Smashing Logo Design

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Smashing Logo Design

Author : Gareth Hardy
Publisher : Wiley
ISBN 13 : 9781119993322
Total Pages : 304 pages
Book Rating : 4.9/5 (933 download)

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Book Synopsis Smashing Logo Design by : Gareth Hardy

Download or read book Smashing Logo Design written by Gareth Hardy and published by Wiley. This book was released on 2011-06-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.

Smashing Logo Design

Author : Gareth Hardy
Publisher : John Wiley & Sons
ISBN 13 : 1119993563
Total Pages : 597 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Smashing Logo Design by : Gareth Hardy

Download or read book Smashing Logo Design written by Gareth Hardy and published by John Wiley & Sons. This book was released on 2011-05-12 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.

Los Logos 8

Author : Gestalten
Publisher : Die Gestalten Verlag-DGV
ISBN 13 : 9783899556940
Total Pages : 398 pages
Book Rating : 4.5/5 (569 download)

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Book Synopsis Los Logos 8 by : Gestalten

Download or read book Los Logos 8 written by Gestalten and published by Die Gestalten Verlag-DGV. This book was released on 2017-04-25 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Logos 8, the classic compilation and thoughtfully curated showcase of current developments in logo design, delves into the realm of an ever-evolving and always present branding component. Los Logos 8 is the authoritative reference on contemporary logo design. As with previous editions of Gestalten's indispensable Los Logos series, this expertly curated collection is both a guide to the latest innovations and a prognostication of coming trends. This edition looks further into the ever-changing world of this vital element of branding: the logo. An inevitable task on a designer's artistic and professional timeline, designing a logo is a lively and explorative mission. The fully indexed compendium showcases an unparalleled selection of cutting-edge examples from around the globe. A practical and insightful handbook of the current developments in logo design and a boundless source of inspiration, Los Logos 8 is a must have for any designer, brand manager, trend scout, or marketing strategist.

The Smashing Book

Author :
Publisher :
ISBN 13 : 9783943075380
Total Pages : 311 pages
Book Rating : 4.0/5 (753 download)

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Book Synopsis The Smashing Book by :

Download or read book The Smashing Book written by and published by . This book was released on 2011 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: These eBooks are the long-awaited digital version of our bestselling printed book about best practices in modern Web design. They share valuable practical insight into design, usability and coding, provide professional advice for designing mobile applications and building successful e-commerce websites, and explain common coding mistakes and how to avoid them. You'll explore the principles of professional design thinking and graphic design and learn how to apply psychology and game theory to create engaging user experiences.

Logo Design that Works

Author : Lisa Silver
Publisher :
ISBN 13 : 156496759X
Total Pages : 148 pages
Book Rating : 4.5/5 (649 download)

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Book Synopsis Logo Design that Works by : Lisa Silver

Download or read book Logo Design that Works written by Lisa Silver and published by . This book was released on 2001 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.

Smashing UX Design

Author : Jesmond J. Allen
Publisher : John Wiley & Sons
ISBN 13 : 0470970626
Total Pages : 608 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Smashing UX Design by : Jesmond J. Allen

Download or read book Smashing UX Design written by Jesmond J. Allen and published by John Wiley & Sons. This book was released on 2012-05-03 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to UX from the world’s most popular resource for web designers and developers Smashing Magazine is the world′s most popular resource for web designers and developers and with this book the authors provide the ideal resource for mastering User Experience Design (UX). The authors provide an overview of UX and User Centred Design and examine in detail sixteen of the most common UX design and research tools and techniques for your web projects. The authors share their top tips from their collective 30 years of working in UX including: Guides to when and how to use the most appropriate UX research and design techniques such as usability testing, prototyping, wire framing, sketching, information architecture & running workshops How to plan UX projects to suit different budgets, time constraints and business objectives Case studies from real UX projects that explain how particular techniques were used to achieve the client's goals Checklists to help you choose the right UX tools and techniques for the job in hand Typical user and business requirements to consider when designing business critical pages such as homepages, forms, product pages and mobile interfaces as well as explanations of key things to consider when designing for mobile, internationalization and behavioural change. Smashing UX Design is the complete UX reference manual. Treat it as the UX expert on your bookshelf that you can read from cover-to-cover, or to dip into as the need arises, regardless of whether you have 'UX' in your job title or not.

The Art of Graphic Design

Author : Bradbury Thompson
Publisher : Yale University Press
ISBN 13 : 0300238576
Total Pages : 233 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis The Art of Graphic Design by : Bradbury Thompson

Download or read book The Art of Graphic Design written by Bradbury Thompson and published by Yale University Press. This book was released on 2018-01-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revered classic of American design delights anew with the freshness and ingenuity of its approach Bradbury Thompson (1911-1995) remains one of the most admired and influential graphic designers of the twentieth century, having trained a generation of design students while on the faculty of the Yale School of Art for more than thirty years. The art director of Mademoiselle and design director of Art News and Art News Annual in the decades after World War II, Thompson was also a distinguished designer of limited-edition books, postage stamps, rationalized alphabets, corporate identification programs, trademarks, and sacred works (most notably the Washburn College Bible). Thompson also designed more than sixty issues of Westvaco Inspirations, a magazine that was published by the Westvaco Corporation and distributed to thousands of printers, designers, and teachers to show the range and versatility of printing papers. Thompson was especially revered for his ability to adapt classic typography for the modern world. Bradbury Thompson: The Art of Graphic Design is a landmark in the history of fine bookmaking. First published by Yale University Press in 1988 and designed by Thompson himself, it was praised by the New York Times as a book in which "art and design are gloriously and daringly mixed." Original texts by the author and other notable designers, critics, and art historians, including J. Carter Brown, Alvin Eisenman, and Steven Heller, explore Thompson's methods and design philosophy, and a newly commissioned afterword by Jessica Helfand attests to the enduring importance of his work. Both a retrospective and a manifesto, the book surveys Thompson's timeless contributions to American graphic design, including his experimental work and his work in magazines, typography, books, simplified alphabets, and contemporary postage stamps. Published for the first time in paperback, this classic text is now available for a new generation of designers and students.

Logo Design Love

Author : David Airey
Publisher : New Riders
ISBN 13 : 0321702727
Total Pages : 218 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis Logo Design Love by : David Airey

Download or read book Logo Design Love written by David Airey and published by New Riders. This book was released on 2009-12-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

Letterhead & Logo Design 7

Author :
Publisher :
ISBN 13 : 9781610592963
Total Pages : 218 pages
Book Rating : 4.5/5 (929 download)

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Book Synopsis Letterhead & Logo Design 7 by :

Download or read book Letterhead & Logo Design 7 written by and published by . This book was released on with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Best of Letterhead & Logo Design

Author : Mine Design
Publisher : Rockport Pub
ISBN 13 : 159253791X
Total Pages : 352 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis The Best of Letterhead & Logo Design by : Mine Design

Download or read book The Best of Letterhead & Logo Design written by Mine Design and published by Rockport Pub. This book was released on 2012-03-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling Letterhead and Logo Design now compiles the most creative and inspiring work in the field in a stunning collection featuring the best of the past four volumes. From well-known design leaders, new design firms, and cutting-edge artists, this collection includes everything identity, from logos to labels, business cards to envelopes, and the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. This book is an invaluable resource for both design firms and their clients who are looking for inspiration and ideas that grab the viewer's attention and create a lasting impression.

Really Good Logos Explained

Author : Margo Chase
Publisher : Rockport Publishers
ISBN 13 : 161673891X
Total Pages : 288 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis Really Good Logos Explained by : Margo Chase

Download or read book Really Good Logos Explained written by Margo Chase and published by Rockport Publishers. This book was released on 2008-05-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of 500 great logos critiqued by a panel of internationally acclaimed designers In Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is - like the logos themselves - succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today.

100 Things Every Designer Needs to Know About People

Author : Susan Weinschenk
Publisher : Pearson Education
ISBN 13 : 0132658607
Total Pages : 438 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis 100 Things Every Designer Needs to Know About People by : Susan Weinschenk

Download or read book 100 Things Every Designer Needs to Know About People written by Susan Weinschenk and published by Pearson Education. This book was released on 2011-04-14 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

999 Logo Design Elements

Author : Daniel Donnelly
Publisher :
ISBN 13 : 1610580311
Total Pages : 212 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis 999 Logo Design Elements by : Daniel Donnelly

Download or read book 999 Logo Design Elements written by Daniel Donnelly and published by . This book was released on 2011 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.

Creative Workshop

Author : David Sherwin
Publisher : HOW Books
ISBN 13 : 1600617972
Total Pages : 240 pages
Book Rating : 4.6/5 (6 download)

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Book Synopsis Creative Workshop by : David Sherwin

Download or read book Creative Workshop written by David Sherwin and published by HOW Books. This book was released on 2010-11-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you. Within these pages, you'll find 80 creative challenges that will help you achieve a breadth of stronger design solutions, in various media, within any set time period. Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help you increase your capacity to innovate. Creative Workshop also includes useful brainstorming techniques and wisdom from some of today's top designers. By road-testing these techniques as you attempt each challenge, you'll find new and more effective ways to solve tough design problems and bring your solutions to vibrant life.

Smashing CSS

Author : Eric Meyer
Publisher : John Wiley & Sons
ISBN 13 : 0470970723
Total Pages : 334 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Smashing CSS by : Eric Meyer

Download or read book Smashing CSS written by Eric Meyer and published by John Wiley & Sons. This book was released on 2010-11-09 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: PROFESSIONAL TECHNIQUES FOR MODERN LAYOUT Smashing CSS takes you well beyond the basics, covering not only the finer points of layout and effects, but introduces you to the future with HTML5 and CSS3. Very few in the industry can show you the ins and outs of CSS like Eric Meyer and inside Smashing CSS Eric provides techniques that are thorough, utterly useful, and universally applicable in the real world. From choosing the right tools, to CSS effects and CSS3 techniques with jQuery, Smashing CSS is the practical guide to building modern web layouts. With Smashing CSS you will learn how to: Throw elements offscreen/hide them Create body/HTML backgrounds in XHTML Usemore than 15 layout techniques including clearfix, two/three simple columns, faux columns, One True Layout, Holy Grail, em-based layout, fluid grids, sticky footers, and more Use a variety of CSS effects including CSS popups, boxpunching, rounded corners, CSS sprites, Sliding Doors, Liquid Bleach, ragged floats, and more Apply CSS table styling including using thead, tfoot, and tbody, row headers, column-oriented styling (classes); styling data tables with jQuery, tables to graphs, tables to maps; and more Use CSS3 elements including rounded corners, multiple backgrounds, RGBA, using jQuery to do CSS3 selections and so much more. Eric Meyer is an internationally recognized expert on the subjects of HTML, CSS, and Web standards, and has been working on the Web since 1993. Smashing CSS is for developers who already have some experience with CSS and JavaScript and are ready for more advanced techniques. Smashing Magazine (smashingmagazine.com) is one of the world's most popular web design sites. True to the Smashing mission, the Smashing Magazine book series delivers useful and innovative information to Web designers and developers.

The Elements of Logo Design

Author : Alex W. White
Publisher : Simon and Schuster
ISBN 13 : 1621536033
Total Pages : 224 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis The Elements of Logo Design by : Alex W. White

Download or read book The Elements of Logo Design written by Alex W. White and published by Simon and Schuster. This book was released on 2017-09-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.

Creating a Brand Identity: A Guide for Designers

Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
ISBN 13 : 1780679807
Total Pages : 427 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Creating a Brand Identity: A Guide for Designers by : Catharine Slade-Brooking

Download or read book Creating a Brand Identity: A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.