Sportainment Facing A New Dimension Of Sports

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Sportainment. Facing a New Dimension of Sports

Author : Undine Handorf
Publisher : Grin Publishing
ISBN 13 : 9783668269903
Total Pages : 40 pages
Book Rating : 4.2/5 (699 download)

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Book Synopsis Sportainment. Facing a New Dimension of Sports by : Undine Handorf

Download or read book Sportainment. Facing a New Dimension of Sports written by Undine Handorf and published by Grin Publishing. This book was released on 2017-01-03 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Communications - Broadcast and entertainment, grade: 1,0, language: English, abstract: It doesn't matter if you are an enthusiastic fan of a soccer club, a professional worldclass athlete, the owner of a sports association or even "just" a person that follows the daily news about sport affaires: Sport has become one of the major topics of (almost) everybody's life in the twenty first century. Besides, sport can be related to as many aspects of life as possible. Nowadays, sportive activities or even sport events are significant motivations for planning your holidays and that is why sport and tourism achieve high synergies together. Sport has also emerged as global mass entertainment, and is now one of the most powerful and far reaching communications platforms in the world. Global sport events offer the capacity and possibility to reach vast numbers of people worldwide. By extension, high performance athletes have become global as they sell themselves to the bright public. And as a result, they become powerful ambassadors, spokespeople and role models. The creation of the term "sportainment" reflects the increasing importance of the entertaining sports industry. Therefore, the aim of this paper is to examine the relation between sports and entertainment, sports and tourism as well as entertaining sports and tourism. I am going to concentrate my focus on the following questions: - What is the importance of sports and how can it be related to tourism? - What is "sportainment" and how can its relevance be described in the twenty first century? - How does "sportainment" influence tourism? - How does "sportainment" influence international sport events? Hence, the first two chapters build the theoretical framework of this paper. Chapter two examines the importance of sports and the rising appearance of sports as tourism. Chapter three explains the term "sportainment," gives examples and finally relates it to internati"

Sport Fans

Author : Daniel L. Wann
Publisher : Routledge
ISBN 13 : 0429852916
Total Pages : 288 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Sport Fans by : Daniel L. Wann

Download or read book Sport Fans written by Daniel L. Wann and published by Routledge. This book was released on 2018-08-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans to better comprehend how sport impacts individual fans and society as a whole. Using up-to-date research and theory from multiple disciplines including psychology, sociology, marketing, history, and religious studies, this textbook provides a deeper understanding of topics such as: the pervasiveness of sport fandom in society common demographic and personality characteristics of fans how fandom can provide a sense of belonging, of uniqueness, and of meaning in life the process of becoming a sport fan sport fan consumption and the future of sport and the fan experience. The text also provides a detailed investigation of the darker side of sport fandom, including fan aggression, as well as a critical look at the positive value of fandom for individuals and society. Sport Fans expertly combines a rigorous level of empirical research and theory in an engaging, accessible format, making this text the essential resource on sport fan behavior.

The Olympic Games Effect

Author : John A. Davis
Publisher : John Wiley & Sons
ISBN 13 : 1118171713
Total Pages : 284 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Olympic Games Effect by : John A. Davis

Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

International Sport Marketing

Author : Michel Desbordes
Publisher : Routledge
ISBN 13 : 0429619685
Total Pages : 228 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis International Sport Marketing by : Michel Desbordes

Download or read book International Sport Marketing written by Michel Desbordes and published by Routledge. This book was released on 2019-04-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.

Handbook of Sports and Media

Author : Arthur A. Raney
Publisher : Routledge
ISBN 13 : 1135257345
Total Pages : 756 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Handbook of Sports and Media by : Arthur A. Raney

Download or read book Handbook of Sports and Media written by Arthur A. Raney and published by Routledge. This book was released on 2009-03-04 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: This distinctive Handbook covers the breadth of sports and media scholarship. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers, defining the full scope of the subject area, including the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media.

Managing Sports Teams

Author : Stefan Walzel
Publisher : Springer Nature
ISBN 13 : 3030564959
Total Pages : 370 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Managing Sports Teams by : Stefan Walzel

Download or read book Managing Sports Teams written by Stefan Walzel and published by Springer Nature. This book was released on 2020-10-29 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers a comprehensive overview of the most important and fundamental elements for the management of team sports organisations. It is intended to meet the needs of full-time and voluntary individuals in management positions in professional and semi-professional sports clubs, leagues and federations, and those who aspire to such positions. In addition to management-relevant aspects, its interdisciplinary approach also includes the basics of law and media, which are vital to the successful management of team sports organisations. Bringing together experts from the respective disciplines, the book’s content is presented in a clear and straightforward manner, facilitating its implementation in practice.

Sports Marketing

Author : Sean Ennis
Publisher : Springer Nature
ISBN 13 : 3030537404
Total Pages : 306 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Sports Marketing by : Sean Ennis

Download or read book Sports Marketing written by Sean Ennis and published by Springer Nature. This book was released on 2020-11-14 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry. Taking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on the author’s years of industry and teaching experience, it blends theory and practice with case studies including the International Olympic Committee and FIFA. Crucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product. Written in an accessible style and accompanied by a full suite of online resources, this textbook is for ideal for anyone looking to excel as a sports marketer or progress within the wider sports industry. It is a valuable resource for Sports Marketing courses at undergraduate, postgraduate and MBA levels.

Squared Circle Blues

Author : Matt Posner
Publisher :
ISBN 13 : 9781541139978
Total Pages : 332 pages
Book Rating : 4.1/5 (399 download)

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Book Synopsis Squared Circle Blues by : Matt Posner

Download or read book Squared Circle Blues written by Matt Posner and published by . This book was released on 2016-10-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1984: the dirty days of American territorial wrestling. Baltimore's top wrestling star, King Snake MacEvoy, leaves his abusive and foul-mouthed promoter, Matt Gash, for more money and a starring role in New York. A big mistake: soon, both Snake's career and Gash's business are on the road to ruin. Snake faces a gang of sociopathic locker room bullies and sabotage by his ruthless new boss. The half-mad Gash scrambles to find new stars among the unskilled or even unhinged wrestlers within his reach. For men like these, in times like these, the only ending will be an ending in blood. This novel tells the stories of men and women in a hard, dangerous, outlaw business, fighting for their lives, careers, and hearts. Warning: This book is recommended for mature readers only. It contains extensive profanity, extreme violence, racist language, and sexual material. " The dialogue crackles, the settings are gritty and malodorous, the bones crunch as they are broken and real blood flows. This is the true noir, the underside of American sportainment." -- Andre Jute, author of more than 60 books "Author Matt Posner pulls no punches, paints no glosses, makes no excuses... Pro wrestling turns out exactly as expected, only more violent, more dangerous, more crooked and more ruinous of the lives of innocent bystanders. -- Andrew McCoy, author of The Meyersco Helix, Atrocity Week, African Revenge, and many more

Managing People in Sport Organizations

Author : Tracy Taylor
Publisher : Routledge
ISBN 13 : 1134709129
Total Pages : 335 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Managing People in Sport Organizations by : Tracy Taylor

Download or read book Managing People in Sport Organizations written by Tracy Taylor and published by Routledge. This book was released on 2015-01-09 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing People in Sport Organizations provides a comprehensive overview of the theory and practice of managing people within a strategic framework. This revised and updated second edition examines a range of strategic human resource management approaches that can be used by sport organizations to respond to contemporary challenges and to develop a sustainable performance culture. Drawing on well-established conceptual frameworks and current empirical research, the book systematically covers every key area of HRM theory and practice, including: recruitment training and development performance management and appraisal motivation and reward organizational culture employee relations diversity managing change This new edition also includes expanded coverage of social media, volunteers, and individuals within organizations, and is supported with a new companion website carrying additional resources for students and instructors, including PowerPoint slides, exam questions and useful web links. No other book offers such an up-to-date introduction to core concepts and key professional skills in HRM in sport, and therefore Managing People in Sport Organizations is essential reading for any sport management student or any HR professional working in sport.

The Legacy of Bosman

Author : Antoine Duval
Publisher : Springer
ISBN 13 : 9462651205
Total Pages : 261 pages
Book Rating : 4.4/5 (626 download)

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Book Synopsis The Legacy of Bosman by : Antoine Duval

Download or read book The Legacy of Bosman written by Antoine Duval and published by Springer. This book was released on 2016-05-25 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In December 1995, the Court of Justice of the European Union delivered its judgment in its most famous case to date: the Bosman case. Twenty years later, this book explores in detail how this landmark judgment legally and politically transformed the relationship between the European Union and sport. Written by leading academics in the field, the ten contributions in this book reflect on how Bosman fundamentally shaped the application of EU law to sport and its transformative effects on sports governance. The book’s innovative perspectives on the Bosman ruling makes it important reading for scholars, practitioners and policy-makers concerned with EU law and Sports law. With a foreword by Prof. Dr. Carl Otto Lenz, Advocate General at the Court of Justice in the Bosman-case. Dr. Antoine Duval is Senior Researcher for International and European Sports Law at the T.M.C. Asser Instituut in The Hague. He holds a Ph.D. on the interaction between Lex Sportiva and EU Law from the European University Institute in Florence, where he was the conveyor of the Transnational Law Working Group. Prof. dr. Ben Van Rompuy is a senior researcher at the T.M.C. Asser Instituut, where he heads the ASSER International Sports Law Centre, and is Visiting Professor of Competition Policy at the Free University of Brussels (VUB). He holds a Ph.D. in law from the VUB and held visiting scholar positions at Georgetown University and New York University. The book appears in the ASSER International Sports Law Series, under the editorship of Prof. Dr. Ben Van Rompuy, Dr. Antoine Duval and Marco van der Harst LL.M.

Impacts and strategic outcomes from non-mega sport events for local communities

Author : Marijke Taks
Publisher : Routledge
ISBN 13 : 1317355881
Total Pages : 170 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Impacts and strategic outcomes from non-mega sport events for local communities by : Marijke Taks

Download or read book Impacts and strategic outcomes from non-mega sport events for local communities written by Marijke Taks and published by Routledge. This book was released on 2017-10-02 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do small- and medium-sized sporting events affect the overall wellbeing of people living in the host community? If so, how they do they affect local life? This book specifically addresses the strategic choices that host communities make when hosting non-mega sporting events, and looks at the outcomes of those choices. The contributions to this study assess a variety of tangible and intangible effects, including the economic and social impacts, and the effect on tourism and participation in sport. It contains analysis of a variety of events, including spectator and participant events, single-sport and multi-sport events, and one-day and multi-day events, all hosted in different types of cities and communities around the globe. Overall, this book identifies and extends our understanding of the nature, management, and implications of non-mega sporting events. The impacts and strategic outcomes highlighted here have practical value for sport event management and strategy, and advance our understanding of the economic and social consequences of hosting an event. This book was originally published as a special issue of European Sport Management Quarterly.

Routledge Handbook of Sport Communication

Author : Paul M. Pedersen
Publisher : Routledge
ISBN 13 : 1136339485
Total Pages : 545 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Routledge Handbook of Sport Communication by : Paul M. Pedersen

Download or read book Routledge Handbook of Sport Communication written by Paul M. Pedersen and published by Routledge. This book was released on 2013-03-20 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don’t rely on effective communications. Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.

Cricket and Globalization

Author : Stephen Wagg
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443824828
Total Pages : 295 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Cricket and Globalization by : Stephen Wagg

Download or read book Cricket and Globalization written by Stephen Wagg and published by Cambridge Scholars Publishing. This book was released on 2010-08-11 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cricket has changed dramatically in recent years and now can claim to be a truly global game, thanks in large part to new media technologies which bring a global audience for World Cups and other major competitions. However, the globalization of cricket has not followed a pattern familiar in other sports: concentrations of wealth, media, and marketing leading to the domination of Western countries over the rest, and this fact alone makes it interesting for scholars of the globalization of sport. Cricket has followed a very different global path; the non-Western countries (former British colonies) have begun to dominate and have taken control of the economics and politics of the game. In short, cricket has been “Indianized”. The globalization of cricket has received a massive boost from the popularity of the newest form of the game (Twenty20) which is helping promote cricket as a mass TV sport. The rise of Twenty20, particularly the Indian Premier League (IPL), is transforming the way cricket is organized, played, and watched all over the world. This development both reinforces the globalization of cricket and also underlines that the “movers and shakers” within cricket are no longer the traditional elites in metropolitan centres but the businessmen of India and the media entrepreneurs world-wide who seek to shape new audiences for the game and create new marketing opportunities on a global scale.

Radical Uncertainty

Author : Mervyn King
Publisher : Bridge Street Press
ISBN 13 : 9780349143996
Total Pages : 560 pages
Book Rating : 4.1/5 (439 download)

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Book Synopsis Radical Uncertainty by : Mervyn King

Download or read book Radical Uncertainty written by Mervyn King and published by Bridge Street Press. This book was released on 2021-09-02 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:

HRM in Mission Driven Organizations

Author : Chris Brewster
Publisher : Springer
ISBN 13 : 331957583X
Total Pages : 308 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis HRM in Mission Driven Organizations by : Chris Brewster

Download or read book HRM in Mission Driven Organizations written by Chris Brewster and published by Springer. This book was released on 2017-10-10 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection examines human resource management in organizations other than those that are set up to make a profit. Covering human resource management in a number of different kinds of mission-driven organizations, the book explores organizations in sectors and industries such as the governmental and intergovernmental public sector, volunteer organizations and charities, religious organizations, cultural organizations, sports organizations and B-corporations. Recognizing the reality of management practice in the (many small) organizations covered by the book, the chapters deal with the way that people are actually managed whether or not there is an HRM department present. Students of business management and human resource management will find this book invaluable as a source of knowledge on not for profit organizations, as many of the chapters include detailed examples and case studies.

How Canadians Communicate

Author : David Taras
Publisher : University of Calgary Press
ISBN 13 : 1552381048
Total Pages : 333 pages
Book Rating : 4.5/5 (523 download)

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Book Synopsis How Canadians Communicate by : David Taras

Download or read book How Canadians Communicate written by David Taras and published by University of Calgary Press. This book was released on 2003 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Canadians Communicate, Vol. 1 is a timely collection that chronicles the extraordinary changes that are shaking the foundations of Canada's cultural and communications industries in the twenty-first century. With essays from some of Canada's foremost media scholars, this book discusses the major trends and developments that have taken place in government policy, corporate strategies, creative communities, and various communication mediums: newspapers, films, cellular and palm technology, the Internet, libraries, TV, music, and book publishing. This volume addresses many issues unique to Canada in a broader framework of global communications. Specifically, it looks at new media communications in Aboriginal communities, the changing role of the state in cultural institutions, the conglomeratization of the media, the threat of American and global communications to Canadian voices, and the struggle to retain and reclaim local and national identities in the face of globalization. With articles from academics and professionals across Canada, How Canadians Communicate, Vol.1 provides the most current perspectives on communication in Canada in a rapidly changing world of technology and global communication.

Managing Major Sports Events

Author : Milena M. Parent
Publisher : Routledge
ISBN 13 : 100021088X
Total Pages : 523 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Managing Major Sports Events by : Milena M. Parent

Download or read book Managing Major Sports Events written by Milena M. Parent and published by Routledge. This book was released on 2020-11-29 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability. Now in a fully revised and updated new edition, the book draws on the latest research from across multiple disciplines, explores real-world situations, and emphasises practical problem-solving skills. It covers every key area in the event management process, including: • Bidding, leadership, and planning; • Marketing and human resource management; • Venues and ceremonies; • Communications and technology (including social media); • Functional area considerations (including sport, protocol, and event services); • Security and risk management; • Games-time considerations; • Event wrap-up and evaluation; • Legacy and sustainability. This revised edition includes expanded coverage of cutting-edge topics such as digital media, culture, human resources, the volunteer workforce, readiness, security, and managing Games-time. Each chapter combines theory, practical decision-making exercises, and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. Also new to this edition is an "Outlook, Trends, and Innovations" section in each chapter, plus "tips" from leading events professionals. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management, and an invaluable resource for all sport management researchers, practitioners and policymakers. Online resources include PowerPoint slides, multiple choice questions, essay questions, stories, and decision-making exercises.