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How to Turn Down a Billion Dollars

Author : Billy Gallagher
Publisher : Macmillan + ORM
ISBN 13 : 1250108624
Total Pages : 316 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis How to Turn Down a Billion Dollars by : Billy Gallagher

Download or read book How to Turn Down a Billion Dollars written by Billy Gallagher and published by Macmillan + ORM. This book was released on 2018-02-13 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the grand tradition of Ben Mezrich's The Accidental Billionaires (2009)... an engaging look into a fascinating subculture of millions." —Booklist "Breezy...How to Turn Down a Billion Dollars ably if uncritically chronicles the short history of a young company catering to young users, with a young chief executive, and reveals, intentionally or not, the limitations that come with that combination." —Wall Street Journal The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius? In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley's hottest start-ups. Snapchat developed from a simple wish for disappearing pictures as Stanford junior Reggie Brown nursed regrets about photos he had sent. After an epic feud between best friends, Brown lost his stake in the company, while Spiegel has gone on to make a name for himself as a visionary—if ruthless—CEO worth billions, linked to celebrities like Taylor Swift and his wife, Miranda Kerr. A fellow Stanford undergrad and fraternity brother of the company’s founding trio, Gallagher has covered Snapchat from the start. He brings unique access to a company Bloomberg Business called “a cipher in the Silicon Valley technology community.” Gallagher offers insight into challenges Snapchat faces as it transitions from a playful app to one of the tech industry’s preeminent public companies. In the tradition of great business narratives, How to Turn Down a Billion Dollars offers the definitive account of a company whose goal is no less than to remake the future of entertainment.

The Ultimate Guide to Snapchat

Author : Phil Walton
Publisher : Turner Publishing Company
ISBN 13 : 1684428297
Total Pages : 102 pages
Book Rating : 4.6/5 (844 download)

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Book Synopsis The Ultimate Guide to Snapchat by : Phil Walton

Download or read book The Ultimate Guide to Snapchat written by Phil Walton and published by Turner Publishing Company. This book was released on 2021-10-26 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quick and simple insider’s guide to Snapchat from Official Lens Creator Phil Walton. Phil Walton—perhaps best known as the creator of the famed Snapchat Potato lens—provides the groundwork for using and understanding the Snapchat app. Learn to navigate the Snapchat interface, connect with friends, use filters and lenses, and take an exclusive look at hidden functionalities the average Snapchat user may not know about. The Ultimate Guide to Snapchat provides detailed, easy-to-understand guidance for: Using pre- and post-snap creative tools like timeline, focus, stickers, and others Mastering chat functions for private and group conversations Posting private and public stories Activating your Bitmoji avatar Creating your own filters and more! The Ultimate Guide to Snapchat is an invaluable how-to resource for brand managers, new Snapchat users, and experienced users seeking to use the app with confidence as Snapchat continues to grow, innovate, and connect millions of users all over the world.

Snapchat

Author : Viktoria Schoja
Publisher : Anchor Academic Publishing
ISBN 13 : 3960675194
Total Pages : 20 pages
Book Rating : 4.9/5 (66 download)

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Book Synopsis Snapchat by : Viktoria Schoja

Download or read book Snapchat written by Viktoria Schoja and published by Anchor Academic Publishing. This book was released on 2016-03-14 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Snapchat is a photo messaging application which was developed in 2011 by Evan Spiegel and Bobby Murphy. It is a new way to take pictures or video adding text or drawings over a mobile phone and send them to friends or family with specifications on how long the photo will be available for viewing. User can set a time of 1 to 10 seconds for the viewing. The timer starts to count down the predefined seconds when the recipient opens the message. After the time is up the picture is deleted from the device and cannot be shown to the user anymore. Once the user downloads the app on his phone it is essential to register with username and set a password. Subsequently the app access the contact list on users phone to load friends. Additionally users can add other contacts beyond the existing one manually. Snapchat is a new way of sharing moments with friends on iPhone and Android. The company compares its product with a phone call, where a record of the communication persists, however the actual content of the communication does not. Even though Snapchat launched many products, there is one key feature that they all share, deletion. The app's mascot, which is also used as logo, is called "Ghostface Chillah", a name Brown derived from Ghostface Killah of the hip hop group Wu-Tang Clan. Snapchat, Inc. is a privately held, venture capital backed company, headquartered in Venice, California, USA. The application was first launched in July 2011 as a result of Evan Spiegel’s projects at Stanford University under the name Picaboo. However, the idea of disappearing pictures did not convince other project participants. In July 2011 Picaboo was renamed and re-launched into Snapchat. The former team, Evan Spiegel, Reggie Brown and Bobby Murphy, focused on usability and technical aspects rather than branding efforts at the beginning in order to reach as many user as possible [...].

Snapchat

Author : Madeleine R. Spalding
Publisher : ABDO
ISBN 13 : 1680775774
Total Pages : 35 pages
Book Rating : 4.6/5 (87 download)

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Book Synopsis Snapchat by : Madeleine R. Spalding

Download or read book Snapchat written by Madeleine R. Spalding and published by ABDO. This book was released on 2016-08-15 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title examinesSnapchat, the photo and video sharing website.Readers will learn aboutcompany history and development, howSnapchatoperates, issues the company faces such as inappropriate content, and its impact on society.Key components such as Snapcodes and Lenses are also explored.Color photos accompany easy-to-read, compelling text. Features include a company profile, mini bios of company founders, timeline, fast facts, informative sidebars, andsection on online safety.Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.

SNAPCHAT 101: Everything You Need to Know to Get Started on Snapchat

Author : Scott Perry
Publisher :
ISBN 13 : 9781367413238
Total Pages : pages
Book Rating : 4.4/5 (132 download)

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Book Synopsis SNAPCHAT 101: Everything You Need to Know to Get Started on Snapchat by : Scott Perry

Download or read book SNAPCHAT 101: Everything You Need to Know to Get Started on Snapchat written by Scott Perry and published by . This book was released on 2016-07-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to Snapchat for beginners. This picture-filled handbook makes it easy for you to master the basics of the world's fastest-growing social network in less than an hour -- you can be a pro at Snapchat in less time that it would take you to enjoy lunch! Explore Snapchat's three main features -- Snap, Chat, and Stories -- and get a full understanding of the platform via tutorials, a glossary of terms, a wealth of frequently asked questions, as well as links to stay on top of trends as Snapchat continues to add new features on a continual basis. This book was written BY adults FOR adults, so you get a clear, linear path to using Snapchat's key features, as well as tons of additional material for a greater understanding of the platform.

A Parent's Guide to Snapchat

Author : Axis
Publisher : David C Cook
ISBN 13 : 0830777016
Total Pages : 8 pages
Book Rating : 4.8/5 (37 download)

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Book Synopsis A Parent's Guide to Snapchat by : Axis

Download or read book A Parent's Guide to Snapchat written by Axis and published by David C Cook. This book was released on 2018-08-01 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are teens so obsessed with Snapchat? And what do they even do on it? This guide will help you better understand the app itself, why it’s appealing, and how to have conversations about it with your teens. Parent Guides are your one-stop shop for biblical guidance on teen culture, trends, and struggles. In 15 pages or fewer, each guide tackles issues your teens are facing right now—things like doubts, the latest apps and video games, mental health, technological pitfalls, and more. Using Scripture as their backbone, these Parent Guides offer compassionate insight to teens’ world, thoughts, and feelings, as well as discussion questions and practical advice for impactful discipleship.

Digital Marketing

Author : Ira Kaufman
Publisher : Taylor & Francis
ISBN 13 : 1351019171
Total Pages : 508 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Digital Marketing by : Ira Kaufman

Download or read book Digital Marketing written by Ira Kaufman and published by Taylor & Francis. This book was released on 2023-06-29 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose. Introduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders. Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities. Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders. Highlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks. Presents critical insights on the importance of using data analytics to inform and drive digital activities. Incorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experience. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website also offers instructors a richer set of support material, including a test bank.

Cannonball!

Author : Cara Martone
Publisher : Dorrance Publishing
ISBN 13 : 1480958441
Total Pages : 30 pages
Book Rating : 4.4/5 (89 download)

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Book Synopsis Cannonball! by : Cara Martone

Download or read book Cannonball! written by Cara Martone and published by Dorrance Publishing. This book was released on 2019-01-04 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cannonball! By: Cara Martone Cannonball! is a fun tale of Jason and Brooke, two children who embark on an unexpected adventure when a normal day of swimming in their pool turns into a journey they never knew was possible! They get to see and learn about new places and at the same time learn what is truly meaningful in life.

The Social Media Age

Author : Zoetanya Sujon
Publisher : SAGE
ISBN 13 : 1526481979
Total Pages : 271 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis The Social Media Age by : Zoetanya Sujon

Download or read book The Social Media Age written by Zoetanya Sujon and published by SAGE. This book was released on 2021-04-07 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring power and participation in a connected world. Social media are all around us. For many, they are the first things to look at upon waking and the last thing to do before sleeping. Integrated seamlessly into our private and public lives, they entertain, inform, connect (and sometimes disconnect) us. They’re more than just social though. In addition to our experiences as everyday users, understanding social media also means asking questions about our society, our culture and our economy. What we find is dense connections between platform infrastructures and our experience of the social, shaped by power, shifting patterns of participation, and a widening ideology of connection. This book introduces and examines the full scope of social media. From the social to the technological, from the everyday to platform industries, from the personal to the political. It brings together the key concepts, theories and research necessary for making sense of the meanings and consequences of social media, both hopefully and critically. Dr Zoetanya Sujon is a Senior Lecturer and Programme Director for Communications and Media at London College of Communication, University of the Arts London.

Snapchat 101: a Complete Guide to Snapchat

Author : Brandon Jones
Publisher :
ISBN 13 : 9781976090103
Total Pages : 52 pages
Book Rating : 4.0/5 (91 download)

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Book Synopsis Snapchat 101: a Complete Guide to Snapchat by : Brandon Jones

Download or read book Snapchat 101: a Complete Guide to Snapchat written by Brandon Jones and published by . This book was released on 2017-08-24 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains information on what, why and how's of Snapchat. Jones starts with a brief introduction about Snapchat, it's history and eventually proceeds to topics such as Snapchat paid Advertising.Developed by three Stanford University students (Evan Spiegel, Bobby Murphy and Reggie Brown) as a part of a class project, Snapchat began under the name Picaboo. When Evan Spiegel (pictured to the left) debuted their idea to the class in April 2011, the other students scoffed at the idea of impermanent photos. Little did they know that this idea would go on to become insanely popular.In 2014, the Snapchat app was the fastest growing social app, boosting a 57-percent growth in the course of the year. While Pinterest, Instagram and Facebook Messenger also had a high rate of growth, none of them could come close to keeping up with the amount of downloads Snapchat was/is getting. While there are many different platforms out there that incorporate images and videos, Snapchat has found a niche in the social media universe. It has become one of the most popular social networks around. And it shows no signs of stopping. Snapchat is a social media app that allows you to take pictures and videos and send them to others without having to worry about whether or not it'll still be there the next day - in particular, worrying about your embarrassing pics and videos. This is because Snapchat was designed to specifically delete or remove the pictures or videos - also called memories - that you post from its database within 24 hours after being posted on its platform. And more than just being about pictures and videos, Snapchat is all about short-term content, also called transient pictures and videos. That is why, by default, all you can see on the app's home screen is just a simple camera view. And with such simplicity, it's very easy and convenient to send your pictures and videos to just about anyone on Snapchat. Here is a preview of what you will learn...Snapchat and it's historyGetting Started on SnapchatHow to take and Send a SnapHow is Snapchat different from WhatsApp and FacebookGaining followers on SnapchatSnapchat Paid AdvertisingConverting FollowersAnd More.....

Get Rich Blogging

Author : Zoe Griffin
Publisher : Kings Road Publishing
ISBN 13 : 1786062410
Total Pages : 261 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Get Rich Blogging by : Zoe Griffin

Download or read book Get Rich Blogging written by Zoe Griffin and published by Kings Road Publishing. This book was released on 2016-07-07 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to earn millions by talking about your favourite subject? A new generation of vloggers have become millionaires by sharing make-up tutorials, comedy sketches and gaming videos. These people didn't start off with fancy equipment, expert technical knowledge or huge audiences. They are self-made. This book examines how they achieved success and provides a step by step guide to the process of finding fame and fortune online. Featuring advice from vloggers including Jim Chapman, Fleur De Force and KSI alongside business tips from YouTube CBO Robert Kyncl and Gleam Futures founder Dominic Smales, this book contains insider information about the mechanics of making money by vlogging. Subjects covered include brand-building, filming and editing equipment techniques, social media, working with talent managers, dealing with digital marketing agencies, making merchandise and negotiating with brands. Author Zoe Griffin is an established blogger, who set up her blog Live Like a VIP in 2009. She's worked with several vloggers and has noticed that the most popular ones have things in common. This book explains what these things are – so you can adopt similar tactics and get rich vlogging!

Child-Parent Research Reimagined

Author :
Publisher : BRILL
ISBN 13 : 9004421726
Total Pages : 272 pages
Book Rating : 4.0/5 (44 download)

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Book Synopsis Child-Parent Research Reimagined by :

Download or read book Child-Parent Research Reimagined written by and published by BRILL. This book was released on 2020-05-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers the methodological and ethical implications of child-parent research and the importance of honoring youth voices and co-investigating meaning making.

Digital Sports Journalism

Author : Charles M. Lambert
Publisher : Routledge
ISBN 13 : 1351585215
Total Pages : 184 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Digital Sports Journalism by : Charles M. Lambert

Download or read book Digital Sports Journalism written by Charles M. Lambert and published by Routledge. This book was released on 2018-07-06 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Sports Journalism gives detailed guidance on a range of digital practices for producing content for smartphones and websites. Each chapter discusses a skill that has become essential for sports journalists today, with student-friendly features throughout to support learning. These include case studies, examples of sports journalism from leading global publications, as well as top tips and practical exercises. The book also presents interviews with leading sport and club journalists with wide-ranging experience at the BBC, Copa90, Wimbledon Tennis, the Guardian and BT Sport, who discuss working with new technologies to cover sports stories and events. Chapters cover: live blogging; making and disseminating short videos; working for a sports club or governing body; finding and transmitting stories on social media; podcasting; longform online journalism. The job of a sports journalist has altered dramatically over the first two decades of the 21st century, with scope to write content across a new variety of digital platforms and mediums. Digital Sports Journalism will help students of journalism and professionals unlock the potential of these new media technologies.

Branding in a Digital World

Author : Hilary JM Topper MPA
Publisher : iUniverse
ISBN 13 : 1532087470
Total Pages : 215 pages
Book Rating : 4.5/5 (32 download)

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Book Synopsis Branding in a Digital World by : Hilary JM Topper MPA

Download or read book Branding in a Digital World written by Hilary JM Topper MPA and published by iUniverse. This book was released on 2019-11-21 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: • build an integrated marketing plan. • use social media marketing. • recruit ambassadors for your brand. • integrate IoT and wearable tech. • create compelling blog and social content. • increase your SEO. • use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.

Legal Reasoning, Research, and Writing for International Graduate Students

Author : Nadia E. Nedzel
Publisher : Aspen Publishing
ISBN 13 : 1543831184
Total Pages : 1344 pages
Book Rating : 4.5/5 (438 download)

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Book Synopsis Legal Reasoning, Research, and Writing for International Graduate Students by : Nadia E. Nedzel

Download or read book Legal Reasoning, Research, and Writing for International Graduate Students written by Nadia E. Nedzel and published by Aspen Publishing. This book was released on 2021-01-31 with total page 1344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legal Reasoning, Research, and Writing for International Graduate Students, Fifth Edition, helps international students understand and approach legal reasoning and writing the way law students and attorneys do in the United States. With concise and clear text, Professor Nedzel introduces the unique and important features of the American legal system and American law schools. Using clear instruction, examples, visual aids, and practice exercises, she teaches practical lawyering skills with sensitivity to the challenges of ESL students. New to the Fifth Edition: Streamlined presentation makes the material even more accessible. Chapters are short, direct, and to the point. Five chapters on reasoning and writing, including exam skills, office memos, and rewriting. Full chapters on contract drafting and scholarly writing. New flowcharts provide a concise, visual overview for each chapter. Citation coverage updated to new 21st edition of The Bluebook. Simplified examples and exercises. Three thoroughly revised chapters on legal research, including non-fee legal research and technological changes in the practice of U.S. law. Professors and student will benefit from: Comparative perspective informs readers about the unique features of American law as compared to civil law, Islamic law, and Asian traditions. Explanations of practical skills assume no former knowledge of the American legal system. U.S. law school necessary skills explained immediately: case briefing, creating a course outline, time management, reading citations, and writing answers to hypothetical exam questions. Short, lucid chapters that reiterate major points to aid comprehension. Clear introductions to writing hypothetical-based exams, legal memoranda, contract drafting and scholarly writing. An integrated approach to proper citation format, with explanation and instruction provided in context. Discussion of plagiarism and U.S. law school honor codes. Practical skill-building exercises in each chapter. Research exercises are primarily Internet-based Charts and summaries that are useful learning aids and reference tools

Video Marketing Made Simple For Business Owners

Author : Raymond Wayne
Publisher : Estalontech
ISBN 13 : 883589672X
Total Pages : 224 pages
Book Rating : 4.8/5 (358 download)

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Book Synopsis Video Marketing Made Simple For Business Owners by : Raymond Wayne

Download or read book Video Marketing Made Simple For Business Owners written by Raymond Wayne and published by Estalontech. This book was released on 2020-09-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video Marketing is literally on fire! Embrace the Power and Potential of Video Marketing And use this medium to catapult your web business to the next level. Check out on “ Video Marketing Made Simple For Business Owners ” Finally, you have this once in lifetime opportunity to get your hands on the video marketing tools & Strategies that are generating million dollar revenues . Businesses invest a lot of time determining who their target demographic is, and for good reason. When a business knows which demographic is buying and using their product, it’s going to be easier to market to that demographic. Middle-aged women are going to respond to ads differently than millennials; and what one group finds engaging and interesting, another may not. So it’s important for businesses to understand what demographic they are targeting so they get the marketing just right for them. But, businesses don’t have to go to such trouble when they’re using video marketing because video marketing reaches every demographic and is interesting to every demographic. And this is because men and women, and people of every age, love video. As long as it’s interesting and creative, people will like a video regardless of their background or history. This can be a bonus for businesses that know who their demographic is, simply because more people will share it and like it, even if they don’t make up part of the business’ demographic. But it’s also especially good news for businesses with a shifting demographic, or for those that don’t know how makes up their demographic. That happens sometimes when a business changes directions or changes their product or service slightly, and then they have to start back at square one with their marketing efforts. But when a business has already created videos as part of their marketing plan, they don’t have to change a thing because those videos will already be suitable for every demographic. Imagine one type of marketing that appeals to every single demographic. It seems too good to be true, but it’s not. That type of marketing is video marketing, and reaching every demographic is just one very good reason why every business should be investing in it.

Journalism in the Age of Virtual Reality

Author : John V. Pavlik
Publisher : Columbia University Press
ISBN 13 : 0231545517
Total Pages : 263 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Journalism in the Age of Virtual Reality by : John V. Pavlik

Download or read book Journalism in the Age of Virtual Reality written by John V. Pavlik and published by Columbia University Press. This book was released on 2019-09-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the advent of the internet and handheld or wearable media systems that plunge the user into 360o video, augmented—or virtual reality—technology is changing how stories are told and created. In this book, John V. Pavlik argues that a new form of mediated communication has emerged: experiential news. Experiential media delivers not just news stories but also news experiences, in which the consumer engages news as a participant or virtual eyewitness in immersive, multisensory, and interactive narratives. Pavlik describes and analyzes new tools and approaches that allow journalists to tell stories that go beyond text and image. He delves into developing forms such as virtual reality, haptic technologies, interactive documentaries, and drone media, presenting the principles of how to design and frame a story using these techniques. Pavlik warns that although experiential news can heighten user engagement and increase understanding, it may also fuel the transformation of fake news into artificial realities, and he discusses the standards of ethics and accuracy needed to build public trust in journalism in the age of virtual reality. Journalism in the Age of Virtual Reality offers important lessons for practitioners seeking to produce quality experiential news and those interested in the ethical considerations that experiential media raise for journalism and the public.