Social Data Analysis A Complete Guide 2020 Edition

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Dyadic Data Analysis

Author : David A. Kenny
Publisher : Guilford Publications
ISBN 13 : 1462546137
Total Pages : 482 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Dyadic Data Analysis by : David A. Kenny

Download or read book Dyadic Data Analysis written by David A. Kenny and published by Guilford Publications. This book was released on 2020-11-26 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interpersonal phenomena such as attachment, conflict, person perception, learning, and influence have traditionally been studied by examining individuals in isolation, which falls short of capturing their truly interpersonal nature. This book offers state-of-the-art solutions to this age-old problem by presenting methodological and data-analytic approaches useful in investigating processes that take place among dyads: couples, coworkers, parent and child, teacher and student, or doctor and patient, to name just a few. Rich examples from psychology and across the behavioral and social sciences help build the researcher's ability to conceptualize relationship processes; model and test for actor effects, partner effects, and relationship effects; and model and control for the statistical interdependence that can exist between partners. The companion website provides clarifications, elaborations, corrections, and data and files for each chapter.

HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633694291
Total Pages : 169 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) by : Harvard Business Review

Download or read book HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2018-03-13 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes

Statistical Analysis Quick Reference Guidebook

Author : Alan C. Elliott
Publisher : SAGE
ISBN 13 : 9781412925600
Total Pages : 280 pages
Book Rating : 4.9/5 (256 download)

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Book Synopsis Statistical Analysis Quick Reference Guidebook by : Alan C. Elliott

Download or read book Statistical Analysis Quick Reference Guidebook written by Alan C. Elliott and published by SAGE. This book was released on 2007 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical `cut to the chase′ handbook that quickly explains the when, where, and how of statistical data analysis as it is used for real-world decision-making in a wide variety of disciplines. In this one-stop reference, the authors provide succinct guidelines for performing an analysis, avoiding pitfalls, interpreting results and reporting outcomes.

Best Practices in Data Cleaning

Author : Jason W. Osborne
Publisher : SAGE
ISBN 13 : 1412988012
Total Pages : 297 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Best Practices in Data Cleaning by : Jason W. Osborne

Download or read book Best Practices in Data Cleaning written by Jason W. Osborne and published by SAGE. This book was released on 2013 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many researchers jump straight from data collection to data analysis without realizing how analyses and hypothesis tests can go profoundly wrong without clean data. This book provides a clear, step-by-step process of examining and cleaning data in order to decrease error rates and increase both the power and replicability of results. Jason W. Osborne, author of Best Practices in Quantitative Methods (SAGE, 2008) provides easily-implemented suggestions that are research-based and will motivate change in practice by empirically demonstrating, for each topic, the benefits of following best practices and the potential consequences of not following these guidelines. If your goal is to do the best research you can do, draw conclusions that are most likely to be accurate representations of the population(s) you wish to speak about, and report results that are most likely to be replicated by other researchers, then this basic guidebook will be indispensible.

Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques

Author : Bart Baesens
Publisher : John Wiley & Sons
ISBN 13 : 1119133122
Total Pages : 406 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques by : Bart Baesens

Download or read book Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques written by Bart Baesens and published by John Wiley & Sons. This book was released on 2015-08-17 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detect fraud earlier to mitigate loss and prevent cascading damage Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques is an authoritative guidebook for setting up a comprehensive fraud detection analytics solution. Early detection is a key factor in mitigating fraud damage, but it involves more specialized techniques than detecting fraud at the more advanced stages. This invaluable guide details both the theory and technical aspects of these techniques, and provides expert insight into streamlining implementation. Coverage includes data gathering, preprocessing, model building, and post-implementation, with comprehensive guidance on various learning techniques and the data types utilized by each. These techniques are effective for fraud detection across industry boundaries, including applications in insurance fraud, credit card fraud, anti-money laundering, healthcare fraud, telecommunications fraud, click fraud, tax evasion, and more, giving you a highly practical framework for fraud prevention. It is estimated that a typical organization loses about 5% of its revenue to fraud every year. More effective fraud detection is possible, and this book describes the various analytical techniques your organization must implement to put a stop to the revenue leak. Examine fraud patterns in historical data Utilize labeled, unlabeled, and networked data Detect fraud before the damage cascades Reduce losses, increase recovery, and tighten security The longer fraud is allowed to go on, the more harm it causes. It expands exponentially, sending ripples of damage throughout the organization, and becomes more and more complex to track, stop, and reverse. Fraud prevention relies on early and effective fraud detection, enabled by the techniques discussed here. Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques helps you stop fraud in its tracks, and eliminate the opportunities for future occurrence.

Bayesian Data Analysis, Third Edition

Author : Andrew Gelman
Publisher : CRC Press
ISBN 13 : 1439840954
Total Pages : 677 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Bayesian Data Analysis, Third Edition by : Andrew Gelman

Download or read book Bayesian Data Analysis, Third Edition written by Andrew Gelman and published by CRC Press. This book was released on 2013-11-01 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this classic book is widely considered the leading text on Bayesian methods, lauded for its accessible, practical approach to analyzing data and solving research problems. Bayesian Data Analysis, Third Edition continues to take an applied approach to analysis using up-to-date Bayesian methods. The authors—all leaders in the statistics community—introduce basic concepts from a data-analytic perspective before presenting advanced methods. Throughout the text, numerous worked examples drawn from real applications and research emphasize the use of Bayesian inference in practice. New to the Third Edition Four new chapters on nonparametric modeling Coverage of weakly informative priors and boundary-avoiding priors Updated discussion of cross-validation and predictive information criteria Improved convergence monitoring and effective sample size calculations for iterative simulation Presentations of Hamiltonian Monte Carlo, variational Bayes, and expectation propagation New and revised software code The book can be used in three different ways. For undergraduate students, it introduces Bayesian inference starting from first principles. For graduate students, the text presents effective current approaches to Bayesian modeling and computation in statistics and related fields. For researchers, it provides an assortment of Bayesian methods in applied statistics. Additional materials, including data sets used in the examples, solutions to selected exercises, and software instructions, are available on the book’s web page.

Applied Missing Data Analysis

Author : Craig K. Enders
Publisher : Guilford Press
ISBN 13 : 1606236393
Total Pages : 401 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Applied Missing Data Analysis by : Craig K. Enders

Download or read book Applied Missing Data Analysis written by Craig K. Enders and published by Guilford Press. This book was released on 2010-04-23 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walking readers step by step through complex concepts, this book translates missing data techniques into something that applied researchers and graduate students can understand and utilize in their own research. Enders explains the rationale and procedural details for maximum likelihood estimation, Bayesian estimation, multiple imputation, and models for handling missing not at random (MNAR) data. Easy-to-follow examples and small simulated data sets illustrate the techniques and clarify the underlying principles. The companion website includes data files and syntax for the examples in the book as well as up-to-date information on software. The book is accessible to substantive researchers while providing a level of detail that will satisfy quantitative specialists. This book will appeal to researchers and graduate students in psychology, education, management, family studies, public health, sociology, and political science. It will also serve as a supplemental text for doctoral-level courses or seminars in advanced quantitative methods, survey analysis, longitudinal data analysis, and multilevel modeling, and as a primary text for doctoral-level courses or seminars in missing data.

Completing Your Qualitative Dissertation

Author : Linda Dale Bloomberg
Publisher : SAGE Publications
ISBN 13 : 1071869833
Total Pages : 649 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Completing Your Qualitative Dissertation by : Linda Dale Bloomberg

Download or read book Completing Your Qualitative Dissertation written by Linda Dale Bloomberg and published by SAGE Publications. This book was released on 2022-11-17 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the key challenges facing doctoral students, this text fills a gap in qualitative literature by offering comprehensive guidance and practical tools for navigating each step in the qualitative dissertation journey, including the planning, research, and writing phases. Author Linda Dale Bloomberg blends the conceptual, theoretical, and practical, so that the book becomes a dissertation in action—a logical and cohesive explanation and illustration of content and process. The Fifth Edition includes a greater focus on how qualitative traditions or genres can encompass a critical social justice agenda, and this broader coverage allows the book to have wider application for dissertation work within the constantly evolving field of qualitative inquiry. This edition also addresses some significant changes in the field that have come about since the onset of the COVID-19 pandemic, impacting how to conduct dissertation research both ethically and credibly by adopting new and innovative methods and approaches. A greater focus on ethics, rigor, researcher positionality, and reflexivity is highlighted and interwoven throughout.

Discovering Statistics Using R

Author : Andy Field
Publisher : SAGE
ISBN 13 : 144628915X
Total Pages : 994 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Discovering Statistics Using R by : Andy Field

Download or read book Discovering Statistics Using R written by Andy Field and published by SAGE. This book was released on 2012-03-07 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keeping the uniquely humorous and self-deprecating style that has made students across the world fall in love with Andy Field′s books, Discovering Statistics Using R takes students on a journey of statistical discovery using R, a free, flexible and dynamically changing software tool for data analysis that is becoming increasingly popular across the social and behavioural sciences throughout the world. The journey begins by explaining basic statistical and research concepts before a guided tour of the R software environment. Next you discover the importance of exploring and graphing data, before moving onto statistical tests that are the foundations of the rest of the book (for example correlation and regression). You will then stride confidently into intermediate level analyses such as ANOVA, before ending your journey with advanced techniques such as MANOVA and multilevel models. Although there is enough theory to help you gain the necessary conceptual understanding of what you′re doing, the emphasis is on applying what you learn to playful and real-world examples that should make the experience more fun than you might expect. Like its sister textbooks, Discovering Statistics Using R is written in an irreverent style and follows the same ground-breaking structure and pedagogical approach. The core material is augmented by a cast of characters to help the reader on their way, together with hundreds of examples, self-assessment tests to consolidate knowledge, and additional website material for those wanting to learn more. Given this book′s accessibility, fun spirit, and use of bizarre real-world research it should be essential for anyone wanting to learn about statistics using the freely-available R software.

R for Data Science

Author : Hadley Wickham
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491910364
Total Pages : 521 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis R for Data Science by : Hadley Wickham

Download or read book R for Data Science written by Hadley Wickham and published by "O'Reilly Media, Inc.". This book was released on 2016-12-12 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. You'll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true "signals" in your dataset Communicate—learn R Markdown for integrating prose, code, and results

Research Methods in Library and Information Science

Author : Lynn Silipigni Connaway
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 351 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Research Methods in Library and Information Science by : Lynn Silipigni Connaway

Download or read book Research Methods in Library and Information Science written by Lynn Silipigni Connaway and published by Bloomsbury Publishing USA. This book was released on 2021-05-24 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of this frequently adopted textbook features new or expanded sections on social justice research, data analysis software, scholarly identity research, social networking, data science, and data visualization, among other topics. It continues to include discipline experts' voices. The revised seventh edition of this popular text provides instruction and guidance for professionals and students in library and information science who want to conduct research and publish findings, as well as for practicing professionals who want a broad overview of the current literature. Providing a broad introduction to research design, the authors include principles, data collection techniques, and analyses of quantitative and qualitative methods, as well as advantages and limitations of each method and updated bibliographies. Chapters cover the scientific method, sampling, validity, reliability, and ethical concerns along with quantitative and qualitative methods. LIS students and professionals will consult this text not only for instruction on conducting research but also for guidance in critically reading and evaluating research publications, proposals, and reports. As in the previous edition, discipline experts provide advice, tips, and strategies for completing research projects, dissertations, and theses; writing grants; overcoming writer's block; collaborating with colleagues; and working with outside consultants. Journal and book editors discuss how to publish and identify best practices and understudied topics, as well as what they look for in submissions.

Innovations and Social Media Analytics in a Digital Society

Author : Maria José Sousa
Publisher : CRC Press
ISBN 13 : 100061560X
Total Pages : 293 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Innovations and Social Media Analytics in a Digital Society by : Maria José Sousa

Download or read book Innovations and Social Media Analytics in a Digital Society written by Maria José Sousa and published by CRC Press. This book was released on 2022-06-15 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent advances in digitization are transforming healthcare, education, tourism, information technology, and some other sectors. Social media analytics are tools that can be used to measure innovation and the relation of the companies with the citizens. This book comprises state-ofthe-art social media analytics, and advanced innovation policies in the digitization of society. The number of applications that can be used to create and analyze social media analytics generates large amounts of data called big data, including measures of the use of the technologies to develop or to use new services to improve the quality of life of the citizens. Digitization has applications in fields from remote monitoring to smart sensors and other devices. Integration generates data that need to be analyzed and visualized in an easy and clear way, that will be some of the proposals of the researchers present in this book. This volume offers valuable insights to researchers on how to design innovative digital analytics systems and how to improve information delivery remotely.

Statistics Done Wrong

Author : Alex Reinhart
Publisher : No Starch Press
ISBN 13 : 1593276206
Total Pages : 177 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Statistics Done Wrong by : Alex Reinhart

Download or read book Statistics Done Wrong written by Alex Reinhart and published by No Starch Press. This book was released on 2015-03-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific progress depends on good research, and good research needs good statistics. But statistical analysis is tricky to get right, even for the best and brightest of us. You'd be surprised how many scientists are doing it wrong. Statistics Done Wrong is a pithy, essential guide to statistical blunders in modern science that will show you how to keep your research blunder-free. You'll examine embarrassing errors and omissions in recent research, learn about the misconceptions and scientific politics that allow these mistakes to happen, and begin your quest to reform the way you and your peers do statistics. You'll find advice on: –Asking the right question, designing the right experiment, choosing the right statistical analysis, and sticking to the plan –How to think about p values, significance, insignificance, confidence intervals, and regression –Choosing the right sample size and avoiding false positives –Reporting your analysis and publishing your data and source code –Procedures to follow, precautions to take, and analytical software that can help Scientists: Read this concise, powerful guide to help you produce statistically sound research. Statisticians: Give this book to everyone you know. The first step toward statistics done right is Statistics Done Wrong.

Ecommerce Analytics

Author : Judah Phillips
Publisher : FT Press
ISBN 13 : 0134177967
Total Pages : 523 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Ecommerce Analytics by : Judah Phillips

Download or read book Ecommerce Analytics written by Judah Phillips and published by FT Press. This book was released on 2016-04-04 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability. This landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to: Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact Use analytics to identify the tactics that will create the most value, and execute them more effectively Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences Optimize paid/owned/earned marketing channels, product mix, merchandising, pricing/promotions/sales, browsing/shopping/purchasing, and other ecommerce functions Understand and model attribution Structure and socialize ecommerce teams for success Evaluate the potential impact of technology choices and platforms Understand the implications of ecommerce analytics on customer privacy, life, and society Preview the future of ecommerce analytics over the next 20 years

Interviewing: The Basics

Author : Mark Holton
Publisher : Taylor & Francis
ISBN 13 : 1040129846
Total Pages : 185 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Interviewing: The Basics by : Mark Holton

Download or read book Interviewing: The Basics written by Mark Holton and published by Taylor & Francis. This book was released on 2024-10-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text outlines the relative merits of qualitative interviewing to new and emerging scholars in an accessible way. This is achieved not by providing an exhaustive ‘how-to’ guide but in introducing researchers to the interview technique and using examples of ‘best practice’ from across the social sciences. To ensure the book is both accessible and inclusive, efforts have been made to include case studies from a diverse range of authors, including those from different ethnic and social backgrounds, from outside Western Europe/North America, and from non-academic sources. This book will therefore introduce the reader to the key themes surrounding interview design, implementation, analysis and presentation, using examples and case studies from research across the social sciences. Crucially, the book will not provide exhaustive guidance on how to conduct the techniques. Instead, each chapter includes a range of interview design activities for readers to try which might help them engage with the chapter topics, as well as a 'Summary' box which comprises a short annotated reading list of key texts relating to each of the chapter topics and a checklist of things to consider relating to the chapter topics.

Taxmann's Permanent Establishment Emerging Trends – Complete Guide for Resolution of Complexities Involved in the Concept of Permanent Establishment | October 2020 Edition

Download Taxmann's Permanent Establishment Emerging Trends – Complete Guide for Resolution of Complexities Involved in the Concept of Permanent Establishment | October 2020 Edition PDF Online Free

Author : The Chamber of Tax Consultants
Publisher : Taxmann Publications Private Limited
ISBN 13 : 9390128854
Total Pages : 35 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Taxmann's Permanent Establishment Emerging Trends – Complete Guide for Resolution of Complexities Involved in the Concept of Permanent Establishment | October 2020 Edition by : The Chamber of Tax Consultants

Download or read book Taxmann's Permanent Establishment Emerging Trends – Complete Guide for Resolution of Complexities Involved in the Concept of Permanent Establishment | October 2020 Edition written by The Chamber of Tax Consultants and published by Taxmann Publications Private Limited. This book was released on 2020-11-17 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of Permanent Establishment has emerged as intriguing and complex subject. This book serves as a complete guide for resolution of complexities involved in the concept of permanent establishment. The structure of the book is as follows: • This book opens up with ‘adaptation of Indian domestic tax laws’ to the ‘global trend’ • The advent of ‘Significant Economic Presence’ and its ramification on the changing concept on business connection has been deliberated in this book • Evolution of permanent establishment (‘PE’) in the e-world • Insights into Multilateral Conventions (‘MLI’) & OECDs position on the changing garb of PE • The book closes with the impact of changing philosophy of PE in the international tax space & in the domestic tax legislature. The contents of the book are as follows: • Introduction • Territorial nexus becomes aerial • Adaptation of Indian Domestic Laws • PE in digital economy • PE under Data Localisation Regime • Server as PE • Modification in Agency PE definition • Modification in Independent agent definition • Preparatory or auxiliary activities • Construction PE – Journey, Abuse and Remedy • Conclusion • Annexures 𝚘 Relevant Provisions of the Act 𝚘 OECD Model Convention (Relevant extract) 𝚘 PE Articles under various treaties 𝚘 Relevant Articles of Multilateral Conventions 𝚘 MLI Impact on PE Article of treaties extracted in Part III

Bayesian Data Analysis, Second Edition

Author : Andrew Gelman
Publisher : CRC Press
ISBN 13 : 1420057294
Total Pages : 717 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Bayesian Data Analysis, Second Edition by : Andrew Gelman

Download or read book Bayesian Data Analysis, Second Edition written by Andrew Gelman and published by CRC Press. This book was released on 2003-07-29 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incorporating new and updated information, this second edition of THE bestselling text in Bayesian data analysis continues to emphasize practice over theory, describing how to conceptualize, perform, and critique statistical analyses from a Bayesian perspective. Its world-class authors provide guidance on all aspects of Bayesian data analysis and include examples of real statistical analyses, based on their own research, that demonstrate how to solve complicated problems. Changes in the new edition include: Stronger focus on MCMC Revision of the computational advice in Part III New chapters on nonlinear models and decision analysis Several additional applied examples from the authors' recent research Additional chapters on current models for Bayesian data analysis such as nonlinear models, generalized linear mixed models, and more Reorganization of chapters 6 and 7 on model checking and data collection Bayesian computation is currently at a stage where there are many reasonable ways to compute any given posterior distribution. However, the best approach is not always clear ahead of time. Reflecting this, the new edition offers a more pluralistic presentation, giving advice on performing computations from many perspectives while making clear the importance of being aware that there are different ways to implement any given iterative simulation computation. The new approach, additional examples, and updated information make Bayesian Data Analysis an excellent introductory text and a reference that working scientists will use throughout their professional life.