Social Media Marketing A Strategic Approach

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Social Media Marketing: A Strategic Approach

Author : Melissa Barker
Publisher : Cengage Learning
ISBN 13 : 1337025925
Total Pages : 348 pages
Book Rating : 4.3/5 (37 download)

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Book Synopsis Social Media Marketing: A Strategic Approach by : Melissa Barker

Download or read book Social Media Marketing: A Strategic Approach written by Melissa Barker and published by Cengage Learning. This book was released on 2016-01-07 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s readers can prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions address a full range of online and offline elements for creating a viable personal branding strategy. Readers learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition highlights many of today’s best practices for marketing on social media platforms to assist readers in functioning most effectively and dealing with the rapid change that is a hallmark of social media. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Social Media Marketing: A Strategic Approach

Author : Melissa Barker
Publisher : Cengage Learning
ISBN 13 : 9780538480871
Total Pages : 0 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis Social Media Marketing: A Strategic Approach by : Melissa Barker

Download or read book Social Media Marketing: A Strategic Approach written by Melissa Barker and published by Cengage Learning. This book was released on 2012-03-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. Students discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization's marketing goals. Students are taught rules of engagement and social media ethics for behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth. These platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real world plan. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, students are introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organization's return on investment in social media marketing activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Social Media Marketing: A Strategic Approach

Author : Debra Zahay
Publisher : Cengage Learning
ISBN 13 : 0357516281
Total Pages : 354 pages
Book Rating : 4.3/5 (575 download)

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Book Synopsis Social Media Marketing: A Strategic Approach by : Debra Zahay

Download or read book Social Media Marketing: A Strategic Approach written by Debra Zahay and published by Cengage Learning. This book was released on 2022-01-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Social Media Marketing

Author : Debra Zahay
Publisher :
ISBN 13 : 9780357516188
Total Pages : 352 pages
Book Rating : 4.5/5 (161 download)

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Book Synopsis Social Media Marketing by : Debra Zahay

Download or read book Social Media Marketing written by Debra Zahay and published by . This book was released on 2021-09 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization�s overall integrated marketing communication approach.

Social Media Marketing: A Strategic Approach

Author : Melissa Barker
Publisher : Cengage Learning
ISBN 13 : 1305502752
Total Pages : 348 pages
Book Rating : 4.3/5 (55 download)

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Book Synopsis Social Media Marketing: A Strategic Approach by : Melissa Barker

Social Media Marketing

Author : Melissa S. Barker
Publisher :
ISBN 13 : 9781133589280
Total Pages : 0 pages
Book Rating : 4.5/5 (892 download)

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Book Synopsis Social Media Marketing by : Melissa S. Barker

Download or read book Social Media Marketing written by Melissa S. Barker and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media Marketing

Author : Melissa S. Barker
Publisher :
ISBN 13 : 9781473745223
Total Pages : 330 pages
Book Rating : 4.7/5 (452 download)

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Book Synopsis Social Media Marketing by : Melissa S. Barker

Download or read book Social Media Marketing written by Melissa S. Barker and published by . This book was released on 2017 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media Marketing a Strategic Guide

Author : Sean Buttle
Publisher : Sean Buttle
ISBN 13 :
Total Pages : 117 pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media Marketing a Strategic Guide by : Sean Buttle

Download or read book Social Media Marketing a Strategic Guide written by Sean Buttle and published by Sean Buttle . This book was released on 2023-01-19 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn how to get the most from social media marketing? Are you unsure of what social media platform is right for you? Do you want to become more visible and create more followers? Do you want to increase in-store or online sales? Having an effective social media marketing strategy will help you to achieve this. “Social Media Marketing a Strategic Guide” will show you how to engage and connect with your audience so that your Social Media Marketing is a success. Inside this book, you will learn: - The best cutting edge social media marketing techniques. - The one method that will help to boost sales. - How to take advantage of the different social media marketing platforms. - A simple trick you can do to engage with your target audience. - Learn why social media marketing fails for some people. - And much, much more. This book will provide you with proven methods so that you will be able to create effective social media marketing and achieve high levels of success. If you want to build a strong audience and have a positive Social Media Marketing ROI, then start reading this book today.

Social Media Marketing

Author : Melissa S. Barker
Publisher :
ISBN 13 : 9781133589280
Total Pages : 0 pages
Book Rating : 4.5/5 (892 download)

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Book Synopsis Social Media Marketing by : Melissa S. Barker

Download or read book Social Media Marketing written by Melissa S. Barker and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media Marketing For Dummies

Author : Shiv Singh
Publisher : John Wiley & Sons
ISBN 13 : 1118985532
Total Pages : 432 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Social Media Marketing For Dummies by : Shiv Singh

Download or read book Social Media Marketing For Dummies written by Shiv Singh and published by John Wiley & Sons. This book was released on 2014-12-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.

Strategic Social Media

Author : L. Meghan Mahoney
Publisher : John Wiley & Sons
ISBN 13 : 1119259193
Total Pages : 368 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Strategic Social Media by : L. Meghan Mahoney

Download or read book Strategic Social Media written by L. Meghan Mahoney and published by John Wiley & Sons. This book was released on 2016-10-31 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

Herding Cats

Author : Andrew Rohm
Publisher :
ISBN 13 : 9781606498385
Total Pages : 0 pages
Book Rating : 4.4/5 (983 download)

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Book Synopsis Herding Cats by : Andrew Rohm

Download or read book Herding Cats written by Andrew Rohm and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In short, this book is intended to provide the reader (whether an upper-level undergraduate or MBA student, social media manager, or executive) much needed perspectives and frameworks on developing and managing an effective social media strategy. The authors will leverage their extensive industry experience along with much of the current and original research that they are conducting in the field of social media marketing.

Ultimate Guide to Social Media Marketing

Author : Eric Butow
Publisher : Entrepreneur Press
ISBN 13 : 1613084323
Total Pages : 267 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Social Media Marketing by : Eric Butow

Download or read book Ultimate Guide to Social Media Marketing written by Eric Butow and published by Entrepreneur Press. This book was released on 2020-08-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time

The Social Media Marketing Book

Author : Dan Zarrella
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449383106
Total Pages : 245 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Social Media Marketing Book by : Dan Zarrella

Download or read book The Social Media Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2009-11-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

Contemporary Issues in Social Media Marketing

Author : Bikramjit Rishi
Publisher : Routledge
ISBN 13 : 1317193989
Total Pages : 328 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Contemporary Issues in Social Media Marketing by : Bikramjit Rishi

Download or read book Contemporary Issues in Social Media Marketing written by Bikramjit Rishi and published by Routledge. This book was released on 2017-07-28 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

Strategic Social Media Management

Author : Karen E. Sutherland
Publisher : Springer Nature
ISBN 13 : 9811546584
Total Pages : 431 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Strategic Social Media Management by : Karen E. Sutherland

Download or read book Strategic Social Media Management written by Karen E. Sutherland and published by Springer Nature. This book was released on 2020-12-21 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.

Visual Social Media Marketing

Author : Krista Neher
Publisher : Boot Camp Digital Publishing
ISBN 13 : 9780983028628
Total Pages : 128 pages
Book Rating : 4.0/5 (286 download)

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Book Synopsis Visual Social Media Marketing by : Krista Neher

Download or read book Visual Social Media Marketing written by Krista Neher and published by Boot Camp Digital Publishing. This book was released on 2013-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Social Media Marketing is changing the way that we communicate online. This book will show you exactly how to harness the explosive growth of visual sites and social networks to get results for your business. Over the past few years, the web has become very crowded and social networks are even more cluttered. Visual images have emerged as an effective way to break through the clutter and reach your audience online. It isn't just about social media or social networks either. If you want your website or any of your online content to be shared or travel through the web, images should be at the forefront of your strategy. This book will share with you WHY images are so important as well as HOW to create a comprehensive image strategy for your business online. In addition, we'll also cover the key image tools and sites that can help your business grow. The tools that we'll cover in the book are: -Instagram: a leading mobile phone social network and image creation site -Image creation: strategies and tools to create amazing images Infographics: one of the best ways to share your story -Pinterest: the visual social sharing site that is taking the social media world by storm You will finish this book with not only a strategic understanding, but also a tactical plan for how you can grow your business by using visuals.