Social Marketing In Thailand

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Ethical and Social Marketing in Asia

Author : Bang Nguyen
Publisher : Chandos Publishing
ISBN 13 : 0081001045
Total Pages : 342 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Ethical and Social Marketing in Asia by : Bang Nguyen

Download or read book Ethical and Social Marketing in Asia written by Bang Nguyen and published by Chandos Publishing. This book was released on 2015-02-16 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on 'clusters'; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. - Explores the nature of ethical and social marketing from an Asian perspective - Discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors - Serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications - Compares and contrasts unethical situations covering important aspects related to ethics, society and fairness - Includes an interesting mix of theory, research findings and practices

Competitive Social Media Marketing Strategies

Author : Gordon Bowen
Publisher : Business Science Reference
ISBN 13 : 9781466697768
Total Pages : 0 pages
Book Rating : 4.6/5 (977 download)

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Book Synopsis Competitive Social Media Marketing Strategies by : Gordon Bowen

Download or read book Competitive Social Media Marketing Strategies written by Gordon Bowen and published by Business Science Reference. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--

The SAGE Handbook of Social Marketing

Author : Gerard Hastings
Publisher : SAGE
ISBN 13 : 144625447X
Total Pages : 470 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Social Marketing by : Gerard Hastings

Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

Greener Marketing

Author : Martin Charter
Publisher : Routledge
ISBN 13 : 1351283073
Total Pages : 433 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Greener Marketing by : Martin Charter

Download or read book Greener Marketing written by Martin Charter and published by Routledge. This book was released on 2017-09-29 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies. Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries. reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.

Social Marketing

Author : Michael T. Ewing
Publisher : Routledge
ISBN 13 : 1136404279
Total Pages : 99 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Social Marketing by : Michael T. Ewing

Download or read book Social Marketing written by Michael T. Ewing and published by Routledge. This book was released on 2012-10-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness commercial marketing techniques to spark social change! American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing. Social Marketing brings you: an overview of recent global developments in social marketing a study comparing the effectiveness of a CRM program with that of “ambush” advertising a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities a wary look at the “darker side” of globalization and liberalization and more!

Recent Advances in Information and Communication Technology 2018

Author : Herwig Unger
Publisher : Springer
ISBN 13 : 3319936921
Total Pages : 352 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Recent Advances in Information and Communication Technology 2018 by : Herwig Unger

Download or read book Recent Advances in Information and Communication Technology 2018 written by Herwig Unger and published by Springer. This book was released on 2018-06-26 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the research contributions presented at the 14th International Conference on Computing and Information Technology (IC2IT 2018) organised by King Mongkut’s University of Technology North Bangkok and its partners, and held in the northern Thai city of Chiang Mai in July 2018. Traditionally, IC2IT 2018 provides a forum for exchange on the state of the art and on expected future developments in its field. Correspondingly, this book contains chapters on topics in data mining, machine learning, natural language processing, image processing, networks and security, software engineering and information technology. With them, the editors want to foster inspiring discussions among colleagues, not only during the conference. It is also intended to contribute to a deeper understanding of the underlying problems as needed to solve them in complex environments and, beneficial for this purpose, to encourage interdisciplinary cooperation.

Proceedings of the IWEMB 2019

Author : Stephan Böhm
Publisher : BOD GmbH DE
ISBN 13 : 374587000X
Total Pages : 410 pages
Book Rating : 4.7/5 (458 download)

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Book Synopsis Proceedings of the IWEMB 2019 by : Stephan Böhm

Download or read book Proceedings of the IWEMB 2019 written by Stephan Böhm and published by BOD GmbH DE. This book was released on 2020-10-29 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet and mobile technologies are drivers for innovation and growth. Entrepreneurs all over the world are using these technologies to develop new user- centered products and launch new business models. In this context, the International Workshop on Entrepreneurship in Electronic and Mobile Business (IWEMB) is a joint initiative of the Center of Advanced E-Business Studies (CAEBUS) at the RheinMain University of Applied Sciences in Wiesbaden, Germany, and the International College of the National Institute of Development and Administration (ICO NIDA) in Bangkok, Thailand. Relevant topics of the IWEMB workshop within the electronic and mobile business are studies on business model innovations, customer and user behavior, new concepts for entrepreneurship and leadership, user-centered design and lean startup methods, as well as the impact on existing market structures. Within this scope, the aim of IWEMB is to offer a platform for researchers in this emerging research field in order to generate relevant new insights and international exchange of ideas. The third workshop was held in Vestfold, Norway, as a two-days event in September 2019. The proceedings of this workshop cover a wide range of innovative scientific work in the fields of electronic and mobile business from young and experienced researchers from all over the world.

Asian Perspectives on the Development of Public Relations

Author : T. Watson
Publisher : Springer
ISBN 13 : 1137398159
Total Pages : 245 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Asian Perspectives on the Development of Public Relations by : T. Watson

Download or read book Asian Perspectives on the Development of Public Relations written by T. Watson and published by Springer. This book was released on 2014-04-24 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.

Tourism and Social Marketing

Author : C. Michael Hall
Publisher : Routledge
ISBN 13 : 1136989285
Total Pages : 310 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Tourism and Social Marketing by : C. Michael Hall

Download or read book Tourism and Social Marketing written by C. Michael Hall and published by Routledge. This book was released on 2014-02-24 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.

Thailand

Author :
Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Thailand by :

Download or read book Thailand written by and published by . This book was released on 1982 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Youth Culture and Identity in Northern Thailand

Author : Anjalee Cohen
Publisher : Routledge
ISBN 13 : 1351127721
Total Pages : 200 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Youth Culture and Identity in Northern Thailand by : Anjalee Cohen

Download or read book Youth Culture and Identity in Northern Thailand written by Anjalee Cohen and published by Routledge. This book was released on 2020-06-02 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Youth Culture and Identity in Northern Thailand examines how young people in urban Chiang Mai construct an identity at the intersection of global capitalism, state ideologies, and local culture. Drawing on over 15 years of ethnographic research, the book explores the impact of rapid urbanisation and modernisation on contemporary Thai youth, focusing on conspicuous youth subcultures, drug use (especially methamphetamine use), and violent youth gangs. Anjalee Cohen shows how young Thai people construct a specific youth identity through consumerism and symbolic boundaries – in particular through enduring rural/urban distinctions. The suggestion is that the formation of subcultures and “deviant” youth practices, such as drug use and violence, are not necessarily forms of resistance against the dominant culture, nor a pathological response to dramatic social change, as typically understood in academic and public discourse. Rather, Cohen argues that such practices are attempts to “fit in and stick out” in an anonymous urban environment. This volume is relevant to scholars in Thai Studies, Southeast Asian Studies, Anthropology, Sociology, Urban Studies, and Development Studies, particularly those with an interest in youth, drugs, and gangs.

Opposing Democracy in the Digital Age

Author : Aim Sinpeng
Publisher : University of Michigan Press
ISBN 13 : 0472038486
Total Pages : 271 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Opposing Democracy in the Digital Age by : Aim Sinpeng

Download or read book Opposing Democracy in the Digital Age written by Aim Sinpeng and published by University of Michigan Press. This book was released on 2021-03-02 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Opposing Democracy in the Digital Age is about why ordinary people in a democratizing state oppose democracy and how they leverage both traditional and social media to do so. Aim Sinpeng focuses on the people behind popular, large-scale antidemocratic movements that helped bring down democracy in 2006 and 2014 in Thailand. The yellow shirts (PAD—People’s Alliance for Democracy) that are the focus of the book are antidemocratic movements grown out of democratic periods in Thailand, but became the catalyst for the country’s democratic breakdown. Why, when, and how supporters of these movements mobilize offline and online to bring down democracy are some of the key questions that Sinpeng answers. While the book primarily uses a qualitative methodological approach, it also uses several quantitative tools to analyze social media data in the later chapters. This is one of few studies in the field of regime transition that focuses on antidemocratic mobilization and takes the role of social media seriously.

World Development Report 1984

Author : World Bank
Publisher : World Bank Publications
ISBN 13 : 0195204603
Total Pages : 302 pages
Book Rating : 4.1/5 (952 download)

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Book Synopsis World Development Report 1984 by : World Bank

Download or read book World Development Report 1984 written by World Bank and published by World Bank Publications. This book was released on 1984 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long-term needs and sustained effort are underlying themes in this year's report. As with most of its predecessors, it is divided into two parts. The first looks at economic performance, past and prospective. The second part is this year devoted to population - the causes and consequences of rapid population growth, its link to development, why it has slowed down in some developing countries. The two parts mirror each other: economic policy and performance in the next decade will matter for population growth in the developing countries for several decades beyond. Population policy and change in the rest of this century will set the terms for the whole of development strategy in the next. In both cases, policy changes will not yield immediate benefits, but delay will reduce the room for maneuver that policy makers will have in years to come.

Social Marketing and Advertising in the Age of Social Media

Author : Lukas Parker
Publisher : Edward Elgar Publishing
ISBN 13 : 1786434679
Total Pages : 192 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Social Marketing and Advertising in the Age of Social Media by : Lukas Parker

Download or read book Social Marketing and Advertising in the Age of Social Media written by Lukas Parker and published by Edward Elgar Publishing. This book was released on 2020-11-27 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.

Global Marketing

Author : Kate Gillespie
Publisher : Routledge
ISBN 13 : 100043866X
Total Pages : 518 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Global Marketing by : Kate Gillespie

Download or read book Global Marketing written by Kate Gillespie and published by Routledge. This book was released on 2021-09-30 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization. Key updates include: Extensive real-life examples and cases from developed and emerging markets, including Africa, Latin America, and the Middle East; New topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook, and TikTok; Updated exploration of often overlooked topics, such as China’s state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners; A stronger recognition of the need for a growth mindset, value orientation, and innovation. Written in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing.

The Praeger Handbook of Media Literacy

Author : Art Silverblatt
Publisher : Bloomsbury Publishing USA
ISBN 13 : 031339282X
Total Pages : 1034 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis The Praeger Handbook of Media Literacy by : Art Silverblatt

Download or read book The Praeger Handbook of Media Literacy written by Art Silverblatt and published by Bloomsbury Publishing USA. This book was released on 2013-11-26 with total page 1034 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking two-volume set provides readers with the information they need to grasp new developments in the swiftly evolving field of media literacy. The United Nations Educational, Scientific and Cultural Organization (UNESCO) proclaimed media literacy a "fundamental human right." How fitting that there is finally a definitive handbook to help students and the general public alike become better informed, more critical consumers of mass media. In these A–Z volumes, readers can learn about methodologies and assessment strategies; get information about sectors, such as community media and media activism; and explore areas of study, such as journalism, advertising, and political communications. The rapid evolution of media systems, particularly digital media, is emphasized, and writings by notable media literacy scholars are included. In addition to providing a wide range of qualitative approaches to media literacy analysis, the handbook also offers a wealth of media literacy resources. These include lists of media literacy organizations and national media literacy programs, plus relevant books, websites, videos, and articles.

Public Health and Nutrition in Developing Countries (Part I and II)

Author : Sheila Chander Vir
Publisher : CRC Press
ISBN 13 : 9380308752
Total Pages : 1253 pages
Book Rating : 4.3/5 (83 download)

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Book Synopsis Public Health and Nutrition in Developing Countries (Part I and II) by : Sheila Chander Vir

Download or read book Public Health and Nutrition in Developing Countries (Part I and II) written by Sheila Chander Vir and published by CRC Press. This book was released on 2015-05-05 with total page 1253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents an update on public health and nutrition problems of developing countries with a description of approaches used and efficiency of trials undertaken for addressing these. Additionally, it highlights the experiences emerging from up-scaling intervention programme planning and implementation.