The Sage Handbook Of Social Media

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The SAGE Handbook of Social Media

Author : Jean Burgess
Publisher : SAGE
ISBN 13 : 1473995795
Total Pages : 888 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Social Media by : Jean Burgess

Download or read book The SAGE Handbook of Social Media written by Jean Burgess and published by SAGE. This book was released on 2017-03-30 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains

The SAGE Handbook of Social Media Research Methods

Author : Luke Sloan
Publisher : SAGE
ISBN 13 : 1473987210
Total Pages : 709 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Social Media Research Methods by : Luke Sloan

Download or read book The SAGE Handbook of Social Media Research Methods written by Luke Sloan and published by SAGE. This book was released on 2017-01-26 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

The SAGE Handbook of Social Media Marketing

Author : Annmarie Hanlon
Publisher : SAGE
ISBN 13 : 1529788439
Total Pages : 425 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Social Media Marketing by : Annmarie Hanlon

Download or read book The SAGE Handbook of Social Media Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-16 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

The SAGE Handbook of Social Network Analysis

Author : John Scott
Publisher : SAGE Publications
ISBN 13 : 1847873952
Total Pages : 641 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis The SAGE Handbook of Social Network Analysis by : John Scott

Download or read book The SAGE Handbook of Social Network Analysis written by John Scott and published by SAGE Publications. This book was released on 2011-05-25 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sparkling Handbook offers an unrivalled resource for those engaged in the cutting edge field of social network analysis. Systematically, it introduces readers to the key concepts, substantive topics, central methods and prime debates. Among the specific areas covered are: Network theory Interdisciplinary applications Online networks Corporate networks Lobbying networks Deviant networks Measuring devices Key Methodologies Software applications. The result is a peerless resource for teachers and students which offers a critical survey of the origins, basic issues and major debates. The Handbook provides a one-stop guide that will be used by readers for decades to come.

The SAGE Handbook of Social Marketing

Author : Gerard Hastings
Publisher : SAGE
ISBN 13 : 144625447X
Total Pages : 470 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Social Marketing by : Gerard Hastings

Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

The SAGE Handbook of Media Processes and Effects

Author : Robin L. Nabi
Publisher : SAGE
ISBN 13 : 1412959969
Total Pages : 657 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The SAGE Handbook of Media Processes and Effects by : Robin L. Nabi

Download or read book The SAGE Handbook of Media Processes and Effects written by Robin L. Nabi and published by SAGE. This book was released on 2009-09-11 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.

Understanding Social Media

Author : Larissa Hjorth
Publisher : SAGE
ISBN 13 : 1526426250
Total Pages : 264 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Understanding Social Media by : Larissa Hjorth

Download or read book Understanding Social Media written by Larissa Hjorth and published by SAGE. This book was released on 2019-09-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacy Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.

The SAGE Handbook of Digital Journalism

Author : Tamara Witschge
Publisher : SAGE
ISBN 13 : 1473955068
Total Pages : 972 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Digital Journalism by : Tamara Witschge

Download or read book The SAGE Handbook of Digital Journalism written by Tamara Witschge and published by SAGE. This book was released on 2016-04-30 with total page 972 pages. Available in PDF, EPUB and Kindle. Book excerpt: The production and consumption of news in the digital era is blurring the boundaries between professionals, citizens and activists. Actors producing information are multiplying, but still media companies hold central position. Journalism research faces important challenges to capture, examine, and understand the current news environment. The SAGE Handbook of Digital Journalism starts from the pressing need for a thorough and bold debate to redefine the assumptions of research in the changing field of journalism. The 38 chapters, written by a team of global experts, are organised into four key areas: Section A: Changing Contexts Section B: News Practices in the Digital Era Section C: Conceptualizations of Journalism Section D: Research Strategies By addressing both institutional and non-institutional news production and providing ample attention to the question ‘who is a journalist?’ and the changing practices of news audiences in the digital era, this Handbook shapes the field and defines the roadmap for the research challenges that scholars will face in the coming decades.

The SAGE Handbook of Propaganda

Author : Paul Baines
Publisher : SAGE
ISBN 13 : 1526486237
Total Pages : 896 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis The SAGE Handbook of Propaganda by : Paul Baines

Download or read book The SAGE Handbook of Propaganda written by Paul Baines and published by SAGE. This book was released on 2019-11-25 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda. Unlike previous publications on the subject, this book brings to the forefront current manifestations and processes of propaganda such as Islamist, and Far Right propaganda, from interdisciplinary perspectives. In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present: Part One: Concepts, Precepts and Techniques in Propaganda Research Part Two: Methodological Approaches in Propaganda Research Part Three: Tools and Techniques in Counter-Propaganda Research Part Four: Propaganda in Context

The SAGE Handbook of Social Gerontology

Author : Dale Dannefer
Publisher : SAGE Publications
ISBN 13 : 1412934648
Total Pages : 713 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The SAGE Handbook of Social Gerontology by : Dale Dannefer

Download or read book The SAGE Handbook of Social Gerontology written by Dale Dannefer and published by SAGE Publications. This book was released on 2010-09-14 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume reflects the emergence of ageing as a global concern, including chapters by international scholars from Asia, Australasia, Europe and North America. It provides a comprehensive overview of key trends and issues in the field, drawing upon the full range of social science disciplines. The Handbook is organized into five parts, each exploring different aspects of research into social aspects of ageing: * Disciplinary overviews: summaries of findings from key disciplinary areas within social gerontology * Social relationships and social differences: topics include: social inequality, gender and ageing, the role of religion, inter-generational ties, social networks, and friendships in later life. * Individual characteristics and change in later life: chapters in this section examine different aspects of individual aging, including self and identity, cognitive processes, and biosocial interactions and their impact on physical and psychological aging. * Comparative perspectives and cultural innovations: topics in this section include: ageing and development, ageing in a global context, migration, and cross-cultural perspectives on grandparenthood. * Policy issues: The final section examines some of the main policy concerns affecting older people across the world. Topics include: developments in social policy, long-term care, technology and older people, end of life issues, work and retirement, crime and older people, and the politics of old age. This will be essential reading for all students, researchers and policy-makers concerned with the major issues influencing the lives of older people across the globe.

The Social Media Age

Author : Zoetanya Sujon
Publisher : SAGE
ISBN 13 : 1526481979
Total Pages : 271 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis The Social Media Age by : Zoetanya Sujon

Download or read book The Social Media Age written by Zoetanya Sujon and published by SAGE. This book was released on 2021-04-07 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring power and participation in a connected world. Social media are all around us. For many, they are the first things to look at upon waking and the last thing to do before sleeping. Integrated seamlessly into our private and public lives, they entertain, inform, connect (and sometimes disconnect) us. They’re more than just social though. In addition to our experiences as everyday users, understanding social media also means asking questions about our society, our culture and our economy. What we find is dense connections between platform infrastructures and our experience of the social, shaped by power, shifting patterns of participation, and a widening ideology of connection. This book introduces and examines the full scope of social media. From the social to the technological, from the everyday to platform industries, from the personal to the political. It brings together the key concepts, theories and research necessary for making sense of the meanings and consequences of social media, both hopefully and critically. Dr Zoetanya Sujon is a Senior Lecturer and Programme Director for Communications and Media at London College of Communication, University of the Arts London.

The SAGE Handbook of Social Research Methods

Author : Pertti Alasuutari
Publisher : SAGE
ISBN 13 : 1473971268
Total Pages : 650 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Social Research Methods by : Pertti Alasuutari

Download or read book The SAGE Handbook of Social Research Methods written by Pertti Alasuutari and published by SAGE. This book was released on 2008-02-25 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Social Research Methods is a must for every social-science researcher. It charts the new and evolving terrain of social research methodology, covering qualitative, quantitative and mixed methods in one volume. The Handbook includes chapters on each phase of the research process: research design, methods of data collection, and the processes of analyzing and interpreting data. The volume maintains that there is much more to research than learning skills and techniques; methodology involves the fit between theory, research questions research design and analysis. The book also includes several chapters that describe historical and current directions in social research, debating crucial subjects such as qualitative versus quantitative paradigms, how to judge the credibility of types of research, and the increasingly topical issue of research ethics. The Handbook serves as an invaluable resource for approaching research with an open mind. This volume maps the field of social research methods using an approach that will prove valuable for both students and researchers.

The Handbook of Social Studies in Health and Medicine

Author : Gary L Albrecht
Publisher : SAGE
ISBN 13 : 9780761942726
Total Pages : 578 pages
Book Rating : 4.9/5 (427 download)

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Book Synopsis The Handbook of Social Studies in Health and Medicine by : Gary L Albrecht

Download or read book The Handbook of Social Studies in Health and Medicine written by Gary L Albrecht and published by SAGE. This book was released on 2003-04-21 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together world-class figures to provide an indispensable, comprehensive resource book on social science, health and medicine.

The SAGE Handbook of Social Psychology

Author : Michael A Hogg
Publisher : SAGE
ISBN 13 : 1446204774
Total Pages : 417 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Social Psychology by : Michael A Hogg

Download or read book The SAGE Handbook of Social Psychology written by Michael A Hogg and published by SAGE. This book was released on 2007-03-26 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This Volume is everything one would want from a one-volume handbook′ - Choice Magazine In response to market demand, The SAGE Handbook of Social Psychology: Concise Student Edition has been published and represents a slimmer (16 chapters in total), more course focused and student-friendly volume. The editors and authors have also updated all references, provided chapter introductions and summaries and a new Preface outlining the benefits of using the Handbook as an upper level teaching resource. It will prove indispensable reading for all upper level and graduate students studying social psychology.

The SAGE Handbook of Applied Social Psychology

Author : Kieran C. O′Doherty
Publisher : SAGE
ISBN 13 : 1526417103
Total Pages : 1025 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis The SAGE Handbook of Applied Social Psychology by : Kieran C. O′Doherty

Download or read book The SAGE Handbook of Applied Social Psychology written by Kieran C. O′Doherty and published by SAGE. This book was released on 2019-01-14 with total page 1025 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the present epoch of global change, movement, interconnection and the intensification of social issues within and across many societies, applied social psychology is more relevant than ever. The SAGE Handbook of Applied Social Psychology offers an overview of the field and the disparate and evolving approaches. Through an international team of contributors, the handbook brings prominent research literature together and organises it around ten key areas: Part 01: Culture, race, indigeneity Part 02: Gender & Sexuality Part 03: Politics Part 04: Health and mental health Part 05: Work Part 06: Ageing Part 07: Communication Part 08: Education Part 09: Environment Part 10: Criminal Justice, Law, & Crime This handbook is a uniting and invigorating resource for the field of Applied Social Psychology.

The SAGE Handbook of Social Media Research Methods

Author : Luke Sloan
Publisher : SAGE
ISBN 13 : 1473987970
Total Pages : 931 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Social Media Research Methods by : Luke Sloan

Download or read book The SAGE Handbook of Social Media Research Methods written by Luke Sloan and published by SAGE. This book was released on 2017-01-28 with total page 931 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.

Status Update

Author : Alice E. Marwick
Publisher : Yale University Press
ISBN 13 : 0300176724
Total Pages : 369 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Status Update by : Alice E. Marwick

Download or read book Status Update written by Alice E. Marwick and published by Yale University Press. This book was released on 2013-11-26 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.