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Self-Tracking

Author : Gina Neff
Publisher : MIT Press
ISBN 13 : 0262529122
Total Pages : 247 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Self-Tracking by : Gina Neff

Download or read book Self-Tracking written by Gina Neff and published by MIT Press. This book was released on 2016-06-24 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when people turn their everyday experience into data: an introduction to the essential ideas and key challenges of self-tracking. People keep track. In the eighteenth century, Benjamin Franklin kept charts of time spent and virtues lived up to. Today, people use technology to self-track: hours slept, steps taken, calories consumed, medications administered. Ninety million wearable sensors were shipped in 2014 to help us gather data about our lives. This book examines how people record, analyze, and reflect on this data, looking at the tools they use and the communities they become part of. Gina Neff and Dawn Nafus describe what happens when people turn their everyday experience—in particular, health and wellness-related experience—into data, and offer an introduction to the essential ideas and key challenges of using these technologies. They consider self-tracking as a social and cultural phenomenon, describing not only the use of data as a kind of mirror of the self but also how this enables people to connect to, and learn from, others. Neff and Nafus consider what's at stake: who wants our data and why; the practices of serious self-tracking enthusiasts; the design of commercial self-tracking technology; and how self-tracking can fill gaps in the healthcare system. Today, no one can lead an entirely untracked life. Neff and Nafus show us how to use data in a way that empowers and educates.

Tracking Tourists

Author : Anne Hardy
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1911635409
Total Pages : 195 pages
Book Rating : 4.9/5 (116 download)

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Book Synopsis Tracking Tourists by : Anne Hardy

Download or read book Tracking Tourists written by Anne Hardy and published by Goodfellow Publishers Ltd. This book was released on 2020-10-30 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first text to address tourist movement in from a methodological angle in the post-digital era. It assesses how movement and migration has been recorded in the past, how it may be recorded and assessed now and the possibilities for exploring movement in the future.

Self-Tracking

Author : Btihaj Ajana
Publisher : Springer
ISBN 13 : 3319653792
Total Pages : 162 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Self-Tracking by : Btihaj Ajana

Download or read book Self-Tracking written by Btihaj Ajana and published by Springer. This book was released on 2017-10-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an empirical and philosophical investigation of self-tracking practices. In recent years, there has been an explosion of apps and devices that enable the data capturing and monitoring of everyday activities, behaviours and habits. Encouraged by movements such as the Quantified Self, a growing number of people are embracing this culture of quantification and tracking in the spirit of improving their health and wellbeing. The aim of this book is to enhance understanding of this fast-growing trend, bringing together scholars who are working at the forefront of the critical study of self-tracking practices. Each chapter provides a different conceptual lens through which one can examine these practices, while grounding the discussion in relevant empirical examples. From phenomenology to discourse analysis, from questions of identity, privacy and agency to issues of surveillance and tracking at the workplace, this edited collection takes on a wide, and yet focused, approach to the timely topic of self-tracking. It constitutes a useful companion for scholars, students and everyday users interested in the Quantified Self phenomenon.

The Social Media Age

Author : Zoetanya Sujon
Publisher : SAGE
ISBN 13 : 1526481979
Total Pages : 271 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis The Social Media Age by : Zoetanya Sujon

Download or read book The Social Media Age written by Zoetanya Sujon and published by SAGE. This book was released on 2021-04-07 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring power and participation in a connected world. Social media are all around us. For many, they are the first things to look at upon waking and the last thing to do before sleeping. Integrated seamlessly into our private and public lives, they entertain, inform, connect (and sometimes disconnect) us. They’re more than just social though. In addition to our experiences as everyday users, understanding social media also means asking questions about our society, our culture and our economy. What we find is dense connections between platform infrastructures and our experience of the social, shaped by power, shifting patterns of participation, and a widening ideology of connection. This book introduces and examines the full scope of social media. From the social to the technological, from the everyday to platform industries, from the personal to the political. It brings together the key concepts, theories and research necessary for making sense of the meanings and consequences of social media, both hopefully and critically. Dr Zoetanya Sujon is a Senior Lecturer and Programme Director for Communications and Media at London College of Communication, University of the Arts London.

Digital and Social Media Marketing

Author : Aleksej Heinze
Publisher : Taylor & Francis
ISBN 13 : 1040087086
Total Pages : 387 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Digital and Social Media Marketing by : Aleksej Heinze

Download or read book Digital and Social Media Marketing written by Aleksej Heinze and published by Taylor & Francis. This book was released on 2024-08-13 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era. This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to: consider the concept of GDPR as a sound framework for responsible marketing offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals place emphasis on the importance of crisis and reputation management explore the latest material in big data, data management and data privacy cover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence provide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes This textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.

Measure What Matters

Author : John Doerr
Publisher : Penguin
ISBN 13 : 052553623X
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Measure What Matters by : John Doerr

Download or read book Measure What Matters written by John Doerr and published by Penguin. This book was released on 2018-04-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Naptime with Joey

Author : Laura Izumikawa
Publisher : Simon and Schuster
ISBN 13 : 150117407X
Total Pages : 132 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Naptime with Joey by : Laura Izumikawa

Download or read book Naptime with Joey written by Laura Izumikawa and published by Simon and Schuster. This book was released on 2017-10-03 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: From viral Instagram sensation, lifestyle photographer, and mommy blogger Laura Izumikawa comes Naptime with Joey, a ridiculously delightful photo book of her now internet-famous daughter dressed up in various pop culture costumes—a perfect gift for new parents everywhere. Lights, Camera…Nap! Joey Marie wears many hats (or, rather, wigs): she’s dressed up as Inigo Montoya, Britney Spears, Beyoncé, Pikachu, Anna Wintour, Moana, and Barb from Stranger Things. She’s taken trips to Hawaii, baked croissants, and blasted off to the moon as an astronaut (at least, in her dreams). She’s held occupations such as pizza chef, aerobics instructor, and handy-dandy-fixer-upper (figuratively, of course). She’s inspired a parenting blog, been the face of her mom Laura Izumikawa’s Instagram account—and for the first time, she’s taken the leap from the ranks of internet-baby-snoredom to the pages of a book. Naptime with Joey is chockablock full of over a hundred deliciously adorable photos of Joey dressed up as various pop culture characters, movie stars, musicians, vacationers, and holiday-goers, making this the most fun, festive, and downright delightful gift under the sun!

I'm Glad My Mom Died

Author : Jennette McCurdy
Publisher : Simon and Schuster
ISBN 13 : 1982185821
Total Pages : 320 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis I'm Glad My Mom Died by : Jennette McCurdy

Download or read book I'm Glad My Mom Died written by Jennette McCurdy and published by Simon and Schuster. This book was released on 2022-08-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A memoir by American former actress and singer Jennette McCurdy about her career as a child actress and her difficult relationship with her abusive mother who died in 2013

Instagram For Business For Dummies

Author : Jenn Herman
Publisher : John Wiley & Sons
ISBN 13 : 1119439817
Total Pages : 312 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Instagram For Business For Dummies by : Jenn Herman

Download or read book Instagram For Business For Dummies written by Jenn Herman and published by John Wiley & Sons. This book was released on 2018-01-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage the power of Instagram to promote your brand Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there. Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world. Install the app, set up your account, and track analytics Upload your photos and videos, and expand your reach with hashtags Use Instagram Stories and live video Create paid ads to reach your target audience Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way—and instantly get ahead of the competition.

Think Again

Author : Adam Grant
Publisher : Random House
ISBN 13 : 0753553902
Total Pages : 240 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis Think Again by : Adam Grant

Download or read book Think Again written by Adam Grant and published by Random House. This book was released on 2021-02-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE MILLION-COPY BESTSELLER If you can change your mind you can do anything. Why do we refresh our wardrobes every year, renovate our kitchens every decade, but never update our beliefs and our views? Why do we laugh at people using computers that are ten years old, but yet still cling to opinions we formed ten years ago? There's a new skill for the modern world that matters more than raw intelligence - the ability to change your mind. To have the edge we all need to develop the flexibility to unlearn old beliefs and adapt when the evidence and the world changes before us. Told through fascinating stories, informed by cutting-edge research and illustratedwith amazing insights from Adam Grant's conversations with people such as Elon Musk, Hilary Clinton's campaign team, top CEOs and leading scientists, this is the ultimate guide to keeping your thinking fresh, learning when to question your ideas and update your own opinions, and how to inspire those around you to do the same.

Instagram

Author : Tama Leaver
Publisher : Polity
ISBN 13 : 9781509534395
Total Pages : 0 pages
Book Rating : 4.5/5 (343 download)

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Book Synopsis Instagram by : Tama Leaver

Download or read book Instagram written by Tama Leaver and published by Polity. This book was released on 2020-02-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instagram is at the heart of global digital culture, having made selfies, filters and square frames an inescapable part of everyday life since it was launched in 2010. In the first book-length examination of Instagram, Tama Leaver, Tim Highfield and Crystal Abidin trace how this quintessential mobile photography app has developed as a platform and a culture. They consider aspects such as the new visual social media aesthetics, the rise of Influencers and new visual economies, and the complex politics of the platform as well as examining how Instagram's users change their use of the platform over time and respond to evolving features. The book highlights the different ways Instagram is used by subcultural groups around the world, and how museums, restaurants and public spaces are striving to be 'Insta-worthy'. Far from just capturing milestones and moments, the authors argue that Instagram has altered the ways people communicate and share, while also creating new approaches to marketing, advertising, politics and the design of spaces and venues. Rich with grounded examples from across the world, from birth pictures to selfies at funerals, Instagram is essential reading for students and scholars of media and communication.

Marketing Analytics

Author : A. Mansurali
Publisher : CRC Press
ISBN 13 : 1000608891
Total Pages : 367 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Marketing Analytics by : A. Mansurali

Download or read book Marketing Analytics written by A. Mansurali and published by CRC Press. This book was released on 2023-02-02 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow, giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more. This well-organized and straight-forward volume will be valuable for marketers, managers, decision makers, and research scholars, and faculty in business marketing and information technology and would also be suitable for classroom use.

EvoPages

Author : Ron Legarski
Publisher : SolveForce
ISBN 13 :
Total Pages : 669 pages
Book Rating : 4./5 ( download)

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Book Synopsis EvoPages by : Ron Legarski

Download or read book EvoPages written by Ron Legarski and published by SolveForce. This book was released on 2024-10-01 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: EvoPages: A Comprehensive Guide to Website Development and Digital Innovation offers an in-depth look into the creation and evolution of the EvoPages platform, a revolutionary tool for building dynamic, scalable, and customizable websites. Authored by Ron Legarski, Ned Hamzic, and Aaron Jay Lev—the co-founders of EvoPages and WebSEOMaster—this book explores the platform's core features, from its modular design to its powerful SEO and content management capabilities. Readers will gain insights into the technical and strategic elements that make EvoPages a versatile solution for businesses, developers, and marketers. The book covers best practices for web development, API integration, performance optimization, and security, along with practical guides for leveraging EvoPages to enhance digital marketing efforts and website visibility. This resource is ideal for both beginners and seasoned professionals looking to streamline their web development processes, build SEO-friendly websites, and optimize their online presence. Through detailed case studies and step-by-step tutorials, EvoPages: A Comprehensive Guide is designed to empower users to take full control of their digital future.

Teach Social Media

Author : Matthew Kushin
Publisher :
ISBN 13 : 9781088489918
Total Pages : 230 pages
Book Rating : 4.4/5 (899 download)

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Book Synopsis Teach Social Media by : Matthew Kushin

Download or read book Teach Social Media written by Matthew Kushin and published by . This book was released on 2019-08-12 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When it comes to leaders in the social media pedagogy space, Matt Kushin is a pioneer. Not only is Matt an exceptional researcher, but a leading voice in the field with his through and innovative assignments. His new book Teach Social Media: A Plan for Creating a Course Your Students Will Love is a must have book for educators who want to create an amazing social media class for their students. Matt is not only able to discuss these ideas for these assignments, but has actually implemented them, allowing him to show he walks the walk as a social media professor. If you're looking to have a book that integrates various assignments from all aspects of social media, make sure to buy this book immediately!" - Karen Freberg, Ph.D., Associate Professor in Strategic Communications at University of Louisville and author of Social Media for Strategic Communication: Creative Strategies and Research-Based Applications. "This is a must-read book for any educators in social media! Dr. Kushin provides a clear and practical roadmap for professors to craft an exceptional social media class. A top concern among faculty who teach social media is the tension between staying relevant and applying the information, while creating a structured course that can run effectively semester to semester. This text is exactly what is needed. It helps faculty understand how to gain a rigorous learning environment that gives students the hands-on experience so necessary in social media education." - Carolyn Mae Kim, Ph.D., Associate Professor of Public Relations and Director of the Public Relations Program in the Department of Media, Journalism and Public Relations at Biola University and author of Social Media Campaigns: Strategies for Public Relations and Marketing. About Save time with this 15-week social media course plan. Engage your students with project-based learning. Prepare your students for an ever-changing social media environment with a course that focuses on adaptable knowledge, skills and abilities. Designed around a semester-long social media project, this book provides an end-to-end plan for building and executing a social media class from the ground up. It includes a 15-week syllabus with integrated assignments and activities. By providing lecture ideas and guidance in a how-to style, this book coaches you on how to build a class that is uniquely yours. Turn your class into a hands-on, engaged learning environment where your students will take on a client and build and execute a social media plan. This is not a 'it's on the test' type of class. Your students will learn by doing. The social media environment is transforming at lightning speed. Students must learn more than software skills. That's why this book follows the What, Why, How, Do, Reflect framework which aims to teach students adaptable knowledge and skills and ever-lasting abilities such as critical thinking, problem solving, creative thinking, and ethical decision-making. The economic realities of higher education present challenges to social media professors. Many departments lack access to software and resources. This book shows you how to deliver a high quality, experiential class on a shoe-string budget. Both new and experienced professors can use this book to #TeachConfident in the hyper-evolving social media space. This book is uniquely crafted for educators preparing students for careers as professional communicators in fields such as public relations, marketing, and related specialties. Includes Syllabus Sample Assignments Activities Information about software tools and resources

Social Media and Everyday Life in South Africa

Author : Tanja E Bosch
Publisher : Routledge
ISBN 13 : 1000225690
Total Pages : 167 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Social Media and Everyday Life in South Africa by : Tanja E Bosch

Download or read book Social Media and Everyday Life in South Africa written by Tanja E Bosch and published by Routledge. This book was released on 2020-11-22 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how social media is used in South Africa, through a range of case studies exploring various social networking sites and applications. This volume explores how, over the past decade, social media platforms have deeply penetrated the fabric of everyday life. The author considers South Africans’ use of wearable tech and use of online health and sports tracking systems via mobile phones within the broader context of the digital data economy. The author also focuses on the dating app Tinder, to show how people negotiate and redefine intimacy through the practice of online dating via strategic performances in pursuit of love, sex and intimacy. The book concludes with the use of Facebook and Twitter for social activism (e.g. Fees Must Fall), as well as networked community building as in the case of the #imstaying movement. This book will be of interest to social media academics and students, as well as anyone interested in social media, politics and cultural life in South Africa.

Tracking Tourism Patterns and Improving Travel Experiences With Innovative Technologies

Author : Albattat, Ahmad
Publisher : IGI Global
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Tracking Tourism Patterns and Improving Travel Experiences With Innovative Technologies by : Albattat, Ahmad

Download or read book Tracking Tourism Patterns and Improving Travel Experiences With Innovative Technologies written by Albattat, Ahmad and published by IGI Global. This book was released on 2024-10-18 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracking tourism patterns and improving travel experiences have been revolutionized by innovative technologies, reshaping how destinations and services cater to travelers. Advanced data analytics, mobile applications, and smart technologies enable a better understanding of tourist behaviors, preferences, and trends, allowing for personalized travel experiences. Real-time tracking systems and location-based services offer tailored recommendations, while virtual and augmented reality provide immersive destination preview. As technology evolves, further exploration into travel innovations may enhance satisfaction and engagement for tourists worldwide. Tracking Tourism Patterns and Improving Travel Experiences With Innovative Technologies explores the effects of tourism data analysis on traveler experiences. Through the usage of digital and smart technology, social media integration, and artificial intelligence, businesses can improve their branding and marketing tactics while emphasizing the cultural and experiential impact of tourism destinations. This book covers topics such as destination branding, digital technology, and service marketing, and is a useful resource for business owners, managers, economists, marketers, computer engineers, academicians, scientists, and researchers.

The Four Tendencies

Author : Gretchen Rubin
Publisher : Harmony
ISBN 13 : 1524760927
Total Pages : 274 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis The Four Tendencies by : Gretchen Rubin

Download or read book The Four Tendencies written by Gretchen Rubin and published by Harmony. This book was released on 2017-09-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Are you an Upholder, a Questioner, an Obliger, or a Rebel? From the author of Better Than Before and The Happiness Project comes a groundbreaking analysis of personality type that “will immediately improve every area of your life” (Melissa Urban, co-founder of the Whole30). During her multibook investigation into human nature, Gretchen Rubin realized that by asking the seemingly dry question “How do I respond to expectations?” we gain explosive self-knowledge. She discovered that based on their answer, people fit into Four Tendencies: • Upholders meet outer and inner expectations readily. “Discipline is my freedom.” • Questioners meet inner expectations, but meet outer expectations only if they make sense. “If you convince me why, I’ll comply.” • Obligers (the largest Tendency) meet outer expectations, but struggle to meet inner expectations—therefore, they need outer accountability to meet inner expectations. “You can count on me, and I’m counting on you to count on me.” • Rebels (the smallest group) resist all expectations, outer and inner alike. They do what they choose to do, when they choose to do it, and typically they don’t tell themselves what to do. “You can’t make me, and neither can I.” Our Tendency shapes every aspect of our behavior, so using this framework allows us to make better decisions, meet deadlines, suffer less stress, and engage more effectively. It’s far easier to succeed when you know what works for you. With sharp insight, compelling research, and hilarious examples, The Four Tendencies will help you get happier, healthier, more productive, and more creative.