Social Networking For Nonprofits

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Social Media for Social Good: A How-to Guide for Nonprofits

Author : Heather Mansfield
Publisher : McGraw Hill Professional
ISBN 13 : 0071770992
Total Pages : 289 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Social Media for Social Good: A How-to Guide for Nonprofits by : Heather Mansfield

Download or read book Social Media for Social Good: A How-to Guide for Nonprofits written by Heather Mansfield and published by McGraw Hill Professional. This book was released on 2011-09-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.

Social Networking for Nonprofits

Author : Andy Steggles
Publisher :
ISBN 13 : 9780880343176
Total Pages : 251 pages
Book Rating : 4.3/5 (431 download)

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Book Synopsis Social Networking for Nonprofits by : Andy Steggles

Download or read book Social Networking for Nonprofits written by Andy Steggles and published by . This book was released on 2012-07 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers ways to use social tools to foster connection; includes coverage of social platform characteristics, evolving educational applications, legal implications and risks, goals for and measures of return, planning for social initiatives, and revenue opportunities; includes numerous examples

People to People Fundraising

Author : Ted Hart
Publisher : John Wiley and Sons
ISBN 13 : 0470308591
Total Pages : 400 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis People to People Fundraising by : Ted Hart

Download or read book People to People Fundraising written by Ted Hart and published by John Wiley and Sons. This book was released on 2008-04-21 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts. Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities. Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including: Getting supporters to do more than give Evaluating your Web site Blogs — an important development in fundraising The power of celebrity in building communities How to leverage an individual supporter's social network Online marketing to ethnic and special interest communities How to influence single-gift Web donors to become monthly donors The opportunities and challenges of multi-channel marketing Why ePhilanthropy succeeds — seven pillars of e-success Connecting with planned gift donors and prospects Buttons and banners on company Web sites Plus much more! Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.

The Networked Nonprofit

Author : Beth Kanter
Publisher : John Wiley & Sons
ISBN 13 : 0470633050
Total Pages : 231 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Networked Nonprofit by : Beth Kanter

Download or read book The Networked Nonprofit written by Beth Kanter and published by John Wiley & Sons. This book was released on 2010-07-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Networked Nonprofit Connecting with Social Media to Drive Change This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet. "The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities." —Diana Aviv, president and CEO, Independent Sector "The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens." —Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations "The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."' —Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation "A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks." —Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell "This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission." —Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network "Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world." —Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc. "URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing." —Seth Godin Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.

Cases on Strategic Social Media Utilization in the Nonprofit Sector

Author : Asencio, Hugo
Publisher : IGI Global
ISBN 13 : 1466681896
Total Pages : 433 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Cases on Strategic Social Media Utilization in the Nonprofit Sector by : Asencio, Hugo

Download or read book Cases on Strategic Social Media Utilization in the Nonprofit Sector written by Asencio, Hugo and published by IGI Global. This book was released on 2015-02-28 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.

Social Media Performance Evaluation and Success Measurements

Author : Brown Sr., Michael A.
Publisher : IGI Global
ISBN 13 : 1522519645
Total Pages : 322 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Social Media Performance Evaluation and Success Measurements by : Brown Sr., Michael A.

Download or read book Social Media Performance Evaluation and Success Measurements written by Brown Sr., Michael A. and published by IGI Global. This book was released on 2016-12-21 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.

Nonprofits Made Easy

Author : Entrepreneur Press
Publisher : Entrepreneur Press
ISBN 13 : 1613080441
Total Pages : 210 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Nonprofits Made Easy by : Entrepreneur Press

Download or read book Nonprofits Made Easy written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2006-11-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main priority of a non-profit organization is the organization’s philanthropic mission. Managers are extremely passionate about furthering the mission, yet they are not often trained in business management. However, to fulfill its mission a non-profit must be financially solvent. Starting and Operating a Non-Profit Made Easy helps non-profits become and stay financially solvent by applying traditional business practices to the unique challenges of a non-profit organization. It focuses on financial management and planning using cash flow budgeting and methods of quantifying fundraising and grant-seeking activities, two of the most important functions of a non-profit. It allows non-profits to develop and stick to a long-term plan, rather than functioning hand-to-mouth, dependent on unexpected monetary windfalls. Using extensive checklists, forms and worksheets, the book helps non-profit managers keep their organization running smoothly.

The Quest for Attention

Author : Chao Guo
Publisher : Stanford University Press
ISBN 13 : 1503613089
Total Pages : 312 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis The Quest for Attention by : Chao Guo

Download or read book The Quest for Attention written by Chao Guo and published by Stanford University Press. This book was released on 2020-07-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.

101 Social Media Tactics for Nonprofits

Author : Melanie Mathos
Publisher : John Wiley & Sons
ISBN 13 : 1118218892
Total Pages : 224 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis 101 Social Media Tactics for Nonprofits by : Melanie Mathos

Download or read book 101 Social Media Tactics for Nonprofits written by Melanie Mathos and published by John Wiley & Sons. This book was released on 2012-01-09 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

Networks for Social Impact

Author : Michelle Shumate
Publisher : Oxford University Press
ISBN 13 : 0190091991
Total Pages : 289 pages
Book Rating : 4.1/5 (9 download)

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Book Synopsis Networks for Social Impact by : Michelle Shumate

Download or read book Networks for Social Impact written by Michelle Shumate and published by Oxford University Press. This book was released on 2022-01-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A broad review of how nonprofits, businesses, and governments work together to tackle social problems Networks for Social Impact takes a systems approach to explain how and when networks make a social impact. Michelle Shumate and Katherine R. Cooper argue that network design and management is not a one-size-fits-all formula. Instead, they show that the type of social issue, the mechanism for social impact, environment, and resources available each determine appropriate choices. Drawing on research from public administration, psychology, business, network science, social work, and communication, this book synthesizes what we know about how to best design and manage networks. It includes illustrations from thirty original case studies which describe groups of organizations addressing issues such as gender-based violence, educational outcomes, senior care, veterans' services, mental health and wellness, and climate change. Additionally, the volume examines critical issues that leaders address in creating and managing networks, including social issue analysis, network governance, securing and managing funding, dealing with power and conflict, using data effectively, and managing change. Each chapter includes tools for network leaders to use to handle these issues. This book is neither an overly idealistic, pro-collaboration account of the benefits of network approaches, nor is it a critical view of these efforts. Instead, this clear and concise volume highlights the opportunities and challenges of networks.

Nonprofit Social Networking Platforms

Author : Megan Steinhauser
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.:/5 (129 download)

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Book Synopsis Nonprofit Social Networking Platforms by : Megan Steinhauser

Download or read book Nonprofit Social Networking Platforms written by Megan Steinhauser and published by . This book was released on 2021 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this research project is to better understand the stakeholder engagement within a small-scale nonprofit organization in relation to its social media presence. As technology advances, those who are less educated in digital literacy lack engagement as nonprofit stakeholders, thus producing further hardships for the organization's advocacy and outreach. Digital knowledge can be obtained through sharing information, transparency, and instruction in order to maintain a successful digital footprint. The current literature lacks a detailed assessment of digital literacy within budget-restricted nonprofit organizations and the barriers stakeholders face in learning such information. There is detailed literature analyzing the ways in which advocacy can be displayed on digital platforms as well as the reception of digital outreach and communication. This research proposal will aim to establish information for the gap in knowledge pertaining to digital literacy for stakeholders of localized nonprofits in the Westminster, California area. The research project will provide means through which findings can be implemented effectively in similar nonprofit agencies.

Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends

Author : Dumova, Tatyana
Publisher : IGI Global
ISBN 13 : 1605663697
Total Pages : 938 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends by : Dumova, Tatyana

Download or read book Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends written by Dumova, Tatyana and published by IGI Global. This book was released on 2009-07-31 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the origin, structure, purpose, and function of socially interactive technologies known as social software"--Provided by publisher.

Forces for Good

Author : Leslie R. Crutchfield
Publisher : John Wiley & Sons
ISBN 13 : 1118118804
Total Pages : 469 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Forces for Good by : Leslie R. Crutchfield

Download or read book Forces for Good written by Leslie R. Crutchfield and published by John Wiley & Sons. This book was released on 2012-05-01 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated edition of a groundbreaking book on best practices for nonprofits What makes great nonprofits great? In the original book, authors Crutchfield and McLeod Grant employed a rigorous research methodology derived from for-profit books like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for Humanity to the Heritage Foundation—and distilled six counterintuitive practices that these organizations use to change the world. Features a new introduction that explores the new context in which nonprofits operate and the consequences for these organizations Includes a new chapter on applying the Six Practices to small, local nonprofits, including some examples of these organizations Contains an update on the 12 organizations featured in the original book—how they have fared, what they've learned, and where they are now in their growth trajectory This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors, and volunteers.

Do More Good

Author : Bill McKendry
Publisher : Simon and Schuster
ISBN 13 : 1637630409
Total Pages : 174 pages
Book Rating : 4.6/5 (376 download)

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Book Synopsis Do More Good by : Bill McKendry

Download or read book Do More Good written by Bill McKendry and published by Simon and Schuster. This book was released on 2022-01-25 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Do More Good, Bill McKendry provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication, and he provides a blueprint for expanding your brand’s impact. Giving nonprofit leaders the tools and decision-making power to move their organization from good to growth so they can DO MORE GOOD. If you’re passionate about doing good work for a cause—what birthed that desire in you? Somewhere, somehow, you were stirred by your experiences to do good things in this world. You also decided that you didn’t just want to make a living and survive—you wanted to make a difference. That’s why communicating effectively and maximizing your organization’s potential are so critical. Raising funds and public awareness are challenging enough for any nonprofit leader, but communicating well is really the fuel that will advance and grow your mission. Author and entrepreneur Bill McKendry is one of the leading authorities on nonprofit branding and marketing. In Do More Good, he provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication. He shares dozens of examples and stories from his captivating career (including spending a day as a homeless man and shooting a commercial with Mother Teresa). Do More Good contains the blueprint you need to magnify your brand’s impact. With Bill's helpful advice and unique perspectives, you and your team will be inspired and equipped to do even more good.

Social Networking for Nonprofit Organization

Author : Pharaoh Mitchell
Publisher :
ISBN 13 : 9781671782877
Total Pages : 48 pages
Book Rating : 4.7/5 (828 download)

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Book Synopsis Social Networking for Nonprofit Organization by : Pharaoh Mitchell

Download or read book Social Networking for Nonprofit Organization written by Pharaoh Mitchell and published by . This book was released on 2019-12-05 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological аdvаnсеmеntѕ rерrеѕеnt a ѕignifiсаnt ѕоurсе of opportunity аnd challenge for the nоnрrоfit sector. According tо Sаlаmоn (2012), nоnрrоfit organizations (NPOѕ) face increased рrеѕѕurе tо inсоrроrаtе nеw tесhnоlоgу intо thеir ореrаtiоnѕ. Salamon (2012) further characterizes technological innоvаtiоn аѕ a wildсаrd in rеgаrdѕ to the futurе direction of NPOs. Aссоrding tо existing litеrаturе, there аrе ѕignifiсаnt challenges аnd opportunities fоr NPOѕ еmbrасing and inсоrроrаting tесhnоlоgiсаl innovations intо thеir ѕtruсturе and function, ѕресifiсаllу ѕосiаl media сhаnnеlѕ. Kарlаn and Hаеnlеin (2010) define social mеdiа as a grоuр оf intеrnеt based аррliсаtiоnѕ thаt build оn the idеоlоgiсаl and tесhnоlоgiсаl fоundаtiоnѕ оf Wеb 2.0 thаt allow thе сrеаtiоn аnd еxсhаngе оf uѕеr gеnеrаtеd content. There аrе ѕеvеrаl tуреѕ оf social mеdiа channels. Thеу аrе categorized as соllаbоrаtivе projects, or Wikis; blogs and micro blogs, likе Twittеr; content соmmunitiеѕ like Youtube; аnd ѕосiаl/рrоfеѕѕiоnаl nеtwоrking sites, likе Facebook оr Linkеd In (Guрtа, Tyagi & Sharma, 2013). Sосiаl media сhаnnеlѕ are widеlу rесоgnizеd tооlѕ in the corporate аnd nоnрrоfit ѕесtоrѕ for creating a wеb рrеѕеnсе аnd becoming ѕuссеѕѕfullу nеtwоrkеd. Thiѕ presence еntаilѕ hаving аn infоrmаtiоnаl wеbѕitе, раgеѕ or groups оn social nеtwоrking ѕitеѕ, and/or раrtiсiраtiоn in a content соmmunitу.

Social Media for Nonprofits: Leveraging Platforms for Social Good

Author : Mayfair Digital Agency
Publisher : Mayfair Digital Agency
ISBN 13 :
Total Pages : 10 pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media for Nonprofits: Leveraging Platforms for Social Good by : Mayfair Digital Agency

Download or read book Social Media for Nonprofits: Leveraging Platforms for Social Good written by Mayfair Digital Agency and published by Mayfair Digital Agency. This book was released on 2018-06-13 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book "Social Media for Nonprofits: Leveraging Platforms for Social Good" provides a comprehensive and insightful guide tailored specifically to the unique needs of nonprofit organizations. It delves into how social media platforms can be harnessed to advance social causes, raise awareness, and mobilize support for nonprofit initiatives. The book covers various social media channels and offers practical strategies to create compelling content that resonates with supporters and donors. Drawing on real-world examples and success stories, the book showcases how nonprofit organizations can leverage social media to build a strong community, engage with stakeholders, and amplify their message. It explores the use of storytelling, visuals, and calls-to-action to inspire action and drive meaningful change. This book serves as an invaluable resource for nonprofit professionals, volunteers, and activists looking to make a positive impact in the digital realm. By harnessing the power of social media for social good, readers can effectively extend their reach, maximize their resources, and create lasting and meaningful change for the causes they are passionate about.

How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days

Author : Julia Campbell
Publisher :
ISBN 13 : 9780692867129
Total Pages : 290 pages
Book Rating : 4.8/5 (671 download)

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Book Synopsis How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days by : Julia Campbell

Download or read book How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days written by Julia Campbell and published by . This book was released on 2020-02-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stressed about social media? Trying to figure out how to effectively use these platforms to activate your supporters and engage more people in your mission? Feeling overwhelmed and whipsawed by all the information out there? I wrote this book to give you, and nonprofit social media managers like you, a simple, actionable, and practical framework to transform your current social media efforts in just 90 days. I know from first-hand experience that nonprofit marketers are both intimidated and excited by the sheer number of social media resources available to them.