Spike Your Brand Roi

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Spike your Brand ROI

Author : Adele R. Cehrs
Publisher : John Wiley & Sons
ISBN 13 : 1118976681
Total Pages : 243 pages
Book Rating : 4.1/5 (189 download)

Book Synopsis Spike your Brand ROI by : Adele R. Cehrs

Download or read book Spike your Brand ROI written by Adele R. Cehrs and published by John Wiley & Sons. This book was released on 2015-01-26 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreover, only 2.7% of people are willing to stick their neck out on the line to recommend your brand via social media, a factor known as “social risk.” In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it’s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE – a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives. Based on the author′s actual engagements with clients like Yum Brands, Lockheed Martin, DuPont, and more, this practical guide outlines a new, pragmatic approach that will enable you to: Learn to recognize brand patterns that are driven by audience interests and outside events Focus your energy, resources, and money when your brand is top-of-mind Decrease your marketing spend while increasing your bottom-line benefits Maximize benefits or mitigate damage by anticipating when your company, association, or nonprofit is going to be in the spotlight Retool traditional word-of-mouth initiatives for optimum results With Adele Cehrs' proven methodology, you can turn a SPIKE into a strategic platform from which to improve results, build respect, and boost your ROI.

Brand Famous

Author : Linzi Boyd
Publisher : John Wiley & Sons
ISBN 13 : 0857084925
Total Pages : 288 pages
Book Rating : 4.8/5 (57 download)

Book Synopsis Brand Famous by : Linzi Boyd

Download or read book Brand Famous written by Linzi Boyd and published by John Wiley & Sons. This book was released on 2014-10-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a brand book like no other, and I heartily recommend it. Enjoy" —Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there – in all sectors – you need yours to shine above the competition. It's time to take your brand to the next level. And that's what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just REFRESH your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country's most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country's most famous brands. Discover what tactics will actually make your business or product a desirable, recognisable brand Learn how to maximize 'new school' brand building approaches for today's consumer world Gain insights on common mistakes to avoid when building your brand Read about some of Linzi’s recent campaigns from recognised household brand names Be guided through the five-step process required to achieve stand out status "An easy-peasy step-by-step guide to achieving what all businesses need - reputation, desirability, accessibility and, of course, love" —Tiffanie Darke, Editor, Style, The Sunday Times "Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame" —Simon Jobson, Global Marketing Director, Dr. Martens

Business Review Weekly

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Author :
Publisher :
ISBN 13 :
Total Pages : 310 pages
Book Rating : 4.:/5 (318 download)

Book Synopsis Business Review Weekly by :

Download or read book Business Review Weekly written by and published by . This book was released on 2001 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Long and the Short of It

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Author : Les Binet
Publisher :
ISBN 13 : 9780852941348
Total Pages : 0 pages
Book Rating : 4.9/5 (413 download)

Book Synopsis The Long and the Short of It by : Les Binet

Download or read book The Long and the Short of It written by Les Binet and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

第廿六屆香港國際電影節

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Author :
Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.:/5 (11 download)

Book Synopsis 第廿六屆香港國際電影節 by :

Download or read book 第廿六屆香港國際電影節 written by and published by . This book was released on 2002 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film festival program for the 26th Hong Kong International Film Festival, held in Hong Kong from 27.3.2002 until 7.4.2002. The program contains information on the films that were shown, running times, cast, directorial and production members, language and a synopsis of the films.

How to Measure Social Media

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Author : Nichole Kelly
Publisher : Que Publishing
ISBN 13 : 0133099822
Total Pages : 365 pages
Book Rating : 4.1/5 (33 download)

Book Synopsis How to Measure Social Media by : Nichole Kelly

Download or read book How to Measure Social Media written by Nichole Kelly and published by Que Publishing. This book was released on 2012-10-10 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly Think social marketing is worth it? Prove it. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail. Bet you can’t wait to see his face when you walk in with metrics that stand up to his most brutal questions. We’re not just talking about getting “buy-in” or begging for your proverbial “seat at the table.” We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company. Here’s the best part: It’s not hard. You won’t need to become a math nerd. The tools are cheap (or free), and you’re probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. You’ll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. She’s helped hundreds of marketers prove their value to bosses and boardrooms. Now it’s your turn. If you’re a marketer or agency pro, this is a game you have to play. Win it. Reliable answers to questions like: How much revenue did our activities on social media platforms generate this month? Are social media prospects more likely to convert to customers? Which status update delivered the highest conversion rate? How long do we retain new social media customers? Do they spend more or less than customers from other channels? Do they make repeat purchases more often than other customers? And much more...

One+.

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Author :
Publisher :
ISBN 13 :
Total Pages : 808 pages
Book Rating : 4.E/5 ( download)

Book Synopsis One+. by :

Download or read book One+. written by and published by . This book was released on 2009 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Momentum

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Author : Shama Hyder
Publisher : BenBella Books, Inc.
ISBN 13 : 1942952260
Total Pages : 191 pages
Book Rating : 4.9/5 (429 download)

Book Synopsis Momentum by : Shama Hyder

Download or read book Momentum written by Shama Hyder and published by BenBella Books, Inc.. This book was released on 2016-05-17 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Searching for clarity amidst the chaos of digital marketing—plus better ROI? Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most "reliable" marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up. Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what's important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts—along with the just rewards—Momentum is the resource you've been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world's constant changes and result in real ROI: agility through analytics customer focus integration content curation cross-pollination Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you're a young business or an established company, Momentum will teach you how to thrive.

The Outstanding Organization: Generate Business Results by Eliminating Chaos and Building the Foundation for Everyday Excellence

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Author : Karen Martin
Publisher : McGraw Hill Professional
ISBN 13 : 0071782370
Total Pages : 240 pages
Book Rating : 4.0/5 (717 download)

Book Synopsis The Outstanding Organization: Generate Business Results by Eliminating Chaos and Building the Foundation for Everyday Excellence by : Karen Martin

Download or read book The Outstanding Organization: Generate Business Results by Eliminating Chaos and Building the Foundation for Everyday Excellence written by Karen Martin and published by McGraw Hill Professional. This book was released on 2012-07-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides strategies designed to help create organizational excellence by focusing on four key behaviors--including clarity, focus, discipline, and engagement--in order to get better results.

Brandweek

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Author :
Publisher :
ISBN 13 :
Total Pages : 462 pages
Book Rating : 4.E/5 ( download)

Book Synopsis Brandweek by :

Download or read book Brandweek written by and published by . This book was released on 2008-10 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Grow to be Great

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Author : Joao P.A. Baptista
Publisher : Simon and Schuster
ISBN 13 : 1439136351
Total Pages : 234 pages
Book Rating : 4.4/5 (391 download)

Book Synopsis Grow to be Great by : Joao P.A. Baptista

Download or read book Grow to be Great written by Joao P.A. Baptista and published by Simon and Schuster. This book was released on 2010-06-15 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: No company ever shrank to greatness, conclude Dwight Gertz and João Baptista. Drawing upon their new study of more than 1,000 large companies, the authors argue that managers must move beyond the current wave of downsizing, restructuring, and reengineering. Contrary to current management fads, they contend that companies must grow to be great. Managers now involved in downsizing must consider long-term goals for growth alongside short-term measures for slimming. Gertz and Baptista shatter popular corporate myths by revealing that growth opportunities are everywhere, across all business sectors -- even in stable industries and in companies "too big to grow." Using case studies, Gertz and Baptista analyze successful high-growth firms such as Starbucks, Staples, USAA. They examine not only the strategies followed by these companies -- customer franchise management, superior new product development, and channel management -- but also what they did to make these strategies successful. They discuss how, regardless of differences in strategic approach, the transformations achieved by these firms are based on the same three "foundations for growth": superior customer value, outstanding economics across the value chain, and excellence in process execution. They demonstrate how these three foundations work together, forming a powerful framework through which to attain corporate goals. Distilling these findings into useful tools for the evaluation of any strategy, Gertz and Baptista show how those facing the difficult task of turnaround can get back to growth. By examining improvements at four companies within the context of their growth framework, they analyze the combination of inspiration, leadership, and technique which has enabled these firms to prosper. Shifting the focus from cost-cutting to growth is a challenge that thousands of companies must now face. Gertz and Baptista have given CEO's, managers, and consultants in every industry a clear framework from which to build sustainable growth in revenues and profits. This book is a practical and colorful guide for those who want to grow to be great.

Casino Journal

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Author :
Publisher :
ISBN 13 :
Total Pages : 666 pages
Book Rating : 4.E/5 ( download)

Book Synopsis Casino Journal by :

Download or read book Casino Journal written by and published by . This book was released on 2006 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Small Business Solutions

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Author : Brenda Kienan
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.E/5 ( download)

Book Synopsis Small Business Solutions by : Brenda Kienan

Download or read book Small Business Solutions written by Brenda Kienan and published by . This book was released on 2000 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a business guide - not a technical reference - but you'll get conversant enough in the technology to be able to choose the right tools and vendors to support your initiatives."--BOOK JACKET.

Business Week

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Author :
Publisher :
ISBN 13 :
Total Pages : 762 pages
Book Rating : 4.:/5 (318 download)

Book Synopsis Business Week by :

Download or read book Business Week written by and published by . This book was released on 2002 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence

Author : Mike Lewis
Publisher : McGraw Hill Professional
ISBN 13 : 0071794964
Total Pages : 322 pages
Book Rating : 4.0/5 (717 download)

Book Synopsis Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence by : Mike Lewis

Download or read book Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence written by Mike Lewis and published by McGraw Hill Professional. This book was released on 2012-11-12 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The next step in the social media marketing revolutionproven tactics for differentiating a brand and standing out in the already overcrowded social web

Financial Mail

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Publisher :
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Financial Mail by :

Download or read book Financial Mail written by and published by . This book was released on 2004 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:

United States Tobacco Journal

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Publisher :
ISBN 13 :
Total Pages : 1116 pages
Book Rating : 4.:/5 (31 download)

Book Synopsis United States Tobacco Journal by :

Download or read book United States Tobacco Journal written by and published by . This book was released on 1921 with total page 1116 pages. Available in PDF, EPUB and Kindle. Book excerpt: