Sociopolitical Aspects Of International Marketing

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Sociopolitical Aspects of International Marketing

Author : Erdener Kaynak
Publisher : Psychology Press
ISBN 13 : 0866569510
Total Pages : 410 pages
Book Rating : 4.8/5 (665 download)

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Book Synopsis Sociopolitical Aspects of International Marketing by : Erdener Kaynak

Download or read book Sociopolitical Aspects of International Marketing written by Erdener Kaynak and published by Psychology Press. This book was released on 1991 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.

International Marketing

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136777636
Total Pages : 410 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis International Marketing by : Erdener Kaynak

Download or read book International Marketing written by Erdener Kaynak and published by Routledge. This book was released on 1991-03-25 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int

Globalization of Consumer Markets

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317939891
Total Pages : 368 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Globalization of Consumer Markets by : Erdener Kaynak

Download or read book Globalization of Consumer Markets written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s consumer markets, readers will find they have the key to success and survival in the global marketplace. The contributing authors present managerially oriented chapters, each of which is based on research or practical experience. These are designed to advance the reader’s knowledge of the globalizing consumer market. Focused around structure--how consumer markets on a global scale are being shaped--and strategy--successful methods necessary to global competitive marketing and how these strategies work--are the two main themes around which the book is organized. To further enable marketing professionals’success in the global marketplace, Globalization of Consumer Markets details actual strategies, action programs for competitive management, and exemplary cases. There are new ideas from expert marketers on opportunities for growth in the global marketplace and, most importantly, state-of-the-art marketing strategies and management tools. For professional marketers, this book is a must for prosperity in marketing consumer products and services on a global level. This is an ideal book for professional education in marketing of consumer products and services on a global level. Professionals will find a progression of chapters taking them through degree of globalization; market behavior and development; standardization of marketing programs and processes; managerial implications; and extensive references for further study.

Market Evolution in Developing Countries

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136584455
Total Pages : 344 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Market Evolution in Developing Countries by : Erdener Kaynak

Download or read book Market Evolution in Developing Countries written by Erdener Kaynak and published by Routledge. This book was released on 2012-10-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their presence in these markets today or lose the opportunity forever. Market Evolution in Developing Countries illustrates how these markets are likely to evolve as mass markets along the lines of advanced nations and examines conditions that affect this evolution. The author develops a model of market evolution based on a general overview of all evolving markets which is then applied and thoroughly discussed with reference to India, a burgeoning market of some 200 million people. Through a conceptual framework of market evolution, this groundbreaking book describes how markets at various stages of development offer different opportunities and thus require different strategies for success. Author Jain outlines strategic moves that American businesses may make to capitalize on such opportunities. He also covers information on policy initiatives developing countries themselves can take to help in the smooth evolution of their markets and specific steps leaders of these countries may take to enable greater growth in their markets. While Market Evolution in Developing Countries uses India as a case study, the strategies for doing business successfully there are equally relevant and easily adaptable for use in other developing countries. Some of the many topics addressed include India’s government and politics, corporate environment, international competitiveness, and changing market behavior, as well as U.S. direct investment in India, Indo-U.S. business relations, and political-legal differences between the U.S. and India. This informative guide also contains a brief historical overview of India, a profile of a middle-class Indian family, and a handy section of cultural tips and other advice for business persons traveling to India to help them cope with business negotiations there. In a readable style, this book provides comprehensive information for all business professionals interested in the vast opportunities available in many Third World countries. Market Evolution in Developing Countries is ideal for international business executives and consultants who wish to review opportunities in these countries and learn how to take advantage of them effectively. It is a basic resource on economic opportunities in developing countries.

International Management Leadership

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136373470
Total Pages : 238 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis International Management Leadership by : Erdener Kaynak

Download or read book International Management Leadership written by Erdener Kaynak and published by Routledge. This book was released on 2013-03-07 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary competitive advantage that firms have today is the perspective, outlook, and commitment of their management leaders. International Management Leadership helps you develop the leadership skills that will enable your firm to stay competitive in today's global business environment. From the necessary international perspective, this book provides you with the information you need to understand the competitive factors that distinguish one firm from another and to recognize the determinants of success.Giving you formats and outlines and a fresh perspective of your work, your organization, and yourself, International Management Leadership is much more practical than other management textbooks. You'll learn how to help make your company more effective in the arena of international management leadership as you read about: requirements of and special demands on international managers managerial leadership in the era of knowledge strategic leadership and implementation of strategy management as a fulfillment of purpose leadership of conflict management transformational leadership team leadership Whether you're an individual involved in a management training program, a management consultant, an executive manager, or a student of international management or business, you'll appreciate this book's take on the competitive factors of leadership in international business today. As a textbook, International Management Leadership provides students with a broad perspective on the practice of managerial leadership and organizational life in the global arena--bringing examples to life and going far beyond what is needed to simply pass a course.

International Management Leadership

Author : Raimo Nurmi
Publisher : Psychology Press
ISBN 13 : 0789000903
Total Pages : 238 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis International Management Leadership by : Raimo Nurmi

Download or read book International Management Leadership written by Raimo Nurmi and published by Psychology Press. This book was released on 1997 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary competitive advantage that firms have today is the perspective, outlook, and commitment of their management leaders. International Management Leadership helps you develop the leadership skills that will enable your firm to stay competitive in today's global business environment. From the necessary international perspective, this book provides you with the information you need to understand the competitive factors that distinguish one firm from another and to recognize the determinants of success.Giving you formats and outlines and a fresh perspective of your work, your organization, and yourself, International Management Leadership is much more practical than other management textbooks. You'll learn how to help make your company more effective in the arena of international management leadership as you read about: requirements of and special demands on international managers managerial leadership in the era of knowledge strategic leadership and implementation of strategy management as a fulfillment of purpose leadership of conflict management transformational leadership team leadership Whether you're an individual involved in a management training program, a management consultant, an executive manager, or a student of international management or business, you'll appreciate this book's take on the competitive factors of leadership in international business today. As a textbook, International Management Leadership provides students with a broad perspective on the practice of managerial leadership and organizational life in the global arena--bringing examples to life and going far beyond what is needed to simply pass a course.

An International Accounting Practice Set

Author : David R. Peterson
Publisher : Psychology Press
ISBN 13 : 9780789060044
Total Pages : 172 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis An International Accounting Practice Set by : David R. Peterson

Download or read book An International Accounting Practice Set written by David R. Peterson and published by Psychology Press. This book was released on 1996 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: In An International Accounting Practice Set, the only currently available simulation for international accounting, business and accounting students assume the role of a newly-hired employee in the international accounting department of Karissa Jean's, an international distributor of men's and women's jeans. In this role, the student first participates in the company's training program in international business and accounting, working through the first section of the book. After completing the training program, the student performs as an international accountant in Karissa Jean's international accounting department, moving through the second part of the book. In this fashion, readers have a hands-on opportunity to apply newly acquired knowledge in a realistic business setting.

U.S. Trade, Foreign Direct Investments, and Global Competitiveness

Author : Rolf Hackmann
Publisher : Psychology Press
ISBN 13 : 9780789000859
Total Pages : 526 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis U.S. Trade, Foreign Direct Investments, and Global Competitiveness by : Rolf Hackmann

Download or read book U.S. Trade, Foreign Direct Investments, and Global Competitiveness written by Rolf Hackmann and published by Psychology Press. This book was released on 1997 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American position in trade and direct investment has not recovered from the large deficits incurred during the 1980s. Foreign investors expand their foothold in the United States economy daily and create the lion's share in the American trade deficit, while America's leadership in the global economy continues to decline. From U. S. Trade, Foreign Direct Investments, and Global Competitiveness, you'll derive an understanding of the position of the United States in the global market since the 1950s when it emerged as the world's largest trader and direct investor. You will also learn the new approaches that are necessary to adequately portray and measure structural changes in the world economy and the roles of the major players in this new environment.

How to Utilize New Information Technology in the Global Marketplace

Author : Erdener Kaynak
Publisher : CRC Press
ISBN 13 : 9781560249009
Total Pages : 298 pages
Book Rating : 4.2/5 (49 download)

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Book Synopsis How to Utilize New Information Technology in the Global Marketplace by : Erdener Kaynak

Download or read book How to Utilize New Information Technology in the Global Marketplace written by Erdener Kaynak and published by CRC Press. This book was released on 1994-12-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Utilize New Information Technology in the Global Marketplace is an excellent training tool for business executives who wish to increase their skills in the field of international business. Readers will learn how to use international databases to search new markets or find information on potential markets and competitors. Executives and future executives will learn new ways of identifying new international markets through computers. Using this book to train executives is more cost-efficient than hiring consultants or international research companies. Once trained, executives are able to take their knowledge and tap into several databases and obtain up-to-date information about new international markets, including sales leads in foreign companies. Examples are included with step-by-step instructions to teach the use of various computer software packages and databases, without the complexities of the use of a computer. Some of the new technologies covered include: accessing personal computer-based databases such as National Trade Data Bank, World Trade Exporter, World Trade, and Disclosure/Worldscope the use of electronic data retrieval services expert systems in international business simulation software in international business How to Utilize New Information Technology in the Global Marketplace provides current and future executives--whether interested in international databases, expert systems software, or international business simulation software--with the technological skills they need to gain a competitive advantage in the global market.

Industrial Products

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136585850
Total Pages : 244 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Industrial Products by : Erdener Kaynak

Download or read book Industrial Products written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.

Product-Country Images

Author : Nicolas Papadopoulos
Publisher : Routledge
ISBN 13 : 1317953185
Total Pages : 510 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Product-Country Images by : Nicolas Papadopoulos

Download or read book Product-Country Images written by Nicolas Papadopoulos and published by Routledge. This book was released on 2014-05-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.

The Global Business

Author : Erdener Kaynak
Publisher : Taylor & Francis
ISBN 13 : 1317953134
Total Pages : 443 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Global Business by : Erdener Kaynak

Download or read book The Global Business written by Erdener Kaynak and published by Taylor & Francis. This book was released on 2022-10-10 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success against this competition, this timely book provides concepts, techniques, and strategies for professionals guiding these firms into the world market. The Global Business is need- and action-oriented. It shows the steps in the globalization process, complete with ample company and industry examples from a variety of regions and countries of the world. An ideal book for marketers, managers, and professors alike, these frequently asked questions are just a few that are answered in The Global Business: What are the best methods of operating in global markets? Is there such a thing as global consumer? If so, what are his/her characteristics? What are the decisionmaking rules in global markets? Does global marketing strategy differ in any way from domestic marketing strategy? What is a global firm and how does it act and behave? What are the emerging patterns and developments in global marketing theory and practice today? What does the future hold for global firms? The Global Business offers practical, managerial guidelines for business and marketing managers, public policymakers, and researchers and scholars of marketing on a global scale. It helps firms develop and maintain distinct competitive advantages in the foreign markets in which they wish to or do already operate. Among the topics discussed are global location strategy; global sourcing; the Euroconsumer; marketing in Socialist countries of Eastern Europe and the People’s Republic of China; joint venture formation, Third World marketing; and cross-cultural and cross-national consumer behavior.

Business Decision Making in China

Author : Huang Quanyu
Publisher : Routledge
ISBN 13 : 1136592571
Total Pages : 344 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Business Decision Making in China by : Huang Quanyu

Download or read book Business Decision Making in China written by Huang Quanyu and published by Routledge. This book was released on 2013-04-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledgeable decision making not only saves you time, money, and effort, but also leads you to extra opportunities. Business Decision Making in China improves your business acumen by showing you who (in itals) is involved in business decision making, how (in itals) decisions have been made, what (in itals) the characteristics and strategies of Chinese decision making are, and why (in itals) decision making has followed certain patterns in China. Practitioners, consultants, and government officials who are involved in business with China as well as academicians researching or teaching about business in East Asia will find this book to be an invaluable resource. Business Decision Making in China introduces you to such subjects as Chinese organizational structures and relationships, tactics of decision making, and traditional Chinese culture. Other vital topics you learn about include: the pros and cons of joint venture enterprises in China the climate for foreign banks operating in China the importance of saving face the concept of “the golden mean” the unity of opposites (Yin-Yang) the 4 realms of Chinese managers’daily affairs modes of thinking (universality versus individuality, thinking in images, understanding abstract thoughts) the parallels between the 5 elements (metal, wood, water, fire, earth) and the 4 P’s (product, price, promotion, place) As a guidebook for Chinese business, Business Decision Making in China addresses the broad and integrative discipline of decision making and helps Western business people (who have an entirely different set of patterns, styles, processes, philosophical thoughts, and tactics of decision making) to adapt to their Chinese business partners’or opponents’decision making. Since this book explains the profound process of Chinese decision making in uncomplicated terms and practical business experiences, readers will be able to apply their new knowledge to their long-range strategic planning, to skillfully solving their daily problems or questions, and to wisely avoiding losses from a multitude of potential pitfalls.

Safety and Security in Tourism

Author : Noel Scott
Publisher : Routledge
ISBN 13 : 1317993519
Total Pages : 289 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Safety and Security in Tourism by : Noel Scott

Download or read book Safety and Security in Tourism written by Noel Scott and published by Routledge. This book was released on 2013-09-13 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market and recover from the destruction of caused to tourism businesses and destinations. This book fills the gap by comprehensively examining how to rebuild the market for a tourism service or destination after a catastrophe. This important book presents leading experts from around the world providing useful instruction on effective ways to plan for future crisis response and strategies for recovering business. A crisis may arise from several types of destructive occurrences, from natural physical destruction of important infrastructure to acts of terrorism. Because of the broad range of potential problems, there is no single strategy for which to deal with crises. The book explores a wide range of catastrophes, from Hurricane Katrina to tsunamis to war, taking a detailed look at management and administrative strategies which can help stimulate tourism recovery. This book explores stealth and catastrophic risks, risk perceptions, mediating the effects of natural disasters on travel intention, and various marketing strategies designed to bring customers back. This volume may become one of the most crucial resources in a tourism professional’s library. The book is extensively referenced and includes several tables and figures to clearly explain data. This book is essential reading for tourism researchers, tourism educators, tourism industry managers, and tourism industry administrators. This book was published as a special issue of the Journal of Travel & Tourism Marketing.

Case Studies in Crisis Communication

Author : Amiso M. George
Publisher : Routledge
ISBN 13 : 113659373X
Total Pages : 566 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Case Studies in Crisis Communication by : Amiso M. George

Download or read book Case Studies in Crisis Communication written by Amiso M. George and published by Routledge. This book was released on 1997-08-13 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions. The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine socio-cultural issues associated with responding to a variety of crises.

A Guide to Successful Business Relations With the Chinese

Author : Richard S Andrulis
Publisher : Routledge
ISBN 13 : 1136590056
Total Pages : 274 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis A Guide to Successful Business Relations With the Chinese by : Richard S Andrulis

Download or read book A Guide to Successful Business Relations With the Chinese written by Richard S Andrulis and published by Routledge. This book was released on 2013-04-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces and analyzes the Chinese people, their ideas, behavior, and cultural roots. It not only provides a sufficient theoretical basis for understanding this population, but also focuses on the various vivid practical experiences of everyday and business life. A Guide to Successful Business Relations With the Chinese alters Western business people’s perception of the Chinese people and improves their ability and skill in creating harmonious relationships with Chinese managers, colleagues, and subordinates on business and personal levels.

Euromarketing

Author : Erdener Kaynak
Publisher : Psychology Press
ISBN 13 : 9781560244271
Total Pages : 404 pages
Book Rating : 4.2/5 (442 download)

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Book Synopsis Euromarketing by : Erdener Kaynak

Download or read book Euromarketing written by Erdener Kaynak and published by Psychology Press. This book was released on 1994 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Euromarketing: Effective Strategies for International Trade and Export increases understanding of the strategic aspects of international marketing in Europe and highlights the past, present, and future of European marketing. Although a substantial body of literature is available on the marketing behavior and practices of business in the international context, strategic planning aspects of international marketing have not been studied adequately. Euromarketing: Effective Strategies for International Trade and Export focuses on marketing studies of specific regions to provide international managers with insights into their international marketing performance. This book presents the results of comparative studies conducted among countries of Europe and contrasts the results and managerial implications with those obtained by international marketing scholars and practitioners elsewhere. The European community is going to play an extremely important role in the coming global business arena. Multinational corporations, government agencies, professors, researchers, and students can seek out opportunities in the new European market once they have updated their knowledge of how this market may function. The topics covered in Euromarketing provide for this knowledge with new data and insight on: Consumer Issues: Single Market and its Implications Export Behavior of European Firms Internationalization of European Firms Retailing Practices in European Countries Country Examples of European Distribution Channels Comparative Advertising Practices Internationalization of Scandinavian Firms Export Marketing Managerial Implications The restructuring of European industries has begun and will accelerate at a faster pace in the coming years. We have witnessed occurrences of several mergers and acquisitions. We are seeing the powerful presence of public sector enterprises and their procurement practices favoring local and European supplies. Euromarketing: Effective Strategies for International Trade and Export increases our understanding of international marketing in Europe by soliciting significant, analytical contributions from subject and country specialists.