Social Media Marketing Algorithms For Beginners 2021 2 In 1

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Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Social Media Marketing All-in-One For Dummies

Author : Michelle Krasniak
Publisher : John Wiley & Sons
ISBN 13 : 1119696879
Total Pages : 791 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Social Media Marketing All-in-One For Dummies by : Michelle Krasniak

Download or read book Social Media Marketing All-in-One For Dummies written by Michelle Krasniak and published by John Wiley & Sons. This book was released on 2021-04-06 with total page 791 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.

Virtual Influencers

Author : Esperanza Miyake
Publisher : Taylor & Francis
ISBN 13 : 1040097944
Total Pages : 207 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Virtual Influencers by : Esperanza Miyake

Download or read book Virtual Influencers written by Esperanza Miyake and published by Taylor & Francis. This book was released on 2024-08-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies the converging socio- cultural, economic, and technological conditions that have shaped, informed, and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture, Artificial Intelligence (AI), and digital technologies. Through a critical analysis of virtual influencers and related media practices and discourses in an international context, each chapter investigates different themes relating to digitality and identity: virtual place and nationhood; virtual emotions and intimacy; im/ materialities of virtual everyday life; the biopolitics of virtual human-production; the necropolitics of pandemic virtuality; transmedial and mimetic virtualities; and the political economy of virtual influencers. The book argues that the virtual influencer represents the various ways in which contemporary identities have increasingly become naturalised with questions of virtuality, mediated by digital technologies across multiple realities. From practices relating to AI- driven, invasive data profiling needed for virtual influencer production to problematic online practices such as buying digital skin colour, the author examines how the virtual influencer’s aesthetic, social, and economic value obfuscates some of the darker aspects of their role as an extractivist technology of virtuality: one which regulates, oppresses, and/ or classifies bodies and datafied bodies that serve the visual, (bio)political, and digital economies of virtual capitalism. In the process, the book simultaneously offers a critique of the virtual influencer as a representational figure existing across multiple digital platforms, spaces, and times, and of how they may challenge, complicate, and reinforce normative ideologies surrounding gender, race, class, sexuality, age, and ableism. As such, the book sheds light on some of the more troubling realities of the virtual influencer’s existence, inasmuch as it celebrates their transformational potential, exploring the implications of both within an increasingly AI- driven, digital culture, society, and economy. Drawing from a wide range of disciplines, this book will appeal to scholars, researchers, and students working in the area(s) of: Popular Culture and Media; Internet, Digital and Social Media Studies; Data justice and Governance; Japanese Media Studies; Celebrity Studies; Fan Studies; Marketing and Consumer Studies; Sociology; Human– Computer Studies; and AI and Technology Studies.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 111936244X
Total Pages : 369 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2017-07-10 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Algorithms of Oppression

Author : Safiya Umoja Noble
Publisher : NYU Press
ISBN 13 : 1479837245
Total Pages : 245 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Algorithms of Oppression by : Safiya Umoja Noble

Download or read book Algorithms of Oppression written by Safiya Umoja Noble and published by NYU Press. This book was released on 2018-02-20 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acknowledgments -- Introduction: the power of algorithms -- A society, searching -- Searching for Black girls -- Searching for people and communities -- Searching for protections from search engines -- The future of knowledge in the public -- The future of information culture -- Conclusion: algorithms of oppression -- Epilogue -- Notes -- Bibliography -- Index -- About the author

Social Media Marketing Algorithms 3 Books In 1

Author : Jordan Connery
Publisher : Jordan Connery
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media Marketing Algorithms 3 Books In 1 by : Jordan Connery

Download or read book Social Media Marketing Algorithms 3 Books In 1 written by Jordan Connery and published by Jordan Connery. This book was released on 2021-03-04 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Marketing Algorithms Social media is a rapidly growing arena for everything from the posting of videos to car sales, so it should come as no surprise that big business is growing on there, too. However, what can it actually do to help grow your business? Before selling any product, you have to get your name out there and spread the word of your new social media presence. By adding links to your social media accounts on your company website, you are encouraging people to follow you online in order to get the most up to date information as soon as you release it. When you put your company website on your social media profile, it gives your clients a way to go directly to your website. This will allow your customers to contact your company for more information, and it is more likely to create online buyers. Social media is the main way that companies are beginning to show involvement with their customers and community by promoting events they are sponsoring or releasing news to their clients. Real-time communication has become extremely important for customer satisfaction in today’s businesses. People don’t want to wait for answers to their questions or for help resolving any issue they might have. With social media, people have direct access to comments and post feedback for companies, making any kind of wait-time for results obsolete. Instagram Marketing Algorithms Secrets Instagram is one of, if not THE, best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion. Instagram is extremely unique in so many ways and is the combination of almost all the social media sites available and then some. Photos, videos, music, color, trends, tags, stories and messages: it’s all there. It has the potential to support many brands and business types around the world. The continued growth does not show any indication that it will end any time soon. It’s time for you to join in the fun and get your slice of the pie. With 1 billion users, it’s big world to take advantage of! Use the tools, visit the websites and apps, and explore the world of Instagram for yourself. All of these guidelines will help you build an impactful brand or your small business on Instagram. Build profit, fuel growth and create a better, more recognizable, successful brand, starting today! YouTube Playbook Algorithm Will you like to make money from home? Are you a housewife or a student that wants to make money without leaving your house or a source of income that fits your schedule? Then you have got the right book. YouTube and Google are the top two search engines in the whole world and technically, YouTube is not even a Search engine. YouTube has more than one billion viewership every month. YouTube has become more popular over the years as it has reached audiences of all ages. People go on YouTube to search for even the strangest thing which shows that YouTube is the go-to place when people need to learn or entertain themselves. You can go on YouTube to spread political messages, promote your business, share your humour and make tutorials on anything you are good at be it cooking, beauty & make-up, photography, and much more to make more money. A lot of people are already making tons of money on YouTube and you can be one of them. You are probably thinking right now “can I make money on YouTube?” and the answer to that question is …YES. There are different ways to make money on YouTube and the truth is you won’t start making money the first week and probably the first couple of months but with perseverance and determination, you can make your first million from YouTube.

Cultures of Authenticity

Author : Marie Heřmanová
Publisher : Emerald Group Publishing
ISBN 13 : 1801179360
Total Pages : 361 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Cultures of Authenticity by : Marie Heřmanová

Download or read book Cultures of Authenticity written by Marie Heřmanová and published by Emerald Group Publishing. This book was released on 2022-11-21 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains an Open Access Chapter. This collection explores the complex and controversial idea of authenticity. Addressing the concept from an interdisciplinary perspective and offering a diverse range of topical cases.

Handbook of Digital Politics

Author : Stephen Coleman
Publisher : Edward Elgar Publishing
ISBN 13 : 1800377584
Total Pages : 511 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Handbook of Digital Politics by : Stephen Coleman

Download or read book Handbook of Digital Politics written by Stephen Coleman and published by Edward Elgar Publishing. This book was released on 2023-11-03 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly revised second edition Handbook examines the latest knowledge and perspectives on digital politics. Leading scholars explore the expansion of digital technologies, channels and styles as it shapes political dynamics.

ECEL 2022 21st European Conference on e-Learning

Author : Panagiotis Fotaris
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1914587553
Total Pages : 519 pages
Book Rating : 4.9/5 (145 download)

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Book Synopsis ECEL 2022 21st European Conference on e-Learning by : Panagiotis Fotaris

Download or read book ECEL 2022 21st European Conference on e-Learning written by Panagiotis Fotaris and published by Academic Conferences and publishing limited. This book was released on 2022-10-27 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Foundations and Applications of Intelligent Business Analytics

Author : Sun, Zhaohao
Publisher : IGI Global
ISBN 13 : 179989018X
Total Pages : 425 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Foundations and Applications of Intelligent Business Analytics by : Sun, Zhaohao

Download or read book Handbook of Research on Foundations and Applications of Intelligent Business Analytics written by Sun, Zhaohao and published by IGI Global. This book was released on 2022-03-11 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent business analytics is an emerging technology that has become a mainstream market adopted broadly across industries, organizations, and geographic regions. Intelligent business analytics is a current focus for research and development across academia and industries and must be examined and considered thoroughly so businesses can apply the technology appropriately. The Handbook of Research on Foundations and Applications of Intelligent Business Analytics examines the technologies and applications of intelligent business analytics and discusses the foundations of intelligent analytics such as intelligent mining, intelligent statistical modeling, and machine learning. Covering topics such as augmented analytics and artificial intelligence systems, this major reference work is ideal for scholars, engineers, professors, practitioners, researchers, industry professionals, academicians, and students.

Principles and Theories of Data Mining With RapidMiner

Author : Ramjan, Sarawut
Publisher : IGI Global
ISBN 13 : 1668447320
Total Pages : 326 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Principles and Theories of Data Mining With RapidMiner by : Ramjan, Sarawut

Download or read book Principles and Theories of Data Mining With RapidMiner written by Ramjan, Sarawut and published by IGI Global. This book was released on 2023-05-09 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demand for skilled data scientists is rapidly increasing as more organizations recognize the value of data-driven decision- making. Data science, data management, and data mining are all critical components for various types of organizations, including large and small corporations, academic institutions, and government entities. For companies, these components serve to extract insights and value from their data, empowering them to make evidence-driven decisions and gain a competitive advantage by discovering patterns and trends and avoiding costly mistakes. Academic institutions utilize these tools to analyze large datasets and gain insights into various scientific fields of study, including genetic data, climate data, financial data, and in the social sciences they are used to analyze survey data, behavioral data, and public opinion data. Governments use data science to analyze data that can inform policy decisions, such as identifying areas with high crime rates, determining which regions need infrastructure development, and predicting disease outbreaks. However, individuals who are not data science experts, but are experts within their own fields, may need to apply their experience to the data they must manage, but still struggle to expand their knowledge of how to use data mining tools such as RapidMiner software. Principles and Theories of Data Mining With RapidMiner is a comprehensive guide for students and individuals interested in experimenting with data mining using RapidMiner software. This book takes a practical approach to learning through the RapidMiner tool, with exercises and case studies that demonstrate how to apply data mining techniques to real-world scenarios. Readers will learn essential concepts related to data mining, such as supervised learning, unsupervised learning, association rule mining, categorical data, continuous data, and data quality. Additionally, readers will learn how to apply data mining techniques to popular algorithms, including k-nearest neighbor (K-NN), decision tree, naïve bayes, artificial neural network (ANN), k-means clustering, and probabilistic methods. By the end of the book, readers will have the skills and confidence to use RapidMiner software effectively and efficiently, making it an ideal resource for anyone, whether a student or a professional, who needs to expand their knowledge of data mining with RapidMiner software.

Consequences of Social Transformation for Economic Theory

Author : Vikas Kumar
Publisher : Springer Nature
ISBN 13 : 3031277856
Total Pages : 299 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Consequences of Social Transformation for Economic Theory by : Vikas Kumar

Download or read book Consequences of Social Transformation for Economic Theory written by Vikas Kumar and published by Springer Nature. This book was released on 2023-04-13 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected papers of the Euro-Asian Symposium on Economic Theory, held by the Institute of Economics of the Ural Branch of the Russian Academy of Sciences (Ekaterinburg, Russia) on June 29-30, 2022. The conference aims to promote research and develop effective solutions to urgent challenges in economic theory in the context of stability and uncertainty. The main theme of the 2022 Conference is the "Viability of Economic Theories". The chaos of the modern world forces us to rethink many theoretical positions. Researchers are trying to overcome the contradictions between theory and empiricism through new models, mechanisms and approaches. The challenges of recent social change have led to an adjustment in the perception, interpretation, and use of many concepts, necessitating an updating of these terms. The problems and contradictions identified in the studies will help to reconcile theoretical approaches with practice. The volume covers topics such as sustainable development issues, economic shocks in the history of economic thought, modern economic concepts of identity, theory of organizations under uncertainty, review of economic theories with the "Corona crisis," models of consumer behavior, business cycles, theory of investment, issues of economic growth and market equilibrium, impact of social factors on the sustainability of the economy, etc. Moveover, the volume presents new solutions for the synthesis of mainstream and political economy ideas. These topics will be of great interest to academics, researchers and practitioners.

Not My Type

Author : Apryl Williams
Publisher : Stanford University Press
ISBN 13 : 1503637611
Total Pages : 281 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis Not My Type by : Apryl Williams

Download or read book Not My Type written by Apryl Williams and published by Stanford University Press. This book was released on 2024-02-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of online dating, race-based discrimination is not only tolerated, but encouraged as part of a pervasive belief that it is simply a neutral, personal choice about one's romantic partner. Indeed, it is so much a part of our inherited wisdom about dating and romance that it actually directs the algorithmic infrastructures of most major online dating platforms, such that they openly reproduce racist and sexist hierarchies. In Not My Type: Automating Sexual Racism in Online Dating, Apryl Williams presents a socio-technical exploration of dating platforms' algorithms, their lack of transparency, the legal and ethical discourse in these companies' community guidelines, and accounts from individual users in order to argue that sexual racism is a central feature of today's online dating culture. She discusses this reality in the context of facial recognition and sorting software as well as user experiences, drawing parallels to the long history of eugenics and banned interracial partnerships. Ultimately, Williams calls for, both a reconceptualization of the technology and policies that govern dating agencies, and also a reexamination of sociocultural beliefs about attraction, beauty, and desirability.

Security and Risk Analysis for Intelligent Cloud Computing

Author : Ajay Kumar
Publisher : CRC Press
ISBN 13 : 100380361X
Total Pages : 371 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Security and Risk Analysis for Intelligent Cloud Computing by : Ajay Kumar

Download or read book Security and Risk Analysis for Intelligent Cloud Computing written by Ajay Kumar and published by CRC Press. This book was released on 2023-12-19 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book is a compilation of scholarly articles on the latest developments in the field of AI, Blockchain, and ML/DL in cloud security. This book is designed for security and risk assessment professionals, and to help undergraduate, postgraduate students, research scholars, academicians, and technology professionals who are interested in learning practical approaches to cloud security. It covers practical strategies for assessing the security and privacy of cloud infrastructure and applications and shows how to make cloud infrastructure secure to combat threats and attacks, and prevent data breaches. The chapters are designed with a granular framework, starting with the security concepts, followed by hands-on assessment techniques based on real-world studies. Readers will gain detailed information on cloud computing security that—until now—has been difficult to access. This book: • Covers topics such as AI, Blockchain, and ML/DL in cloud security. • Presents several case studies revealing how threat actors abuse and exploit cloud environments to spread threats. • Explains the privacy aspects you need to consider in the cloud, including how they compare with aspects considered in traditional computing models. • Examines security delivered as a service—a different facet of cloud security.

The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production

Author : Kalorth, Nithin
Publisher : IGI Global
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production by : Kalorth, Nithin

Download or read book The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production written by Kalorth, Nithin and published by IGI Global. This book was released on 2024-01-24 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into the transformative emergence of Over-the-Top (OTT) media, which is reshaping the landscape of media consumption and production. The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies. Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Engaging with contemporary issues, the book investigates the intersections of OTT media with news, entertainment, advertising, marketing, and the global south, fostering a holistic understanding of its far-reaching impact. As an essential reference for scholars, researchers, and media professionals, this book not only helps unravel the complexities of this rapidly evolving medium but also equips its readers with valuable insights to navigate the dynamic digital media landscape.

Online Virality

Author : Valérie Schafer
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3111311376
Total Pages : 282 pages
Book Rating : 4.1/5 (113 download)

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Book Synopsis Online Virality by : Valérie Schafer

Download or read book Online Virality written by Valérie Schafer and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-08-19 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book Online Virality, edited by Valérie Schafer and Fred Pailler (C2DH, University of Luxembourg), aims to provide a comprehensive examination of online virality. It explores the many ways we can think about this modern phenomenon and analyse the circulation, reception, and evolution of viral born-digital content. Virality and content sharing always intertwine material, infrastructural, visual and discursive elements. This involves various platforms, stakeholders, intermediaries, social groups and communities that are constantly (re)defining themselves. Regulation, curation and content moderation politics, as well as affects and emotions (fears, humour, empathy, hatred...), are also at the core of online virality. The publication offers an interdisciplinary overview on online virality by including different types of scientific inputs, such as precise case studies, various methodological approaches (including close and distant reading, visual studies, discourse analysis, etc.), as well as historical and socio-technical analyses. The book is organised around three main topics: Expressions and Genres; Mobilisations and Engagements; Circulation and Infrastructures. The first part explores the semiotics of virality, the diverse and creative forms of expression, specific genres, the relation to other media, and the affective side of virality, such as using humour or provocation. The second part focuses on the political dimension of memes and viral content and their use in the context of controversy or political and ideological opposition. Finally, the third part delves into the often understudied but essential side of virality, by examining the role of platforms and their curation, in short, the infrastructural dimension of virality. These three parts allow us to question such fundamental notions linked to virality as, among others, circulation, reception, economy of attention, instrumentalisation and affect. This volume brings together authors from various disciplines, including semiotics, history, information and communication sciences, computer science, digital humanities, media studies. In addition, the contributors approach the question via case studies that allow for a perspective that is not exclusively US and European-centred. Some chapters explore virality in Brazil, Chile, while the book also examines a wide variety of platforms (YouTube, Twitter, Instagram, TikTok, video game platforms, etc.).

Social Media Marketing

Author : Tracy L. Tuten
Publisher : SAGE Publications Limited
ISBN 13 : 1529625793
Total Pages : 508 pages
Book Rating : 4.5/5 (296 download)

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Book Synopsis Social Media Marketing by : Tracy L. Tuten

Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE Publications Limited. This book was released on 2023-11-22 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.