Social Brand Management in a Post Covid-19 Era

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000953726
Total Pages : 124 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Social Brand Management in a Post Covid-19 Era by : Patrícia Dias

Download or read book Social Brand Management in a Post Covid-19 Era written by Patrícia Dias and published by Taylor & Francis. This book was released on 2023-07-07 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed digital channels and made a smooth transition, others struggled to remain connected to their consumers and in the process created a panoply of new digital strategies and practices. This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers. Drawing on empirical data about how consumers are connecting with brands in a Covid-19 recovery period, this book suggests becoming a social brand as a strategy for coping with changes in consumer behaviour. A social brand has two main dimensions: it is sociable (active on social media, humanized, and empathic) and it is socially committed (transparent and sustainable). In this concise book, the authors examine case studies of brands that coped successfully with Covid-19 and positioned themselves strongly in this post-pandemic retake period to suggest good practices. It offers an informed discussion on how brands can adapt to changes in consumer behaviour and build stronger connections with consumers. Social Brand Management in a Post Covid-19 Era provides an accessible yet comprehensive overview of brand management in a post-pandemic environment that will be of interest to marketing and communication academics, researchers, and students.

Impacts and Implications for the Sports Industry in the Post-COVID-19 Era

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Author :
Publisher : IGI Global
ISBN 13 : 179986782X
Total Pages : 304 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impacts and Implications for the Sports Industry in the Post-COVID-19 Era by : Faganel, Armand

Download or read book Impacts and Implications for the Sports Industry in the Post-COVID-19 Era written by Faganel, Armand and published by IGI Global. This book was released on 2021-06-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sports industry had impressive global growth over the years, with factors from the introduction of e-sports and new streaming and viewing methods to sponsorships and digital media contributing to its rise. However, the COVID-19 pandemic brought upon a rapid change in this sector. Sports' seasons ended abruptly, people’s escape from reality suddenly vanished, their spending attitudes changed, live games and commercial flights were suspended, hotels were impossible to book, and consumers practically turned into prisoners within their own homes. No live sports matches were to follow on any media either, so specialized sports channels were forced to play old recordings rather than broadcasting new events. Even athletes themselves struggle to stay relevant and thus, try to utilize creative methods to enhance their brand value in these difficult times. With most of the sports leagues shut down during the pandemic, with a few exceptions which performed in empty venues, the restrictions diminished the sports experience compared to the pre-COVID-19 era and the impacts were widespread. Impacts and Implications for the Sports Industry in the Post-COVID-19 Era explores the changes that have been and will continue to be created by the unexpected disruptions that occurred as a result of the pandemic within the sports industry, fans consumption, and recreational habits. The chapters explore the status of sports after the pandemic, paths to recovery, and the future of sports, along with the many impacts and issues that have arisen due to changes in the industry necessitated by COVID-19. Covering important topics such as mental health, impacts on athletes and coaches, the market value for professional sports, consumer behavior during COVID-19, and the changes in marketing, tourism, and business, this book is ideally intended for sports managers, marketers, broadcasting agencies, media specialists, brand managers, fitness professionals, practitioners, stakeholders, researchers, academicians, and students interested in the impacts on the sports industry and the outlook for sports in the post-COVID-19 era.

Handbook of Research on Global Networking Post COVID-19

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Author :
Publisher : IGI Global
ISBN 13 : 1799888584
Total Pages : 624 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Global Networking Post COVID-19 by : Pego, Ana

Download or read book Handbook of Research on Global Networking Post COVID-19 written by Pego, Ana and published by IGI Global. This book was released on 2022-06-03 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management methodology and its applicability in society has changed drastically during the COVID-19 pandemic. Organizations have had to adopt new forms of resilience based on the needs of a different consumer. The COVID-19 market is a challenge for both producers and consumers as it meets new needs and a new capacity of merchandising. The Handbook of Research on Global Networking Post-COVID-19 fully unleashes the broad potential of entrepreneurial activity by exploring and highlighting new businesses and, as a result, the well-being of millions of people globally throughout the COVID-19 pandemic and prospects for the future. Delving into topics such as student empowerment, economic sectors, and personal finance, this book is an essential resource for managers, CEOs, consultants, faculty of higher education, students, researchers, policymakers, and academicians.

Changing Dynamics in Responsible and Sustainable Business in the Post-covid-19 Era

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Author :
Publisher :
ISBN 13 : 9781668425244
Total Pages : pages
Book Rating : 4.4/5 (252 download)

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Book Synopsis Changing Dynamics in Responsible and Sustainable Business in the Post-covid-19 Era by : Cristina Raluca Gh Popescu

Download or read book Changing Dynamics in Responsible and Sustainable Business in the Post-covid-19 Era written by Cristina Raluca Gh Popescu and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides an updated view of the newest trends, novel practices and latest tendencies concerning the manner of addressing and creating responsible and sustainable business, while striving to understand those important changes caused by the Covid-19 pandemic shock"--

Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The New Normal

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 9354350453
Total Pages : 567 pages
Book Rating : 4.3/5 (543 download)

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Book Synopsis The New Normal by : H Chaturvedi

Download or read book The New Normal written by H Chaturvedi and published by Bloomsbury Publishing. This book was released on 2021-03-10 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the COVID-19 pandemic hit, the world was caught unprepared. We had faced several disruptions including pandemic but not at this level. It brought everything to a grinding halt as nationwide lockdowns were imposed to stop the spread of infection. Businesses struggled, and then rose to the occasion to manage their work by redefining their business structure, work culture and strategies. This book has a collection of articles that are not just opinions and projections about future but phenomenon-based articles explored through theoretical lens and are not just limited to business and economy but ecological changes as well. The authors who have shared their knowledge and research hail from Bangladesh, New Zealand, Pakistan, Sri Lanka, UK, USA and Vietnam beside India. The diverse background of authors that include University Vice Chancellors, Directors, Distinguished Professors, and Senior Executives from the industry brings their unique perspective and insights in the articles. The 27 articles in this book are divided in 5 sections namely Higher Education Rebuilding Itself, Surviving the Crisis, Evolving Business Models and Organizational Strategies, Way Forward for the Economy, Impact on the Ecosystem and Society. Each article demystifies the multidimensional impact that the pandemic has had on the professional and personal spheres of the human lives. We hope that it will serve as true companion of a researcher.

Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs

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Author :
Publisher : IGI Global
ISBN 13 : 1799874370
Total Pages : 628 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs by : Baporikar, Neeta

Download or read book Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs written by Baporikar, Neeta and published by IGI Global. This book was released on 2021-06-25 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has affected every aspect of the modern world, and its impact is felt by all. The pandemic particularly has had a large impact on businesses as they were forced to close, supply chains were disrupted, and new health and safety precautions were adopted. As such, many businesses, especially small businesses, were faced with losses they could not afford. Governments and stakeholders across the world have thus needed to formulate various strategies and interventions to mitigate the negative consequences of the COVID-19 pandemic, particularly as they relate to small- and medium-sized enterprises (SMEs). The Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs is a comprehensive reference source that encapsulates the overall effect of COVID-19 on SMEs and a variety of strategies to overcome the negative effects and create more sustainable policies and organizations moving forward. The book offers a thorough overview of interventions and tactics to help organizations, entrepreneurs, and institutions of higher learning overcome the negative impact of COVID-19 while preparing policies for a more effective post-pandemic world. Covering topics that include sustainable practices for development, interventions to lessen the impact of COVID-19, and psychological resilience for SME employees, this book is Ideal for entrepreneurs, managers, executives, small businesses, family firms, academicians, scholar-practitioners, policymakers, researchers, and students.

Commerce in Post COVID Era

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Author :
Publisher : ANURADHA PRAKASHAN
ISBN 13 : 8119872436
Total Pages : 106 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Commerce in Post COVID Era by : Dr Anurag Mehta, Dr. Deepika Chaplot, Dr. Mohammad Abid

Download or read book Commerce in Post COVID Era written by Dr Anurag Mehta, Dr. Deepika Chaplot, Dr. Mohammad Abid and published by ANURADHA PRAKASHAN . This book was released on with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: PREFACE Welcome to "Commerce in the Post-COVID Era." In this book, we explore the profound impact of the Covid-19 pandemic on the world of commerce and discuss how businesses and individuals have adapted to the new normal. As authors, we believe it is essential to understand the lessons learned from this unprecedented crisis and provide insights to help shape the future of commerce. The COVID-19 pandemic has affected every aspect of our lives, including how we conduct business, purchase goods/ services and interact with one another. The sudden and widespread lockdowns, social distancing measures and the shift to remote work have forced businesses to rethink their strategies, adopt innovative solutions and embrace digital transformation at an unprecedented scale. We examine the acceleration of e-commerce, the rise of contactless payments, the evolution of supply chain management and the reshaping of consumer behavior. We discussed the challenges faced by varied segments of economy such as hospitality, tourism, banking, insurance, media, education, finance and retail. The opportunities that have emerged in these sectors like online healthcare, remote collaboration, digital payments, digital marketing and online education have also been explained. While the COVID-19 pandemic has undoubtedly caused immense suffering and economic upheaval, it has also presented a unique opportunity for innovation. We believe that by understanding the changes that have occurred and leveraging the lessons learned businesses and individuals can navigate the Post-COVID era more effectively. Throughout this book, we provide practical insights, and actionable strategies to help businesses thrive in the new normal. We discuss the importance of agility, resilience, adaptability as well as the role of technology, data analytics and customer-centricity in driving success. We also address the ethical and social considerations that arise in a Post-COVID world and the imperative for businesses to prioritize sustainability, inclusivity and corporate responsibility. We would like to express our gratitude to the subject experts, professionals, academicians, research scholars and thought leaders who have generously shared their insights and experiences, which have enriched the content of this book. We hope that this compilation of knowledge and ideas will serve as a valuable resource for individuals, businesses, policymakers and academicians alike. Editors

Redefining Teacher Education and Teacher Preparation Programs in the Post-COVID-19 Era

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Author :
Publisher : IGI Global
ISBN 13 : 1799883000
Total Pages : 281 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Redefining Teacher Education and Teacher Preparation Programs in the Post-COVID-19 Era by : Bull, Prince Hycy

Download or read book Redefining Teacher Education and Teacher Preparation Programs in the Post-COVID-19 Era written by Bull, Prince Hycy and published by IGI Global. This book was released on 2021-12-17 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the COVID-19 pandemic, teacher preparation programs modified their practices to fit the delivery modes of school districts while developing new ways to prepare candidates. Governmental agencies established new guidelines to fit the drastic shift in education caused by the pandemic, and P-12 school systems made accommodations to support teacher education candidates. The pandemic disrupted all established systems and norms; however, many practices and strategies emerged in educator preparation programs that will have a lasting positive impact on P-20 education and teacher education practices. Such practices include the reevaluation of schooling practices with shifts in engagement strategies, instructional approaches, technology utilization, and supporting students and their families. Redefining Teacher Education and Teacher Preparation Programs in the Post-COVID-19 Era provides relevant, innovative practices implemented across teacher education programs and P-20 settings, including delivery models; training procedures; theoretical frameworks; district policies and guidelines; state, national, and international standards; digital design and delivery of content; and the latest empirical research findings on the state of teacher education preparation. The book showcases best practices used to shape and redefine teacher education through the COVID-19 pandemic. Covering topics such as online teaching practices, simulated teaching experiences, and emotional learning, this text is essential for preservice professionals, paraprofessionals, administrators, P-12 faculty, education preparation program designers, principals, superintendents, researchers, students, and academicians.

Covid-19 and International Business

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Author :
Publisher : Routledge
ISBN 13 : 1000294633
Total Pages : 347 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Covid-19 and International Business by : Marin A Marinov

Download or read book Covid-19 and International Business written by Marin A Marinov and published by Routledge. This book was released on 2020-12-21 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Covid-19 pandemic has induced a crisis grasping the world abruptly, simultaneously, and swiftly. As a critical juncture, it ignited a change of era for international business. This book illustrates how governments have dealt with the pandemic and the consequent impacts on international business. It also explores the disrupted operations and responses of businesses as their worldwide interconnectivity has been seriously threatened. The book discourses multidirectional aspects of the effects of Covid-19 on international business, ranging from the juxtaposing forces disrupting globalization and installing a change of era through decoupling of technological, production and knowledge flows to its stimulating aspects to the strategic response on business, industry and state level. The book contains thirty chapters that offer a multidimensional interpretation of impacts of Covid-19 on international business theory and practice. Employing the latest state of knowledge on the topic, the book is aimed at international business audience - scholars, students and managers who need to understand better the nature, scope and scale of the impacts of the pandemic on international business.

A New Era of Consumer Behavior

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Author :
Publisher : BoD – Books on Demand
ISBN 13 : 1803561823
Total Pages : 272 pages
Book Rating : 4.8/5 (35 download)

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Book Synopsis A New Era of Consumer Behavior by :

Download or read book A New Era of Consumer Behavior written by and published by BoD – Books on Demand. This book was released on 2023-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.

Rethinking Business in and Post-Pandemic

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Author :
Publisher :
ISBN 13 :
Total Pages : 111 pages
Book Rating : 4.6/5 (84 download)

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Book Synopsis Rethinking Business in and Post-Pandemic by : Tim Mwangi

Download or read book Rethinking Business in and Post-Pandemic written by Tim Mwangi and published by . This book was released on 2020-08-29 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, is a guide to developing successful brands. In the wake of the covid-19 pandemic, many people have found themselves having to go into business, or having to figure out how to stay in business, creating an adequate need to learning the ins and outs of business management. This book is recommended for people who are either just about to start out or recently started out in business, as a guide to how best to go about common brand management challenges, more so with one of the worst pandemic in the 21st in the equation. I believe that it will turn lives around and inspire great successful brands.

Post-COVID Tourism and Hospitality Dynamics

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Author :
Publisher : CRC Press
ISBN 13 : 1000928004
Total Pages : 439 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Post-COVID Tourism and Hospitality Dynamics by : Umendra Narayan Shukla

Download or read book Post-COVID Tourism and Hospitality Dynamics written by Umendra Narayan Shukla and published by CRC Press. This book was released on 2024-01-09 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume takes an in-depth look at the post-COVID tourism and hospitality scenario and how the industry has adapted to the new normal. With chapters from authors from over a dozen countries, the book shares information and experiences on how diverse hospitality and tourism sectors are navigating the post-COVID era. The book offers analyses of post-COVID trends in the travel, tourism, and hospitality sector along with case studies and COVID tourism recovery strategies. It discusses post-COVID safety protocols, sustainable tourism practices, post-COVID-19 public policies for tourism, and more. Specific tourism and hospitality sectors are also considered, including wine tourism, MICE (meetings, incentives, conferences, and exhibitions) tourism, regional tourism, food delivery services, and others. The book also explores innovations and digital solutions for tourism and hospitality in the COVID-19 pandemic.

Handbook of Research on Remote Work and Worker Well-Being in the Post-COVID-19 Era

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Author :
Publisher : IGI Global
ISBN 13 : 1799867560
Total Pages : 420 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Remote Work and Worker Well-Being in the Post-COVID-19 Era by : Wheatley, Daniel

Download or read book Handbook of Research on Remote Work and Worker Well-Being in the Post-COVID-19 Era written by Wheatley, Daniel and published by IGI Global. This book was released on 2021-04-16 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the introduction of policies to combat COVID-19, far greater numbers of employees across the globe—including those with limited job autonomy—have moved to undertake their entire job at home. Although challenging in the current climate, embracing these flexible modes of work such as working at home, including relevant investment in technology to enable this, will not only deliver potential organizational benefits but also increase the adaptability of the labor market in the short and longer terms. Although perhaps not the central concern of many in the current climate, “good” home-based work is achievable and perhaps even a solution to the current work-based dilemma created by COVID-19 and should be a common goal for individuals, organizations, and society. Research also has shifted to focus on the routines of workers, organizational performance, and well-being of companies and their employees along with reflections on the ways in which these developments may influence and alter the nature of paid work into the post-COVID-19 era. The Handbook of Research on Remote Work and Worker Well-Being in the Post-COVID-19 Era focuses on the rapid expansion of remote working in response to the global COVID-19 pandemic and the impacts it has had on both employees and businesses. The content of the book progresses understanding and raises awareness of the benefits and challenges faced by large-scale movements to remote working, considering the wide array of different ways in which the large-scale movement to remote working is impacting working lives and the economy. This book covers how different fields of work are responding and implementing remote work along with providing a presentation of how work occurs in digital spaces and the impacts on different topics such as gender dynamics and virtual togetherness. It is an ideal reference book for HR professionals, business managers, executives, entrepreneurs, policymakers, researchers, students, practitioners, academicians, and business professionals interested in the latest research on remote working and its impacts.

The New Normal

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 9354351204
Total Pages : 436 pages
Book Rating : 4.3/5 (543 download)

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Book Synopsis The New Normal by : H Chaturvedi

Download or read book The New Normal written by H Chaturvedi and published by Bloomsbury Publishing. This book was released on 2021-03-15 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each article in the book demystifies the multidimensional impact that the pandemic has had on the professional and personal spheres of the human lives. The authors who have shared their knowledge and research hail from Austria, Bangladesh, France, India, Indonesia, Malaysia and USA. Further, the fact that the authors include University Vice Chancellors, Directors, and Distinguished Professors, suggests that the insights provided in the articles are unparalleled, diverse, boundaryless and unique. The 23 articles in this book are divided in 5 sections namely Families Disconnecting or Reconnecting, Disrupted Lives During Pandemic, Reflecting on Professional Life, Revisiting Organizational Culture and Well-being, and Business and Academia Surviving the Crisis.

Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future by : Masengu, Reason

Download or read book Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future written by Masengu, Reason and published by IGI Global. This book was released on 2023-09-18 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.

The New Normal

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Author :
Publisher :
ISBN 13 : 9789354350801
Total Pages : 344 pages
Book Rating : 4.3/5 (58 download)

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Book Synopsis The New Normal by :

Download or read book The New Normal written by and published by . This book was released on 2021 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: