Sorry Spock, Emotions Drive Business

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Publisher : Morgan James Publishing
ISBN 13 : 1642790729
Total Pages : 195 pages
Book Rating : 4.6/5 (427 download)

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Book Synopsis Sorry Spock, Emotions Drive Business by : Adam W. Morgan

Download or read book Sorry Spock, Emotions Drive Business written by Adam W. Morgan and published by Morgan James Publishing. This book was released on 2018-11-27 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?” Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.

Switch

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Publisher : Crown Currency
ISBN 13 : 030759016X
Total Pages : 322 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Switch by : Chip Heath

Download or read book Switch written by Chip Heath and published by Crown Currency. This book was released on 2010-02-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Emotion

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Publisher : Oxford University Press, USA
ISBN 13 : 9780192853769
Total Pages : 228 pages
Book Rating : 4.8/5 (537 download)

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Book Synopsis Emotion by : Dylan Evans

Download or read book Emotion written by Dylan Evans and published by Oxford University Press, USA. This book was released on 2002 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Darwin to "Star Trek", Evans offers a lively look at the science of emotions and finds that whether we live in the shadow of Times Square or in the depths of the rain forest, all humans feel disgust, joy, surprise, anger, fear, and distress. 20 halftones.

Seraphina

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Publisher : Penguin Group
ISBN 13 : 0385668406
Total Pages : 377 pages
Book Rating : 4.3/5 (856 download)

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Book Synopsis Seraphina by : Rachel Hartman

Download or read book Seraphina written by Rachel Hartman and published by Penguin Group. This book was released on 2012-07-10 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new vision of knights, dragons, and the fair maiden caught in between . . . Four decades of peace have done little to ease the mistrust between humans and dragons in the kingdom of Goredd. Folding themselves into human shape, dragons attend court as ambassadors, and lend their rational, mathematical minds to universities as scholars and teachers. As the treaty's anniversary draws near, however, tensions are high. Seraphina has reason to fear both sides. An unusually gifted musician, she joins the court just as a member of the royal family is murdered. While a sinister plot to destroy the peace is uncovered, Seraphina struggles to protect the secret behind her musical gift, one so terrible that its discovery could mean her very life. Seraphina's tortuous journey to self-acceptance will make a magical, indelible impression on its readers.

The Death of Expertise

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Publisher : Oxford University Press
ISBN 13 : 0190469439
Total Pages : 240 pages
Book Rating : 4.1/5 (94 download)

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Book Synopsis The Death of Expertise by : Tom Nichols

Download or read book The Death of Expertise written by Tom Nichols and published by Oxford University Press. This book was released on 2017-02-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and increasing levels of education have exposed people to more information than ever before. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Today, everyone knows everything: with only a quick trip through WebMD or Wikipedia, average citizens believe themselves to be on an equal intellectual footing with doctors and diplomats. All voices, even the most ridiculous, demand to be taken with equal seriousness, and any claim to the contrary is dismissed as undemocratic elitism. Tom Nichols' The Death of Expertise shows how this rejection of experts has occurred: the openness of the internet, the emergence of a customer satisfaction model in higher education, and the transformation of the news industry into a 24-hour entertainment machine, among other reasons. Paradoxically, the increasingly democratic dissemination of information, rather than producing an educated public, has instead created an army of ill-informed and angry citizens who denounce intellectual achievement. When ordinary citizens believe that no one knows more than anyone else, democratic institutions themselves are in danger of falling either to populism or to technocracy or, in the worst case, a combination of both. An update to the 2017breakout hit, the paperback edition of The Death of Expertise provides a new foreword to cover the alarming exacerbation of these trends in the aftermath of Donald Trump's election. Judging from events on the ground since it first published, The Death of Expertise issues a warning about the stability and survival of modern democracy in the Information Age that is even more important today.

The Star Trek Book

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Publisher : Penguin
ISBN 13 : 1465459774
Total Pages : 723 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis The Star Trek Book by : Paul J. Ruditis

Download or read book The Star Trek Book written by Paul J. Ruditis and published by Penguin. This book was released on 2016-06-07 with total page 723 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate 50 years of one of the longest running and beloved sci-fi franchises with The Star Trek Book. This comprehensive guide to the series delves into the myriad worlds and different dimensions visited by the crew of the U.S.S. Enterprise. Discover the amazing science of Star Trek and how it has influenced real-world technology such as flip phones. Featuring informative and analytical text combined with exciting photography and infographics throughout, The Star Trek Book is broken down into main categories such as science and technology, Starfleet, allies and enemies, and more. Perfect for fans of the various Star Trek TV series, including The Next Generation, Deep Space Nine, Voyager, and Enterprise, The Star Trek Book details everything you need to know about 50 years of excitement and adventure on the final frontier. ® & © 2016 CBS Studios Inc. © 2016 Paramount Pictures Corporation. STAR TREK and related marks are trademarks of CBS Studios Inc. All Rights Reserved.

Slave to Sensation

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Author :
Publisher : Penguin
ISBN 13 : 1101042958
Total Pages : 352 pages
Book Rating : 4.1/5 (1 download)

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Book Synopsis Slave to Sensation by : Nalini Singh

Download or read book Slave to Sensation written by Nalini Singh and published by Penguin. This book was released on 2006-09-05 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE FIRST PSY/CHANGELING NOVEL from the New York Times bestselling author of Shards of Hope, Shield of Winter, and Heart of Obsidian... The book that Christine Feehan called "a must-read for all of my fans." In a world that denies emotions, where the ruling Psy punish any sign of desire, Sascha Duncan must conceal the feelings that brand her as flawed. To reveal them would be to sentence herself to the horror of “rehabilitation”—the complete psychic erasure of everything she ever was…Both human and animal, Lucas Hunter is a Changeling hungry for the very sensations the Psy disdain. After centuries of uneasy coexistence, these two races are now on the verge of war over the brutal murders of several Changeling women. Lucas is determined to find the Psy killer who butchered his packmate, and Sascha is his ticket into their closely guarded society. But he soon discovers that this ice-cold Psy is very capable of passion—and that the animal in him is fascinated by her. Caught between their conflicting worlds, Lucas and Sascha must remain bound to their identities—or sacrifice everything for a taste of darkest temptation…

Engage!, Revised and Updated

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118072790
Total Pages : 341 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Engage!, Revised and Updated by : Brian Solis

Download or read book Engage!, Revised and Updated written by Brian Solis and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Passages

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Publisher : Penguin
ISBN 13 : 069813866X
Total Pages : 623 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Passages by : Gail Sheehy

Download or read book Passages written by Gail Sheehy and published by Penguin. This book was released on 2013-10-08 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to better navigate the challenges of adult life with Gail Sheehy’s landmark bestseller—named one of the ten most influential books of our times by the Library of Congress. For decades, Gail Sheehy’s Passages has been inspiring readers to see the predictable crises of adult life as opportunities for growth. She charts the stages between 18 and 50 as unfolding in a pattern of adult development: once recognized, more easily managed. Passages is an insightful road map of adulthood that illustrates with vivid stories our continuing personality and sexual changes throughout the “Trying 20s,” “Catch 30s,” “Forlorn 40s,” and “Refreshed (or Resigned) 50s.” One comment is continuously repeated by men, women, singles, couples, and people who recover from a midlife crisis: “This book changed my life.”

Creative Strategy and the Business of Design

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1440341559
Total Pages : 208 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Creative Strategy and the Business of Design by : Douglas Davis

Download or read book Creative Strategy and the Business of Design written by Douglas Davis and published by Simon and Schuster. This book was released on 2016-06-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.

A Whole New Mind

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Publisher : Penguin
ISBN 13 : 1101157909
Total Pages : 304 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis A Whole New Mind by : Daniel H. Pink

Download or read book A Whole New Mind written by Daniel H. Pink and published by Penguin. This book was released on 2006-03-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.

No Logo

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Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis No Logo by : Naomi Klein

Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

An Anthropologist on Mars

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Author :
Publisher : Vintage
ISBN 13 : 0345805887
Total Pages : 336 pages
Book Rating : 4.3/5 (458 download)

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Book Synopsis An Anthropologist on Mars by : Oliver Sacks

Download or read book An Anthropologist on Mars written by Oliver Sacks and published by Vintage. This book was released on 2012-11-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: To these seven narratives of neurological disorder Dr. Sacks brings the same humanity, poetic observation, and infectious sense of wonder that are apparent in his bestsellers Awakenings and The Man Who Mistook His Wife for a Hat. These men, women, and one extraordinary child emerge as brilliantly adaptive personalities, whose conditions have not so much debilitated them as ushered them into another reality.

The Rough Patch

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Publisher : Scribner
ISBN 13 : 1501118935
Total Pages : 384 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Rough Patch by : Daphne de Marneffe

Download or read book The Rough Patch written by Daphne de Marneffe and published by Scribner. This book was released on 2019-05-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Anyone grappling with the bewilderment of midlife…will be at once provoked and comforted by this enormously wise book” (Dani Shapiro, New York Times bestselling author of Hourglass: Time, Memory, Marriage), from a psychologist who has worked for decades with people struggling to preserve and enhance their marriages and long-term relationships. People today are trying to make their marriages work over longer lives than ever before. But staying married isn’t always easy. In the brilliant, transformative, and optimistic The Rough Patch, clinical psychologist Daphne de Marneffe explores the extraordinary pushes and pulls of midlife marriage, where our need to develop as individuals can crash headlong into the demands of our relationships. “A book of good intentions and helpful advice and a worthy manual for spouses” (Kirkus Reviews), The Rough Patch addresses common problems: money, alcohol and drugs, the stresses of parenthood, sex, extramarital affairs, lovesickness, health, aging, children leaving home, and dealing with elderly parents. Then, de Marneffe offers seasoned wisdom on these difficulties, explaining the psychological, emotional, and relational capacities we must cultivate to overcome them as individuals and as couples. Blending research, interviews, and clinical experience, de Marneffe dives deep into the workings of love and the structures of relationships. Intimate and always illuminating, The Rough Patch is an essential, compassionate resource for people trying to understand “where they are” on the continuum of marriage, giving them a chance to share in other people’s stories and struggles. “De Marneffe writes with poetry, wit, and compassion about the necessity of struggle in the quest for true love. Anyone in any relationship at any stage of life could stand to learn from the wisdom in these pages” (Andrew Solomon, National Book Award-winning author of Far from the Tree).

Nuts!

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Author :
Publisher : Currency
ISBN 13 : 0767901843
Total Pages : 386 pages
Book Rating : 4.7/5 (679 download)

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Book Synopsis Nuts! by : Kevin Freiberg

Download or read book Nuts! written by Kevin Freiberg and published by Currency. This book was released on 1998-02-17 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990. Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it? With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.

IMC, The Next Generation

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071436219
Total Pages : 320 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis IMC, The Next Generation by : Don E. Schultz

Download or read book IMC, The Next Generation written by Don E. Schultz and published by McGraw Hill Professional. This book was released on 2003-08-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to. IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today’s IMC model to: Integrate internal and external communications programs Influence customers at every contact point Build long-term brand relationships

You Are Not So Smart

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Author :
Publisher : Avery
ISBN 13 : 1592407366
Total Pages : 320 pages
Book Rating : 4.5/5 (924 download)

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Book Synopsis You Are Not So Smart by : David McRaney

Download or read book You Are Not So Smart written by David McRaney and published by Avery. This book was released on 2012-11-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how self-delusion is part of a person's psychological defense system, identifying common misconceptions people have on topics such as caffeine withdrawal, hindsight, and brand loyalty.