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Spanish Dictionary Of Marketing Diccionario Del Marketing
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Book Synopsis Routledge Spanish Dictionary of Business, Commerce and Finance Diccionario Ingles de Negocios, Comercio y Finanzas by : Emilio G. Muniz Castro
Download or read book Routledge Spanish Dictionary of Business, Commerce and Finance Diccionario Ingles de Negocios, Comercio y Finanzas written by Emilio G. Muniz Castro and published by Taylor & Francis. This book was released on 2024-11-01 with total page 1200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Dictionary consists of some 100,000 terms in both Spanish and English, drawn from the whole range of business, finance and banking terminology. Over 45 subject areas are covered, compiled by a team of international terminologists
Book Synopsis Subject Guide to Books in Print by :
Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1997 with total page 3126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Specialised Dictionaries for Learners by : Pedro Antonio Fuertes Olivera
Download or read book Specialised Dictionaries for Learners written by Pedro Antonio Fuertes Olivera and published by Walter de Gruyter. This book was released on 2010 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The need for constructing a lexicographical theory with a particular focus on specialised dictionaries for learners is well documented in recent publications. This will imply paying attention to, at least, four basic lexicographic categories: learners; the learner's situation; the learner's needs; dictionary assistance. In one or other way, these categories are analysed in this book, whose eleven chapters are grouped into three parts. Part 1 reflects on some of the main ideas defended by the function theory of lexicography, perhaps the theoretical framework that has paid more attention to specialised lexicography. Part 2 presents some proposals that have already being explored in the field of general learner's dictionary and must be incorporated into specialised metalexicography: cultural aspects; figurative meaning; the inclusion of grammatical information; the use of corpora. Part 3 introduces the state of play regarding specialised dictionaries in China and offers some ideas for coping with the proliferation of terminological glossaries in Internet. The book also describes Enrique Alcaraz's academic achievements, together with some personal anecdotes, and a personal short tribute to his memory.
Book Synopsis Collocations and other lexical combinations in Spanish by : Sergi Torner Castells
Download or read book Collocations and other lexical combinations in Spanish written by Sergi Torner Castells and published by Routledge. This book was released on 2016-12-08 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection presents the state of the art in research related to lexical combinations and their restrictions in Spanish from a variety of theoretical approaches, ranging from Explanatory Combinatorial Lexicology to Distributed Morphology and Generative Lexicon Theory. Section 1 offers a presentation of the main theoretical and descriptive approaches to collocation. Section 2 explores collocation from the point of view of its lexicographical representation, while Section 3 offers a pedagogical perspective. Section 4 surveys current research on collocation in Catalan, Galician and Basque. Collocations and other lexical combinations in Spanish will be of interest to students of Hispanic linguistics.
Book Synopsis The Routledge Handbook of Lexicography by : Pedro A. Fuertes-Olivera
Download or read book The Routledge Handbook of Lexicography written by Pedro A. Fuertes-Olivera and published by Routledge. This book was released on 2017-10-02 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Lexicography provides a comprehensive overview of the major approaches to lexicography and their applications within the field. This Handbook features key case studies and cutting-edge contributions from an international range of practitioners, teachers, and researchers. Analysing the theory and practice of compiling dictionaries within the digital era, the 47 chapters address the core issues of: The foundations of lexicography, and its interactions with other disciplines including Corpus Linguistics and Information Science; Types of dictionaries, for purposes such as translation and teaching; Innovative specialised dictionaries such as the Oenolex wine dictionary and the Online Dictionary of New Zealand Sign Language; Lexicography and world languages, including Arabic, Hindi, Russian, Chinese, and Indonesian; The future of lexicography, including the use of the Internet, user participation, and dictionary portals. The Routledge Handbook of Lexicography is essential reading for researchers and students working in this area.
Book Synopsis Routledge Spanish Dictionary of Environmental Technology Diccionario Ingles de Tecnologia Medioambiental by : Miguel A. Gaspar Paricio
Download or read book Routledge Spanish Dictionary of Environmental Technology Diccionario Ingles de Tecnologia Medioambiental written by Miguel A. Gaspar Paricio and published by Taylor & Francis. This book was released on 2024-11-01 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary consists of some 30,000 terms and references in both Spanish and English. Terms are drawn from all the major areas of environmental technology.
Book Synopsis Routledge Spanish Dictionary of Telecommunications Diccionario Ingles de Telecomunicaciones by : Emilio G. Muniz Castro
Download or read book Routledge Spanish Dictionary of Telecommunications Diccionario Ingles de Telecomunicaciones written by Emilio G. Muniz Castro and published by Taylor & Francis. This book was released on 2024-11-01 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary consists of some 25,000 terms and references in both Spanish and English, drawn from all the major areas in the field of Telecommunications. It includes comprehensive labelling of subject areas, detailed abbreviation entries including cross-reference links to full forms, full British and American English coverage of lexical and spelling variants presented in clear layout and typography. Este diccionario consta de unos 25.000 términos y referencias tanto en español como en inglés, procedentes de las principales áreas del campo de las Telecomunicaciones. Incluye etiquetado completo de áreas temáticas, entradas de abreviaturas detalladas que incluyen enlaces de referencia cruzada a formularios completos, cobertura completa en inglés británico y americano de variantes léxicas y ortográficas presentadas en un diseño y tipografía claros.
Book Synopsis Applied Social Marketing and Quality of Life by : M. Mercedes Galan-Ladero
Download or read book Applied Social Marketing and Quality of Life written by M. Mercedes Galan-Ladero and published by Springer Nature. This book was released on 2021-12-02 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
Author :María José Domínguez Vázquez Publisher :Walter de Gruyter GmbH & Co KG ISBN 13 :3110607654 Total Pages :234 pages Book Rating :4.1/5 (16 download)
Book Synopsis Studies on Multilingual Lexicography by : María José Domínguez Vázquez
Download or read book Studies on Multilingual Lexicography written by María José Domínguez Vázquez and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-12-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the new technological advances and their influence and imprint in the design and development of dictionaries and lexicographic resources, it seems important to put together a series of publications that address this new situation, dealing in particular with multilingual and electronic lexicography in an increasingly digital, multilingual and multicultural society. This is the main objective of this volume, which is structured in two central aspects. In the first of them the concept of multilingual lexicography is discussed in regard to the influence that the Internet and the application of digital technologies have exercised and continue to exercise both in the conception and design of dictionaries and new lexicographic application tools as well as the emergence of new types of users and forms of consultation. The role of the dictionary must necessarily be related to social development and changes. In the second thematic section, different dictionaries and resources that focus on a multilingual and electronic approach to the linguistic data for their lexicographical treatment and consultation are presented.
Book Synopsis Diccionario de Marketing (Marketing Dictionary) by : Dionisio Cámara
Download or read book Diccionario de Marketing (Marketing Dictionary) written by Dionisio Cámara and published by . This book was released on 1995-01-01 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Advertising Practice in a Borderless World by : Robert Crawford
Download or read book Global Advertising Practice in a Borderless World written by Robert Crawford and published by Taylor & Francis. This book was released on 2017-07-14 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.
Book Synopsis Reports and Papers in the Social Sciences by : Social Science Clearing House (Unesco)
Download or read book Reports and Papers in the Social Sciences written by Social Science Clearing House (Unesco) and published by . This book was released on 1983 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Routledge Handbook of Spanish Translation Studies by : Roberto Valdeón
Download or read book The Routledge Handbook of Spanish Translation Studies written by Roberto Valdeón and published by Routledge. This book was released on 2019-05-28 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading experts in the area, The Routledge Handbook of Spanish Translation Studies brings together original contributions representing a culmination of the extensive research to-date within the field of Spanish Translation Studies. The Handbook covers a variety of translation related issues, both theoretical and practical, providing an overview of the field and establishing directions for future research. It starts by looking at the history of translation in Spain, the Americas during the colonial period and Latin America, and then moves on to discuss well-established areas of research such as literary translation and audiovisual translation, at which Spanish researchers have excelled. It also provides state-of-the-art information on new topics such as the interface between translation and humour on the one hand, and the translation of comics on the other. This Handbook is an indispensable resource for postgraduate students and researchers of translation studies.
Book Synopsis Bibliografía de vocabularios, tesauros, encabezamientos de materia y esquemas de clasificación de ciencias sociales, mono y plurilingües by : Jean Aitchison
Download or read book Bibliografía de vocabularios, tesauros, encabezamientos de materia y esquemas de clasificación de ciencias sociales, mono y plurilingües written by Jean Aitchison and published by . This book was released on 1982 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: UNESCO pub. Bibliography of mono- and multilingual dictionarys, thesaurus, indexing and classification schemes in the social sciences.
Book Synopsis Madrid on the move by : Vanesa Rodríguez-Galindo
Download or read book Madrid on the move written by Vanesa Rodríguez-Galindo and published by Manchester University Press. This book was released on 2021-02-02 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Madrid on the move illustrates print culture and the urban experience in nineteenth-century Spain. It provides a fresh account of modernity by looking beyond its canonical texts, artworks, and locations and explores what being modern meant to people in their daily lives. Rather than shifting the loci of modernity from Paris or London to Madrid, this book decentres the concept and explains the modern experience as part of a more fluid, global phenomenon. Meanings of the modern were not only dictated by linguistic authorities and urban technocrats; they were discussed, lived, and constructed on a daily basis. Cultural actors and audiences displayed an acute awareness of what being modern entailed and explored the links between the local and the global, two concepts and contexts that were being conceived and perceived as inseparable.
Book Synopsis The Traveler's Web by : Randolph Hock
Download or read book The Traveler's Web written by Randolph Hock and published by Information Today, Inc.. This book was released on 2007 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a vast range of online travel sites as well as savvy search tips and techniques that are designed to help readers improve the travel-planning process. Readers will learn how to make the most of the Web for leisure and business travel, from planning and reservations to countless ways the Internet can enhance the experience of destinations and cultures around the world.--From publisher description.
Book Synopsis The Dictionary Catalogue by : Emanuel Molho
Download or read book The Dictionary Catalogue written by Emanuel Molho and published by . This book was released on 1980 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
