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Socialnomics

Author : Erik Qualman
Publisher : John Wiley & Sons
ISBN 13 : 0470901225
Total Pages : 322 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Socialnomics by : Erik Qualman

Download or read book Socialnomics written by Erik Qualman and published by John Wiley & Sons. This book was released on 2010-10-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media." —Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." —Forbes "Erik Qualman has been doing his homework on the social media phenomenon." —The Huffington Post "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." —Steve Kaufer, CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." —Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101 "Qualman is to social media what Demming is to quality and Drucker to management." —Scott Galloway, Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.

Smart Technologies and Innovation for a Sustainable Future

Author : Ahmed Al-Masri
Publisher : Springer
ISBN 13 : 9783030016586
Total Pages : 0 pages
Book Rating : 4.0/5 (165 download)

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Book Synopsis Smart Technologies and Innovation for a Sustainable Future by : Ahmed Al-Masri

Download or read book Smart Technologies and Innovation for a Sustainable Future written by Ahmed Al-Masri and published by Springer. This book was released on 2019-01-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents high-quality research papers presented at the 1st AUE International research conference, AUEIRC 2017, organized by the American University in the Emirates, held on November 15th-16th, 2017 in Dubai. The book is broadly divided into three sections: Media and Smart Cities, Creative Technologies and Innovation, and Security Risks and Strategic Challenges. The areas covered under these sections are cyber-psychology and digital forensics, cloud RAN architecture, networking functions virtualization, e-Governance and IoT semantic interoperability, ERP security, web-based application and problem-solving skills, smart technologies and advertising, smart technologies for smart cities, smart adaptable navigation systems, turbo codes for security key generation, technology advanced student learning and mobile devices, big data security and privacy, multi-channel buffer enabled technique, physiological signal acquisition in electro-oculography, blockchain and donation-based crowdfunding, smart city and framework development approach, news channel and media education, UAE foreign policy, China-GCC relations, diplomacy in the Internet age, intelligent cyber-security strategies, industry securities and strategic challenges, hybrid alliances and corporate security, security and privacy in smart cities, human computer interaction and e-learning solution, complexity of smart cities governance. The papers included in this book present insightful information on the most recent and relevant research, theories and practices in the field, which aim for a sustainable future.

Social Media Marketing Live

Author : Rory Ames-Hyatt
Publisher : Rory Ames-Hyatt
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media Marketing Live by : Rory Ames-Hyatt

Download or read book Social Media Marketing Live written by Rory Ames-Hyatt and published by Rory Ames-Hyatt. This book was released on 2019-11-06 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get Ready To Find Out How Your Business Can Easily Tap Into This Booming Multi-Billion Dollar Industry! The ever-changing world of social media marketing means that you need to constantly find new tactics to stay ahead of your competition. And when it comes to building brand awareness - whether for a bricks and mortar business, an eCommerce store, or your personal brand - video marketing dominates as the premium way to get your message out to your potential customers. Now, over the past few years a new and revolutionary piece of social tech has risen up to become the most effective way to reach your target audience… and that technology is called Live Streaming Video. You see, the live streaming video industry is so much more than just online gaming. In fact, this market is projected to grow to over seventy billion dollars by 2023, making it one of the most cutting edge ways for entrepreneurs and influencers to reach out to clients in real time. And with Social Media Marketing Live you will have everything you need to begin taking advantage of live streaming video - which can help you bring in extra sales, generate more leads, and really push your brand to WIN BIG online! What You Will Learn Inside Social Media Marketing Live: + Find out how even absolute beginners can use this pioneering marketing innovation. + Master the art of driving traffic to your website or store through a live streaming broadcast. + Learn the key differences between the most popular live streaming platforms - and discover which platform offers the best fit for your brand. + Get all of the very best tips on running a smooth live streaming show (without a single hitch!). + Plus so much more!

The B2B Social Media Book

Author : Kipp Bodnar
Publisher : John Wiley & Sons
ISBN 13 : 1118214307
Total Pages : 216 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The B2B Social Media Book by : Kipp Bodnar

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Ultimate Guide to Social Media Marketing

Author : Eric Butow
Publisher : Entrepreneur Press
ISBN 13 : 1613084323
Total Pages : 267 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Social Media Marketing by : Eric Butow

Download or read book Ultimate Guide to Social Media Marketing written by Eric Butow and published by Entrepreneur Press. This book was released on 2020-08-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time

The Social Media Marketing Book

Author : Dan Zarrella
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449383106
Total Pages : 245 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Social Media Marketing Book by : Dan Zarrella

Download or read book The Social Media Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2009-11-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

Social Media Marketing Live

Author : Rory Ames-Hyatt
Publisher : Social Media Marketing Masterclass
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.2/5 (237 download)

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Book Synopsis Social Media Marketing Live by : Rory Ames-Hyatt

Download or read book Social Media Marketing Live written by Rory Ames-Hyatt and published by Social Media Marketing Masterclass. This book was released on 2019-11-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media Marketing

Author : Tracy L. Tuten
Publisher : SAGE
ISBN 13 : 1529738016
Total Pages : 561 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Social Media Marketing by : Tracy L. Tuten

Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2020-11-18 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.

Maximize Your Social

Author : Neal Schaffer
Publisher : John Wiley & Sons
ISBN 13 : 1118756681
Total Pages : 226 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Maximize Your Social by : Neal Schaffer

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Social Media Marketing Productivity Hacks

Author : Rory Ames-Hyatt
Publisher : Rory Ames-Hyatt
ISBN 13 :
Total Pages : 161 pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media Marketing Productivity Hacks by : Rory Ames-Hyatt

Download or read book Social Media Marketing Productivity Hacks written by Rory Ames-Hyatt and published by Rory Ames-Hyatt. This book was released on 2019-11-01 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Social Media Marketing Turning Into A Time Suck? Want To Learn How To Build Your Brand In Half The Time? Or Maybe You're Struggling To Find Enough Hours In The Day To Grow Your Online Business… It can be frustrating - even overwhelming - to grow your business on multiple social media platforms all at once. Or the other hand, you might already have your digital marketing strategy worked out, but still find yourself struggling to scale your business as managing all of those comments, direct messages and emails is beginning to overload your inbox. If any of this sounds familiar, then Social Media Marketing Productivity Hacks was written for you. You see, most people think that social media is little more than a time-vampire sucking away attention from more important aspects of your business… but it doesn't have to be that way. In fact, social media marketing needn't take much more than an hour of your day. And whats more, your social accounts can be automated - allowing you to grow your brand, audience, and customer-base on auto-pilot! How, you ask? Well, there are a number of simple and easy-to-use tools that can help you manage your brand online - saving you both time and money. And you don't need to spend a fortune, or have a technical background, to use these tools! This is where Social Media Marketing Productivity Hacks comes in, because this book is your guide to learning exactly how to run your business or brand more efficiently, freeing you from having to make endless social media posts every single day. Inside the chapters of Social Media Marketing Productivity Hacks you will learn: How to effortlessly boost your businesses ROI virtually overnight… … simply by streamlining your social media marketing efforts with these simple online time management apps. Why being productive is more than just using the right tools… … and why it is also about having the right mindset about your online brand. Find out how you can legally spy on your competitors and find out what kind of content is converting for their business… … saving you time and money by allowing you to zero in on the very best ways to capture your audiences attention. Discover how to run your Facebook, Instagram, and Twitter accounts on auto-pilot… … by letting these super-simple software tools take on all of the heavy lifting of posting multiple times each day. How to never be stuck for content ideas ever again… … by learning which blog posts and videos your potential audience, clients, and customers are liking, commenting, and following online. Plus so much more!

Social Media Marketing for the Future

Author : J. E. Ford
Publisher : Independently Published
ISBN 13 : 9781729136515
Total Pages : 110 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Social Media Marketing for the Future by : J. E. Ford

Download or read book Social Media Marketing for the Future written by J. E. Ford and published by Independently Published. This book was released on 2018-10-22 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing is not an option anymore. Your customers--no matter who they are--expect you to reach them the way they communicate. The vast majority of companies have inadequate social media marketing strategies. Most companies are playing catch-up with current digital marketing trends and their strategies will be outdated by the time the company has mastered them. To successfully market on social media, you need to be prepared for the future. Social media changes rapidly and frequently.

The Live-Streaming Handbook

Author : Peter Stewart
Publisher : Routledge
ISBN 13 : 1351807986
Total Pages : 417 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis The Live-Streaming Handbook by : Peter Stewart

Download or read book The Live-Streaming Handbook written by Peter Stewart and published by Routledge. This book was released on 2017-11-22 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he’s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.

Social Media Marketing

Author : Adidas Wilson
Publisher : Adidas Wilson
ISBN 13 :
Total Pages : 99 pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media Marketing by : Adidas Wilson

Download or read book Social Media Marketing written by Adidas Wilson and published by Adidas Wilson . This book was released on with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Is Social Media Engagement? It is the number of shares, likes, and comments. A big following is great, but an engaged audience is better than a big one—quality over quantity. There are certain metrics used to measure social media engagement. They include: Use of branded hashtags. Mentions. Click-throughs. Audience and followers' growth. Likes. Comments. Retweets/shares. Your followers can naturally start engaging with your content. But often, you may need to encourage them a little. Here are a few tricks to help you with that. Assess your engagement: see how many followers you have, the average number of shares and comments you get on each post and any other relevant numbers. Make sure you continue monitoring these numbers. Choose your strategy: every company has different goals and strategies are, thus, different. Your strategy will depend on your goals. This could be educating the audience, collecting feedback, changing the public perception, etc. Understand your audience: it is not easy to engage people you do not know.

Visual Social Media Marketing

Author : Krista Neher
Publisher : Boot Camp Digital Publishing
ISBN 13 : 9780983028628
Total Pages : 128 pages
Book Rating : 4.0/5 (286 download)

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Book Synopsis Visual Social Media Marketing by : Krista Neher

Download or read book Visual Social Media Marketing written by Krista Neher and published by Boot Camp Digital Publishing. This book was released on 2013-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Social Media Marketing is changing the way that we communicate online. This book will show you exactly how to harness the explosive growth of visual sites and social networks to get results for your business. Over the past few years, the web has become very crowded and social networks are even more cluttered. Visual images have emerged as an effective way to break through the clutter and reach your audience online. It isn't just about social media or social networks either. If you want your website or any of your online content to be shared or travel through the web, images should be at the forefront of your strategy. This book will share with you WHY images are so important as well as HOW to create a comprehensive image strategy for your business online. In addition, we'll also cover the key image tools and sites that can help your business grow. The tools that we'll cover in the book are: -Instagram: a leading mobile phone social network and image creation site -Image creation: strategies and tools to create amazing images Infographics: one of the best ways to share your story -Pinterest: the visual social sharing site that is taking the social media world by storm You will finish this book with not only a strategic understanding, but also a tactical plan for how you can grow your business by using visuals.

SOCIAL MEDIA MARKETING

Author : Stephen Johnson
Publisher : AndreaAstemio
ISBN 13 :
Total Pages : 119 pages
Book Rating : 4./5 ( download)

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Book Synopsis SOCIAL MEDIA MARKETING by : Stephen Johnson

Download or read book SOCIAL MEDIA MARKETING written by Stephen Johnson and published by AndreaAstemio. This book was released on 2020-01-19 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to start your journey to social media marketing success, then keep reading.. If you are having troubles understanding social media and growing your brand's presence like the PROs do, don't fret! This ultimate guide to social media marketing will help you do all these and more. In this guide, we're going to explain how you can gain exposure through earned media, advertising and many powerful strategies that will Make your business grow in 2020. The question for anyone who wants to gain mass or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms, while learning the right strategy. The marketing game keeps changing and evolving and your business needs to stay on top of its game. Here's how this book will arm you to stay on top of the ever-changing contemporary marketing game in 2020; Up-to-date information and data on what's working and not on Facebook, Instagram, YouTube and Twitter Clear and precise details and facts on social media marketing. Practical tips you can implement and start using immediately. Ways you can maneuver social media channels to give your brand an edge over competitors. The ultimate strategies for building up engagement on your social media pages. A detailed step-by-step guide to advertising successfully on each different social media channels. And much more! With everything you learn in this book, you will be on the path to building credibility for your brand, establishing yourself as a thought leader in your industry whilst also increasing conversions and growing your revenue! Whether you're just starting out or you're ready for bigger campaigns, get this book now and start your journey to social media marketing success!

Visual Social Marketing For Dummies

Author : Krista Neher
Publisher : John Wiley & Sons
ISBN 13 : 1118753488
Total Pages : 338 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Visual Social Marketing For Dummies by : Krista Neher

Download or read book Visual Social Marketing For Dummies written by Krista Neher and published by John Wiley & Sons. This book was released on 2014-02-24 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.

Social Media Marketing All-in-One For Dummies

Author : Jan Zimmerman
Publisher : John Wiley & Sons
ISBN 13 : 1119329922
Total Pages : 760 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Social Media Marketing All-in-One For Dummies by : Jan Zimmerman

Download or read book Social Media Marketing All-in-One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2017-04-18 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.