Small Data

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Small Data

Author : Martin Lindstrom
Publisher : St. Martin's Press
ISBN 13 : 1466892595
Total Pages : 258 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Small Data by : Martin Lindstrom

Download or read book Small Data written by Martin Lindstrom and published by St. Martin's Press. This book was released on 2016-02-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn... • How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound. • How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround. • How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. • How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries. • How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year. • How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

Small Data

Author : Martin Lindstrom Company
Publisher : Hachette UK
ISBN 13 : 1473630150
Total Pages : 234 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis Small Data by : Martin Lindstrom Company

Download or read book Small Data written by Martin Lindstrom Company and published by Hachette UK. This book was released on 2016-03-10 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" 'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy 'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple Cow Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. In an era where many believe Big Data has rendered human perception and observation 'old-school' or passé, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones - to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionise 1,000 stores - spread across twenty countries - for one of Europe's largest fashion retailers. In Dubai, a distinctive bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159% in only one year. In China, the look of a car dashboard led to the design of the iRobot, or Roomba, floor cleaner - a great success story. SMALL DATA combines armchair travel with forensic psychology in an interlocking series of international clue-gathering detective stories. It shows Lindstrom using his proprietary CLUES Framework - where big data is merely one part of the overall puzzle - to get radically close to consumers and come up with the counter-intuitive insights that have in some cases helped transform entire industries. SMALL DATA presents a rare behind-the-scenes look at what it takes to create global brands, and reveals surprising and counter-intuitive truths about what connects us all as humans.

Small Wars, Big Data

Author : Eli Berman
Publisher : Princeton University Press
ISBN 13 : 140089011X
Total Pages : 411 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Small Wars, Big Data by : Eli Berman

Download or read book Small Wars, Big Data written by Eli Berman and published by Princeton University Press. This book was released on 2018-06-12 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a new understanding of warfare can help the military fight today’s conflicts more effectively The way wars are fought has changed starkly over the past sixty years. International military campaigns used to play out between large armies at central fronts. Today's conflicts find major powers facing rebel insurgencies that deploy elusive methods, from improvised explosives to terrorist attacks. Small Wars, Big Data presents a transformative understanding of these contemporary confrontations and how they should be fought. The authors show that a revolution in the study of conflict--enabled by vast data, rich qualitative evidence, and modern methods—yields new insights into terrorism, civil wars, and foreign interventions. Modern warfare is not about struggles over territory but over people; civilians—and the information they might choose to provide—can turn the tide at critical junctures. The authors draw practical lessons from the past two decades of conflict in locations ranging from Latin America and the Middle East to Central and Southeast Asia. Building an information-centric understanding of insurgencies, the authors examine the relationships between rebels, the government, and civilians. This approach serves as a springboard for exploring other aspects of modern conflict, including the suppression of rebel activity, the role of mobile communications networks, the links between aid and violence, and why conventional military methods might provide short-term success but undermine lasting peace. Ultimately the authors show how the stronger side can almost always win the villages, but why that does not guarantee winning the war. Small Wars, Big Data provides groundbreaking perspectives for how small wars can be better strategized and favorably won to the benefit of the local population.

Small Summaries for Big Data

Author : Graham Cormode
Publisher : Cambridge University Press
ISBN 13 : 1108477445
Total Pages : 279 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Small Summaries for Big Data by : Graham Cormode

Download or read book Small Summaries for Big Data written by Graham Cormode and published by Cambridge University Press. This book was released on 2020-11-12 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive introduction to flexible, efficient tools for describing massive data sets to improve the scalability of data analysis.

Small Data, Big Disruptions

Author : Martin Schwirn
Publisher : Red Wheel/Weiser
ISBN 13 : 1632657430
Total Pages : 228 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis Small Data, Big Disruptions by : Martin Schwirn

Download or read book Small Data, Big Disruptions written by Martin Schwirn and published by Red Wheel/Weiser. This book was released on 2021-04-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A method to find and connect the small data clues that show what the future’s big picture will look like. “Strategy decisions are like playing high-stakes blackjack, and scanning is the technique for counting cards. Martin Schwirn isn’t a pro gambler, but an expert in scanning.” —Bill Ralston, cofounder of Strategic Business Insights and author of Scenario Planning Handbook An organization’s future success depends on their decision makers’ ability to anticipate changes and disruptions in the marketplace. But how do you get information about tomorrow today? How can your decisions today account for tomorrow’s uncertainties? Small Data, Big Disruptions presents a tool kit to foresee coming changes: Understand why big data will not help you with understanding tomorrow’s disruptions. The future starts with small data—first. Learn the proven 4-step process to capture small data that help envision the future. See examples of how the process anticipated major disruptions. Implement the process in your organization and learn how to initiate meaningful actions. Small Data, Big Disruptions provides the information you need to anticipate the future, understand tomorrow’s market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It’s the difference between being ahead of the curve and struggling to catch up.

A Handbook of Small Data Sets

Author : David J. Hand
Publisher : CRC Press
ISBN 13 : 1000064964
Total Pages : 476 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis A Handbook of Small Data Sets by : David J. Hand

Download or read book A Handbook of Small Data Sets written by David J. Hand and published by CRC Press. This book was released on 1993-11-01 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book should be of interest to statistics lecturers who want ready-made data sets complete with notes for teaching.

Storytelling with Data

Author : Cole Nussbaumer Knaflic
Publisher : John Wiley & Sons
ISBN 13 : 1119002265
Total Pages : 284 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Storytelling with Data by : Cole Nussbaumer Knaflic

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Big Data, Small Devices

Author : Donna Governor
Publisher :
ISBN 13 : 9781681402765
Total Pages : 0 pages
Book Rating : 4.4/5 (27 download)

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Book Synopsis Big Data, Small Devices by : Donna Governor

Download or read book Big Data, Small Devices written by Donna Governor and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now your students can transform their mobile phones and tablets into tools for learning about everything from weather to water quality. Big Data, Small Devices shows you how. This book is designed for Earth and environmental science teachers who want to help students tap into, organize, and deploy large data sets via their devices to investigate the world around them. Using the many available websites and free apps, students can learn to detect patterns among phenomena related to the atmosphere, biosphere, geosphere, hydrosphere, and seasons. Written by veteran teachers, Big Data, Small Devices is organized into two major parts. It covers tools that help you both find real-time data and understand what to do with the data. Then, the authors provide sample app-based activities that you can use as written or adapt to your specific needs. These days, opportunities to learn are as close as your students' personal technology. As the authors of Big Data, Small Devices note, " Allowing students to conduct investigations using their smart phone in app-based activities allows them to be more engaged in science investigations."

Applications of Big Data in Large- and Small-Scale Systems

Author : Goundar, Sam
Publisher : IGI Global
ISBN 13 : 1799866750
Total Pages : 377 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Applications of Big Data in Large- and Small-Scale Systems by : Goundar, Sam

Download or read book Applications of Big Data in Large- and Small-Scale Systems written by Goundar, Sam and published by IGI Global. This book was released on 2021-01-15 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: With new technologies, such as computer vision, internet of things, mobile computing, e-governance and e-commerce, and wide applications of social media, organizations generate a huge volume of data and at a much faster rate than several years ago. Big data in large-/small-scale systems, characterized by high volume, diversity, and velocity, increasingly drives decision making and is changing the landscape of business intelligence. From governments to private organizations, from communities to individuals, all areas are being affected by this shift. There is a high demand for big data analytics that offer insights for computing efficiency, knowledge discovery, problem solving, and event prediction. To handle this demand and this increase in big data, there needs to be research on innovative and optimized machine learning algorithms in both large- and small-scale systems. Applications of Big Data in Large- and Small-Scale Systems includes state-of-the-art research findings on the latest development, up-to-date issues, and challenges in the field of big data and presents the latest innovative and intelligent applications related to big data. This book encompasses big data in various multidisciplinary fields from the medical field to agriculture, business research, and smart cities. While highlighting topics including machine learning, cloud computing, data visualization, and more, this book is a valuable reference tool for computer scientists, data scientists and analysts, engineers, practitioners, stakeholders, researchers, academicians, and students interested in the versatile and innovative use of big data in both large-scale and small-scale systems.

Data Analysis with Small Samples and Non-normal Data

Author : Carl F. Siebert
Publisher : Oxford University Press
ISBN 13 : 0199391491
Total Pages : 241 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Data Analysis with Small Samples and Non-normal Data by : Carl F. Siebert

Download or read book Data Analysis with Small Samples and Non-normal Data written by Carl F. Siebert and published by Oxford University Press. This book was released on 2018 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to nonparametrics -- Analyzing single variables and single groups -- Comparing two or more independent groups -- Comparing two or more related groups -- Predicting with multiple independent variables -- Appendix -- Index

Missing Data and Small-Area Estimation

Author : Nicholas T. Longford
Publisher : Springer Science & Business Media
ISBN 13 : 1846281954
Total Pages : 357 pages
Book Rating : 4.8/5 (462 download)

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Book Synopsis Missing Data and Small-Area Estimation by : Nicholas T. Longford

Download or read book Missing Data and Small-Area Estimation written by Nicholas T. Longford and published by Springer Science & Business Media. This book was released on 2005-11-24 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book evolved from lectures, courses and workshops on missing data and small-area estimation that I presented during my tenure as the ?rst C- pion Fellow (2000–2002). For the Fellowship I proposed these two topics as areas in which the academic statistics could contribute to the development of government statistics, in exchange for access to the operational details and background that would inform the direction and sharpen the focus of a- demic research. After a few years of involvement, I have come to realise that the separation of ‘academic’ and ‘industrial’ statistics is not well suited to either party, and their integration is the key to progress in both branches. Most of the work on this monograph was done while I was a visiting l- turer at Massey University, Palmerston North, New Zealand. The hospitality and stimulating academic environment of their Institute of Information S- ence and Technology is gratefully acknowledged. I could not name all those who commented on my lecture notes and on the presentations themselves; apart from them, I want to thank the organisers and silent attendees of all the events, and, with a modicum of reluctance, the ‘grey ?gures’ who kept inquiring whether I was any nearer the completion of whatever stage I had been foolish enough to attach a date.

Big Data For Small Business For Dummies

Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1119027039
Total Pages : 256 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Big Data For Small Business For Dummies by : Bernard Marr

Download or read book Big Data For Small Business For Dummies written by Bernard Marr and published by John Wiley & Sons. This book was released on 2016-01-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.

R for Data Science

Author : Hadley Wickham
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491910364
Total Pages : 521 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis R for Data Science by : Hadley Wickham

Download or read book R for Data Science written by Hadley Wickham and published by "O'Reilly Media, Inc.". This book was released on 2016-12-12 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. You'll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true "signals" in your dataset Communicate—learn R Markdown for integrating prose, code, and results

Analysis of Poverty Data by Small Area Estimation

Author : Monica Pratesi
Publisher : John Wiley & Sons
ISBN 13 : 1118815017
Total Pages : 485 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Analysis of Poverty Data by Small Area Estimation by : Monica Pratesi

Download or read book Analysis of Poverty Data by Small Area Estimation written by Monica Pratesi and published by John Wiley & Sons. This book was released on 2016-02-23 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to implementing SAE methods for poverty studies and poverty mapping There is an increasingly urgent demand for poverty and living conditions data, in relation to local areas and/or subpopulations. Policy makers and stakeholders need indicators and maps of poverty and living conditions in order to formulate and implement policies, (re)distribute resources, and measure the effect of local policy actions. Small Area Estimation (SAE) plays a crucial role in producing statistically sound estimates for poverty mapping. This book offers a comprehensive source of information regarding the use of SAE methods adapted to these distinctive features of poverty data derived from surveys and administrative archives. The book covers the definition of poverty indicators, data collection and integration methods, the impact of sampling design, weighting and variance estimation, the issue of SAE modelling and robustness, the spatio-temporal modelling of poverty, and the SAE of the distribution function of income and inequalities. Examples of data analyses and applications are provided, and the book is supported by a website describing scripts written in SAS or R software, which accompany the majority of the presented methods. Key features: Presents a comprehensive review of SAE methods for poverty mapping Demonstrates the applications of SAE methods using real-life case studies Offers guidance on the use of routines and choice of websites from which to download them Analysis of Poverty Data by Small Area Estimation offers an introduction to advanced techniques from both a practical and a methodological perspective, and will prove an invaluable resource for researchers actively engaged in organizing, managing and conducting studies on poverty.

Data Visualization

Author : Kieran Healy
Publisher : Princeton University Press
ISBN 13 : 0691181624
Total Pages : 292 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Data Visualization by : Kieran Healy

Download or read book Data Visualization written by Kieran Healy and published by Princeton University Press. This book was released on 2018-12-18 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible primer on how to create effective graphics from data This book provides students and researchers a hands-on introduction to the principles and practice of data visualization. It explains what makes some graphs succeed while others fail, how to make high-quality figures from data using powerful and reproducible methods, and how to think about data visualization in an honest and effective way. Data Visualization builds the reader’s expertise in ggplot2, a versatile visualization library for the R programming language. Through a series of worked examples, this accessible primer then demonstrates how to create plots piece by piece, beginning with summaries of single variables and moving on to more complex graphics. Topics include plotting continuous and categorical variables; layering information on graphics; producing effective “small multiple” plots; grouping, summarizing, and transforming data for plotting; creating maps; working with the output of statistical models; and refining plots to make them more comprehensible. Effective graphics are essential to communicating ideas and a great way to better understand data. This book provides the practical skills students and practitioners need to visualize quantitative data and get the most out of their research findings. Provides hands-on instruction using R and ggplot2 Shows how the “tidyverse” of data analysis tools makes working with R easier and more consistent Includes a library of data sets, code, and functions

Databases for Small Business

Author : Anna Manning
Publisher : Apress
ISBN 13 : 1484202775
Total Pages : 319 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Databases for Small Business by : Anna Manning

Download or read book Databases for Small Business written by Anna Manning and published by Apress. This book was released on 2015-11-21 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the practical aspects of database design, data cleansing, data analysis, and data protection, among others. The focus is on what you really need to know to create the right database for your small business and to leverage it most effectively to spur growth and revenue. Databases for Small Business is a practical handbook for entrepreneurs, managers, staff, and professionals in small organizations who are not IT specialists but who recognize the need to ramp up their small organizations’ use of data and to round out their own business expertise and office skills with basic database proficiency. Anna Manning—a data scientist who has worked on database design and data analysis in a computer science university research lab, her own small business, and a nonprofit—walks you through the progression of steps that will enable you to extract actionable intelligence and maximum value from your business data in terms of marketing, sales, customer relations, decision making, and business strategy. Dr. Manning illustrates the steps in the book with four running case studies of a small online business, an engineering startup, a small legal firm, and a nonprofit organization. Databases for Small Business teaches non-techie entrepreneurs and professionals how to: Design a small business database from scratch Extract the maximum profit from your data Follow guidance on data protection law Effectively use data collection and data cleansing techniques Train staff to leverage your data

Big Data in Small Business

Author : Lund Pedersen, Carsten
Publisher : Edward Elgar Publishing
ISBN 13 : 1839100168
Total Pages : 272 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Big Data in Small Business by : Lund Pedersen, Carsten

Download or read book Big Data in Small Business written by Lund Pedersen, Carsten and published by Edward Elgar Publishing. This book was released on 2021-09-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.