Spontaneous Inference Processes In Advertising

Download Spontaneous Inference Processes In Advertising full books in PDF, epub, and Kindle. Read online Spontaneous Inference Processes In Advertising ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Advertising Exposure, Memory and Choice

Author : Andrew A. Mitchell
Publisher : Psychology Press
ISBN 13 : 1134756984
Total Pages : 359 pages
Book Rating : 4.1/5 (347 download)

DOWNLOAD NOW!

Book Synopsis Advertising Exposure, Memory and Choice by : Andrew A. Mitchell

Download or read book Advertising Exposure, Memory and Choice written by Andrew A. Mitchell and published by Psychology Press. This book was released on 2013-06-17 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.

Basic Processes

Author :
Publisher :
ISBN 13 : 9780805810578
Total Pages : 476 pages
Book Rating : 4.8/5 (15 download)

DOWNLOAD NOW!

Book Synopsis Basic Processes by :

Download or read book Basic Processes written by and published by . This book was released on 1994 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research Methods in Consumer Psychology

Author : Frank R. Kardes
Publisher : Routledge
ISBN 13 : 1351137700
Total Pages : 528 pages
Book Rating : 4.3/5 (511 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research Methods in Consumer Psychology by : Frank R. Kardes

Download or read book Handbook of Research Methods in Consumer Psychology written by Frank R. Kardes and published by Routledge. This book was released on 2019-04-15 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Go Figure! New Directions in Advertising Rhetoric

Author : Edward F. McQuarrie
Publisher : M.E. Sharpe
ISBN 13 : 0765621339
Total Pages : 330 pages
Book Rating : 4.7/5 (656 download)

DOWNLOAD NOW!

Book Synopsis Go Figure! New Directions in Advertising Rhetoric by : Edward F. McQuarrie

Download or read book Go Figure! New Directions in Advertising Rhetoric written by Edward F. McQuarrie and published by M.E. Sharpe. This book was released on 2008 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric

Communication and Social Cognition

Author : David R. Roskos-Ewoldsen
Publisher : Routledge
ISBN 13 : 1135604118
Total Pages : 809 pages
Book Rating : 4.1/5 (356 download)

DOWNLOAD NOW!

Book Synopsis Communication and Social Cognition by : David R. Roskos-Ewoldsen

Download or read book Communication and Social Cognition written by David R. Roskos-Ewoldsen and published by Routledge. This book was released on 2009-03-04 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication and Social Cognition represents the explosion of work in the field of social cognition over the past 25 years. Expanding the contribution made by Social Cognition and Communication, published in 1982, this scholarly collection updates the study of communication from a social cognitive perspective, with contributions from well-known experts and promising new scholars in diverse areas of communication. Organized into sections--message production, interpersonal communication, media, and social influence--the collection reflects the areas in which social cognition theories have become integral in understanding communicative processes, and in which a proliferation of scholarship has emerged. Readers are informed of the current major trends in social cognition research, and are introduced to its history. Throughout the text, chapter authors highlight both theoretical and methodological aspects of research, encouraging communication scholars to include social cognition in their research, and, likewise, promoting communication to social cognition researchers. The volume addresses the future of social cognition, including the most fitting directions in which to take scholarship, emerging theories in the field, and the methods currently yielding the most promising results. Communication and Social Cognition appeals to scholars, researchers, and advanced students in communication and psychology. It can be used as a textbook in graduate courses related to social cognition, social influence, message production, interpersonal communication, media effects, and message design.

Gender, Culture, and Consumer Behavior

Author : Cele Otnes
Publisher : Routledge
ISBN 13 : 1848729464
Total Pages : 484 pages
Book Rating : 4.8/5 (487 download)

DOWNLOAD NOW!

Book Synopsis Gender, Culture, and Consumer Behavior by : Cele Otnes

Download or read book Gender, Culture, and Consumer Behavior written by Cele Otnes and published by Routledge. This book was released on 2012 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Persuasion

Author : Daniel J. O'Keefe
Publisher : SAGE
ISBN 13 : 9780761925392
Total Pages : 388 pages
Book Rating : 4.9/5 (253 download)

DOWNLOAD NOW!

Book Synopsis Persuasion by : Daniel J. O'Keefe

Download or read book Persuasion written by Daniel J. O'Keefe and published by SAGE. This book was released on 2002 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Forensic Psychologists Casebook

Author : Laurence Alison
Publisher : Routledge
ISBN 13 : 1134028865
Total Pages : 439 pages
Book Rating : 4.1/5 (34 download)

DOWNLOAD NOW!

Book Synopsis Forensic Psychologists Casebook by : Laurence Alison

Download or read book Forensic Psychologists Casebook written by Laurence Alison and published by Routledge. This book was released on 2013-07-23 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to demonstrate how forensic psychology contributes to police investigations, providing practical information about the type of reports provided by psychologists and behavioural advisors, and set within a broader theoretical context. It asks the question 'What do practitioners actually do when they provide advice for the police and the courts and how do they do it?' The contributors to the book are all experts in the field of offender profiling and behavioural investigative advice. The chapters provide valuable insights into particular case details, the ethical and legal consequences of advice, coverage of the relevant theoretical context, explanations for conclusions drawn, practical difficulties in preparing reports, potential pitfalls, and an account of how cases are resolved.

The SAGE Handbook of Persuasion

Author : James Price Dillard
Publisher : SAGE
ISBN 13 : 1412983134
Total Pages : 457 pages
Book Rating : 4.4/5 (129 download)

DOWNLOAD NOW!

Book Synopsis The SAGE Handbook of Persuasion by : James Price Dillard

Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

The Psychology of Action

Author : Peter M. Gollwitzer
Publisher : Guilford Press
ISBN 13 : 9781572300323
Total Pages : 706 pages
Book Rating : 4.3/5 (3 download)

DOWNLOAD NOW!

Book Synopsis The Psychology of Action by : Peter M. Gollwitzer

Download or read book The Psychology of Action written by Peter M. Gollwitzer and published by Guilford Press. This book was released on 1996-01-01 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moving beyond the traditional, and unproductive, rivalry between the fields of motivation and cognition, this book integrates the two domains to shed new light on the control of goal-directed action. Renowned social and motivational psychologists present concise formulations of the latest research programs which are effectively mapping the territory, providing new findings, and suggesting innovative strategies for future research. Ideally structured for classroom use, this book will effectively familiarize readers with important theories in the psychology of action.

Persuasive Technology

Author : Thomas Ploug
Publisher : Springer
ISBN 13 : 364213226X
Total Pages : 309 pages
Book Rating : 4.6/5 (421 download)

DOWNLOAD NOW!

Book Synopsis Persuasive Technology by : Thomas Ploug

Download or read book Persuasive Technology written by Thomas Ploug and published by Springer. This book was released on 2010-06-07 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 5th International Conference on Persuasive Technology, PERSUASIVE 2010, held in Copenhagen Denmark in June 2010. The 25 papers presented were carefully reviewed and selected from 80 submissions. In addition three keynote papers are included in this volume. The topics covered are emotions and user experience, ambient persuasive systems, persuasive design, persuasion profiles, designing for health, psychology of persuasion, embodied and conversational agents, economic incentives, and future directions for persuasive technology.

Communication Yearbook 20

Author : Brant R. Burleson
Publisher : Routledge
ISBN 13 : 1135152640
Total Pages : 618 pages
Book Rating : 4.1/5 (351 download)

DOWNLOAD NOW!

Book Synopsis Communication Yearbook 20 by : Brant R. Burleson

Download or read book Communication Yearbook 20 written by Brant R. Burleson and published by Routledge. This book was released on 2012-03-22 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Yearbook 20, originally published in 1997 contains ten major reviews that collectively span the discipline. Two of the reviews examine how consumption of television programs affects viewers. Other media-related chapters examine sex-role stereotyping in advertising, the role of the public relations professional in the production of the news, and the nature and effects of public opinion. This collection also includes review articles addressing attitude change and persuasion, participation in decision-making groups, social anxiety, the development of social competence in childhood and cross-sex friendships across the lifespan. The chapters in this volume present summaries of relevant findings as well as penetrating discussions of theories, methods, problems and directions for future research.

Understanding Consumer Choice

Author : G. Foxall
Publisher : Springer
ISBN 13 : 0230510027
Total Pages : 279 pages
Book Rating : 4.2/5 (35 download)

DOWNLOAD NOW!

Book Synopsis Understanding Consumer Choice by : G. Foxall

Download or read book Understanding Consumer Choice written by G. Foxall and published by Springer. This book was released on 2005-03-11 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.

Advances in Advertising Research (Vol. IV)

Author : Sara Rosengren
Publisher : Springer Science & Business Media
ISBN 13 : 3658023651
Total Pages : 407 pages
Book Rating : 4.6/5 (58 download)

DOWNLOAD NOW!

Book Synopsis Advances in Advertising Research (Vol. IV) by : Sara Rosengren

Download or read book Advances in Advertising Research (Vol. IV) written by Sara Rosengren and published by Springer Science & Business Media. This book was released on 2013-05-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

Attitude Strength

Author : Richard E. Petty
Publisher : Psychology Press
ISBN 13 : 1317782364
Total Pages : 531 pages
Book Rating : 4.3/5 (177 download)

DOWNLOAD NOW!

Book Synopsis Attitude Strength by : Richard E. Petty

Download or read book Attitude Strength written by Richard E. Petty and published by Psychology Press. This book was released on 2014-01-14 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area. The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.

Marketing Psychology

Author : G. Foxall
Publisher : Springer
ISBN 13 : 0230375170
Total Pages : 211 pages
Book Rating : 4.2/5 (33 download)

DOWNLOAD NOW!

Book Synopsis Marketing Psychology by : G. Foxall

Download or read book Marketing Psychology written by G. Foxall and published by Springer. This book was released on 1997-09-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.

Advances in Psychology Research

Author : Serge P. Shohov
Publisher : Nova Publishers
ISBN 13 : 9781590335475
Total Pages : 204 pages
Book Rating : 4.3/5 (354 download)

DOWNLOAD NOW!

Book Synopsis Advances in Psychology Research by : Serge P. Shohov

Download or read book Advances in Psychology Research written by Serge P. Shohov and published by Nova Publishers. This book was released on 2002 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents original research results on the leading edge of psychology. Each chapter has been carefully selected in an attempt to present substantial advances across a broad spectrum. Contents: COGNITIVE PSYCHOLOGY -- Explicit and Implicit Processes of Metacognition; Proximity, Compatibility, and Non-Complementarity in Subjective Probability; BIOLOGICAL PSYCHOLOGY -- Autonomic Substrates of Heart Rate Reactivity in Adolescent Males with Conduct Disorder and/or Attention Deficit/Hyperactivity Disorder; BEHAVIORAL PSYCHOLOGY -- Maintaining Attention to a Narrative Event; Interpersonal Support and Conflict and Adjustments of Chinese: Adolescents with and without Economic Disadvantage; Burnout and Social Comparison; Personality and Economic Behaviour; Schizotopy in the Normal Population: A Principal Components Analysis of the Schizotypal Traits Questionnaire (STQ) Using a Community Sample; The Category of Activity as a Principal Constituent of Cultural-Historical Psychology; Index.