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Author :
Publisher : Jim Tobin
ISBN 13 : 1607029871
Total Pages : 192 pages
Book Rating : 4.6/5 (7 download)
Download or read book Social Media is a Cocktail Party written by and published by Jim Tobin. This book was released on with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jim Tobin
Publisher :
ISBN 13 : 9781427636058
Total Pages : pages
Book Rating : 4.6/5 (36 download)
Download or read book Social Media Is a Cocktail Party written by Jim Tobin and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kristin Schell
Publisher : Thomas Nelson
ISBN 13 : 1400311411
Total Pages : 225 pages
Book Rating : 4.4/5 (3 download)
Download or read book The Turquoise Table written by Kristin Schell and published by Thomas Nelson. This book was released on 2017-06-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loneliness is an epidemic right now, but it doesn't have to be that way. The Turquoise Table is Kristin Schell's invitation to you to connect with your neighbors and build friendships. Featured in Southern Living, Good Housekeeping, and the TODAY Show, Kristin introduces a new way to look at hospitality. Desperate for a way to slow down and connect, Kristin put an ordinary picnic table in her front yard, painted it turquoise, and began inviting friends and neighbors to join her. Life changed in her community, and it can change in yours too. Alongside personal and heartwarming stories, Kristin gives you: Stress-free ideas for kick-starting your own Turquoise Table Simple recipes to take outside and share with others Stories from people using Turquoise Tables in their neighborhoods Encouragement to overcome barriers that keep you from connecting This gorgeous book, with vibrant photography, invites you to make a difference right where you live. The beautiful design makes it ideal to give to a friend or to keep for yourself. Community and friendship are waiting just outside your front door.
Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470606630
Total Pages : 324 pages
Book Rating : 4.4/5 (76 download)
Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-01-15 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1118488768
Total Pages : 464 pages
Book Rating : 4.1/5 (184 download)
Download or read book The New Rules of Marketing & PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2013-07 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with compelling case studies and real-world examples, this pioneering guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience. Original.
Author : Whitney Lehmann
Publisher : Taylor & Francis
ISBN 13 : 1000900630
Total Pages : 220 pages
Book Rating : 4.0/5 (9 download)
Download or read book Social Media Theory and Communications Practice written by Whitney Lehmann and published by Taylor & Francis. This book was released on 2023-07-31 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.
Author : John C. Middlebrooks
Publisher : Springer
ISBN 13 : 3319516620
Total Pages : 291 pages
Book Rating : 4.3/5 (195 download)
Download or read book The Auditory System at the Cocktail Party written by John C. Middlebrooks and published by Springer. This book was released on 2017-03-19 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Auditory System at the Cocktail Party is a rather whimsical title that points to the very serious challenge faced by listeners in most everyday environments: how to hear out sounds of interest amid a cacophony of competing sounds. The volume presents the mechanisms for bottom-up object formation and top-down object selection that the auditory system employs to meet that challenge. Ear and Brain Mechanisms for Parsing the Auditory Scene by John C. Middlebrooks and Jonathan Z. Simon Auditory Object Formation and Selection by Barbara Shinn-Cunningham, Virginia Best, and Adrian K. C. Lee Energetic Masking and Masking Release by John F. Culling and Michael A. Stone Informational Masking in Speech Recognition by Gerald Kidd, Jr. and H. Steven Colburn Modeling the Cocktail Party Problem by Mounya Elhilali Spatial Stream Segregation by John C. Middlebrooks Human Auditory Neuroscience and the Cocktail Party Problem by Jonathan Z. Simon Infants and Children at the Cocktail Party by Lynne Werner Older Adults at the Cocktail Party by M. Kathleen Pichora-Fuller, Claude Alain, and Bruce A. Schneider Hearing with Cochlear Implants and Hearing Aids in Complex Auditory Scenes by Ruth Y. Litovsky, Matthew J. Goupell, Sara M. Misurelli, and Alan Kan About the Editors: John C. Middlebrooks is a Professor in the Department of Otolaryngology at the University of California, Irvine, with affiliate appointments in the Department of Neurobiology and Behavior, the Department of Cognitive Sciences, and the Department of Biomedical Engineering. Jonathan Z. Simon is a Professor at the University of Maryland, College Park, with joint appointments in the Department of Electrical and Computer Engineering, the Department of Biology, and the Institute for Systems Research. Arthur N. Popper is Professor Emeritus and Research Professor in the Department of Biology at the University of Maryland, College Park. Richard R. Fay is Distinguished Research Professor of Psychology at Loyola University, Chicago. About the Series: The Springer Handbook of Auditory Research presents a series of synthetic reviews of fundamental topics dealing with auditory systems. Each volume is independent and authoritative; taken as a set, this series is the definitive resource in the field.
Author : Dave Kerpen
Publisher : McGraw Hill Professional
ISBN 13 : 9780071769501
Total Pages : 289 pages
Book Rating : 4.7/5 (695 download)
Download or read book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
Author : Leslie Brenner
Publisher : Plume Books
ISBN 13 : 9780452272354
Total Pages : 308 pages
Book Rating : 4.2/5 (723 download)
Download or read book Art of the Cocktail Party written by Leslie Brenner and published by Plume Books. This book was released on 1994 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hip, elegant, and completely irresistible guide to throwing (or attending) that most American of institutions--the cocktail party. With informative lists and sidebars, quotations from celebrated wits, and more than 135 whimsical yet instructive illustrations, The Art of the Cocktail Party will turn any host or hostess into the talk of the town. Illustrated.
Author : Martha Rogers
Publisher : John Wiley & Sons
ISBN 13 : 1119815347
Total Pages : 517 pages
Book Rating : 4.1/5 (198 download)
Download or read book Managing Customer Experience and Relationships written by Martha Rogers and published by John Wiley & Sons. This book was released on 2022-04-19 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world’s leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to “treat different customers differently.” This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.
Author : Don Peppers
Publisher : John Wiley & Sons
ISBN 13 : 0470930187
Total Pages : 460 pages
Book Rating : 4.4/5 (79 download)
Download or read book Managing Customer Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2010-12-30 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and knowledge into academic focus. This text successfully centers the development of the field and its theories and methodologies squarely within the broader context of enterprise competitive theory. It is a must-have for educators of customer relationship management and anyone who considers customer-centric marketing the cornerstone of sound corporate strategy." —Dr. Charlotte Mason, Department Head, Director, and Professor, Department of Marketing and Distribution, Terry College of Business, University of Georgia "Don and Martha have done it again! The useful concepts and rich case studies revealed in Managing Customer Relationships remove any excuse for those of us responsible for actually delivering one-to-one customer results. This is the ultimate inside scoop!" —Roy Barnes, Formerly with Marriott, now President, Blue Space Consulting "This is going to become the how-to book on developing a customer-driven enterprise. The marketplace is so much in need of this road map!" —Mike Henry, Leader for Consumer Insights at Acxiom Praise for the second edition: "Every company has customers, and that's why every company needs a reference guide like this. Peppers and Rogers are uniquely qualified to provide us with the top textbook on the subject, and the essential tool for the field they helped to create." —David Reibstein, William Stewart Woodside Professor of Marketing, The Wharton School, University of Pennsylvania
Author : Chris Aarons
Publisher : Dog Ear Publishing
ISBN 13 : 1608448851
Total Pages : 178 pages
Book Rating : 4.6/5 (84 download)
Download or read book Social Media Judo written by Chris Aarons and published by Dog Ear Publishing. This book was released on 2011-04 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are your social media efforts delivering real, tangible results while paying for themselves? Social media judo is born out of the philosophy of successes we have had creating programs using minimal client effort and achieving maximum results. This is exactly why social media works for marketing and why it drives ROI and is hyper-effective when done correctly. Social media and the resulting effect on all of us are driven by the momentum of real influencers working to inform and educate other buyers. Your job is to find a way to tap into this momentum and help propel your company to be greater than the sum of its parts. Social media judo will show how to do just that as well as how to create your own "judo moves" that will increase sales cut marketing costs boost engagement and, most importantly pay for themselves with real revenue Ivy has helped dozens of other large and small companies such as AMD, AT&T, HP, Microsoft, ProFlowers, Time Inc. launch and grow their social media efforts. In addition, Ivy Worldwide's program "31 Days of the Dragon" for HP has won more awards for ROI than any other campaign. The campaign is considered to be one of the most successful of all time. Foreword by Chris Pirillo (Chris.Pirillo.com), one of the most influential bloggers ever and arguably one of the best online marketers ever born. Customer Praise for Ivy Worldwide "Do you want to know how to use disruptive marketing at its best to drive sales while giving your competitors serious heartburn? We used the principles in this book to create a long string of successful campaigns for HP, including the groundbreaking 31 Days of the Dragon program that re-wrote the rules for what is possible for social media marketing. After reading this book you ll know why social media is worth the hype." -Scott Ballantyne Vice President, Hewlett-Packard Corp "Social Media Judo should be mandatory reading for any marketer looking to boost ROI and tap into the power of social media. The guys at Ivy and I used the concepts in this book to drive B2B programs that delivered ROI on a number of levels, the most important being leads and sales. Now, I cannot envision creating a campaign without identifying and using the judo moves described in this book." -Bruce Shaw Executive Director, Lenovo "Ivy Worldwide is a very unique agency and Social Media Judo is a unique book. They have succeeded in facilitating critical, high-profile launches. Unlike traditional agencies that are only able to measure ROI with soft marketing metrics, Ivy meets and exceeds marketing and business objectives. In addition, they have the requisite strategic, tactical and creative prowess to operate effectively in the social media arena, which is a combination hard to find in just one agency. I strongly recommend listening to what they have to say." -Denise Lu Senior Campaign Manager, Adobe Systems"
Author : Chris Bass
Publisher : Booktango
ISBN 13 : 1468914383
Total Pages : 24 pages
Book Rating : 4.4/5 (689 download)
Download or read book Five Essential Elements of Social Media to Market Your Book Successfully written by Chris Bass and published by Booktango. This book was released on 2012-09-26 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the five essential elements of social media to help you successfully market your book? Chris Bass, author and director of marketing for Booktango shares his experience and the key lessons he's learned while helping hundreds of authors harness the power of social media to successfully market their books.
Author : Jennifer Abernethy
Publisher : Penguin
ISBN 13 : 1101572256
Total Pages : 276 pages
Book Rating : 4.1/5 (15 download)
Download or read book The Complete Idiot's Guide to Social Media Marketing, 2nd Edition written by Jennifer Abernethy and published by Penguin. This book was released on 2012-04-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the Author Q: How has social media marketing changed business and personal lives? A: The playing field has been leveled for business. No longer do you need a 6 or 7 figure budget to reach people around the country or globe for that matter. Personally, many lives have been affected. Many people more connected, businesses have grown because of the connections, TV and singing careers have been launched, money has been raised for charity, books have been marketed and purchased, and so on. Q: What has been the most challenging part of utilizing social media? A: I think the learning curve. With all of these sites . . . they come with no directions and no LIVE phone number. Q: What has worked the best and worst thus far? A: Facebook because of it’s broad reach really has worked for me, but many would argue that YouTube works the best; particularly since it is the search engine of choice with the 11–34 age group. Q: How can a person searching for a job use social media marketing? A: So many ways. . . . They need to be on LinkedIn with a professional looking profile, photo, and contact information. They could also utilize video to begin sharing their expertise. Candidates need to stand out in a crowd of millions so if they say . . . sent in a video introducing themselves and a video follow up email . . . that would wow them! Q: What is the newest thing since Twitter? A: I believe companies and individuals are starting to utilize audio for creating their own iTunes channel, and also location-based social media like FourSquare. I personally, am not sold on location based services as of yet from a safety point of view, but for retailers it can be a good thing. I believe video is going to explode in popularity in 2011 for the 35+ market as well. They just need to get comfortable being on camera!
Author : Robert Walsh
Publisher : Apress
ISBN 13 : 1430219866
Total Pages : 430 pages
Book Rating : 4.4/5 (32 download)
Download or read book The Web Startup Success Guide written by Robert Walsh and published by Apress. This book was released on 2009-12-08 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: If there's a software startup company in your developer heart, this is the book that will make it happen. The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and venture capital funding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using social networks like Twitter and Facebook to create real excitement and connect to real customers. Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, community–building, platform options, and productivity challenges of building a successful and profitable web application today.
Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
ISBN 13 : 047061983X
Total Pages : 260 pages
Book Rating : 4.4/5 (76 download)
Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-04-29 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Author : Brooks Briz
Publisher : John Wiley & Sons
ISBN 13 : 1119002664
Total Pages : 384 pages
Book Rating : 4.1/5 (19 download)
Download or read book Getting a Social Media Job For Dummies written by Brooks Briz and published by John Wiley & Sons. This book was released on 2015-03-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your no-nonsense guide to getting a job in social media Looking to snag a social media position? This fun and practical guide shows you how to stand out from the competition and land your dream job in social media. Inside, you'll find expert and easy-to-follow guidance on where you should look for a job in social media, how to research companies to target, the social media sites where you should be active, and much more. Plus, you'll get resume and cover letter writing tips, answers to tricky interview to woo potential employers, and advice on creating a valuable social media position within your current company. You will also benefit from sample resumes, resume templates, and videos available to download and view online. From SEO specialists to online community managers, social media positions are the latest buzz in the job market. As businesses have come to value the competitive edge that a strong social media presence can offer, these jobs have quickly evolved from short-term, peripheral positions to highly sought-after careers. With the help of Getting a Social Media Job For Dummies, job candidates in the social media sphere can hone their skillsets and stand head-and-shoulders above the crowd to not only land an interview, but to score a job in this exciting field. Position yourself wisely in a crowded and rapidly growing field Be active on key social sites Write a winning resume that gets your foot in the door Create a social media position in any company Packed with expert, authoritative information—and with a dash of humor thrown in for fun—Getting a Social Media Job For Dummies is your go-to handbook for landing a social media position.
