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Smart Pricing
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Download or read book Smart Pricing written by Jagmohan Raju and published by . This book was released on 1900 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focusing on a new set of influencers in pricing strategy: consumer psychology, economics, and marketing. To do so, they draw on their own breakthrough pricing research, as well as their most recent work helping enterprises rethink their approaches to pricing. Raju and Zhang make pricing more t.
Download or read book Smart Pricing written by Jagmohan Raju and published by Pearson Prentice Hall. This book was released on 2010-03-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.
Book Synopsis Summary: Smart Pricing by : BusinessNews Publishing,
Download or read book Summary: Smart Pricing written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-28 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Jagmohan Raju and W. John Zhang's book: "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability". This complete summary of the ideas from Jagmohan Raju and W. John Zhang's book "Smart Pricing" demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much thought at all. In their book, the authors explain that this is a huge mistake as pricing offers an opportunity to move ahead. This summary provides readers with an insight into the possibilities of different pricing strategies and how some of the biggest companies have used them to push their companies forward. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Smart Pricing" and discover the key to establishing innovative pricing strategies that create value and capture customers.
Book Synopsis Double your Price: The Strategy and Tactics of Smart Pricing by : David Falzani
Download or read book Double your Price: The Strategy and Tactics of Smart Pricing written by David Falzani and published by Pearson UK. This book was released on 2023-03-27 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence on a company’s ability to reinvest than top line sales growth. But if you don’t understand the psychology of pricing, having the wrong price can undermine your chances for success. Double Your Price is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you’ll be able to answer the following questions for your business or product: How much should we charge for our product or service? How much are our customers willing to pay? If we increase our price, will we lose customers? How can setting prices help us cover our costs? What are the benefits of a pricing strategy? Will increasing or decreasing prices help my business to succeed? Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies, Double Your Price includes a practical set of insights, tools, and actionable guidance, and a Foreword by Lord Sainsbury. A well-designed and progressive pricing strategy is one of the most powerful tools available to businesses. Get yours right.
Book Synopsis Monetizing Innovation by : Madhavan Ramanujam
Download or read book Monetizing Innovation written by Madhavan Ramanujam and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
Download or read book Smart Data Pricing written by Soumya Sen and published by John Wiley & Sons. This book was released on 2014-08-21 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive text addressing the high demand for network, cloud, and content services through cutting-edge research on data pricing and business strategies Smart Data Pricing tackles the timely issue of surging demand for network, cloud, and content services and corresponding innovations in pricing these services to benefit consumers, operators, and content providers. The pricing of data traffic and other services is central to the core challenges of network monetization, growth sustainability, and bridging the digital divide. In this book, experts from both academia and industry discuss all aspects of smart data pricing research and development, including economic analyses, system development, user behavior evaluation, and business strategies. Smart Data Pricing: • Presents the analysis of leading researchers from industry and academia surrounding the pricing of network services and content. • Discusses current trends in mobile and wired data usage and their economic implications for content providers, network operators, end users, government regulators, and other players in the Internet ecosystem. • Includes new concepts and background technical knowledge that will help researchers and managers effectively monetize their networks and improve user quality-of-experience. • Provides cutting-edge research on business strategies and initiatives through a diverse collection of perspectives. • Combines academic and industry expertise from multiple disciplines and business organizations. The ideas and background of the technologies and economic principles discussed within these chapters are of real value to practitioners, researchers, and managers in identifying trends and deploying new pricing and network management technologies, and will help support managers in identifying new business directions and innovating solutions to challenging business problems.
Book Synopsis The Price Advantage by : Michael V. Marn
Download or read book The Price Advantage written by Michael V. Marn and published by John Wiley & Sons. This book was released on 2004-04-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.
Download or read book Smarter Pricing written by Tony Cram and published by Pearson Education. This book was released on 2006 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricinghelps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business. At no time has effective pricing been more significant. Buyers are getting stronger, markets more transparent, and manufacturers in new powerhouses such as China, are becoming more and more competitive. Recent McKinsey survey of 2500 companies calculated that a 1% increase in price improves operating profit by 11.1%. Smarter Pricing is a good, hands-on book on pricing for practising managers, providing a developed mix of techniques through international examples from a range of sectors that bring pricing theory into a real-world context. Smarter Pricing joins the developing suite of FTPH books offering executives focused and practical advice on decisive business challenges. Smarter Pricingis a fast and focused companion to practical price management, for executives and marketers in every sector.
Book Synopsis Efficiently Inefficient by : Lasse Heje Pedersen
Download or read book Efficiently Inefficient written by Lasse Heje Pedersen and published by Princeton University Press. This book was released on 2019-09-17 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Efficiently Inefficient describes the key trading strategies used by hedge funds and demystifies the secret world of active investing. Leading financial economist Lasse Heje Pedersen combines the latest research with real-world examples and interviews with top hedge fund managers to show how certain trading strategies make money--and why they sometimes don't. Pedersen views markets as neither perfectly efficient nor completely inefficient. Rather, they are inefficient enough that money managers can be compensated for their costs through the profits of their trading strategies and efficient enough that the profits after costs do not encourage additional active investing. Understanding how to trade in this efficiently inefficient market provides a new, engaging way to learn finance. Pedersen analyzes how the market price of stocks and bonds can differ from the model price, leading to new perspectives on the relationship between trading results and finance theory. He explores several different areas in depth--fundamental tools for investment management, equity strategies, macro strategies, and arbitrage strategies--and he looks at such diverse topics as portfolio choice, risk management, equity valuation, and yield curve logic. The book's strategies are illuminated further by interviews with leading hedge fund managers: Lee Ainslie, Cliff Asness, Jim Chanos, Ken Griffin, David Harding, John Paulson, Myron Scholes, and George Soros.
Book Synopsis Optimize YOUR Airbnb by : Daniel Vroman Rusteen
Download or read book Optimize YOUR Airbnb written by Daniel Vroman Rusteen and published by Optimizemybnb.com LLC. This book was released on 2018-01-20 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Former Airbnb employee, Superhost, and Airbnb property manager reveals his strategies to rank #1 in Airbnb search by creating an optimal online listing and offline guest experience. "I have never seen so much valuable, actionable advice in one place for an Airbnb host. Highly recommended!" - Chip Conley
Download or read book The AdSense Code written by Joel Comm and published by Morgan James Publishing. This book was released on 2010-06-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five-figure checks from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. A New York Times Best Seller, The AdSense Code is now revised and updated in the definitive resource that reveals proven online strategies for creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads--using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to "crack" The AdSense Code and unlock the secrets to making money online.
Book Synopsis Smart Pricing by : Jagmohan Singh Raju
Download or read book Smart Pricing written by Jagmohan Singh Raju and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Smart Grid Communication Infrastructures by : Feng Ye
Download or read book Smart Grid Communication Infrastructures written by Feng Ye and published by John Wiley & Sons. This book was released on 2018-08-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive resource that covers all the key areas of smart grid communication infrastructures Smart grid is a transformational upgrade to the traditional power grid that adds communication capabilities, intelligence and modern control. Smart Grid Communication Infrastructures is a comprehensive guide that addresses communication infrastructures, related applications and other issues related to the smart grid. The text shows how smart grid departs from the traditional power grid technology. Fundamentally, smart grid has advanced communication infrastructures to achieve two-way information exchange between service providers and customers. Grid operations in smart grid have proven to be more efficient and more secure because of the communication infrastructures and modern control. Smart Grid Communication Infrastructures examines and summarizes the recent advances in smart grid communications, big data analytics and network security. The authors – noted experts in the field – review the technologies, applications and issues in smart grid communication infrastructure. This important resource: Offers a comprehensive review of all areas of smart grid communication infrastructures Includes an ICT framework for smart grid Contains a review of self-sustaining wireless neighborhood that are network designed Presents design and analysis of a wireless monitoring network for transmission lines in smart grid Written for graduate students, professors, researchers, scientists, practitioners and engineers, Smart Grid Communication Infrastructures is the comprehensive resource that explores all aspects of the topic.
Book Synopsis Be Smart, Act Fast, Get Rich by : Charles V. Payne
Download or read book Be Smart, Act Fast, Get Rich written by Charles V. Payne and published by John Wiley & Sons. This book was released on 2007-05-04 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Be Smart, Act Fast, Get Rich "Charles Payne's book is blunt, provocative, and right on the money. This book is a lot like Charles himself: insightful and to the point. If you have time to read only one book on how to make money . . . this is the book." --Dr. Bob Froehlich, Chairman, Investor Strategy Committee Deutsche Asset Management, and Vice Chairman, DWS Scudder "Be Smart, Act Fast, Get Rich is a book for all investors from first-time stock buyers to seasoned investors. 'Be Smart' suggests you understand the fundamentals of the company you are purchasing. 'Act Fast' suggests that action must be taken if you are going to increase your wealth in the stock market. All too often we find interesting ideas to invest in but never have the confidence to act, only to watch the stock's price rise while others reap the benefits. This book is an easy read, and a must-read for all investors." --Tom Dorsey, President, Dorsey Wright & Associates and author, Point & Figure Charting "You should buy this book just for the super job Charles does in explaining everything you need to know about charts, graphs, and the other 'voodoo' of technical analysis that he makes so simple to understand. Charles really gives you a street fighter's education in the markets . . . I wish his book was around twenty-five years ago . . . it would have saved me millions in market mistakes I've made." --Tobin Smith, founder and Chairman, ChangeWave Research
Book Synopsis The Psychology of Price by : Leigh Caldwell
Download or read book The Psychology of Price written by Leigh Caldwell and published by Jaico Publishing House. This book was released on 2015-12-07 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit. MAXIMISE REVENUE • How do unwanted products Influence what customers expect to pay? • How does offering extras for free dramatically increases Perceived Value? • Why does changing the timing of a payment make people pay 50% More? TRIED AND TESTED TECHNIQUES Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations. Leigh Caldwell is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.
Book Synopsis Optimizing and Measuring Smart Grid Operation and Control by : Recioui, Abdelmadjid
Download or read book Optimizing and Measuring Smart Grid Operation and Control written by Recioui, Abdelmadjid and published by IGI Global. This book was released on 2020-11-13 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart grid (SG), also called intelligent grid, is a modern improvement of the traditional power grid that will revolutionize the way electricity is produced, delivered, and consumed. Studying key concepts such as advanced metering infrastructure, distribution management systems, and energy management systems will support the design of a cost-effective, reliable, and efficient supply system, and will create a real-time bidirectional communication means and information exchange between the consumer and the grid operator of electric power. Optimizing and Measuring Smart Grid Operation and Control is a critical reference source that presents recent research on the operation, control, and optimization of smart grids. Covering topics that include phase measurement units, smart metering, and synchrophasor technologies, this book examines all aspects of modern smart grid measurement and control. It is designed for engineers, researchers, academicians, and students.
Book Synopsis Electricity Cost Modeling Calculations by : Monica Greer
Download or read book Electricity Cost Modeling Calculations written by Monica Greer and published by Academic Press. This book was released on 2021-09-10 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reducing greenhouse gases and increasing the use of renewable energy continue to be critical goals for the power industry and electrical engineers to promote energy cost reductions. Engineers and researchers must keep up to date with the evolution of the power system sector, new energy regulations, and how different pricing techniques apply in today’s market. Electricity Cost Modeling Calculations, Second Edition delivers an updated view on pricing models, regulation, technology and the role renewable energy is starting to take in electricity. Starting with fundamental concepts relating to market structure, an increase in international regulations is added to expand the engineer’s knowledge. Cubic cost modeling and new modeling cases are included along with updated literature reviews for deeper research. The reference then extends into more advanced quantitative methods such as updated rate designs, and a new chapter is included on the marginal cost pricing of electricity in the United States with applications to reduce greenhouse gas emissions, making the reference relevant for today’s power markets. This book provides engineers with a practical guide on the latest techniques in electricity pricing and applications for today’s markets. Provides updates on international regulations and the role of renewable energy sources Presents foundational concepts and advanced quantitative aspects including updated practical case studies Discusses the appropriate rate/tariff structure for more efficient use of electricity and renewable options
