Social Commerce Turning Social Media Followers Into Customers

Download Social Commerce Turning Social Media Followers Into Customers full books in PDF, epub, and Kindle. Read online Social Commerce Turning Social Media Followers Into Customers ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Social Commerce: Turning Social Media Followers into Customers

Author : Mayfair Digital Agency
Publisher : Mayfair Digital Agency
ISBN 13 :
Total Pages : 9 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Social Commerce: Turning Social Media Followers into Customers by : Mayfair Digital Agency

Download or read book Social Commerce: Turning Social Media Followers into Customers written by Mayfair Digital Agency and published by Mayfair Digital Agency. This book was released on 2022-12-24 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Social Commerce: Turning Social Media Followers into Customers" is a transformative guide that illuminates the path to success in the ever-evolving world of online business. This comprehensive book unravels the potential of social media as a powerful tool for converting followers into loyal customers. By blending practical strategies and insightful case studies, the book equips entrepreneurs with the skills to harness the full marketing potential of platforms like Facebook, Instagram, and Twitter. From creating compelling content that resonates with the target audience to implementing effective sales funnels, every aspect of social commerce is covered in detail. With a focus on building authentic relationships and fostering customer engagement, this book paves the way for businesses to thrive in the digital age. Whether you're a startup or an established brand, "Social Commerce" offers the key to unlock the doors to higher conversions, increased sales, and sustainable growth. Embrace the social media revolution and let your followers become your most valued customers.

E-Commerce Business Through Social Media Marketing

Author : GoldInk Books
Publisher :
ISBN 13 :
Total Pages : 101 pages
Book Rating : 4.4/5 (882 download)

DOWNLOAD NOW!

Book Synopsis E-Commerce Business Through Social Media Marketing by : GoldInk Books

Download or read book E-Commerce Business Through Social Media Marketing written by GoldInk Books and published by . This book was released on 2021-10-02 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you confused about what kind of marketing strategy you should invest in? Do you also have a limited marketing budget and want to spend it wisely? If answers to the above questions are YES, I have found a really wise way to spend your limited marketing budget and, in return, gain a really impressive marketing method through social media. The use of social media platforms to interact with your audience in order to develop your brand, boost sales, and drive website traffic is known as social media marketing. Publishing excellent content, listening to and interacting with your followers, evaluating your outcomes, and executing social advertising are all part of this process. Over time, the idea of social media marketing has changed. The primary aim of utilizing social media platforms a few years ago was to increase website traffic. It has evolved into much more than simply a platform for content distribution. Social media marketing gives you access to tools and strategies that make it simple to reach out to a new audience. You may utilize material on Facebook and other social media sites to interact with prospective customers and warm them up. While it may be difficult to attract people's attention, interesting material can help you stand out. Rethink your perception of social media marketing as only about selling and advertising. To create long-term connections, successful businesses interact and engage with their social media consumers. In this book, you will learn about the following topics in detail: Basic Understanding of Ecommerce How to Build Your Own Ecommerce Business? What is Ecommerce Marketing? How can You Market Your Ecommerce Business through Facebook and Instagram? So, do not waste your time and get this book now!!!

How To Turn Instagram Followers Into Paying Customers

Author : ARX Reads
Publisher : ARX Brand International LLC
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis How To Turn Instagram Followers Into Paying Customers by : ARX Reads

Download or read book How To Turn Instagram Followers Into Paying Customers written by ARX Reads and published by ARX Brand International LLC. This book was released on with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a brand presence on social media can be challenging. As a company, it’s difficult to manage marketing strategies across a wide variety of different channels. While each platform presents a unique way to engage with potential customers, they also require an in-depth knowledge of how to best take advantage of their service. On Instagram, many companies have built a large following through innovative marketing campaigns and excellent customer experience. Of course, having such a large following is the first step toward growing your business. However, accumulating a user base that follows your content is just the first step in generating revenue. A critical step in the process is converting followers to customers. To be successful, retailers and business owners need users that buy their products, not just users who like their posts. Oftentimes, the intersection between engaged users and customer conversion opportunities is hard to find. But, there are several strategies that social media managers can use to maximize the chances of converting a like into a purchase and monetize on Instagram. Here are three ways that you can begin turning your followers into customers on Instagram.

This is Social Commerce

Author : Guy Clapperton
Publisher : John Wiley & Sons
ISBN 13 : 085708254X
Total Pages : 183 pages
Book Rating : 4.8/5 (57 download)

DOWNLOAD NOW!

Book Synopsis This is Social Commerce by : Guy Clapperton

Download or read book This is Social Commerce written by Guy Clapperton and published by John Wiley & Sons. This book was released on 2012-01-17 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook Building a loyal community who will keep coming back and buying from you How to offer superb customer service to your social media consumers Developing new product especially for this new environment Measuring your ROI

The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

Author : Paul Marsden
Publisher : McGraw Hill Professional
ISBN 13 : 0071802037
Total Pages : 209 pages
Book Rating : 4.0/5 (718 download)

DOWNLOAD NOW!

Book Synopsis The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales by : Paul Marsden

Download or read book The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales written by Paul Marsden and published by McGraw Hill Professional. This book was released on 2012-10-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys". The power of social utility The appeal of social gifting The importance of social curation The role of social status The value of social intelligence

How To Convert Your Social Media Follows To Customers

Author : Sophie Bowman
Publisher : Don't Read in the Dark Publishing
ISBN 13 : 9781939670557
Total Pages : 36 pages
Book Rating : 4.6/5 (75 download)

DOWNLOAD NOW!

Book Synopsis How To Convert Your Social Media Follows To Customers by : Sophie Bowman

Download or read book How To Convert Your Social Media Follows To Customers written by Sophie Bowman and published by Don't Read in the Dark Publishing. This book was released on 2022-03-29 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join multi-award-winning social media scientist, best-selling author, Entrepreneur & Forbes contributor, Sophie, as she guides you to achieving social media greatness. Marketing pros kept these tricks classified. Until now. This step-by-step guide will expose how to convert your followers to customers (at little to no cost) while growing your email database and increasing sales. Disclaimer: This book will change the digital marketing world. Expect to witness businesses multiplying sales, and Sophie's proven process becoming a permanent fixture in all marketing strategies for 2022 and beyond. Bargain on other marketing pros bashing this book because they don't want you to buy it. If I ever go missing, it was probably someone from the marketing world... FINALLY, someone has answered the billion-dollar question - 'How can I use social media to boost sales?' And the answer is yours for the price of a couple of drinks. "Investing in this pot of marketing gold gives you the keys to the social media kingdom and grants you access to my private Facebook Group where you can ask me anything and network with other business owners, entrepreneurs, and influencers. I know, I'm like the gift that keeps on giving. Enough from me. Hear what others have to say about my book" - @sophiecbowman "Increasing sales by 38% within a month makes your service one business need to know about.' - Kevin Harrington, Shark Tank TV Show, 2021. "Such an important piece of the business puzzle that many overlook. Great work." - Judge, The American Business Awards 2021. "Great efforts at www.convertyourfollowers.com, Miami, FL to educate the world and help business owners beast mode their sales." Judge, The American Business Awards, 2021. "Helping business owners 'beast mode their sales' by educating people on ways to convert their social media followers to customers is a very valuable tool." - Judge, 2021 Stevie Awards.

Introduction to Electronic Commerce and Social Commerce

Author : Efraim Turban
Publisher : Springer
ISBN 13 : 3319500910
Total Pages : 446 pages
Book Rating : 4.3/5 (195 download)

DOWNLOAD NOW!

Book Synopsis Introduction to Electronic Commerce and Social Commerce by : Efraim Turban

Download or read book Introduction to Electronic Commerce and Social Commerce written by Efraim Turban and published by Springer. This book was released on 2017-04-23 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p

Strategic Airline Retailing and Solutions

Author : Nawal K. Taneja
Publisher : Taylor & Francis
ISBN 13 : 1000962903
Total Pages : 183 pages
Book Rating : 4.0/5 (9 download)

DOWNLOAD NOW!

Book Synopsis Strategic Airline Retailing and Solutions by : Nawal K. Taneja

Download or read book Strategic Airline Retailing and Solutions written by Nawal K. Taneja and published by Taylor & Francis. This book was released on 2023-11-07 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: While airlines have been looking into the next generation of retailing practices for several years, developments since the beginning of 2020 have accelerated the need to take retailing to a new paradigm. A singular focus now is the ever-changing demands of the current and next generation of customers and employees and managing their values. Examples of customer needs include a mobile-first approach, rich content, augmented and personalized end-to-end services with seamless, consistent, and contextualized experiences. While these concepts of retailing are not new, the challenge has been in bringing them to reality due to (a) the constraints of legacy systems and processes while transitioning to next-generation retailing systems, (b) the inaccessibility of real-time data coming from a wide variety of sources such as online shopping, social media, and operations, (c) the inability to monitor real-time behavior of customers and employees, (d) the lack of effective collaboration and cooperation within the travel ecosystem, and (e) the increasing lack of trust on the part of customers. This book provides a framework and technologies to convert retailing concepts—from shopping to fulfillment—into reality by (a) renovating an airline’s core and ancillary products, (b) progressing faster on digital and organizational transformation journeys to make better data-based decisions about retailing, (c) getting better at managing customer value by knowing who the customers are, (d) empowering, supporting, and listening to employees to meet their expectations, (e) asking the right questions to solve complex retailing problems relating to customers, competitors, and stakeholders, and (f) questioning common-held beliefs about the airline business. This book is indispensable for all airline executives and senior managers, as well as airline and airport commercial managers. It will also be enormously beneficial for retailers dealing with airlines and airports.

Social Commerce (english)

Author : Paul Marsden
Publisher : GRIN Verlag
ISBN 13 : 3640560558
Total Pages : 27 pages
Book Rating : 4.6/5 (45 download)

DOWNLOAD NOW!

Book Synopsis Social Commerce (english) by : Paul Marsden

Download or read book Social Commerce (english) written by Paul Marsden and published by GRIN Verlag. This book was released on 2010-03-10 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: How can brands and retailers make money from social media? Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook, tweeting deals on Twitter, linking to social shopping sites, and integrating social media tools into their e-commerce platforms. And they are seeing impressive returns. With insights from consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi's the white paper "Social Commerce: Monetizing Social Media" by Dr Paul Marsden, social media strategist of Syzygy Group, provides an introduction to the emerging trends of social commerce and social shopping; what they are, how they work, and why they should be part of your digital marketing strategy.

Social Media for Fashion Marketing

Author : Wendy K. Bendoni
Publisher : Bloomsbury Publishing
ISBN 13 : 1474238998
Total Pages : 273 pages
Book Rating : 4.4/5 (742 download)

DOWNLOAD NOW!

Book Synopsis Social Media for Fashion Marketing by : Wendy K. Bendoni

Download or read book Social Media for Fashion Marketing written by Wendy K. Bendoni and published by Bloomsbury Publishing. This book was released on 2020-08-06 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

DOWNLOAD NOW!

Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Electronic Commerce

Author : Efraim Turban
Publisher : Springer
ISBN 13 : 3319100912
Total Pages : 818 pages
Book Rating : 4.3/5 (191 download)

DOWNLOAD NOW!

Book Synopsis Electronic Commerce by : Efraim Turban

Download or read book Electronic Commerce written by Efraim Turban and published by Springer. This book was released on 2015-01-29 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

Kick Ass Social Commerce for E-preneurs

Author : John Lawson
Publisher : BenBella Books, Inc.
ISBN 13 : 193952945X
Total Pages : 224 pages
Book Rating : 4.9/5 (395 download)

DOWNLOAD NOW!

Book Synopsis Kick Ass Social Commerce for E-preneurs by : John Lawson

Download or read book Kick Ass Social Commerce for E-preneurs written by John Lawson and published by BenBella Books, Inc.. This book was released on 2014-03-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's not about Likes—it's about sales. You're not alone. Almost all businesses are marketing online these days—everyone tweets, posts to social networks, and blogs. What you're doing now is not enough to make your business stand out. Forget what all the self-proclaimed “social media gurus" are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn't cut it anymore. In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media. One of the most-respected and listened-to voices in the worlds of e-commerce and small business, Lawson stands alone because he can actually back up his words. Lawson is a multi-platform PowerSeller, whose internet businesses have rung up millions of dollars in sales. In Kick Ass Social Commerce for E-Preneurs, Lawson and bestselling e-commerce author Debra Schepp take you step-by-step through: Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing—from start-up to empire Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites Building a thriving e-commerce business and keeping it vibrant and growing What are you waiting for? Read this book and start kicking social commerce ass.

Social Commerce

Author : Efraim Turban
Publisher : Springer
ISBN 13 : 3319170287
Total Pages : 320 pages
Book Rating : 4.3/5 (191 download)

DOWNLOAD NOW!

Book Synopsis Social Commerce by : Efraim Turban

Download or read book Social Commerce written by Efraim Turban and published by Springer. This book was released on 2015-11-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

Redefining Commerce and Management: New Paradigms for the Digital Age (Volume 1)

Author : Dr. Gurupada Das
Publisher : Authors Click Publishing
ISBN 13 : 8119368525
Total Pages : 294 pages
Book Rating : 4.1/5 (193 download)

DOWNLOAD NOW!

Book Synopsis Redefining Commerce and Management: New Paradigms for the Digital Age (Volume 1) by : Dr. Gurupada Das

Download or read book Redefining Commerce and Management: New Paradigms for the Digital Age (Volume 1) written by Dr. Gurupada Das and published by Authors Click Publishing . This book was released on 2024-06-14 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Redefining Commerce and Management: New Paradigms for the Digital Age" is an edited volume curated by Dr. Gurupada Das, a distinguished Assistant Professor at Trivenidevi Bhalotia College, Raniganj, West Bengal. This book compiles 21 insightful chapters that explore the profound changes and emerging trends in commerce and management brought about by digital advancements. It serves as a comprehensive resource for academics, practitioners, and students keen on understanding the intersection of digital technology and business. This book provides a thorough examination of the changing paradigms in commerce and management due to digital advancements. Each chapter offers unique insights and practical strategies, making this book an essential resource for understanding the opportunities and challenges of the digital age. It serves as a vital resource for understanding the opportunities and challenges in the digital age, making it essential reading for those involved in business and academia.

Electronic Commerce 2018

Author : Efraim Turban
Publisher : Springer
ISBN 13 : 3319587153
Total Pages : 636 pages
Book Rating : 4.3/5 (195 download)

DOWNLOAD NOW!

Book Synopsis Electronic Commerce 2018 by : Efraim Turban

Download or read book Electronic Commerce 2018 written by Efraim Turban and published by Springer. This book was released on 2017-10-12 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

Research Anthology on Social Media Advertising and Building Consumer Relationships

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668462885
Total Pages : 2012 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Research Anthology on Social Media Advertising and Building Consumer Relationships by : Management Association, Information Resources

Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.