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The Global Sport Economy

Author : Michel Desbordes
Publisher : Routledge
ISBN 13 : 0429619731
Total Pages : 281 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis The Global Sport Economy by : Michel Desbordes

Download or read book The Global Sport Economy written by Michel Desbordes and published by Routledge. This book was released on 2019-05-29 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are. Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour. The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.

Routledge Handbook of Sports Marketing

Author : Simon Chadwick
Publisher : Routledge
ISBN 13 : 1317584929
Total Pages : 424 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Routledge Handbook of Sports Marketing by : Simon Chadwick

Download or read book Routledge Handbook of Sports Marketing written by Simon Chadwick and published by Routledge. This book was released on 2015-12-22 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

Routledge Handbook of Sports Event Management

Author : Milena Parent
Publisher : Routledge
ISBN 13 : 1135104379
Total Pages : 527 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Routledge Handbook of Sports Event Management by : Milena Parent

Download or read book Routledge Handbook of Sports Event Management written by Milena Parent and published by Routledge. This book was released on 2017-07-14 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport and multi-sport events. The book adopts a unique stakeholder perspective, structured around the groups and individuals who have an interest in and co-create sports events, including organising committees, promoters, sport organisations, spectators, community groups, sponsors, host governments, the media and NGOs. Each chapter addresses a specific stakeholder, defines that stakeholder and its relationships with sports events, describes the managerial requirements for a successful event, assesses current research and directions for future research, and outlines the normative dimensions of stakeholder engagement (such as sustainability and legacy). No other book takes such a broad view of sports event management, surveying key theory, current research, best practice, and moral and ethical considerations in one volume. With contributions from leading sport and event scholars from around the world, the Routledge Handbook of Sports Event Management is essential reading for any advanced student, researcher or professional with an interest in sport management, sport development, sport policy or events.

When Sport Meets Business

Author : Ulrik Wagner
Publisher : SAGE
ISBN 13 : 1473987415
Total Pages : 257 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis When Sport Meets Business by : Ulrik Wagner

Download or read book When Sport Meets Business written by Ulrik Wagner and published by SAGE. This book was released on 2016-10-19 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports. Sport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport. Sport and Finance – Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption. Sporting Events – Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy. The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England’s Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain’s LaLiga, the sponsorship viability for Ukraine’s Klitschko brothers and the case of Denmark’s Viborg F.F. Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.

Sport Brands

Author : Patrick Bouchet
Publisher : Routledge
ISBN 13 : 0415532841
Total Pages : 210 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis Sport Brands by : Patrick Bouchet

Download or read book Sport Brands written by Patrick Bouchet and published by Routledge. This book was released on 2013 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.

The Business of Sports

Author : Mark Conrad
Publisher : Taylor & Francis
ISBN 13 : 1317430530
Total Pages : 454 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Business of Sports by : Mark Conrad

Download or read book The Business of Sports written by Mark Conrad and published by Taylor & Francis. This book was released on 2017-02-17 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Now in its third edition, the volume continues to offer a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and topics, including the many changes in international sports and the role of analytics in decision-making and tax rules that have a major effect on athletes and teams.

From Olympic Administration to Olympic Governance

Author : Emmanuel Bayle
Publisher : Routledge
ISBN 13 : 1351718010
Total Pages : 139 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis From Olympic Administration to Olympic Governance by : Emmanuel Bayle

Download or read book From Olympic Administration to Olympic Governance written by Emmanuel Bayle and published by Routledge. This book was released on 2017-10-02 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lausanne, the Swiss city IOC (International Olympic Committee) President Juan Antonio Samaranch honored with the title "Olympic capital" in 1994, is now the administrative capital of world sport. The past century has presented Olympism with many challenges and that continues to be the case today; the issues may have changed, but they are no less numerous. Controversies over phony amateurism, the two Chinas and the creation of a modern Olympia have been resolved, only to be replaced by questions of governance, compliance, strategy, responsible management, the size of the Games, the scarcity of bids and new forms of doping and corruption. All these themes are examined in the articles that make up this book published about 100 years after the establishment of the IOC’s headquarters in Lausanne. This book was originally published as a special edition of Sport in Society.

Competitive Cycling

Author : Achim Schmidt
Publisher : Meyer & Meyer Verlag
ISBN 13 : 178255033X
Total Pages : 332 pages
Book Rating : 4.7/5 (825 download)

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Book Synopsis Competitive Cycling by : Achim Schmidt

Download or read book Competitive Cycling written by Achim Schmidt and published by Meyer & Meyer Verlag. This book was released on 2014-03-15 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a wide-ranging insight into the basics of training as well as techniques and tactics of cycling. The book focuses on topics such as anatomy and physiology of the cyclist, nutrition, medicine, psychology, and techniques and tactics. Tips and training suggestions throughout the book ensure practical benefits.

Enhancing Health and Sports Performance by Design

Author : Mohd Hasnun Arif Hassan
Publisher : Springer Nature
ISBN 13 : 9811532702
Total Pages : 550 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Enhancing Health and Sports Performance by Design by : Mohd Hasnun Arif Hassan

Download or read book Enhancing Health and Sports Performance by Design written by Mohd Hasnun Arif Hassan and published by Springer Nature. This book was released on 2020-04-23 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers papers presented at the 2019 Movement, Health & Exercise (MoHE) Conference and International Sports Science Conference (ISSC). The theme of this year’s conference was "Enhancing Health and Sports Performance by Design". The content covers (but is not limited to) the following topics: exercise science; human performance; physical activity & health; sports medicine; sports nutrition; management & sports studies; and sports engineering & technology.

Nutrition, Health and Athletic Performance

Author : Kelly Pritchett
Publisher : MDPI
ISBN 13 : 3038426261
Total Pages : 529 pages
Book Rating : 4.0/5 (384 download)

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Book Synopsis Nutrition, Health and Athletic Performance by : Kelly Pritchett

Download or read book Nutrition, Health and Athletic Performance written by Kelly Pritchett and published by MDPI. This book was released on 2018-07-04 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a printed edition of the Special Issue "Nutrition, Health and Athletic Performance" that was published in Nutrients

Sports Videogames

Author : Mia Consalvo
Publisher : Routledge
ISBN 13 : 1136191984
Total Pages : 324 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Sports Videogames by : Mia Consalvo

Download or read book Sports Videogames written by Mia Consalvo and published by Routledge. This book was released on 2013-07-18 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Pong to Madden NFL to Wii Fit, Sports Videogames argues for the multiple ways that sports videogames—alongside televised and physical sports—impact one another, and how players and viewers make sense of these multiple forms of play and information in their daily lives. Through case studies, ethnographic explorations, interviews and surveys, and by analyzing games, players, and the sports media industry, contributors from a wide variety of disciplines demonstrate the depth and complexity of games that were once considered simply sports simulations. Contributors also tackle key topics including the rise of online play and its implications for access to games, as well as how regulations surrounding player likenesses present challenges to the industry. Whether you’re a scholar or a gamer, Sports Videogames offers a grounded, theory-building approach to how millions make sense of videogames today.

Routledge Handbook of the Olympic and Paralympic Games

Author : Dikaia Chatziefstathiou
Publisher : Routledge
ISBN 13 : 0429802641
Total Pages : 562 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Routledge Handbook of the Olympic and Paralympic Games by : Dikaia Chatziefstathiou

Download or read book Routledge Handbook of the Olympic and Paralympic Games written by Dikaia Chatziefstathiou and published by Routledge. This book was released on 2020-07-12 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions. The book presents new research and broad surveys exploring pressing debates, challenges and possible solutions surrounding the modern Olympic and Paralympic Games, across diverse socioeconomic and political contexts. Featuring chapters written by leading scholars, athletes and administrators from a range of disciplines and backgrounds, the handbook is divided into four main areas: athletes, business, governance and socio-cultural issues within the Olympic and Paralympic Games. Examining key themes, theories and new emerging issues within the field, the book offers expert insights into every major topic related to the Olympic and Paralympic Games, including doping, integrity, athletes’ rights, culture, nationality, sponsorship, branding, governance, sports policy and law, marketing, social media, technology, e-sports, politics, ethics, international relations, legacy and impact. The only up-to-date handbook to reflect the true breadth and depth of this international field of research, the Routledge Handbook of the Olympic and Paralympic Games is a landmark publication for all students and scholars of sport studies, as well as those working in sport business, media, event management and administration, economics, marketing, management, politics, Olympic studies and cultural studies. It is also an important resource for sport management practitioners and sports officials.

Routledge Handbook of Football Business and Management

Author : Simon Chadwick
Publisher : Routledge
ISBN 13 : 1351262785
Total Pages : 600 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Routledge Handbook of Football Business and Management by : Simon Chadwick

Download or read book Routledge Handbook of Football Business and Management written by Simon Chadwick and published by Routledge. This book was released on 2018-11-19 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football’s key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women’s game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.

The Athletic Skills Model

Author : René Wormhoudt
Publisher : Routledge
ISBN 13 : 135178210X
Total Pages : 332 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis The Athletic Skills Model by : René Wormhoudt

Download or read book The Athletic Skills Model written by René Wormhoudt and published by Routledge. This book was released on 2017-10-12 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Athletic Skills Model offers an alternative to dominant talent development theories in the form of holistic broad-based movement education, focusing on health and wellbeing. It places the emphasis on ‘physical intelligence’ – including attributes such as agility, flexibility and stability – through adaptable and varied training programmes, creating a skilled athlete before introducing sport specialization. The book sets out the scientific underpinnings of the ASM before going on to offer practical guidance on the content of the programme, how to adapt and vary the programme, and how to apply the approach to different age groups and sports. The ASM’s application in the youth development programme at AFC Ajax is explored in depth, before a future of talent development with an emphasis on athletic, rather than sport-specific, expertise is imagined. The Athletic Skills Model introduces an important and timely challenge to conventional wisdom in talent development and is a fascinating read for any upper-level student or researcher interested in youth development, skill acquisition, motor learning or sports coaching, and any coaches wanting to refresh their approach to talent development.

Routledge Handbook of Football Marketing

Author : Nicolas Chanavat
Publisher : Routledge
ISBN 13 : 1351972359
Total Pages : 612 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Routledge Handbook of Football Marketing by : Nicolas Chanavat

Download or read book Routledge Handbook of Football Marketing written by Nicolas Chanavat and published by Routledge. This book was released on 2017-03-27 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.

Athletic Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.U/5 (183 download)

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Book Synopsis Athletic Journal by :

Download or read book Athletic Journal written by and published by . This book was released on 1925 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strength and Conditioning

Author : Marco Cardinale
Publisher : John Wiley & Sons
ISBN 13 : 1119957168
Total Pages : 745 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Strength and Conditioning by : Marco Cardinale

Download or read book Strength and Conditioning written by Marco Cardinale and published by John Wiley & Sons. This book was released on 2011-06-24 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I recommend that you read and use the information in this book to provide your athletes with the best chances of performing at their best" from the foreword by Sir Clive Woodward, Olympic Performance Director, British Olympic Association This book provides the latest scientific and practical information in the field of strength and conditioning. The text is presented in four sections, the first of which covers the biological aspects of the subject, laying the foundation for a better understanding of the second on the biological responses to strength and conditioning programs. Section three deals with the most effective monitoring strategies for evaluating a training program and establishing guidelines for writing a successful strength and conditioning program. The final section examines the role of strength and conditioning as a rehabilitation tool and as applied to those with disabilities. This book is an invaluable textbook and reference both for academic programs and for the continuing education of sports professionals. Integrates the latest research on physiological, anatomical and biomechanical aspects of strength and conditioning Offers numerous practical examples of applications Provides guidelines for writing and monitoring effective strength training programs