Sport Teams Fans And Twitter

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Sport Teams, Fans, and Twitter

Author : Brandi Watkins
Publisher : Rowman & Littlefield
ISBN 13 : 1498540066
Total Pages : 149 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Sport Teams, Fans, and Twitter by : Brandi Watkins

Download or read book Sport Teams, Fans, and Twitter written by Brandi Watkins and published by Rowman & Littlefield. This book was released on 2018-10-15 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social media platforms have expanded beyond purely personal use, brands have had to adjust their strategic communication and marketing efforts. Drawing on research and theory from advertising, marketing, mass communication, and public relations, this book uses a mixed methods approach to better understand how online fan engagement using Twitter can help strengthen the fan-team relationship. Findings from this research has implications for the continued scholarly work on online engagement and relationship building as well as practical applications for effective use of Twitter as a strategic communication tool.

The Fix is in

Author : Brian Tuohy
Publisher : Feral House
ISBN 13 : 1932595813
Total Pages : 323 pages
Book Rating : 4.9/5 (325 download)

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Book Synopsis The Fix is in by : Brian Tuohy

Download or read book The Fix is in written by Brian Tuohy and published by Feral House. This book was released on 2010 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Factual accounts expose how professional sports manipulate the outcomes of games for TV ratings and profits.

The Fix Is Still In

Author : Brian Tuohy
Publisher : Feral House
ISBN 13 : 1627310878
Total Pages : 232 pages
Book Rating : 4.6/5 (273 download)

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Book Synopsis The Fix Is Still In by : Brian Tuohy

Download or read book The Fix Is Still In written by Brian Tuohy and published by Feral House. This book was released on 2019-06-04 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this long-anticipated sequel to his jarring takedown of professional sports, The Fix Is In, internationally recognized game fixing expert and scholarly authority Brian Tuohy further reveals the truths all sports fans need to know. Based on dedicated research and previously unreleased FBI files, each chapter exposes sports in a manner none of the major leagues’ broadcast partners would dare attempt. No sport or league is spared as Tuohy rips through not only the likes of the NFL, NBA, MLB, NHL, and NASCAR, but also the PGA, UFC, eSports, horse racing, boxing, and both NCAA football and basketball. Along the way, championships are revealed as frauds, referees are exposed as accomplices, and legends are demolished. No sports fans should watch another game until they read this book and understand what truly is being presented as “pure” in America’s professional sports leagues.

Sports Fans 2.0

Author : David M. Sutera
Publisher : Scarecrow Press
ISBN 13 : 0810890771
Total Pages : 213 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Sports Fans 2.0 by : David M. Sutera

Download or read book Sports Fans 2.0 written by David M. Sutera and published by Scarecrow Press. This book was released on 2013-04-25 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: As of 2012, Twitter has over 100 million active users worldwide, generating close to 230 million Tweets per day. Encouraged by sports shows that incorporate social media as a major component of their programming strategies, sports fans and athletes have proven to be some of the most prolific and adept users of Twitter and other social media platforms. Social media has made it possible for fans to cross the virtual barrier that separates them from the teams they love and the athletes they follow, changing the way fans and athletes interact in the world of sports. In Sports Fans 2.0: How Fans Are Using Social Media to Get Closer to the Game, David M. Sutera explores the increasingly participatory nature of contemporary sports fandom and spectatorship. He examines the ways in which digital media has created and facilitated new channels for sports fan engagement, and how technology has enhanced the fan’s perception of participating in America’s sports culture. In addition, Sutera shows how high-profile athletes are using social media to increase their fan base and promote their own celebrity status, creating the sense that they are more accessible to their fans. Social media has forever altered the way sports fans and athletes engage with each other. Covering a wide range of sports and social media outlets, Sports Fans 2.0 is an accessible examination of how technology has changed—and will continue to change—the world of sports. Written for general readers and scholars alike, this book will appeal to anyone interested in the effects of social media on popular culture.

The Anthropocene Reviewed

Author : John Green
Publisher : Penguin
ISBN 13 : 0525556532
Total Pages : 305 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Anthropocene Reviewed by : John Green

Download or read book The Anthropocene Reviewed written by John Green and published by Penguin. This book was released on 2021-05-18 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goodreads Choice winner for Nonfiction 2021 and instant #1 bestseller! A deeply moving collection of personal essays from John Green, the author of The Fault in Our Stars and Turtles All the Way Down. “The perfect book for right now.” –People “The Anthropocene Reviewed is essential to the human conversation.” –Library Journal, starred review The Anthropocene is the current geologic age, in which humans have profoundly reshaped the planet and its biodiversity. In this remarkable symphony of essays adapted and expanded from his groundbreaking podcast, bestselling author John Green reviews different facets of the human-centered planet on a five-star scale—from the QWERTY keyboard and sunsets to Canada geese and Penguins of Madagascar. Funny, complex, and rich with detail, the reviews chart the contradictions of contemporary humanity. As a species, we are both far too powerful and not nearly powerful enough, a paradox that came into sharp focus as we faced a global pandemic that both separated us and bound us together. John Green’s gift for storytelling shines throughout this masterful collection. The Anthropocene Reviewed is an open-hearted exploration of the paths we forge and an unironic celebration of falling in love with the world.

The Business of Sports

Author : Scott Rosner
Publisher : Jones & Bartlett Publishers
ISBN 13 : 0763780782
Total Pages : 792 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis The Business of Sports by : Scott Rosner

Download or read book The Business of Sports written by Scott Rosner and published by Jones & Bartlett Publishers. This book was released on 2011 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.

The Sports Revolution

Author : Frank Andre Guridy
Publisher : University of Texas Press
ISBN 13 : 1477321837
Total Pages : 431 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis The Sports Revolution by : Frank Andre Guridy

Download or read book The Sports Revolution written by Frank Andre Guridy and published by University of Texas Press. This book was released on 2021-03-23 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1960s and 1970s, America experienced a sports revolution. New professional sports franchises and leagues were established, new stadiums were built, football and basketball grew in popularity, and the proliferation of television enabled people across the country to support their favorite teams and athletes from the comfort of their homes. At the same time, the civil rights and feminist movements were reshaping the nation, broadening the boundaries of social and political participation. The Sports Revolution tells how these forces came together in the Lone Star State. Tracing events from the end of Jim Crow to the 1980s, Frank Guridy chronicles the unlikely alliances that integrated professional and collegiate sports and launched women’s tennis. He explores the new forms of inclusion and exclusion that emerged during the era, including the role the Dallas Cowboys Cheerleaders played in defining womanhood in the age of second-wave feminism. Guridy explains how the sexual revolution, desegregation, and changing demographics played out both on and off the field as he recounts how the Washington Senators became the Texas Rangers and how Mexican American fans and their support for the Spurs fostered a revival of professional basketball in San Antonio. Guridy argues that the catalysts for these changes were undone by the same forces of commercialization that set them in motion and reveals that, for better and for worse, Texas was at the center of America’s expanding political, economic, and emotional investments in sport.

The I in Team

Author : Erin C. Tarver
Publisher : University of Chicago Press
ISBN 13 : 022647013X
Total Pages : 242 pages
Book Rating : 4.2/5 (264 download)

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Book Synopsis The I in Team by : Erin C. Tarver

Download or read book The I in Team written by Erin C. Tarver and published by University of Chicago Press. This book was released on 2017-06-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is one sound that will always be loudest in sports. It isn’t the squeak of sneakers or the crunch of helmets; it isn’t the grunts or even the stadium music. It’s the deafening roar of sports fans. For those few among us on the outside, sports fandom—with its war paint and pennants, its pricey cable TV packages and esoteric stats reeled off like code—looks highly irrational, entertainment gone overboard. But as Erin C. Tarver demonstrates in this book, sports fandom has become extraordinarily important to our psyche, a matter of the very essence of who we are. Why in the world, Tarver asks, would anyone care about how well a total stranger can throw a ball, or hit one with a bat, or toss one through a hoop? Because such activities and the massive public events that surround them form some of the most meaningful ritual identity practices we have today. They are a primary way we—as individuals and a collective—decide both who we are who we are not. And as such, they are also one of the key ways that various social structures—such as race and gender hierarchies—are sustained, lending a dark side to the joys of being a sports fan. Drawing on everything from philosophy to sociology to sports history, she offers a profound exploration of the significance of sports in contemporary life, showing us just how high the stakes of the game are.

Find Your Yellow Tux: How to Be Successful by Standing Out

Author : Jesse Cole
Publisher : Lioncrest Publishing
ISBN 13 : 9781619618466
Total Pages : 306 pages
Book Rating : 4.6/5 (184 download)

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Book Synopsis Find Your Yellow Tux: How to Be Successful by Standing Out by : Jesse Cole

Download or read book Find Your Yellow Tux: How to Be Successful by Standing Out written by Jesse Cole and published by Lioncrest Publishing. This book was released on 2017-12-22 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop standing still. Start standing out. Whether in school, factories, or corporate offices, people are in a mad rush to the middle, going about their business and fitting in. The problem is, while you may feel as if you're doing your own thing, you're not-you're doing what's expected of you. To stand out, take whatever you think is normal, and do the exact opposite. In Find Your Yellow Tux, Jesse Cole, in-demand speaker and baseball ringleader, shares how you can achieve amazing things by doing the unexpected. Using examples from his life and the lives of his heroes-P. T. Barnum, Walt Disney, and MLB owner Bill Veeck-Cole shows how to reinvigorate your goals, reignite your passions, and excel in business and beyond. The time to break the mold is now-with Find Your Yellow Tux, you'll discover how to find joy and success in everything you do.

The Rise: Kobe Bryant and the Pursuit of Immortality

Author : Mike Sielski
Publisher : St. Martin's Press
ISBN 13 : 1250275733
Total Pages : 312 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis The Rise: Kobe Bryant and the Pursuit of Immortality by : Mike Sielski

Download or read book The Rise: Kobe Bryant and the Pursuit of Immortality written by Mike Sielski and published by St. Martin's Press. This book was released on 2022-01-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A compelling origin story of a time that really wasn’t so long ago but through the lens of tragedy feels like forever. Kobe-ologists will devour this book, reveling in the anecdotes about his intensity & the engaging game recaps." —Associated Press “Every superhero needs an origin story.” –Jeff Pearlman The inside look at one of the most captivating and consequential figures in our culture—with never-before-heard interviews. Kobe Bryant’s death in January 2020 did more than rattle the worlds of sports and celebrity. The tragedy of that helicopter crash, which also took the life of his daughter Gianna, unveiled the full breadth and depth of his influence on our culture, and by tracing and telling the oft-forgotten and lesser-known story of his early life, The Rise promises to provide an insight into Kobe that no other analysis has. In The Rise, readers will travel from the neighborhood streets of Southwest Philadelphia—where Kobe’s father, Joe, became a local basketball standout—to the Bryant family’s isolation in Italy, where Kobe spent his formative years, to the leafy suburbs of Lower Merion, where Kobe’s legend was born. The story will trace his career and life at Lower Merion—he led the Aces to the 1995-96 Pennsylvania state championship, a dramatic underdog run for a team with just one star player—and the run-up to the 1996 NBA draft, where Kobe’s dream of playing pro basketball culminated in his acquisition by the Los Angeles Lakers. In researching and writing The Rise, Mike Sielski had a terrific advantage over other writers who have attempted to chronicle Kobe’s life: access to a series of never-before-released interviews with him during his senior season and early days in the NBA. For a quarter century, these tapes and transcripts preserved Kobe’s thoughts, dreams, and goals from his teenage years, and they contained insights into and told stories about him that have never been revealed before. This is more than a basketball book. This is an exploration of the identity and making of an icon and the effect of his development on those around him—the essence of the man before he truly became a man.

The Road to Bama

Author : Andrew Bone
Publisher : Triumph Books
ISBN 13 : 1641255021
Total Pages : 183 pages
Book Rating : 4.6/5 (412 download)

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Book Synopsis The Road to Bama by : Andrew Bone

Download or read book The Road to Bama written by Andrew Bone and published by Triumph Books. This book was released on 2020-09-29 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The University of Alabama boasts one of the nation's most storied football programs, and the recruiting acumen of coaches like Bear Bryant and Nick Saban plays a major role in that. The Road to Bama is a wild ride into the competitive world of college football recruiting, revealing how many Crimson Tide players found their way to Tuscaloosa.

Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799877523
Total Pages : 1008 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports by : Management Association, Information Resources

Download or read book Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-11-27 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.

Never Settle

Author : Marty Smith
Publisher : Twelve
ISBN 13 : 1538733005
Total Pages : 264 pages
Book Rating : 4.5/5 (387 download)

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Book Synopsis Never Settle by : Marty Smith

Download or read book Never Settle written by Marty Smith and published by Twelve. This book was released on 2019-08-06 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amazing and blessed life of popular ESPN reporter and correspondent for College GameDay, Marty Smith, whose mission in this thoughtful and funny memoir is to return fans to the true soul of sports in this country. You know Marty right? The guy during College GameDay hanging off the back of a pickup truck while zooming around the Clemson athletic facilities. The guy who visits Nick Saban's lake house and somehow gets Coach to jump in the lake. The guy who sits down with Dale Jr. at Daytona to talk through tears about his miraculous return to racing. The guy who interviews Tiger Woods, Tim Tebow, Peyton Manning and Jimmie Johnson -- the guy who gets paid to live the fantasy of every sports fan in America. Never Settle is the funny but oh, it's true story of how Marty got here, and a revealing look at his journey. Never Settle includes all the best stories and behind-the-scenes moments from Marty's wild life, covering topics including: college football, racing, fathers and sons, how sports can bring us together, and how it all goes back to growing up on a farm and playing high school ball in Pearisburg, Virginia.

Loving Sports When They Don't Love You Back

Author : Jessica Luther
Publisher : University of Texas Press
ISBN 13 : 1477322175
Total Pages : 337 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis Loving Sports When They Don't Love You Back by : Jessica Luther

Download or read book Loving Sports When They Don't Love You Back written by Jessica Luther and published by University of Texas Press. This book was released on 2020-09-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Triumphant wins, gut-wrenching losses, last-second shots, underdogs, competition, and loyalty—it’s fun to be a fan. But when a football player takes a hit to the head after yet another study has warned of the dangers of CTE, or when a team whose mascot was born in an era of racism and bigotry takes the field, or when a relief pitcher accused of domestic violence saves the game, how is one to cheer? Welcome to the club for sports fans who care too much. In Loving Sports When They Don’t Love You Back, acclaimed sports writers Jessica Luther and Kavitha A. Davidson tackle the most pressing issues in sports, why they matter, and how we can do better. For the authors, “sticking to sports” is not an option—not when our taxes are paying for the stadiums, and college athletes aren’t getting paid at all. But simply quitting a favorite team won’t change corrupt and deplorable practices, and the root causes of many of these problems are endemic in our wider society. An essential read for modern fans, Loving Sports When They Don’t Love You Back challenges the status quo and explores how we might begin to reconcile our conscience with our fandom.

Social Media in Sport Marketing

Author : Timothy Newman
Publisher : Routledge
ISBN 13 : 1351817205
Total Pages : 217 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Social Media in Sport Marketing by : Timothy Newman

Download or read book Social Media in Sport Marketing written by Timothy Newman and published by Routledge. This book was released on 2017-01-08 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.

Phil

Author : Alan Shipnuck
Publisher : Simon and Schuster
ISBN 13 : 1398521760
Total Pages : 278 pages
Book Rating : 4.3/5 (985 download)

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Book Synopsis Phil by : Alan Shipnuck

Download or read book Phil written by Alan Shipnuck and published by Simon and Schuster. This book was released on 2022-05-24 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: LONGLISTED FOR THE WILLIAM HILL SPORTS BOOK OF THE YEAR PRIZE 'Terrific fun' David Walsh, Sunday Times * * 'Thoroughly engaging' Washington Post A frank and revealing biography of legendary golf champion Phil Mickelson - who has led a big, controversial life - as reported by longtime Sports Illustrated writer and bestselling author Alan Shipnuck. Phil Mickelson is one of the most compelling figures in sports. For more than three decades he has been among the best golfers in the world, and his unmatched longevity was exemplified at the 2021 PGA Championship, when Mickelson, on the cusp of turning fifty-one, became the oldest player in history to win a major championship. In this raw and unauthorised biography, Shipnuck captures a singular life defined by thrilling victories, crushing defeats and countless controversies. Mickelson is a multi-faceted character, and all his warring impulses are on display in these pages: he is a smart-ass who built an empire on being the consummate professional; a loving husband dogged by salacious rumours; a high-stakes gambler who knows the house always wins but can’t tear himself away. Mickelson’s career and public image have been defined by the contrast with his lifelong rival, Tiger Woods. Where Woods is robotic and reticent, Mickelson is affable and extroverted, an incorrigible showman. In their early years together on Tour, Mickelson lacked Tiger’s laser focus and discipline, yet as Tiger’s career has been curtailed by scandal, addiction and a broken body, Phil sails on, still relevant on the golf course and in the marketplace. Phil is the perfect marriage of subject and author. Shipnuck delivers numerous revelations, from the true scale of Mickelson’s massive gambling losses to the secretive backstory of the Saudi golf league that Mickelson championed. But Phil also celebrates Mickelson’s random acts of kindness and generosity of spirit, to which friends and strangers alike can attest. Shipnuck has covered Mickelson for his entire career, allowing him to take readers inside the ropes with a thrilling immediacy and intimacy. The result is the juiciest and liveliest golf book in years - full of heart, humour and unexpected turns.

Fan-athlete Interaction and Twitter Tweeting Through the Giro

Author : Jeffrey W. Kassing
Publisher :
ISBN 13 : 9781526437358
Total Pages : pages
Book Rating : 4.4/5 (373 download)

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Book Synopsis Fan-athlete Interaction and Twitter Tweeting Through the Giro by : Jeffrey W. Kassing

Download or read book Fan-athlete Interaction and Twitter Tweeting Through the Giro written by Jeffrey W. Kassing and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This case study examines how fans can experience a major sporting event (cycling's Tour of Italy) through a particular new communication technology platform--Twitter. To explore this possibility the authors tracked the "tweets" sent out by a selection of American and English-speaking riders during the 3-week race. Their analysis of these texts revealed that Twitter served to increase immediacy between athletes and fans. This occurred as athletes provided commentary and opinions, fostered interactivity, and cultivated insider perspectives for fans. These activities position Twitter as a powerful communication technology that affords a more social vs. parasocial relationship between athletes and fans.