 2023-10-02 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. This revised and expanded edition explores business-related scenarios from the sport of hockey and links each lesson back to business, leadership, diversity, management, and sport outcomes. Using ice hockey as an analogy for life, Norm O’Reilly and Rick Burton – leaders in the business of sports and former amateur hockey players – inform business and industry professionals on best practices to achieve strategic outcomes and career advancement. The book aims to help businesses emerge from the financial and health disruptions of the global COVID-19 pandemic that not only altered the future of hockey but threatened business sustainability in every sector. Business the NHL Way will appeal to both casual and passionate hockey fans, as well as anyone eager to follow in the footsteps of a successful professional sports organization.
Book Synopsis Leveraging Brands in Sport Business by : Mark P. Pritchard
Download or read book Leveraging Brands in Sport Business written by Mark P. Pritchard and published by Routledge. This book was released on 2013-08-15 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
Download or read book Sports Marketing written by Sam Fullerton and published by SAGE Publications. This book was released on 2021-10-15 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
Book Synopsis Sport Business in the United States by : Brenda G. Pitts
Download or read book Sport Business in the United States written by Brenda G. Pitts and published by . This book was released on 2020-10-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.
Book Synopsis Sport Business Management by : Lori K. Miller
Download or read book Sport Business Management written by Lori K. Miller and published by . This book was released on 1997 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Sport Communication by : Paul M. Pedersen
Download or read book Strategic Sport Communication written by Paul M. Pedersen and published by Human Kinetics. This book was released on 2024-04-29 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
Book Synopsis Business the NHL Way by : Norm O'Reilly
Download or read book Business the NHL Way written by Norm O'Reilly and published by Aevo Utp. This book was released on 2022-10-04 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking you from the ice to the office and back, this ultimate business playbook provides valuable leadership insight and career-enhancing tactics inspired by stories from the National Hockey League.
Download or read book Unplugged written by Brian MacKenzie and published by Simon and Schuster. This book was released on 2017-07-11 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: We're looking at our wrists not only to check the time, but also to see how much we've moved, monitor our heart rate, and see how we're stacking up against yesterday's tallies. By 2020, the global market for fitness-focused apps and devices is expected to grow to $30 billion. The authors believe we are turning rich experience into yet another task we need to complete to meet our daily goals. They encourage you to reconnect to your instincts and the natural world, and avoid the common mistakes that most people make with wearables and tracking apps.
Book Synopsis Sales and Revenue Generation in Sport Business by : David J. Shonk
Download or read book Sales and Revenue Generation in Sport Business written by David J. Shonk and published by Human Kinetics. This book was released on 2021-10-20 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sales and Revenue Generation in Sport Business provides a comprehensive overview of the many ways in which sport organizations generate revenues from inside sales to sponsorship to fundraising to corporate and foundation grants to concessions and merchandising to broadcasting and multimedia to social media revenues. A five-step process for generating revenues is presented with the textbook (the PRO Method). The text does not focus on one single segment of the industry (e.g., professional sport), but can be applied in many segments of the industry from elite sport organizations to those more recreational in nature"--
Book Synopsis China’s Music Industry Unplugged by : Zhen Troy Chen
Download or read book China’s Music Industry Unplugged written by Zhen Troy Chen and published by Springer Nature. This book was released on 2021-09-13 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research book is the first of its kind to conduct an interdisciplinary research on the recent and dramatic developments in China’s music industries with a particular focus on business models, copyright protection, and artist compensation. The monograph explores and discusses proper business models through which revenue can be generated and maintained in a changing copyright climate and transforming business environment. It also discusses how musicians can be fairly compensated in the online platform economy informed by social entrepreneurship. This book is distinctive in the sense that it explores the intersection of cultural and creative industries, legal studies, business studies, and new media. It uses a qualitative and mixed-method approach to study business innovations and institutions in the making in the second largest economy which is also gaining cultural and political significance around the world.
Book Synopsis How You Play the Game by : Thomas Nelson
Download or read book How You Play the Game written by Thomas Nelson and published by AMACOM. This book was released on 1999-04-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A story of passion and commitment and faith?qualities that drove one working-class kid to not only build a sports empire, but also to change the way the entire sports industry has done business. This book is a tale of determination, faith, and, most assuredly, good timing and good luck. In truth, this isn’t one story?but many. Sports executive and businessman Jerry Colangelo weaves together a lifetime of great moments in sports and tense times in business. In How You Play the Game, sports executive and businessman Jerry Colangelo details a lifetime of stories, including: How he emerged from the tough streets of Chicago Heights as a high school and college sports star How he helped create and build the Chicago Bulls?at a time when the NBA was a second-tier professional league, and two basketball teams had already failed in the Windy City How he moved to Arizona and started the Phoenix Suns, an organization that fought its way to become the ninth richest franchise in all of sports And how he then began baseball’s newest team, the Arizona Diamondbacks. Peppered with stories about players and coaches, including Charles Barkley and Connie Hawkins, Red Holzman, and Buck Showalter, as well as owners, general managers, investors, reporters, and more, How You Play the Game is truly an insider’s look at the sports world.
Book Synopsis The Sports Business by : Neil Wilson
Download or read book The Sports Business written by Neil Wilson and published by Vintage. This book was released on 1990-01-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Unplugged written by Nancy Whitney-Reiter and published by Sentient Publications. This book was released on 2008 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many in our modern society are in the midst of an existential crisis. The ideals of previous generations have gradually eroded, leaving nothing to fill the vacuum. This book discusses why we feel empty and how we try to fill the void, and then prescribes the unplugged cure.
Book Synopsis You Gotta Have Balls by : Brandon Steiner
Download or read book You Gotta Have Balls written by Brandon Steiner and published by John Wiley & Sons. This book was released on 2012-09-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empire Brandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair share of "rules." Along the way, he developed some of the most innovative approaches to business—methods that many of today's companies would be wise to observe and employ themselves. You Gotta Have Balls follows Steiner on his pathway to success by demonstrating the business philosophies that allowed him to become the powerful magnate that he is. These ideals include: First to market is everything Ask "What Else?" when working with clients to enhance relationships and elicit more business Don't expand just for the sake of expanding; do it in areas and industries where your passion lies How to train employees while they're in the minor leagues to prepare them for the majors Learn to clearly identify ways to help others rather than sell to them, to align employees and partners with their strengths, and to discover a path where you're most likely to succeed.
