Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071799613
Total Pages : 272 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines by : Glen Gilmore

Download or read book Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines written by Glen Gilmore and published by McGraw Hill Professional. This book was released on 2014-10-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence "Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School "A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear

Social Media Risk and Governance

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Publisher : Kogan Page Publishers
ISBN 13 : 0749474580
Total Pages : 232 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Social Media Risk and Governance by : Phil Mennie

Download or read book Social Media Risk and Governance written by Phil Mennie and published by Kogan Page Publishers. This book was released on 2015-10-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization. Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts which professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road, UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization.

Strategic Social Media Management

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Author :
Publisher : Springer Nature
ISBN 13 : 9811546584
Total Pages : 431 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Strategic Social Media Management by : Karen E. Sutherland

Download or read book Strategic Social Media Management written by Karen E. Sutherland and published by Springer Nature. This book was released on 2020-12-21 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.

Blogging and Tweeting without Getting Sued

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Author :
Publisher : Allen & Unwin
ISBN 13 : 1742697100
Total Pages : 242 pages
Book Rating : 4.7/5 (426 download)

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Book Synopsis Blogging and Tweeting without Getting Sued by : Mark Pearson

Download or read book Blogging and Tweeting without Getting Sued written by Mark Pearson and published by Allen & Unwin. This book was released on 2012 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A blog or tweet can get its author arrested or cost a lot of money in legal battles—this practical guide explains how to stay out of trouble when writing online Every time an internet user blogs or tweets, they may be subject to the laws of more than 200 jurisdictions. As more than a few bloggers or tweeters have discovered, you can be sued in your own country, or arrested in a foreign airport as you're heading off on vacation—just for writing something that wouldn't raise an eyebrow if you said it in a bar or a cafe. In this handy guide, media law expert Mark Pearson explains how to get your message across without landing in legal trouble. In straightforward language, he explains what everyone writing online needs to know about free speech, reputation and defamation, privacy, official secrets and national security, copyright, and false advertising. Whether you host a celebrity Facebook page, tweet about a hobby, or like to think of yourself as a citizen journalist, you need this guide to keep on the right side of cyberlaw.

Social Media and the Law

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Publisher : Taylor & Francis
ISBN 13 : 1315526123
Total Pages : 234 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis Social Media and the Law by : Daxton Stewart

Download or read book Social Media and the Law written by Daxton Stewart and published by Taylor & Francis. This book was released on 2017-02-10 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media platforms like Facebook, Twitter, Instagram, YouTube, and Snapchat allow users to connect with one another and share information with the click of a mouse or a tap on a touchscreen—and have become vital tools for professionals in the news and strategic communication fields. But as rapidly as these services have grown in popularity, their legal ramifications aren’t widely understood. To what extent do communicators put themselves at risk for defamation and privacy lawsuits when they use these tools, and what rights do communicators have when other users talk about them on social networks? How can an entity maintain control of intellectual property issues—such as posting copyrighted videos and photographs—consistent with the developing law in this area? How and when can journalists and publicists use these tools to do their jobs without endangering their employers or clients? Including two new chapters that examine First Amendment issues and ownership of social media accounts and content, Social Media and the Law brings together thirteen media law scholars to address these questions and more, including current issues like copyright, online impersonation, anonymity, cyberbullying, sexting, and live streaming. Students and professional communicators alike need to be aware of laws relating to defamation, privacy, intellectual property, and government regulation—and this guidebook is here to help them navigate the tricky legal terrain of social media.

Navigating Social Media Legal Risks

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Author :
Publisher : Que Publishing
ISBN 13 : 0133033643
Total Pages : 520 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Navigating Social Media Legal Risks by : Robert McHale

Download or read book Navigating Social Media Legal Risks written by Robert McHale and published by Que Publishing. This book was released on 2012-05-01 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys! You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with strategies for navigating the unique legal risks arising from social, mobile, and online media. Distilling his knowledge into a 100% practical guide specifically for non-lawyers, author and seasoned business attorney, Robert McHale, steps out of the courtroom to review today’s U.S. laws related to social media and alert businesses to the common (and sometimes hidden) pitfalls to avoid. Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamation, and more... You’ll Learn How To • Craft legally compliant social media promotions, contests, sweepstakes, and advertising campaigns • Write effective social media policies and implement best practices for governance • Ensure the security of sensitive company and customer information • Properly monitor and regulate the way your employees use social media • Avoid high-profile social media mishaps that can instantly damage reputation, brand equity, and goodwill, and create massive potential liability • Avoid unintentional employment and labor law violations in the use of social media in pre-employment screening • Manage legal issues associated with game-based marketing, “virtual currencies,” and hyper-targeting • Manage the legal risks of user-generated content (UGC) • Protect your trademarks online, and overcome brandjacking and cybersquatting • Understand the e-discovery implications of social media in lawsuits

Legal Guide to Social Media, Second Edition

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1621537943
Total Pages : 263 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Legal Guide to Social Media, Second Edition by : Kimberly A. Houser

Download or read book Legal Guide to Social Media, Second Edition written by Kimberly A. Houser and published by Simon and Schuster. This book was released on 2022-04-19 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to navigate the ins and outs of the law and social media. How should you respond to a request to remove copyrighted materials from a Facebook page? If you create a Twitter username at work, who owns the username when you change jobs? Can you be sued for libel if someone thinks your posts are defamatory? If you’ve ever asked yourself these kinds of questions, this pioneering legal handbook is for you. Despite the enormous growth in social media usage by businesses and influencers, very little has been written about the laws affecting their activities. In this new edition of the Legal Guide to Social Media, Kimberly A. Houser, law professor and tech attorney, explains the potential pitfalls and how to avoid them including what social media influencers could have done to protect themselves from the lawsuits resulting from the Fyre Festival debacle. Easy-to-understand, comprehensive, and up-to-date, the Legal Guide to Social Media, Second Edition provides the latest information on case law and statutes. It covers everything from privacy laws to the legal considerations in setting up a page or website as well as new governmental regulations. This plain English legal companion offers examples of and solutions to the kinds of situations you can expect to encounter when posting online content, whether for yourself, your own business, or on behalf of your client’s business. You’ll learn how to avoid liability for defamation and third-party posts, how to protect your own content, the unique legal issues surrounding social media in the workplace, and much, much more. The new edition covers new state regulations on privacy, data security and advertising; how to avoid intellectual property infringement actions; and the newer legal risks for influencers.

Social Media Marketing All-in-One For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470932996
Total Pages : 848 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Social Media Marketing All-in-One For Dummies by : Jan Zimmerman

Download or read book Social Media Marketing All-in-One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2010-08-26 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back

A Practical Guide to Digital and Social Media Law for Lawyers

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Publisher :
ISBN 13 : 9781911035541
Total Pages : 222 pages
Book Rating : 4.0/5 (355 download)

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Book Synopsis A Practical Guide to Digital and Social Media Law for Lawyers by : Sherree Westell

Download or read book A Practical Guide to Digital and Social Media Law for Lawyers written by Sherree Westell and published by . This book was released on 2018-01-25 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the practical aspects of dealing with digital and social media legal issues and contracts for businesses on a day-to-day basis. We recommend it particularly for: general and in house legal professionals who need to deal with issues related to their organisations' digital and social media activities without incurring external fees unless really necessary; commercial, corporate and general practitioners whose clients may have requirements for advice in this area from time to time; junior lawyers with limited experience of practising in digital and social media. ABOUT THE AUTHOR Sherree is a consultant solicitor at Woodroffes with well over 20 years experience of advising and acting for clients on all aspects of technology, digital and social media law as well as general commercial and corporate aspects of her clients' businesses. Before joining her current long-established Belgravia law firm, Sherree spent many years at large City and national firms, over 10 of which as a partner.

Legal Guide to Social Media

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1621533883
Total Pages : 208 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Legal Guide to Social Media by : Kimberly A. Houser

Download or read book Legal Guide to Social Media written by Kimberly A. Houser and published by Simon and Schuster. This book was released on 2013-11-13 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How should you respond to a request to remove copyrighted materials from a Facebook page? If you create a Twitter handle at work, who owns that handle when you change jobs? Can you be sued for libel if your posts are defamatory? If you’ve ever asked yourself these kinds of questions, this pioneering legal handbook is for you. Despite the enormous growth in social media, scant legal advice is available to help the many people who are posting online. Easy-to-understand, comprehensive, and current, Legal Guide to Social Media provides the latest information on case law and statutes. It covers everything from privacy laws to copyright issues to how to respond to employers’ requests for your social media passwords. This plain English legal companion offers examples of and solutions to the kinds of situations you can expect to encounter when posting online content, whether for personal enjoyment or on behalf of an employer. You’ll learn how to avoid liability for defamation and third-party posts, the legalities of copying and linking to content, how to protect your own content, and much, much more. Whether you’re a marketer, entrepreneur, business owner, new media manager, or simply one of the millions of social media users in the United States, this must-have guide will help you to understand and mitigate the most common legal risks inherent in social media use.

The Social Media Management Handbook

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Publisher : John Wiley & Sons
ISBN 13 : 0470651245
Total Pages : 352 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Social Media Management Handbook by : Robert Wollan

Download or read book The Social Media Management Handbook written by Robert Wollan and published by John Wiley & Sons. This book was released on 2011-01-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Social Media Marketing All-in-One For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118282302
Total Pages : 822 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Social Media Marketing All-in-One For Dummies by : Jan Zimmerman

Download or read book Social Media Marketing All-in-One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2012-10-10 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

Social Media Strategies for Professionals and Their Firms

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470633107
Total Pages : 368 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Social Media Strategies for Professionals and Their Firms by : Michelle Golden

Download or read book Social Media Strategies for Professionals and Their Firms written by Michelle Golden and published by John Wiley & Sons. This book was released on 2010-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

The Social Media Handbook

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118084624
Total Pages : 386 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Social Media Handbook by : Nancy Flynn

Download or read book The Social Media Handbook written by Nancy Flynn and published by John Wiley & Sons. This book was released on 2012-03-06 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media. Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation. The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today's technology tools with up-to-date employment rules.

Digital Media Law

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000684482
Total Pages : 226 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Digital Media Law by : Christopher S. Reed

Download or read book Digital Media Law written by Christopher S. Reed and published by Taylor & Francis. This book was released on 2022-10-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media Law offers a practical guide to the law of media and communication, focusing on digital channels, models, and technologies. It draws together the aspects of media law that are most critical for those engaged in the production and distribution of digital media, from traditional broadcasters and internet-based services to major internet platforms. As an expert scholar and educator in media law, Christopher S. Reed brings considerable experience as an in-house lawyer for a U.S.-based media company with extensive news, sports, and entertainment operations. This blend of practical and scholarly insight delivers a textbook which packs foundational principles and concepts into the context of the digital environment, focusing on how those doctrines are applied in the face of rapidly evolving newsgathering, production, and distribution technologies. Key features include: "In the News" sections that tie the legal principles to real-world events or situations An integrated fictional case study of a media enterprise Insights into digital media policy This accessible textbook is the ideal companion for advanced undergraduate and graduate students as well as practitioners interested in law, journalism, and media studies.

Blogging and Other Social Media

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Author :
Publisher : Routledge
ISBN 13 : 1351955187
Total Pages : 276 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Blogging and Other Social Media by : Alex Newson

Download or read book Blogging and Other Social Media written by Alex Newson and published by Routledge. This book was released on 2017-03-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? Blogging and Other Social Media will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation. If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.

How to Make Money with Social Media

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Author :
Publisher : Pearson Education
ISBN 13 : 0133888339
Total Pages : 239 pages
Book Rating : 4.1/5 (338 download)

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Book Synopsis How to Make Money with Social Media by : Jamie Turner

Download or read book How to Make Money with Social Media written by Jamie Turner and published by Pearson Education. This book was released on 2014 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides marketing information on how to avoid the pitfalls that other companies have encountered online, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.