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Small Medium Enterprises Selection Of Market Entry Mode
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Book Synopsis Market entry strategies and their applicability to SMEs - The winding road to foreign business by : Thomas Drabner
Download or read book Market entry strategies and their applicability to SMEs - The winding road to foreign business written by Thomas Drabner and published by GRIN Verlag. This book was released on 2003-06-10 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,9 (B+), Heidenheim University of Cooperative Education (Economic - International Commerce), course: International Commerce, language: English, abstract: “There will be hunters and hunted, winners and losers. What counts in global competition is the right strategy and success.” Heinrich von Pierer1 In business planning the globalization of the world market and the limits of domestic growth raise the question to what extent a foreign commitment should be considered if at all.2 In Germany these considerations are particularly underlined by the strong integration into the world economy. German enterprises obtain a third of their total revenue in foreign business, 25 % of all jobs depend on foreign trade.3 Contrary to expectations, going global is no longer subject only to large multinational companies. Due to saturation tendencies in the domestic market, global competition and the dependency on international key-account customers small and medium-sized enterprises (SMEs) have been faced with the need for international activities. 4 Considering the fact that SMEs account for 97,3 % of all German enterprises, generating almost 45 % of the total revenue per year, the importance of future growth potential becomes evident.5 In general, SMEs are referred to as the “backbone” of German economy and many of them, the so called “hidden champions” have successfully faced the challenge of entering foreign markets.6 Others have been afraid to take this step. For these, the need for adaptation remains and their continuity will depend on the competitiveness in the world market. In general, entering new markets is connected with a multiplicity of chances and risks. SMEs especially, tend to underestimate the importance of profound information and the need for a realistic estimation of own capabilities.7 Accordingly, it becomes necessary to focus on a SME specific approach which considers major evaluation criteria for carefully developing market entry strategies. 1 Dr. Heinrich von Pierer, President and Chief Excecutive Officer of Siemens AG: Quotation cp. ‘TheGlobalist’ (2000) 2 cp. Hoppen (1999:144) 3 cp. Statistisches Bundesamt (2001:1.6) 4 Due to the IFM in Bonn (2000) SMEs intend to increase their foreign sales from an actual average of 30 % to 50 % in 2020 5 cp. IMF Bonn (2000) 6 cp. Hibbert (2000:1) 7 cp. Brenner (1999:2 et sqq.)
Book Synopsis SME Entry Modes in North American Markets by : Kristina Gribanov
Download or read book SME Entry Modes in North American Markets written by Kristina Gribanov and published by GRIN Verlag. This book was released on 2019-07-01 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Economics - International Economic Relations, grade: 1.3, Hamburg University of Applied Sciences, language: English, abstract: Internationalisation is an important factor when it comes to successful and sustainable business management. This also especially applies for small and medium-sized enterprises (in the following SMEs), since internationalisation of SMEs can be a critical challenge. The success of internationalisation for SMEs is depended on many factors like the actual size of the company or already existing foreign experiences. To generate a successful access to foreign markets the choice of an internationalisation cannot be a spontaneous one. It has to be premised on a strategic plan. Hence in terms of international expand it is important for companies to balance the benefits and the risks of the environment as well as the firm-specific strengths and weaknesses and to formulate a suitable internationalisation strategy. Important factors of this strategy are the choice of a market and location and the choice of an entry mode.
Book Synopsis Small & Medium Enterprises, Selection of Market Entry Mode by : Naveed Hussain Malik
Download or read book Small & Medium Enterprises, Selection of Market Entry Mode written by Naveed Hussain Malik and published by LAP Lambert Academic Publishing. This book was released on 2014-10-16 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research study is especially for small businesses & medium enterprises. The individuals /participants who wants to run their own business with the scares resources and want to compete in the international market. This research study is helpful for the investors, corporate sector business persons, by studying this research article, they will found more secure business techniques/ways of running their businesses and companies, this study provide opportunities to the new research participants knowledge and practice for future research.
Book Synopsis International Strategy for SMEs by : Fabio Musso
Download or read book International Strategy for SMEs written by Fabio Musso and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this paper was to examine the internationalization of small and medium-sized enterprises (SMEs) in regard to the international market selection (IMS) and entry mode selection (EMS) processes.Design/methodology/approach - To achieve this, an examination of the degree of systematic/active behaviour during IMS and EMS on a sample of 221 SMEs was conducted. Moreover, we sought to comprehend whether SMEs select foreign market and entry mode in a separate and sequential way, and whether there is a relationship between the sequentiality of IMS and EMS, on one side, and SME behaviour during these two processes, on the other side.Findings - Results revealed that SMEs have a non systematic and passive behaviour during IMS and EMS, respectively. Moreover, a high predilection in performing the two processes contemporaneously or without any logic was found. Finally, a strong relation between sequentiality of IMS and EMS and degree of systematic and active behaviour during the processes existed.Originality/value - In this study, using a sample of SMEs located in a region of Italy, SME behaviour in the international market selection and entry mode choice processes was tested.
Book Synopsis Born Global Firms by : S. Tamer Cavusgil
Download or read book Born Global Firms written by S. Tamer Cavusgil and published by Business Expert Press. This book was released on 2009-08-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
Book Synopsis Analysis and Evaluation of Market Entry Modes into the Asia-Pacific Region by : Thomas Andexer
Download or read book Analysis and Evaluation of Market Entry Modes into the Asia-Pacific Region written by Thomas Andexer and published by GRIN Verlag. This book was released on 2008-08-25 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2006 in the subject Business economics - Supply, Production, Logistics, grade: Sehr Gut, FH Oberösterreich - Campus Steyr (Produktion und Management (PMT)), language: English, abstract: The business world at the beginning of the 21st century is characterised by a steadily increasing globalisation and the growth of international business operations. The proceeding dynamism of the global markets creates new chances not only for multinational enterprises but also for small- and medium sized companies (SMEs). Particularly, the above-average economic potential of emerging markets, especially in many countries of the Asia-Pacific region, is amongst others the leading incentive for the increasing number of cross-border expansions. In this context, the decision for the appropriate market entry strategy is already one of the most difficult ones within the broad topic of international marketing, whereas the choice of target countries with tremendous cultural differences and the specifics of the industrial goods business respectively, lead to an even higher degree of complexity in the decision for the most suitable form of organisation for the international market entry. The main task of this thesis was to break down the untargeted theory of the market entry modes to the evaluation of a situational context of a genuine company with the help of abstract focus areas in a step-by-step approach. Starting with a general overview to the topic area of interational marketing and further the alternative market entry modes, the thesis introduces three focus areas with an anticipatory relation to the case study: ‘The Asia-Pacific region, SMEs and the industrial goods business’ stand in the centre of the examination. The core of this thesis represents a feasibility study related to the focused perspective, in which every market entry mode is investigated in its compatibility with the focus areas. The result of the study, in other words the identification of all feasible entry mode alternatives regarding the focus areas, establishes the basis for the implementation of the case study of the German AdPhos Plc., a medium sized company in the industrial goods business and its penetration of new markets in Asia. As the second core part of this thesis follows the evaluation of AdPhos’ market entry decision with means of a scoring model, whereas AdPhos’ decision for a strategic alliance is confronted with all other feasible market entry alternatives. The hereby extracted results deliver information to the suitability of the chosen organisation form regarding the individual situation of the company and finally enable the derivation of appropriate recommendations.
Book Synopsis A Market-oriented Strategy for Small and Medium Scale Enterprises by : Kristin Hallberg
Download or read book A Market-oriented Strategy for Small and Medium Scale Enterprises written by Kristin Hallberg and published by World Bank Publications. This book was released on 2000-01-01 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper investigates the economic rationale for intervention in support of small and medium scale enterprises, on both theoretical and empirical grounds. It argues that the justification for SME interventions lies in market and institutional failures that bias the size distribution of firms, rather than on any inherent economic benefits provided by small firms. The role of the state is mainly to provide an enabling business environment that opens access to markets and reduces policy-induced biases against small firms. Governments can accelerate the development of markets for financial and non-financial services suited to SMEs by promoting innovation in products and delivery mechanisms, and by building institutional capacity. Improving the development impact of SME strategies will require much more attention to the monitoring and evaluation of intervention outcomes.
Book Synopsis Internationalisation of Small Medium Enterprises (SMEs) by : Jobaire Alam
Download or read book Internationalisation of Small Medium Enterprises (SMEs) written by Jobaire Alam and published by GRIN Verlag. This book was released on 2018-03-07 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2013 in the subject Leadership and Human Resources - Miscellaneous, grade: B, Prifysgol Cymru University of Wales, language: English, abstract: Internationalisation is such a fascination, by which states and companies are dealing business and going up against in contest between them on a worldwide level. Globalization, which is the formation to bring products or services in marketplace, subsidizes to the global economic growth and improvement of countries worldwide. In present world, internationalization impacts all the business firms large and small. Progressively, small and medium sized enterprises (SMEs) which are ascertained as containing of firms employing less than 250 employees, with firms having less than 50 employees being concerned as small and firms having 50-249 employees being concerned as medium in size, are forced to play a role in international business markets. This globalisation is able to take many forms, such as exporting products and services, foreign investment in both way directly or indirectly, licensing, authorising completely, importing with exporting being the mode of internationalization for small and medium enterprises. According to the thesis topic ‘Internationalization of SMEs,’ the dissertation will discuss on the trading abroad or exporting of SMEs. As it can be said that doing internationalise may be important and useful for business companies in order to expand and exist in the further future, it cannot precisely confirm of the firm’s survival. The risks of loosing opportunities or chances and costs or values affected in the format will be a very vital considerable factor. Smaller firms find that very hard to recover or overcome these opposite situations and challenges. Moreover, these small firms certainly often suffer from their limited capacity and resources. The modern technology which is with the very developed useful software and hardware has been able to improve in the number of small and medium business firms to globalise themselves in to global competition market. Modern technology is indeed such a magic that is able to help even any single business owner to expand his business all over the world. So that it is very vital for small and medium enterprises to spread over into the global competition.
Book Synopsis Global Marketing by : Svend Hollensen
Download or read book Global Marketing written by Svend Hollensen and published by . This book was released on 2004 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
Book Synopsis Key Success Factors of SME Internationalisation by : Noémie Dominguez
Download or read book Key Success Factors of SME Internationalisation written by Noémie Dominguez and published by Emerald Group Publishing. This book was released on 2018-08-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities.
Book Synopsis International Small and Medium-Sized Enterprises by : Edith Olejnik
Download or read book International Small and Medium-Sized Enterprises written by Edith Olejnik and published by Springer Science & Business Media. This book was released on 2014-01-27 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: With growing international business, small and medium-sized enterprises (SMEs) have been faced with increased competition, but also with enhanced opportunities. Edith Olejnik addresses four major issues within the context of SMEs’ internationalization process: First, she identifies the three different internationalization patterns that SMEs take and analyzes how these patterns develop over time. Second, she looks at dynamic changes of foreign operation modes and the managerial reasons for these changes. Third, she derives an empirical classification of smaller family firms and profiles them using a comprehensive set of organizational variables. Fourth, she investigates the relationship between firm-level processes and dynamic capabilities in driving the international performance of SMEs. Based on theoretical considerations and empirical analyses this work provides important implications for research and management practice.
Book Synopsis Small and Medium-sized Enterprises and the Global Economy by : Gerald I. Susman
Download or read book Small and Medium-sized Enterprises and the Global Economy written by Gerald I. Susman and published by Edward Elgar Publishing. This book was released on 2007-01-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has jarred the traditional role and competitiveness of small- and medium-sized enterprises. This masterful volume comprises leading scholars, policy makers and business leaders who have new insights and strategies for SMEs creating opportunities rather than being victims of globalization. The result is a breakthrough in our understanding of entrepreneurship in the global context. David B. Audretsch, Indiana University, Bloomington, US and WHU, Germany Small and medium-sized enterprises (SMEs) often have difficulty competing in the global economy unless they collaborate with domestic or foreign partners or with public sector organizations. This book addresses the resource leverage and innovation challenges that increased global trade represents for SMEs. In doing so, it explores how SMEs can become more competitive at home and in foreign markets as stand-alone firms or as members of supplier and customer networks. SMEs are turning increasingly to innovation as a source of competitive advantage in order to protect their home markets and participate in expanding foreign markets. The contributors to this volume leading experts in entrepreneurship, innovation, and international business provide in-depth coverage of the most compelling issues facing SMEs. These include: innovation as a competitive strategy, network dynamics, ways to leverage technology, internationalization, and the role of the public sector in helping SMEs to overcome resource deficiencies. This comprehensive look at SMEs in the global marketplace will be of great interest to academics who study entrepreneurship, innovation, or international business, officials from public sector agencies with responsibility for helping SMEs to internationalize and become more innovative, and senior executives of SMEs or executives of larger companies who are considering collaboration with SMEs.
Book Synopsis Entry Strategies for International Markets by : Franklin R. Root
Download or read book Entry Strategies for International Markets written by Franklin R. Root and published by John Wiley & Sons. This book was released on 1998-10-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
Book Synopsis Foreign Market Entry Mode Choice of Small and Medium-sized Enterprises by : Katharina Laufs
Download or read book Foreign Market Entry Mode Choice of Small and Medium-sized Enterprises written by Katharina Laufs and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis SME Internationalization Strategies by : Noémie Dominguez
Download or read book SME Internationalization Strategies written by Noémie Dominguez and published by John Wiley & Sons. This book was released on 2018-05-08 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such as head-deck strategies - to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head-of-bridge strategies in order to internationalize? How do they deploy such strategies abroad? Based on the example of five manufacturing SMEs, which are at different stages of internationalization, this book highlights the main motivations, stages of deployment but also difficulties encountered in this direction. This book is a tool for assessing potential locations and provide managers with a new alternative in terms of internationalization, enabling rapid identification of key stakeholders, adapting their international development plan and anticipating potential pitfalls.
Book Synopsis Statistical Models for Strategic Management by : Michel Ghertman
Download or read book Statistical Models for Strategic Management written by Michel Ghertman and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statistical Models for Strategic Management offers practical guidance in the use of statistical models for empirical research in strategic management. The contributions in this edited volume come from distinguished researchers in the field of Strategic Management, and provide illustration of most statistical models that are relevant for strategy research. The book is divided into four major topical areas: Strategic Analysis and Firm Strategies; The Resource-Based View of the Firm; Transaction Costs, Agency Theory, and the Boundaries of the Firm; and Corporate Alliances, Acquisitions and Networks.
Book Synopsis Entrepreneurship 2000 by : Donald L. Sexton
Download or read book Entrepreneurship 2000 written by Donald L. Sexton and published by . This book was released on 1997 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
