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Sneaker Wars
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Download or read book Sneaker Wars written by Barbara Smit and published by Harper Collins. This book was released on 2009-03-17 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.
Download or read book Shoe Wars written by Liz Pichon and published by Scholastic Inc.. This book was released on 2021-03-02 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers who have devoured Captain Underpants, Wimpy Kid, and the works of Raina Telgemeier will love the high-energy, hilarious antics of the Foot family from one of the largest names in the UK. Step up to the challenge . . . win or shoes!Meet Ruby and Bear. Their dad has just invented the most amazing thing ever -- flying shoes! But his horrible boss Wendy Wedge knows that entering flying shoes will guarantee the Golden Shoe Award, and she will do anything to win the trophy.Ruby and Bear must outwit a bully, infiltrate a shady company, and rescue their dad all while keeping the shoes hidden. This can only mean one thing. It's . . . shoe wars!The brand new, laugh-out-loud, spectacular stand-alone story from multi-million copy bestselling author and illustrator Liz Pichon.
Download or read book Sneaker Wars written by Barbara Smit and published by Harper Collins. This book was released on 2008-03-25 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two power-houses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown. Adidas and Puma revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. From Pelé to Joe Namath, Walt Frazier to Boris Becker, Muhammad Ali to David Beckham, they all contribute to the roller-coaster rise, near collapse, and revival of the two brands. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.
Download or read book Sneakers written by Unorthodox Styles and published by . This book was released on 2005 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated guide to top collectible sneakers showcases more than 180 culturally significant designs from the Converse All Star to the latest Nike Air models, in a reference complemented by histories of fourteen leading brands, tips on how to build and maintain a collection, and a directory of resources. 10,000 first printing.
Book Synopsis The Wednesday Wars by : Gary D. Schmidt
Download or read book The Wednesday Wars written by Gary D. Schmidt and published by Houghton Mifflin Harcourt. This book was released on 2007 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 1967 school year, on Wednesday afternoons when all his classmates go to either Catechism or Hebrew school, seventh-grader Holling Hoodhood stays in Mrs. Baker's classroom where they read the plays of William Shakespeare and Holling learns muchof value about the world he lives in.
Book Synopsis The Real All Americans by : Sally Jenkins
Download or read book The Real All Americans written by Sally Jenkins and published by Anchor. This book was released on 2007-05-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sally Jenkins, bestselling co-author of It's Not About the Bike, revives a forgotten piece of history in The Real All Americans. In doing so, she has crafted a truly inspirational story about a Native American football team that is as much about football as Lance Armstrong's book was about a bike. If you’d guess that Yale or Harvard ruled the college gridiron in 1911 and 1912, you’d be wrong. The most popular team belonged to an institution called the Carlisle Indian Industrial School. Its story begins with Lt. Col. Richard Henry Pratt, a fierce abolitionist who believed that Native Americans deserved a place in American society. In 1879, Pratt made a treacherous journey to the Dakota Territory to recruit Carlisle’s first students. Years later, three students approached Pratt with the notion of forming a football team. Pratt liked the idea, and in less than twenty years the Carlisle football team was defeating their Ivy League opponents and in the process changing the way the game was played. Sally Jenkins gives this story of unlikely champions a breathtaking immediacy. We see the legendary Jim Thorpe kicking a winning field goal, watch an injured Dwight D. Eisenhower limping off the field, and follow the glorious rise of Coach Glenn “Pop” Warner as well as his unexpected fall from grace. The Real All Americans is about the end of a culture and the birth of a game that has thrilled Americans for generations. It is an inspiring reminder of the extraordinary things that can be achieved when we set aside our differences and embrace a common purpose.
Download or read book Sneakers written by Yuniya Kawamura and published by Bloomsbury Publishing. This book was released on 2016-01-28 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, American sneaker enthusiasts, popularly known as “sneakerheads” or “sneakerholics”, have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands. How have sneakers come to gain this status and what makes them fashionable? In what ways are sneaker subcultures bound up with gender identity and why are sneakerholics mostly young men? Based on the author's own ethnographic fieldwork in New York, where sneaker subculture is said to have originated, this unique study traces the transformation of sneakers from sportswear to fashion symbol. Sneakers explores the obsessions and idiosyncrasies surrounding the sneaker phenomenon, from competitive subcultures to sneaker painting and artwork. It is a valuable contribution to the growing study of footwear in fashion studies and will appeal to students of fashion theory, gender studies, sociology, and popular culture.
Book Synopsis Gender, Race, and Class in Media by : Gail Dines
Download or read book Gender, Race, and Class in Media written by Gail Dines and published by SAGE. This book was released on 2003 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender, Race and Class in Media examines the mass media as economic and cultural institutions that shape our social identities. Through analyses of popular mass media entertainment genres, such as talk shows, soap operas, television sitcoms, advertising and pornography, students are invited to engage in critical mass media scholarship. A comprehensive introductory section outlines the book′s integrated approach to media studies, which incorporates three distinct but related areas of investigation: the political economy of production, textual analysis and audience response. The readings include a dozen new original essays, edited for maximum accessibility. The book provides: - A comprehensive, critical introduction to Media Studies - An analysis of race that is integrated into all chapters - Articles on Cultural Studies that are accessible to undergraduates - An extensive bibliography and section on media resources - Expanded coverage of "queer" representations in mass media - A new section on the violence debates - A new section on the Internet Together with new section introductions, these provide a comprehensive critical introduction to mass media studies.
Download or read book Kicks written by Nicholas Smith and published by Crown. This book was released on 2019-04-30 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A vivid picture of how what we wear on our feet can tell us what it really means to be an American.”—Vanity Fair “Expansive, thorough, and entertaining . . . a comprehensive look at how much the sneaker became a signature indicator of cool.”—The Wall Street Journal A cultural history of sneakers, tracing the footprint of one of our most iconic fashions across sports, business, pop culture, and American identity “It’s gotta be the shoes.” When Spike Lee said it to Michael Jordan in a 1989 commercial, it was with a wink and a nod—what makes MJ so good? His Nike Air Jordan IIIs, of course. But as Nicholas Smith reveals in this captivating history, Lee’s line also speaks to the sneaker’s place at the heart of American culture. Once the athletic shoe graduated from the beaches and croquet courts of the wealthy elite to streetwear ubiquity, its journey through the heart of American life was just getting started. In this rollicking narrative, Nicholas K. Smith carries us through the long twentieth century as sneakers became the totem of subcultures. We follow the humble athletic and watch as sneakers become the calling card of California skaters and New York MCs, the spark of riots and gang violence, the heart of a global economic controversy, the muse of haute couture, and a lynchpin in the transformation of big sports into big business. Along the way, we meet larger-than-life mavericks and surprising visionaries: genius rubber inventor Charles Goodyear, risking everything to get his formula right; the warring brothers who started dueling shoe empires; road-warrior Chuck Taylor, hawking shoes out of his trunk; and many more mavericks, hustlers, and dreamers. With a sure stride and a broad footprint, Kicks introduces us to an influential and evolving legacy.
Book Synopsis The Curious Feminist by : Cynthia Enloe
Download or read book The Curious Feminist written by Cynthia Enloe and published by Univ of California Press. This book was released on 2004-12-15 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this collection of lively essays, Cynthia Enloe makes better sense of globalization and international politics by taking a deep and personal look into the daily realities in a range of women's lives. She proposes a distinctively feminist curiosity that begins with taking women seriously, especially during this era of unprecedented American influence. This means listening carefully, digging deep, challenging assumptions, and welcoming surprises. Listening to women in Asian sneaker factories, Enloe reveals, enables us to bring down to earth the often abstract discussions of the global economy. Paying close attention to Iraqi women's organizing efforts under military occupation exposes the false global promises made by officials. Enloe also turns the beam of her inquiry inward. In a series of four candid interviews and a new set of autobiographical pieces, she reflects on the gradual development of her own feminist curiosity. Describing her wartime suburban girlhood and her years at Berkeley, she maps the everyday obstacles placed on the path to feminist consciousness—and suggests how those obstacles can be identified and overcome. The Curious Feminist shows how taking women seriously also challenges the common assumption that masculinities are trivial factors in today's international affairs. Enloe explores the workings of masculinity inside organizations as diverse as the American military, a Serbian militia, the UN, and Oxfam. A feminist curiosity finds all women worth thinking about, Enloe claims. She suggests that we pay thoughtful attention to women who appear complicit in violence or in the oppression of others, or too cozily wrapped up in their relative privilege to inspire praise or compassion. Enloe's vitality, passion, and incisive wit illuminate each essay. The Curious Feminist is an original and timely invitation to look at global politics in an entirely different way.
Download or read book The Sports Shoe written by Thomas Turner and published by Bloomsbury Publishing. This book was released on 2019-02-21 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Meticulously researched and beautifully produced." Times Literary Supplement "A big and beautiful book." Journal of British Studies "A definitive history of the sports shoe." Amber Butchart, fashion historian "A necessary book [and] a great read." Samuel Smallidge, Archivist, Converse "Both educational and entertaining." Scene Point Blank The story of the sneaker's rise from the first Victorian tennis shoes to the Nike Air Max and beyond. Moving from the athletic field to the shopping mall, Thomas Turner tells a fresh story of the evolution of the sports shoe against the changing landscape of society, sport, fashion, industry, and technology. The Sports Shoe takes us on a journey from the first Victorian tennis shoes to the sneaker of today, to the adidas Superstar and the innovative technologies of Nike Air Max. Featuring newly uncovered archival material and historic images showcasing key personalities, vintage marketing and common perceptions of this hugely desirable product, this book is a must-have for any sneaker collector, historian of popular culture, or anyone interested in the place of athletic footwear in our lives today.
Book Synopsis Sneaker Freaker. The Ultimate Sneaker Book! by : Martin Holz
Download or read book Sneaker Freaker. The Ultimate Sneaker Book! written by Martin Holz and published by Taschen. This book was released on 2018-10 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every Sneaker Story Worth Telling! A 15-year anthology of cult magazine Sneaker Freaker When self-acclaimed Sneakerhead Simon "Woody" Wood decided to pursue his love of sneakers--and freebie footwear--with a publication, the mighty Sneaker Freaker was born. From its punk fanzine style first edition in 2002 to today's slick print and online operation, the independent magazine has remained at the fore of the global sneaker scene, documenting every collab, limited edition, retro reissue, Quickstrike, custom shoe and more, with raw, fastidious passion. This massive anthology celebrates 15 years of Sneaker Freaker, featuring the magazine's finest pages together with over 130 pages of expert sneaker content never seen before. As "funny and serious, meaningful and pointless at the same time" as the magazine's own ethos, the book packs in more than 650 pages of dense insider knowledge, hundreds of beautiful photos, as well as Woody's own obsessional observations. The book rollicks through some 100 years of sneaker history, documenting Air Max, Air Force, All Stars, Dapper Dan, Michael Jordan, Reebok Pump, and Nike Skateboarding, alongside more obscure treasures like Troop, SPX, and Vision Street Wear. All the major sneaker moments are all there, from Kanye to adidas Futurecraft, Nike Air Force 1 to New Balance, as well as landmark collabs, leading advertising campaigns, and crux talking points, not least Nike vs adidas. All Sneaker Freaker pages have been meticulously redesigned for this book edition, with fresh updates bringing every story up to speed, while preserving the charm of the original prose. Through all the limited editions, customs, retro reissues, and samples, this is the definitive source of sneaker knowledge you'll love as hard as your Beaters. "The most definitive sneaker culture magazine on the planet!" -- MTV
Book Synopsis The Victory Machine by : Ethan Sherwood Strauss
Download or read book The Victory Machine written by Ethan Sherwood Strauss and published by Public Affairs. This book was released on 2021-03-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Golden State Warriors are the envy of the modern NBA. Chasing their third consecutive championship, they have assembled an incredible wealth of athletic talent, lead the league in merchandise sales, and are planning to move into a glitzy new stadium next season. Their owner, Joe Lacob, regularly hosts the top CEOs and influencers of Silicon Valley in his box, fashioning himself into one of the most powerful men in the world. Yet inside the organization, there is considerably more strife. In this breakthrough work of reportage, star NBA reporter Ethan Sherwood Strauss investigates the team's culture, its financial ambitions and struggles, and the toll that being a super-team can take. In so doing, he not only rewrites the story of the Warriors, but reveals how the Darwinian business of NBA basketball really works. Reconstructing the deals that lured Steph Curry away from Nike and Kevin Durant away from Oklahoma City, Strauss shows how the smallest mistakes can define success or failure for years. And, as he looks ahead to the 2020 season, Strauss ponders whether this organization can survive its own ambitions"--
Book Synopsis American History through American Sports by : Bob Batchelor
Download or read book American History through American Sports written by Bob Batchelor and published by Bloomsbury Publishing USA. This book was released on 2012-12-18 with total page 1037 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with insightful analysis and compelling arguments, this book considers the influence of sports on popular culture and spotlights the fascinating ways in which sports culture and American culture intersect. This collection blends historical and popular culture perspectives in its analysis of the development of sports and sports figures throughout American history. American History through American Sports: From Colonial Lacrosse to Extreme Sports is unique in that it focuses on how each sport has transformed and influenced society at large, demonstrating how sports and popular culture are intrinsically entwined and the ways they both reflect larger societal transformations. The essays in the book are wide-ranging, covering topics of interest for sports fans who enjoy the NFL and NASCAR as well as those who like tennis and watching the Olympics. Many topics feature information about specific sports icons and favorite heroes. Additionally, many of the topics' treatments prompt engagement by purposely challenging the reader to either agree or disagree with the author's analysis.
Download or read book Black Market written by Merl Code and published by Harlequin. This book was released on 2022-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a former college basketball player and Executive at Nike, a "riveting" (Sports Illustrated) insider's account into the business of college basketball exposes the corrupt and racist systems that exploit young athletes and offers a new way forward For Merl Code, basketball was life. In college he played point guard for Clemson before turning pro. Later, when he pivoted to marketing, he found himself thrust into a startling world of profit-driven college basketball programs. He realized that the NCAA's amateurism rules could be used to exploit young athletes, and athletes of color in particular. Now, for the first time, Code will share his side of the explosive story of college basketball's dark reality—a system that begins with young talent in AAU programs and culminates at the highest levels of the NBA. Propulsive, urgent, and eye-opening, Black Market exposes the truth to offer a more just way forward for both colleges and athletes.
Book Synopsis Complex Presents: Sneaker of the Year by : Complex Media, Inc.
Download or read book Complex Presents: Sneaker of the Year written by Complex Media, Inc. and published by Abrams. This book was released on 2020-10-20 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1985, Nike released Michael Jordan’s first sneaker, the Air Jordan 1, and sneaker culture was born. Now thousands of people wait in line at Supreme, and companies throw millions of dollars at LeBron James to keep him in their marketing plans. The trend that saw steady growth for decades with the emergence of sports, hip-hop, and sportswear advertising has exploded into a phenomenon. And no one has watched that phenomenon more closely than Complex. Sneaker of the Year explores the past 35 years of sneaker culture with the expertise, authority, and passion that only Complex can offer. With vibrant photographs and illustrations throughout, as well as input from some of the sneaker world’s most important voices, this compilation is a must-have for hypebeasts and sneakerheads everywhere.
Book Synopsis Remy Sneakers and the Lost Treasure by : Kevin Sherry
Download or read book Remy Sneakers and the Lost Treasure written by Kevin Sherry and published by Scholastic Inc.. This book was released on 2018-04-24 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hilariously illustrated early chapter book about a racoon who calls on his friends to help him find out who stole his family’s memoirs. Someone has ransacked Remy’s home and stolen his prized possession, a book of Raccoon Family stories. But anyone could have done the dirty deed. Was it a sneaky pack of alley cats out to make a quick buck? Or maybe Big Al, the notorious king of the sewers? Or could it be the work of a mysterious masked figure? It’s up to Remy and the rest of the Critter Crew to go undercover, track down the thief, and recover the book . . . or Remy’s missing memories will be lost forever!
