The Sponsor Effect

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633695662
Total Pages : 206 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Sponsor Effect by : Sylvia Ann Hewlett

Download or read book The Sponsor Effect written by Sylvia Ann Hewlett and published by Harvard Business Press. This book was released on 2019-05-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you investing in the right people? Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go. But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization? This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to: Identify the right mix of proteges Include those with differing perspectives Inspire your proteges and ignite their ambition Instruct them to develop key skill sets Inspect your picks for performance and loyalty Instigate a deal, detailing the terms of a relationship Invest three ways and reap the rewards Along the way, you'll discover the enormous benefits of investing in these valuable relationships.

Sponsor Success

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Author :
Publisher :
ISBN 13 : 9780987347763
Total Pages : 168 pages
Book Rating : 4.3/5 (477 download)

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Book Synopsis Sponsor Success by : Dr Morgan L Jones

Download or read book Sponsor Success written by Dr Morgan L Jones and published by . This book was released on 2020-12-17 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsor SUCCESS - The WHATs and HOWs for business improvement projects A powerful and practical guide to delivering effective sponsorship of business improvement projects The trouble with Lean Six Sigma is that there is an awful lot written and discussed about the organisational deployment models, successes and failures, and how to run projects as a Green and Black Belt. But how do you sponsor a project? With sponsor SUCCESS, you'll understand what you need to do to successfully sponsor a project and then how best to do it. You will discover how to facilitate change when people have to adopt new ways of working that are a significant departure from their current practices. sponsor SUCCESS will help you understand what questions to ask to: - Help successfully implement change - Ensure the root causes are fixed - Build leadership support - Engage others to make the improvements stick - Help develop people to deliver process improvements more effectively

Project Sponsorship

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0787985171
Total Pages : 225 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Project Sponsorship by : Randall L. Englund

Download or read book Project Sponsorship written by Randall L. Englund and published by John Wiley & Sons. This book was released on 2006-04-27 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Sponsorship—which includes case studies, checklists, and action plans—shows how project sponsors and project managers can develop the skills they need to manage successful projects. Randall L. Englund and Alfonso Bucero—experts in the field of project management—have written the definitive guide for educating all stakeholders in the nature of project sponsorship. They describe in detail the responsibilities of the project sponsor, from communications and liaison, selection and training, problem solving, mentoring, and feedback, to the review of project execution. The project sponsor and manager learn how to negotiate effectively with each other and the project team to achieve their commitments.

How To Be Successful At Sponsorship Sales

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Author :
Publisher : Trafford Publishing
ISBN 13 : 1426977484
Total Pages : 230 pages
Book Rating : 4.4/5 (269 download)

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Book Synopsis How To Be Successful At Sponsorship Sales by : Allen, Sylvia

Download or read book How To Be Successful At Sponsorship Sales written by Allen, Sylvia and published by Trafford Publishing. This book was released on 2010-07-28 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do you find money in today's money-tight world? If you are a producer of events, community activities, sports, parades, park and recreation activities ... Anything that attracts the general public for recreation ... You should read this book. HOW TO BE SUCCESSFUL AT SPONSORSHIP SALES gives you a roadmap that guarantees your success in finding money for your projects. How do you sell sponsorship? What do sponsors want? How do you determine what benefits are of greatest value to a sponsor? Where do you find sponsors? How do you talk to them? Are you a for profit or non profit organization? This book provides all the tools you need ... even gives you the words to use on a sales call! Sample contracts, how to price your event, where to find guaranteed sponsors for an event...the book them all and more. Written by a professional sponsorship salesperson, Sylvia Allen, the book takes you through the money soliciting/sales process, step by step. Discover how to maximize your selling time while ensuring that you deliver 150% to your sponsors. The book is a staple with colleges teaching event marketing and management. Make it a staple on your bookshelf too.

Project Sponsor: Sponsoring for Success - Getting 2omega(TM) for Programme and Project Sponsors

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Author :
Publisher : City Consultancy Ltd
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4./5 ( download)

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Book Synopsis Project Sponsor: Sponsoring for Success - Getting 2omega(TM) for Programme and Project Sponsors by :

Download or read book Project Sponsor: Sponsoring for Success - Getting 2omega(TM) for Programme and Project Sponsors written by and published by City Consultancy Ltd. This book was released on with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Improving Executive Sponsorship of Projects

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Author :
Publisher : Business Expert Press
ISBN 13 : 1631574124
Total Pages : 215 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Improving Executive Sponsorship of Projects by : Dawne E. Chandler

Download or read book Improving Executive Sponsorship of Projects written by Dawne E. Chandler and published by Business Expert Press. This book was released on 2016-12-08 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses gaps in current project management literature. From a senior management perspective, the gap is the lack of resources explaining why and how to establish a program to improve executive sponsorship strategically across an organization. From a tactical perspective, the gap is a scarcity of actionable materials to clarify roles, responsibilities, expected behaviors, and identify support necessary for improving sponsor effectiveness. Improving Executive Sponsorship of Projects identifies key factors to consider before creating an executive sponsorship improvement program or enhancing an existing one. The authors explain why executive sponsorship is important to an organization, how an organization’s culture influences the effectiveness of the sponsor role, and why project management standards are critical to success. The book explores what roles, responsibilities, and behavior should be considered and how to determine whether the person in the sponsor role is the right person and prepared to do the job. Finally, it provides a process and tools to assess an organization’s readiness to implement an executive sponsorship program, develop a plan for improvement, and monitor the progress of a program once it has begun.

Sponsoring Change

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Author :
Publisher :
ISBN 13 : 9781903494356
Total Pages : pages
Book Rating : 4.4/5 (943 download)

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Book Synopsis Sponsoring Change by :

Download or read book Sponsoring Change written by and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsoring Change applies to all types of organisations and sectors. Its use will improve governance, bringing greater rewards to organisations undertaking significant projects as well as to their owners and to wider stakeholders.

The Sponsorship Handbook

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470979844
Total Pages : 264 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis The Sponsorship Handbook by : Pippa Collett

Download or read book The Sponsorship Handbook written by Pippa Collett and published by John Wiley & Sons. This book was released on 2011-03-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post

Forget a Mentor, Find a Sponsor

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Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1422187160
Total Pages : 248 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Forget a Mentor, Find a Sponsor by : Sylvia Ann Hewlett

Download or read book Forget a Mentor, Find a Sponsor written by Sylvia Ann Hewlett and published by Harvard Business Review Press. This book was released on 2013-09-10 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who’s pulling for you? Who’s got your back? Who’s putting your hat in the ring? Odds are this person is not a mentor but a sponsor. Mentors can build your self-esteem and provide a sounding board—but they’re not your ticket to the top. If you’re interested in fast-tracking your career, what you need is a sponsor—a senior-level champion who believes in your potential and is willing to advocate for you as you pursue that next raise or promotion. In this powerful yet practical book, economist and thought leader Sylvia Ann Hewlett—author of ten critically acclaimed books, including the groundbreaking Off-Ramps and On-Ramps—shows why sponsors are your proven link to success. Mixing solid data with vivid real-life narratives, Hewlett reveals the “two-way street” that makes sponsorship such a strong and mutually beneficial alliance. The seven-step map at the heart of this book allows you to chart your course toward your greatest goals. Whether you’re looking to lead a company or drive a community campaign, Forget a Mentor, Find a Sponsor will help you forge the relationships that truly have the power to deliver you to your destination.

Successful Project Sponsorship

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749474254
Total Pages : 260 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Successful Project Sponsorship by : Michiel van der Molen

Download or read book Successful Project Sponsorship written by Michiel van der Molen and published by Kogan Page Publishers. This book was released on 2015-09-03 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project success is a business management responsibility and project management is more than the work of a project manager: the project sponsor plays a key role, whatever their job title. As the owner of the business case, the project sponsor or project executive has the responsibility for communicating the aims of the project, staying in touch with the changing environment and ultimately using their leadership skills to realize the benefits that the project has set out to achieve. The project sponsor gives strategic direction to the project manager and empowers them to deliver the agreed result. However, as a busy business manager, balancing the role of project executive with other management responsibilities, the project sponsor wants more control for less effort. The four proven principles in Successful Project Sponsorship help them to achieve precisely that. This book leads the reader to success through the powerful and proven four principles of successful project sponsorship. These principles are all focused on giving strategic direction to projects effectively and efficiently. Instead of going into depth on project management theory and methodologies, this book answers the practical questions project sponsors have to tackle and provides targeted solutions to real-life issues, such as: How do I create a successful strategy? How do I keep a project under control when the requirements are changing? What can I do to keep the project on budget? How do I recognize a good project manager - and how do I deal with an out-of-control one? The final part of the book gives tried-and-tested practical guidance on how to improve project sponsorship knowledge within your organization. Written clearly and concisely for the busy executive, in line with the PMI's Lexicon of Project Management Terms and with special tips for Prince2 environments and agile projects, this highly practical guide is the essential toolkit all business managers need to make a success of their project sponsor role.

Teams

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Author :
Publisher : Routledge
ISBN 13 : 113636000X
Total Pages : 296 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Teams by : Ronald Recardo

Download or read book Teams written by Ronald Recardo and published by Routledge. This book was released on 2009-11-03 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is team-based management best for your business? Will it help your organization meet the challenges of the twenty-first century to cut production costs, increase quality and service, and compete in the global economy? his practical, immensely informative book will help you make that decision. Teams tells you: When to use teams and when not to use them. What conditions must exist for teams to be successful. Which teams are appropriate for a particular situation. How to develop teams to meet the specific needs of your organization.

Achieving Sponsorship Success

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Author :
Publisher : Amer Society of Assn Executives
ISBN 13 : 9780880341929
Total Pages : 58 pages
Book Rating : 4.3/5 (419 download)

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Book Synopsis Achieving Sponsorship Success by : Elizabeth H. Blume

Download or read book Achieving Sponsorship Success written by Elizabeth H. Blume and published by Amer Society of Assn Executives. This book was released on 2001-11 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experienced professional fundraiser Elizabeth H. Blume describes the key elements of a successful sponsorship program and addresses critical questions such as: How do you match up the goals of your sponsors with the needs of your members? When is a single $25,000 sponsorship more attractive than a dozen $2,000 sponsorships? What determines the right price for a sponsorship? How do you balance the requests of long-time sponsors with your need to bring in new sponsors?

Executive Sponsor Research Report

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Author :
Publisher : Lulu.com
ISBN 13 : 1329884051
Total Pages : 66 pages
Book Rating : 4.3/5 (298 download)

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Book Synopsis Executive Sponsor Research Report by : James Johnson

Download or read book Executive Sponsor Research Report written by James Johnson and published by Lulu.com. This book was released on 2016-02-05 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The executive sponsor should be the most important person involved with a project and is ultimately responsible for its success or failure. Therefore, the executive sponsor should have the skills to lead and guide a project to resolution. This report ... attempt to outline the 50 best practices and tools needed to be a good executive sponsor."-- Page 3.

Strategies for Project Sponsorship

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1567264077
Total Pages : 240 pages
Book Rating : 4.5/5 (672 download)

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Book Synopsis Strategies for Project Sponsorship by : Vicki James

Download or read book Strategies for Project Sponsorship written by Vicki James and published by Berrett-Koehler Publishers. This book was released on 2013-05-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize the Role of the Project Sponsor The project sponsor is critical to project success, yet it is a role that is often assigned to a member of the organization with little knowledge or training in project management practices. This creates challenges not only for the sponsor but for the project manager. The organization suffers too if key members of the project team are not fully utilized, as valuable resources are wasted. In Strategies for Project Sponsorship, the authors address this challenge from all three vantage points—that of the project manager, the project sponsor, and the organization. Based on their practical experience and solid research, they offer practical methods that project manager s can use to optimize the participation of the sponsor. They also offer clear and straightforward guidance for project sponsors on how to properly execute their duties and contribute to project success. Executives will gain valuable perspective on the organization's projects and key players. From defining the roles and responsibilities of the project sponsor to suggesting specific practices that maximize the working relationship between the sponsor and project manager, this book is the ultimate guide. Examples from real-world sponsor experiences, as well as tips, techniques, and tools, enhance its applicability and practicality. This book should be given to every newly assigned project sponsor, read and referred to by every project manager, and on the desk of every organizational executive as a reference.

The Game Plan of Successful Career Sponsorship

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1787562956
Total Pages : 184 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis The Game Plan of Successful Career Sponsorship by : Jovina Ang

Download or read book The Game Plan of Successful Career Sponsorship written by Jovina Ang and published by Emerald Group Publishing. This book was released on 2019-03-19 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Game Plan of Successful Career Sponsorship explores why it is so important for aspiring leaders, executives and organisations to engage in career sponsorship within the workplace. It illustrates why sponsorship matters more than ever in an era characterised by shifting and evolving career models.

Made Possible By

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Author :
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Made Possible By by : Patricia Martin

Download or read book Made Possible By written by Patricia Martin and published by Jossey-Bass. This book was released on 2004 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides the information nonprofits need to know to secure responsible, rewarding sponsorship. It guides readers through the key steps in the process: getting organizational buy-in, approaching corporations, preparing proposals, negotiating contracts, reporting results and more.

How to Win Corporate Sponsorship

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Author :
Publisher :
ISBN 13 : 9781798276228
Total Pages : 119 pages
Book Rating : 4.2/5 (762 download)

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Book Synopsis How to Win Corporate Sponsorship by : Kim J. Harrison

Download or read book How to Win Corporate Sponsorship written by Kim J. Harrison and published by . This book was released on 2019-02-20 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finding corporate sponsorship is tough. You are competing against many others for scarce dollars. And corporate sponsors are expecting a commercial return on their investment.You need expert guidance to succeed in this fiercely competitive field.This helpful, step-by-step guide explains in detail how you can win sponsors with a customized, practical approach that achieves great results!Looking for proven, creative ways to find more funding for your organization or activity? Support from a corporate sponsor can make your cause or proposed activity financially viable.This book, "How to Win Corporate Sponsorship," guides you on the most successful ways to secure support - in one convenient resource!Companies get approached all the time by community-based organizations like charities, non-profits, arts organizations, sports clubs, professional associations, and good causes. So how do you lift your sponsorship success rate?If you follow the hard-won knowledge brought together in this information-packed book, your chances of success will improve.Content is based on Kim Harrison's 3 decades in representing corporate sponsors and as a consultant seeking sponsorship for clients. He knows what it is about!HERE'S JUST SOME OF THE CONTENT:*Crystal-clear clarification of "sponsorship" and what it is not (it can be a confusing concept)*Why companies sponsor - and the attributes of your organization that will interest a sponsor*Sponsorship is a business commitment that has to fit the sponsor's goals and objectives*The invaluable secrets of calculating the sponsorship fee*Comprehensive marketing plan template to identify and reach potential sponsors*How to create many attractive sponsorship benefits*Prepare a promotional plan for the sponsored activity*A detailed template for writing two key types of sponsorship proposals - short and detailed*How to make initial contact with a potential sponsor - and following up*Guidelines on making a successful selling pitch to a potential sponsor*How to overcome a weak negotiating position*The right way to implement a sponsorship agreement*How to promote the sponsors in your event*Measuring the success of a sponsorshipAND EVEN MORE. INCLUDING...*Why preparation is so vitally important*How to lay the groundwork so your team is sponsor-friendly*The importance of establishing a sponsorship policy, with 9 broad components*The 4 fundamental things sponsors want to know from you*Using social media to support sponsors' marketing priorities*How to develop a strong ongoing relationship with your sponsor*7 ideas for helping corporate sponsors add value to their target marketTHIS BOOK GIVES YOU UNIQUE VALUE:- How to win corporate sponsorship is a resource you just can't find anyplace else.- You get the real-world tips, techniques, and insights needed to find an appropriate corporate sponsor and get them to sign on the dotted line.- Tremendous value. No other resource, at any price provides as much practical value . . . At $9.99 it's a steal. What's more, your purchase is backed by our unconditional money-back guarantee!- A methodology earned from hard-won experience, which is being passed along to you.- Saves you a lot of time! All this valuable information is at your fingertips so conveniently!- Content that's easy to read and understand. It tells you exactly how to bring the information together for the results you want.