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Author :
Publisher : Jim Tobin
ISBN 13 : 1607029871
Total Pages : 192 pages
Book Rating : 4.6/5 (7 download)
Download or read book Social Media is a Cocktail Party written by and published by Jim Tobin. This book was released on with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Whitney Lehmann
Publisher : Taylor & Francis
ISBN 13 : 1000900681
Total Pages : 192 pages
Book Rating : 4.0/5 (9 download)
Download or read book Social Media Theory and Communications Practice written by Whitney Lehmann and published by Taylor & Francis. This book was released on 2023-07-31 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.
Author : Don Peppers
Publisher : John Wiley & Sons
ISBN 13 : 1119815347
Total Pages : 517 pages
Book Rating : 4.1/5 (198 download)
Download or read book Managing Customer Experience and Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2022-04-19 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.
Author : Dave Kerpen
Publisher : McGraw Hill Professional
ISBN 13 : 0071769501
Total Pages : 289 pages
Book Rating : 4.0/5 (717 download)
Download or read book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
Author : Jim Tobin
Publisher :
ISBN 13 : 9781427636058
Total Pages : pages
Book Rating : 4.6/5 (36 download)
Download or read book Social Media Is a Cocktail Party written by Jim Tobin and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yvette Luciano
Publisher : Hay House, Inc
ISBN 13 : 1401950868
Total Pages : 321 pages
Book Rating : 4.4/5 (19 download)
Download or read book Soulpreneurs written by Yvette Luciano and published by Hay House, Inc. This book was released on 2018-02-13 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: From rockstars and record companies, to bestselling authors and celebrity chefs, Yvette Luciano has worked with thousands of Soulpreneurs internationally in the past two decades to achieve soulful success. Now it’s your turn. Whether you wish to start up (or supercharge) your business, create your blog or book, attract abundance as an artist, or transition from your day job to your dream career, Soulpreneurs is your instant life and business coach. Filled with inspirational stories, lessons, practical tips, action steps and easy exercises for developing your clarity, courage and platform. Discover how to confidently serve your audience, heal the world and flourish financially. Step in to your true purpose, power and potential. Create a thriving career and life that feels good on the inside. Soulpreneurs is the ultimate guidebook to living your purpose, lifting your platform and leaping into prosperity.
Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
ISBN 13 : 047061983X
Total Pages : 260 pages
Book Rating : 4.4/5 (76 download)
Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-04-29 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Author : Claire Diaz-Ortiz
Publisher :
ISBN 13 : 9781400214969
Total Pages : 144 pages
Book Rating : 4.2/5 (149 download)
Download or read book Social Media Success for Every Brand written by Claire Diaz-Ortiz and published by . This book was released on 2019-10-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc. Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand: Story How Audience Reach Excellence Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.
Author : Dave Kerpen
Publisher : McGraw Hill Professional
ISBN 13 : 0071827730
Total Pages : 534 pages
Book Rating : 4.0/5 (718 download)
Download or read book The Likeable Social Business written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2013-02-01 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: TWO EBOOKS IN ONE Likeable Social Media THE NEW YORK TIMES AND USA TODAY BESTSELLER! In Likeable Social Media, Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, this book is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line. “Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.” Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Likeable Business Likeable Business lays out the eleven strategies small- and mid-sized companies can use to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business incorporates the elements of likeability, including transparency, accountability, responsiveness, and authenticity—and how they benefit business goals.
Author : David Meerman Scott
Publisher : Penguin
ISBN 13 : 0593084012
Total Pages : 306 pages
Book Rating : 4.5/5 (93 download)
Download or read book Fanocracy written by David Meerman Scott and published by Penguin. This book was released on 2020-01-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Author : Don Peppers
Publisher : John Wiley & Sons
ISBN 13 : 0470930187
Total Pages : 460 pages
Book Rating : 4.4/5 (79 download)
Download or read book Managing Customer Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2010-12-30 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and knowledge into academic focus. This text successfully centers the development of the field and its theories and methodologies squarely within the broader context of enterprise competitive theory. It is a must-have for educators of customer relationship management and anyone who considers customer-centric marketing the cornerstone of sound corporate strategy." —Dr. Charlotte Mason, Department Head, Director, and Professor, Department of Marketing and Distribution, Terry College of Business, University of Georgia "Don and Martha have done it again! The useful concepts and rich case studies revealed in Managing Customer Relationships remove any excuse for those of us responsible for actually delivering one-to-one customer results. This is the ultimate inside scoop!" —Roy Barnes, Formerly with Marriott, now President, Blue Space Consulting "This is going to become the how-to book on developing a customer-driven enterprise. The marketplace is so much in need of this road map!" —Mike Henry, Leader for Consumer Insights at Acxiom Praise for the second edition: "Every company has customers, and that's why every company needs a reference guide like this. Peppers and Rogers are uniquely qualified to provide us with the top textbook on the subject, and the essential tool for the field they helped to create." —David Reibstein, William Stewart Woodside Professor of Marketing, The Wharton School, University of Pennsylvania
Author : Cassandra Kist
Publisher : Taylor & Francis
ISBN 13 : 1040151035
Total Pages : 116 pages
Book Rating : 4.0/5 (41 download)
Download or read book Crafting Museum Social Media for Social Inclusion Work written by Cassandra Kist and published by Taylor & Francis. This book was released on 2024-10-30 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crafting Museum Social Media for Social Inclusion Work investigates if and how social media can be integrated into the social inclusion initiatives of museums, and the contextual factors that impact this integration. Drawing on a year‐long case study of Glasgow Museums (Scotland), international mini case studies, and interviews with museum professionals, Kist reveals the complex social and technical negotiations that staff participate in to align social media practices with social inclusion work. Kist argues that the staff practices she observed around social media can be usefully understood through the idea of ‘craft’. This reframes staff practices for imagining future museum social media work as iterative, intuitive, and skilled balancing acts. As a craft, staff creatively draw on and work around social media affordances to balance the norms of their social inclusion work with the perceived interests and needs of users and community groups. Understanding the relation between museums’ use of social media and their ability to contribute to social inclusion initiatives is imperative, especially given the increasingly pervasive use of social media across the cultural heritage sector in recent years. Crafting Museum Social Media for Social Inclusion Work will be valuable for academics, practitioners, and students working in cultural heritage, museum studies, or social work.
Author : Melissa Kirsch
Publisher : Workman Publishing
ISBN 13 : 0761180125
Total Pages : 465 pages
Book Rating : 4.7/5 (611 download)
Download or read book The Girl's Guide written by Melissa Kirsch and published by Workman Publishing. This book was released on 2015-04-07 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: A colossal cheat sheet for your post-college years, answering all the needs of the modern woman—from mastering money to placating overly anxious parents, from social media etiquette to the pleasure and pain of dating (and why it’s not a cliché to love yourself first). A perfect combination of tried-and-true advice and been-there tips, it’s a one-stop resource that includes how to clean up your digital reputation, info on finding an apartment you can afford and actually want to live in, and why you should exercise the delicate art of defriending. Plus the fundamentals, from health (mental and physical) to spirituality to ethics to fashion, all delivered in Melissa Kirsch’s fresh, personal, funny voice—as if your best friend were giving you the best and smartest advice in the world.
Author : Gali Einav
Publisher : Springer Science & Business Media
ISBN 13 : 1441960996
Total Pages : 176 pages
Book Rating : 4.4/5 (419 download)
Download or read book Transitioned Media written by Gali Einav and published by Springer Science & Business Media. This book was released on 2010-07-27 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of “citizen” journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future.
Author : Yang Xiang
Publisher : Springer
ISBN 13 : 3030027384
Total Pages : 316 pages
Book Rating : 4.0/5 (3 download)
Download or read book Internet and Distributed Computing Systems written by Yang Xiang and published by Springer. This book was released on 2018-10-16 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 11th International Conference on Internet and Distributed Computing Systems, IDCS 2018, held in Tokyo, Japan, in October 2018. The 21 full papers presented together with 5 poster and 2 short papers in this volume were carefully reviewed and selected from 40 submissions. This conference desired to look for inspiration in diverse areas (e.g., infrastructure and system design, software development, big data, control theory, artificial intelligence, IoT, self-adaptation, emerging models, paradigms, applications and technologies related to Internet-based distributed systems) to develop new ways to design and mange such complex and adaptive computation resources.
Author : Kristin Schell
Publisher : Thomas Nelson
ISBN 13 : 1400311411
Total Pages : 225 pages
Book Rating : 4.4/5 (3 download)
Download or read book The Turquoise Table written by Kristin Schell and published by Thomas Nelson. This book was released on 2017-06-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loneliness is an epidemic right now, but it doesn't have to be that way. The Turquoise Table is Kristin Schell's invitation to you to connect with your neighbors and build friendships. Featured in Southern Living, Good Housekeeping, and the TODAY Show, Kristin introduces a new way to look at hospitality. Desperate for a way to slow down and connect, Kristin put an ordinary picnic table in her front yard, painted it turquoise, and began inviting friends and neighbors to join her. Life changed in her community, and it can change in yours too. Alongside personal and heartwarming stories, Kristin gives you: Stress-free ideas for kick-starting your own Turquoise Table Simple recipes to take outside and share with others Stories from people using Turquoise Tables in their neighborhoods Encouragement to overcome barriers that keep you from connecting This gorgeous book, with vibrant photography, invites you to make a difference right where you live. The beautiful design makes it ideal to give to a friend or to keep for yourself. Community and friendship are waiting just outside your front door.
Author : Sven Botha
Publisher : Policy Press
ISBN 13 : 1529222591
Total Pages : 275 pages
Book Rating : 4.5/5 (292 download)
Download or read book Key Issues in African Diplomacy written by Sven Botha and published by Policy Press. This book was released on 2024-06-28 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Africa’s unique position as an international diplomatic actor has not always been given the attention it deserves. This volume bridges this gap by offering a fresh, comprehensive and realistic overview of African diplomacy. The book examines African diplomatic practice. Chapters explore how different types of diplomacy have developed over time, including energy diplomacy, economic diplomacy and quiet diplomacy. Crucially, the book assesses how certain events have allowed Africa to use certain types of diplomacy to yield better outcomes for itself. Including contributions from an international team of scholars, policy makers and experts from the diplomatic world, the book provides a comprehensive guide to African diplomacy and challenges the current dominant usage of Northern perspectives on diplomacy studies.
