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Social Media Made Easy
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Book Synopsis Social Media Made Easy by : Roger Laing
Download or read book Social Media Made Easy written by Roger Laing and published by Computing Made Easy. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide for all those who want to make sense of the plethora of social networking opportunities currently available, this book covers Facebook, Twitter, MySpace, Tumblr, Pinterest, GooglePlus, blogging, photo sharing and much more
Book Synopsis Social Media Ethics Made Easy by : Joseph W. Barnes
Download or read book Social Media Ethics Made Easy written by Joseph W. Barnes and published by Business Expert Press. This book was released on 2016-08-23 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations. Readers will come to understand what they should do, why, and how they should do it. The issues in this book affect every single business from for-profits, to nonprofits, to government and educational institutions. It also addresses the impact on every single social/digital media participant and why they must learn about these guidelines so they can protect their own personal brand. This book is intended for a broad audience including students and professors in both undergrad and graduate schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the ethical laws and compliance issues affecting social, digital and mobile media.
Book Synopsis Social Media Success for Every Brand by : Claire Diaz-Ortiz
Download or read book Social Media Success for Every Brand written by Claire Diaz-Ortiz and published by . This book was released on 2019-10-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc. Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand: Story How Audience Reach Excellence Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.
Book Synopsis Social Media Marketing For Dummies by : Shiv Singh
Download or read book Social Media Marketing For Dummies written by Shiv Singh and published by John Wiley & Sons. This book was released on 2014-12-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Download or read book Going Tradigital written by Nadeem Damani and published by . This book was released on 2013-06 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you ever wonder if there is a way to use Social Media to increase sales or improve retention? Is your network exploding with new contacts every day? If not, maybe it's time for you to chalk out a solid online marketing strategy for your insurance agency. When you are a Tradigital agent, you can: -increase prospecting and opportunities for sales -increase customer service -improve retention and cross sales -gain referrals -humanize your agency brand In Going Tradigital, you will discover the best practices from two top insurance agents who have discovered the power of combining traditional marketing techniques with the latest in digital marketing methods. Your insurance agency can become more profitable and experience exponential growth on social media. Go tradigital. May your agency never be the same again!
Book Synopsis Social Media Marketing Made Easy by : Red Noah
Download or read book Social Media Marketing Made Easy written by Red Noah and published by 大賢者外語. This book was released on with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: A common problem that many of us have is expecting our content to go viral and for our follower count to grow immediately. Many people spend an average of 3 hours on social media per day, and this number increases depending on the demographic. In reality, posts rarely go viral without many hours spent researching, strategizing and planning the most exciting and effective content to share with their engaged followers. With this ebook you will discover how you can increase your social media presence, create unique content, build a bigger audience, and sell your products and services with ease. Understanding social media marketing will have numerous benefits, that will be relevant a multitude of aspects of business in the twenty-first century. Some of the valuable information that you will learn from this eBook include: What social media marketing actually is The key elements of social media marketing Why you need to develop a strategy Examples of goals that you can set The importance of setting realistic goals Conducting appropriate research into your industry and competition Why you should define your target audience How to choose the right social media platforms Why it can be better to pick fewer platforms Why it is imperative to develop a brand The visual aesthetics to your social media profiles Acknowledging the difference between advertising and marketing The pros and cons of different social media platforms The importance of analytics Why engagement is key The important of having quality followers Using inbuilt insight tools How to start to use third party analytics Growing your reach Content creation tips Creating a content calendar Knowing when to post your content Regular and frequent content Collaboration opportunities Paid and sponsored content The best way to reply to your comments Knowing when to update your strategy Revaluating your goals
Book Synopsis Social Media Marketing by : Richard Williams
Download or read book Social Media Marketing written by Richard Williams and published by Everyday Guides Made Easy. This book was released on 2015-05-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Marketing is a great guide to the relatively new way of marketing through social media sites such as Twitter and Facebook. You'll learn how to make the most of these sites from step-by-step guides and clear and practical text to create a great strategy suited to your needs.
Book Synopsis Everything You Need to Know about Social Media by : Greta Van Susteren
Download or read book Everything You Need to Know about Social Media written by Greta Van Susteren and published by Simon and Schuster. This book was released on 2017-11-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple, step-by-step guide to the major social media platforms—Facebook, Twitter, LinkedIn, Instagram, Snapchat, and more—by former news anchor and media maven Greta Van Susteren.
Book Synopsis An Introduction to Social Media Marketing by : Alan Charlesworth
Download or read book An Introduction to Social Media Marketing written by Alan Charlesworth and published by Routledge. This book was released on 2014-11-20 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area. Topics covered in this book include: Social networking Consumer reviews Social service and support Real-time social media marketing Blogging Viral marketing and influencers Advertising on social media And much more. An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing.
Download or read book Understanding Social Media written by and published by Bookboon. This book was released on with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Made Simple by : Donald Miller
Download or read book Business Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2021-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.
Book Synopsis Social Media Marketing by : Alan Charlesworth
Download or read book Social Media Marketing written by Alan Charlesworth and published by Business Expert Press. This book was released on 2017-11-21 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1837, Hans Christian Andersen’s The Emperor's New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or incompetent. As the Emperor parades in his underwear no one dares to say that they see no clothes—with the exception for one small child who exclaims; “he isn’t wearing anything at all.” Fast forward to the present day and business owners and managers around the world are told that anyone who cannot see the benefits of social media marketing are unfit for their positions, stupid, or incompetent. As organizations, brands and products fill the social media landscape with meaningless, objectiveless drivel that has interest to no one and serves only to waste resources and alienate customers, a small voice can be heard exclaiming; “who told you that was a good idea?” The caveat to this contemporary tale is that for a very few organizations, brands and products, social media has provided a kind-of marketing panacea. Correction: make that a very, very few organizations. For the rest, they are metaphorically parading in their digital underwear. All is not lost however. Although many have been duped in a new clothes-esque sting, and that their social media marketing efforts are indeed, invisible—but marketing on social media might just be riding to the rescue.
Book Synopsis Marketing with Social Media by : Linda Coles
Download or read book Marketing with Social Media written by Linda Coles and published by John Wiley & Sons. This book was released on 2014-08-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.
Book Synopsis Social Media Marketing All-in-One For Dummies by : Jan Zimmerman
Download or read book Social Media Marketing All-in-One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2010-08-26 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back
Book Synopsis Book Marketing Made Easy by : D'Vorah Lansky
Download or read book Book Marketing Made Easy written by D'Vorah Lansky and published by . This book was released on 2019-10-20 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets that successful authors use to market their books online. In "Book Marketing Made Easy" you will learn how to: increase your credibility and be seen as an expert in your field; sell more books to people who will benefit from your message; create multiple sources of income with the content of your book; harness the power of multimedia marketing to reach more people; and use social media to increase your influence and expand your market. "D'vorah Lansky gets it. She understands the importance of perpetual promotion to make a book successful. Book Marketing Made Easy overflows with valuable and do-able information. It contains inside scoop that I have not found anywhere else. A 'must-have' for the serious publisher." Brian Jud, author of "How to Make Real Money Selling Books" and "Beyond the Bookstore."
Book Synopsis Mining Social Media by : Lam Thuy Vo
Download or read book Mining Social Media written by Lam Thuy Vo and published by No Starch Press. This book was released on 2019-11-25 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: BuzzFeed News Senior Reporter Lam Thuy Vo explains how to mine, process, and analyze data from the social web in meaningful ways with the Python programming language. Did fake Twitter accounts help sway a presidential election? What can Facebook and Reddit archives tell us about human behavior? In Mining Social Media, senior BuzzFeed reporter Lam Thuy Vo shows you how to use Python and key data analysis tools to find the stories buried in social media. Whether you're a professional journalist, an academic researcher, or a citizen investigator, you'll learn how to use technical tools to collect and analyze data from social media sources to build compelling, data-driven stories. Learn how to: Write Python scripts and use APIs to gather data from the social web Download data archives and dig through them for insights Inspect HTML downloaded from websites for useful content Format, aggregate, sort, and filter your collected data using Google Sheets Create data visualizations to illustrate your discoveries Perform advanced data analysis using Python, Jupyter Notebooks, and the pandas library Apply what you've learned to research topics on your own Social media is filled with thousands of hidden stories just waiting to be told. Learn to use the data-sleuthing tools that professionals use to write your own data-driven stories.
Book Synopsis Social Media Marketing by : Dave Evans
Download or read book Social Media Marketing written by Dave Evans and published by John Wiley & Sons. This book was released on 2010-09-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.
