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Spokespersonry
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Download or read book Kofi Annan written by Frederic Eckhard and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid discussion of the events and personalities encountered daily by Frederic Eckhard, Spokesperson for former UN Secretary-General Kofi Annan, from 1997-2005. Eckhard gives an intimate and detailed glimpse into the life and character of the UN's most beloved Secretary-General. He covers both the good and bad times without hesitation and provides us with an unusually honest look at the workings of the United Nations
Download or read book Slave in a Box written by M. M. Manring and published by Rutgers University Press. This book was released on 1998 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The figure of the mammy occupies a central place in the lore of the Old South and has long been used to ullustrate distinct social phenomena, including racial oppression and class identity. In the early twentieth century, the mammy became immortalized as Aunt Jemima, the spokesperson for a line of ready-mixed breakfast products. Although Aunt Jemima has undergone many makeovers over the years, she apparently has not lost her commercial appeal; her face graces more than forty food products nationwide and she still resonates in some form for millions of Americans. In Slave in a Box, M.M. Manring addresses the vexing question of why the troubling figure of Aunt Jemima has endured in American culture. Manring traces the evolution of the mammy from her roots in the Old South slave reality and mythology, through reinterpretations during Reconstruction and in minstrel shows and turn-of-the-century advertisements, to Aunt Jemima's symbolic role in the Civil Rights movement and her present incarnation as a "working grandmother." We learn how advertising entrepreneur James Webb Young, aided by celebrated illustrator N.C. Wyeth, skillfully tapped into nostalgic 1920s perceptions of the South as a culture of white leisure and black labor. Aunt Jemima's ready-mixed products offered middle-class housewives the next best thing to a black servant: a "slave in a box" that conjured up romantic images of not only the food but also the social hierarchy of the plantation South. The initial success of the Aunt Jemima brand, Manring reveals, was based on a variety of factors, from lingering attempts to reunite the country after the Civil War to marketing strategies around World War I. Her continued appeal in the late twentieth century is a more complex and disturbing phenomenon we may never fully understand. Manring suggests that by documenting Aunt Jemima's fascinating evolution, however, we can learn important lessons about our collective cultural identity.
Book Synopsis Successful Spokespersons Are Made, Not Born by : Hal Hart
Download or read book Successful Spokespersons Are Made, Not Born written by Hal Hart and published by AuthorHouse. This book was released on 2007-05-23 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful Spokesperson Are Made, Not Born is an expanded edition of the original book published in 2000, adding instructor teaching guides, sample speech openings and new anecdotes to the basic techniques from the first edition. The expanded edition has also been published in Chinese by Peking University Press, Beijing. ISBN: 978-1-4259-8648-3 Order, paperback, from: AuthorHouse, Amazon, Google or major book store chains. Blog Posting – On Hal Hart's web site, www.Halhartcommunications. See Media Interview Check List (from“Successful Spokespersons...” ). Comments on football star Michael Vick's predicament.
Book Synopsis How to Be a Muslim by : Haroon Moghul
Download or read book How to Be a Muslim written by Haroon Moghul and published by Beacon Press. This book was released on 2017-06-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A searing portrait of Muslim life in the West, this “profound and intimate” memoir captures one man’s struggle to forge an American Muslim identity (Washington Post) Haroon Moghul was thrust into the spotlight after 9/11, becoming an undergraduate leader at New York University’s Islamic Center forced into appearances everywhere: on TV, before interfaith audiences, in print. Moghul was becoming a prominent voice for American Muslims even as he struggled with his relationship to Islam. In high school he was barely a believer and entirely convinced he was going to hell. He sometimes drank. He didn’t pray regularly. All he wanted was a girlfriend. But as he discovered, it wasn’t so easy to leave religion behind. To be true to himself, he needed to forge a unique American Muslim identity that reflected his beliefs and personality. How to Be a Muslim reveals a young man coping with the crushing pressure of a world that fears Muslims, struggling with his faith and searching for intellectual forebears, and suffering the onset of bipolar disorder. This is the story of the second-generation immigrant, of what it’s like to lose yourself between cultures and how to pick up the pieces.
Book Synopsis The Media Training Bible by : Brad Phillips
Download or read book The Media Training Bible written by Brad Phillips and published by Speakgood Press. This book was released on 2012-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
Book Synopsis Integrated Marketing Communication by : Robyn Blakeman
Download or read book Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2018-02-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Book Synopsis Argumentative Style by : Frans H. van Eemeren
Download or read book Argumentative Style written by Frans H. van Eemeren and published by John Benjamins Publishing Company. This book was released on 2022-07-15 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argumentative Style discusses the various ways in which the defence of a standpoint is given shape in argumentative discourse. In this innovative study the new notion – ‘argumentative style’ – introduced for this purpose is situated in the theoretical framework of the pragma-dialectical approach to argumentation. This means that the choices involved in utilising a particular argumentative style do not only concern the presentational dimension, but also the topical selection and the audience adaptation of the strategic manoeuvring taking place in the discourse. In identifying the functional variety of the argumentative styles utilised in the political, the diplomatic, the legal, the facilitatory, the academic, and the medical domain, the point of departure is that these argumentative styles manifest themselves in the discourse in the argumentative moves that are made, the dialectical routes that are chosen and the strategic considerations that are brought to bear.
Book Synopsis Crisis Communications by : Kathleen Fearn-Banks
Download or read book Crisis Communications written by Kathleen Fearn-Banks and published by Routledge. This book was released on 2016-08-05 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement. The fifth edition of Crisis Communications includes updated cases that provide wider coverage of international crises and media technologies. It includes a new section on social media in crisis communication scenarios and includes additional comments from social media experts throughout various chapters. New case studies include "Police Departments and Community Trust," "The Oso Mudslide in Washington," "School Shootings: Communications To and For Children," and two additional international case studies - "Ebola Strikes Liberia: Firestone Strikes Ebola" and "Nut Rage and Korean Airlines." Previous case studies no longer in this edition can be found on the book’s companion website, which also includes the Instructor’s Manual with exercises in crisis responses, guidelines for crisis manual preparation, and other teaching tools: www.routledge.com/cw/fearn-banks. Looking at both classic and modern cases in real-world situations, Crisis Communications provides students with real-world perspectives and insights for professional responses to crises. It is intended for use in crisis communications, crisis management, and PR case studies courses. Also available for use with this text is the Student Workbook to Accompany Crisis Communications, providing additional discussion questions, activities, key terms, case exercises, and further content for each chapter.
Book Synopsis The Oxford Handbook of Assertion by : Sanford C. Goldberg
Download or read book The Oxford Handbook of Assertion written by Sanford C. Goldberg and published by Oxford University Press. This book was released on 2020-03-17 with total page 903 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assertions belong to the family of speech acts that make claims regarding how things are. They include statements, avowals, reports, expressed judgments, and testimonies - acts which are relevant across a host of issues not only in philosophy of language and linguistics but also in subdisciplines such as epistemology, metaphysics, philosophy of mind, ethics, and social and political philosophy. Over the past two decades, the amount of scholarship investigating the speech act of assertion has increased dramatically, and the scope of such research has also grown. The Oxford Handbook of Assertion explores various dimensions of the act of assertion: its nature; its place in a theory of speech acts, and in semantics and meta-semantics; its role in epistemology; and the various social, political, and ethical dimensions of the act. Essays from leading theorists situate assertion in relation to other types of speech acts, exploring the connection between assertions and other phenomena of interest not only to philosophers but also to linguists, psychologists, anthropologists, lawyers, computer scientists, and theorists from communication studies.
Download or read book Federal Register written by and published by . This book was released on 1984-08-27 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Student Workbook to Accompany Crisis Communications by : Kathleen Fearn-Banks
Download or read book Student Workbook to Accompany Crisis Communications written by Kathleen Fearn-Banks and published by Routledge. This book was released on 2012-11-12 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
Book Synopsis The Practical Guide to Environmental Community Relations by : Carol J. Forrest
Download or read book The Practical Guide to Environmental Community Relations written by Carol J. Forrest and published by John Wiley & Sons. This book was released on 1997-02-05 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete, forward-thinking guide to environmental communityrelations procedures and program development The Practical Guide to Environmental Community Relations offers acomprehensive hands-on framework for working successfully withcommunity residents and other stakeholders to prevent, resolve, orminimize conflicts on environmental issues. Featuring detailedchecklists, forms, and worksheets, the book equips you withready-to-use knowledge and skills in key areas of environmentalcommunity relations development: * Community assessment--how to identify stakeholders and concerns,determine assessment parameters, conduct interviews, analyze data,and report findings * Communications--how to develop a powerful communications programthrough written materials, personal communications, and focusedmedia strategy, and how the essential principles of technical,crisis, and risk communication fit within the context of communityrelations * Community relations techniques--how to manage public meetings,tours, availability sessions, and other events, plus advice on howto create and run Community Advisory Panels (CAPs) * Community relations programs--how to plan and implement programseffectively, including establishing common goals and working withstakeholders constructively to achieve positive results * Environmental regulations--including RCRA, CERCLA/SARA, NCP,NPDES, EPCRA, and Clean Air Act Accidental Release Prevention andRisk Management Programs * Cutting-edge issues--investigation and cleanup of contaminatedsites, permitting of facilities, federal facilities programs,environmental justice, and more Complete with mini-case studies revealing important do's and don'tsof community outreach in action, this accessible guide is a vitalresource for private and public sector professionals working inenvironmental and facilities management, community relations,public affairs, and law.
Book Synopsis Ongoing Crisis Communication by : W. Timothy Coombs
Download or read book Ongoing Crisis Communication written by W. Timothy Coombs and published by SAGE. This book was released on 2007 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a radical revision of film theory, Edward S. Small and Timothy W. Johnson argue that experimental moviemaking constitutes a special mode of theory that bypasses written and spoken words. A deft historical interweaving of experimental production and scholarly discourse, this thought-provoking work firmly establishes the importance of experimental motion pictures in the theory, history, and production of film. Book jacket.
Book Synopsis Launch! Advertising and Promotion in Real Time by : Michael Solomon
Download or read book Launch! Advertising and Promotion in Real Time written by Michael Solomon and published by Flat World Knowledge. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Book Synopsis Diversity in Advertising by : Jerome D. Williams
Download or read book Diversity in Advertising written by Jerome D. Williams and published by Psychology Press. This book was released on 2004-04-13 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.
Book Synopsis The Philosophy of Trust by : Paul Faulkner
Download or read book The Philosophy of Trust written by Paul Faulkner and published by Oxford University Press. This book was released on 2017-02-23 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust is central to our social lives. We know by trusting what others tell us. We act on that basis, and on the basis of trust in their promises and implicit commitments. So trust underpins both epistemic and practical cooperation and is key to philosophical debates on the conditions of its possibility. It is difficult to overstate the significance of these issues. On the practical side, discussions of cooperation address what makes society possible-of how it is that life is not a Hobbesian war of all against all. On the epistemic side, discussions of cooperation address what makes the pooling of knowledge possible-and so the edifice that is science. But trust is not merely central to our lives instrumentally; trusting relations are themselves of great value, and in trusting others, we realise distinctive forms of value. What are these forms of value, and how is trust central to our lives? These questions are explored and developed in this volume, which collects fifteen new essays on the philosophy of trust. They develop and extend existing philosophical discussion of trust and will provide a reference point for future work on trust.
Book Synopsis The SAGE Encyclopedia of Corporate Reputation by : Craig E. Carroll
Download or read book The SAGE Encyclopedia of Corporate Reputation written by Craig E. Carroll and published by SAGE Publications. This book was released on 2016-05-04 with total page 2329 pages. Available in PDF, EPUB and Kindle. Book excerpt: What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities
