Small Business Talk

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The Serious Business of Small Talk

Author : Carol A. Fleming
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523094079
Total Pages : 224 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Serious Business of Small Talk by : Carol A. Fleming

Download or read book The Serious Business of Small Talk written by Carol A. Fleming and published by Berrett-Koehler Publishers. This book was released on 2018-03-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small talk has a big impact—learn to master this most important communication skill to feel more at ease at work, parties, and events of all kinds. Carol Fleming wants to show you that small talk is not as small as you might think. It’s the foundation of every relationship, professional and personal. It’s the sound of people reaching out to each other, searching for similarities, shared interests, goodwill, connections, and friendship. And it’s something that can be learned, even by those requiring the smallest of baby steps. We engage in small talk every day with people we know—but it feels a lot tougher when we go outside our comfort zone. This guide to graceful social conversation covers both inner and outer aspects—from the right attitude to how to dress, move around, and introduce yourself. Most importantly, Fleming lays out a series of simple, memorable conversational strategies that make it easy to go from “Nice weather we're having” to a genuine, rewarding give-and-take. But she won’t tell you what to say. Believe it or not, you already have what you need inside you. She merely provides the keys to unlock it!

Small Town Rules

Author : Barry J. Moltz
Publisher : Que Publishing
ISBN 13 : 0132953706
Total Pages : 224 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis Small Town Rules by : Barry J. Moltz

Download or read book Small Town Rules written by Barry J. Moltz and published by Que Publishing. This book was released on 2012-03-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. It's just like doing business in a small town, where "reputation is forever." Suddenly, communities and personal connections are critical to your success - just as they've always been in small towns. The best small-town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their lessons and techniques are suddenly intensely valuable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Small Town Rules adapts these lessons and techniques for today's new "global small town": one knitted together through the Web, Facebook, and Twitter. Two pioneering entrepreneurs and social media experts show how to: * Survive seasonal cycles and year-to-year fluctuations the way rural farmers and businesses do * Use "small town entrepreneur secrets" for coping with limited access to people and capital * Reduce risk by "piecing together" multiple income sources * Start using customer-driven communication to your advantage * Interact with customers on a more human scale, no matter how big you are * Rediscover your company's local roots, and more

Small Talk, Big Results

Author : Diane Windingland
Publisher : Small Talk Big Results
ISBN 13 : 0983007802
Total Pages : 78 pages
Book Rating : 4.9/5 (83 download)

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Book Synopsis Small Talk, Big Results by : Diane Windingland

Download or read book Small Talk, Big Results written by Diane Windingland and published by Small Talk Big Results. This book was released on 2010-10-30 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Little tips and techniques for big success in business.

Small Business Big Money

Author : Akin Alabi
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781977555038
Total Pages : 206 pages
Book Rating : 4.5/5 (55 download)

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Book Synopsis Small Business Big Money by : Akin Alabi

Download or read book Small Business Big Money written by Akin Alabi and published by Createspace Independent Publishing Platform. This book was released on 2017-09-30 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Give Me Just 3 Hours And I Will Show You How To Start, Grow And Turn Your Small Business Into Your Personal ATM That Will Give You Money On A Daily Basis! Are you planning to start a business? Do you have a small business but you are not making enough money to cover your bills and live the kind of life you want? If you answered YES to any of those questions, this is the most important book you will ever read. Here's why; In this book, I shared the exact business and marketing techniques I used in starting my business from scratch and turning it into an empire that it has become today. You will discover valuable lessons like... 1. How to decide on the kind of business you should do 2. Why it can be a bad idea to sell what people NEED to buy 3. 7 commandments you must follow before you spend any money on advertising 4. How to get others to promote your business for you for FREE 5 How to price your products and services for maximum profitability 6. 10 factors you should consider before you quit your job to start a business 7.The full story of how I started NairaBET.com And lots more. Read this book, apply the lessons in it and watch your business transform into a cash minting venture. See you at the bank.

Duct Tape Marketing

Author : John Jantsch
Publisher : Thomas Nelson Inc
ISBN 13 : 1595554653
Total Pages : 299 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis Duct Tape Marketing by : John Jantsch

Download or read book Duct Tape Marketing written by John Jantsch and published by Thomas Nelson Inc. This book was released on 2011 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.

No Such Thing as Small Talk

Author : Melissa Lamson
Publisher : Happy About
ISBN 13 : 1600051901
Total Pages : 113 pages
Book Rating : 4.6/5 ( download)

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Book Synopsis No Such Thing as Small Talk by : Melissa Lamson

Download or read book No Such Thing as Small Talk written by Melissa Lamson and published by Happy About. This book was released on 2010 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many business leaders, when they begin to work overseas or interact professionally with teams abroad, are surprised by how much they thought they knew about the other culture, but how little it counts for on the ground. The reality is that communication is multi-dimensional, and simply knowing a foreign language doesn't mean one automatically understands the culture that goes with it. Idiom, psychological factors and cultural nuance all come into play. To grasp a culture, and communicate meaningfully to it, you need familiarity with language, of course, but also with non-verbal communication, customs, perceived values, and concepts of time and space. "Melissa Lamson," with years of experience in creating and nurturing high-performing global teams, understands how "It's not enough to know the language!" In her book, " No Such Thing as Small Talk," she focuses on Germany, a major business partner for the United States, and the country in which she has lived and worked for over a decade. Business leaders today expect to face cultural differences when they do business with, for example, China or Brazil. But with a Western, industrialized country like Germany, one that displays a business etiquette and work ethic similar to the United States, it is easy to overlook the differences simply because so much appears, on the surface, to be the same. The differences are not in your face but subtle. And these small, yet critical, differences are exactly what Melissa's book will help you identify, respect and bridge. Melissa succinctly presents what she calls seven keys, or principles, to unlocking the German business mind. Her principles, whether they relate to process, punctuality, discipline or email communication, are insightful, personal and compelling. Not only does she clearly lay out the differences, but she also offers a cultural perspective that is rich with personal narrative. If you plan to be in any way professionally engaged with Germany--whether you wish to participate in trade fairs, carry out negotiations with partners or colleagues, discuss schedules or terms with customers, or even apply for a job in Germany--the appropriate cultural understanding, as this book describes, will create mutual trust and will quite likely be the key to your business success.

The Small Business Turnaround Guide

Author : Sandy Steinman
Publisher : Morgan James Publishing
ISBN 13 : 1614482586
Total Pages : 299 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis The Small Business Turnaround Guide by : Sandy Steinman

Download or read book The Small Business Turnaround Guide written by Sandy Steinman and published by Morgan James Publishing. This book was released on 2012-07-31 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is probably nothing more exhilarating, nothing that gets one’s adrenalin flowing than when a business owner’s plans come together and the business becomes a reality. The feeling of being “your own boss” brings on genuine euphoria. The proud new business owner is walking on air. Unfortunately, there is not always a happy ending. All too soon reality sets in and it is not always pretty. Reality takes the form of bills that have to be paid, customers who have to be satisfied and payroll deadlines that have to be met. These shattered dreams are not unusual. According to the United States Census Bureau 10% of United States businesses close each year and with them come shattered dreams and shattered lives. But it doesn’t have to end this way. In "The Small Business Turn Around Guide: Take Your Business From Troubled To Triumphant," Sandy Steinman gives struggling business owners hope and he takes them through the steps to implement processes that solve the most common small business problems. These are the same processes that Steinman has actually implemented and which have added millions of dollars to his client companies’ bottom line. Additionally, he makes available at no cost, the spreadsheets and forms that are integral to the successful turnaround of your individual business. If you are a small business owner and are struggling with cash shortfalls. employees who are unmotivated and have no idea what is expected of them, reports that are not actionable, or dozens of other issues common to other struggling business owners, "The Small Business Turn Around Guide" is for you. From the moment you read the first chapter and learn how to stop the bleeding and how to get control of your cash, you will know that there is real hope for your situation.

Small Business For Dummies®

Author : Eric Tyson
Publisher : John Wiley & Sons
ISBN 13 : 1118051882
Total Pages : 476 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Small Business For Dummies® by : Eric Tyson

Download or read book Small Business For Dummies® written by Eric Tyson and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

The Fine Art Of Small Talk

Author : Debra Fine
Publisher : Piatkus Books
ISBN 13 : 9780349436173
Total Pages : 0 pages
Book Rating : 4.4/5 (361 download)

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Book Synopsis The Fine Art Of Small Talk by : Debra Fine

Download or read book The Fine Art Of Small Talk written by Debra Fine and published by Piatkus Books. This book was released on 2023-02-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does striking up a conversation with a stranger make your stomach do flip-flops? Do you spend time hiding out in the bathroom at social gatherings? Do you dread the very thought of networking? Is scrolling your phone a crutch to avoid interacting? Help is on the way with The Fine Art of Small Talk, the classic guide that's now revised for the modern era. Small talk is more than just chitchat; it's a valuable tool to help you climb the corporate ladder, widen your business and social circles, and boost your self-confidence. With practical advice and simple conversation 'cheat sheets,' this book offers easy-to-learn techniques that will allow you to feel comfortable in any type of social situation-from a video meeting to a first date to a cocktail party where you don't know a soul. Communication expert Debra Fine will show you how to: - Learn to connect with others regardless of the occasion, event or situation - Come across as composed and self-assured when entertaining - Avoid awkward silences and 'foot in mouth' disease - Convey warmth and enthusiasm so that other people feel good about being near you - Make a positive, lasting impression from the minute you say hello. Once you master The Fine Art of Small Talk, you'll excel at making others feel included, valued and comfortable. Let Debra Fine turn you into a small-talk expert - and watch the contacts, business deals and social relationships multiply before your eyes!

Simple Numbers, Straight Talk, Big Profits!

Author : Gregory Burges Crabtree
Publisher :
ISBN 13 : 9780989645232
Total Pages : 0 pages
Book Rating : 4.6/5 (452 download)

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Book Synopsis Simple Numbers, Straight Talk, Big Profits! by : Gregory Burges Crabtree

Download or read book Simple Numbers, Straight Talk, Big Profits! written by Gregory Burges Crabtree and published by . This book was released on 2014-04-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple Numbers can guide you to increased business profitability Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more ) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You'll be fascinated to learn: Why your numbers are lying to you (and why you are the cause ) How labor productivity is the key to profitability and simplifying human resource decisions Why the amount of tax you pay is your #1 key performance indicator Take advantage of Crabtree's years of experience teaching clients how to build successful businesses by ''seeing beyond numbers'' with this step-by-step guide to increasing your businesses profitability.

Profit First

Author : Mike Michalowicz
Publisher : Penguin
ISBN 13 : 073521414X
Total Pages : 225 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Profit First by : Mike Michalowicz

Download or read book Profit First written by Mike Michalowicz and published by Penguin. This book was released on 2017-02-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths

Author : Joe Abraham
Publisher : McGraw Hill Professional
ISBN 13 : 0071760148
Total Pages : 273 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths by : Joe Abraham

Download or read book Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths written by Joe Abraham and published by McGraw Hill Professional. This book was released on 2011-04-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your entrepreneurial style? “This powerful, practical book gives you proven techniques to help you maximize your personal and business potential and make more money than ever before.” —BRIAN TRACY, author of The Psychology of Selling “Stop trying to fit the mold of some successful entrepreneur you’ve seen and start tapping your own DNA—this book will show you how.” —JOHN JANTSCH, author of Duct Tape Marketing and The Referral Engine “This book is the ultimate roadmap to building a thriving business and life as an entrepreneur. Joe Abraham’s ideas and insights are fresh, innovative, timeless, and guaranteed to produce real results and position you for long-term success.” —IVAN MISNER, New York Times bestselling author of The 29% Solution and founder of BNI and Referral Institute “Joe is the next-generation version of Michael Gerber.” —ERIC PLANTENBERG, founder and CEO, Freedom Personal Development “Are you interested in knowing your strengths and weaknesses as an entrepreneur and the strategies that work best for your particular DNA? If so, read this insightful and helpful book.” —RAFAEL PASTOR, Chairman of the Board and CEO, Vistage International “Discover how to succeed and stand apart from other entrepreneurs.” —ENTREPRENEUR MAGAZINE About the Book: Entrepreneurial DNA proves the simple but critical fact that not all entrepreneurs are cut from the same cloth. After all, nobody would put Donald Trump, a multilevel marketer, and the owner of a local pizza parlor in the same category. Everyone possesses unique entrepreneurial “DNA”—and discovering yours is the critical first step to success. To help you build a successful business or optimize results within your current business, serial entrepreneur and business strategist Joe Abraham has developed the BOSI system—a simple, structured process for determining your own entrepreneurial tendencies, strengths, and growth areas. With the BOSI system, you can create a strategic plan mapped to your entrepreneurial DNA that will improve all aspects of your business and leadership journey. Abraham’s system provides four entrepreneurial categories that people fall into. Which type of entrepreneur are you? Builder: Strategic, always looking for the upper hand Talent: creating scalable business ventures Opportunist: Speculative, always in the right place at the right time Talent: making money fast Specialist: Focused, in it for the long term Talent: providing exceptional client service Innovator: Inventive, with a desire to make an impact Talent: creating game-changing products At least one of these four categories describes you—or perhaps a combination of two. Learning what type of entrepreneurial DNA you possess is critical to how you should structure and deploy your game plan in business. Whether you’re serious about becoming a successful entrepreneur or improving your existing business, start with Entrepreneurial DNA. You’ll discover your unique BOSI profi le and gain tremendous insight into how to engage the right people and develop plans and processes to match who you are.

The 2-Hour Job Search, Second Edition

Author : Steve Dalton
Publisher : Ten Speed Press
ISBN 13 : 1984857282
Total Pages : 258 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis The 2-Hour Job Search, Second Edition by : Steve Dalton

Download or read book The 2-Hour Job Search, Second Edition written by Steve Dalton and published by Ten Speed Press. This book was released on 2020-04-21 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the latest technology to target potential employers and secure the first interview--no matter your experience, education, or network--with these revised and updated tools and recommendations. “The most practical, stress-free guide ever written for finding a white-collar job.”—Dan Heath, coauthor of Switch and Made to Stick Technology has changed not only the way we do business, but also the way we look for work. The 2-Hour Job Search rejects laundry lists of conventional wisdom in favor of a streamlined job search approach that produces results quickly and efficiently. In three steps, creator Steve Dalton shows you how to select, prioritize, and make contact with potential employers so you can land that critical first interview. In this revised second edition, you'll find updated advice on how to efficiently surf online job postings, how to reach out to contacts at your dream workplace and when to follow up, and advice on using LinkedIn, Indeed, and Google to your best advantage. Dalton incorporates ideas from leading thinkers in behavioral economics, psychology, and game theory, as well as success stories from readers of the first edition. The 2-Hour Job Search method has proven so successful that it has been shared at schools across the globe and is a formal part of the curriculum for all first-year MBAs at Duke University. With this book, you'll learn how to make it work for you too.

How to Run a Small Business

Author : J.K. Lasser Tax Institute
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis How to Run a Small Business by : J.K. Lasser Tax Institute

Download or read book How to Run a Small Business written by J.K. Lasser Tax Institute and published by McGraw-Hill Companies. This book was released on 1989 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether readers are planning to start a new business or are operating an existing one, How to Run a Small Business will help them make sound decisions, solve their business problems, and contribute to the success and growth of their enterprises. 10 illustrations.

Better Small Talk

Author : Patrick King
Publisher : PKCS Media
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Better Small Talk by : Patrick King

Download or read book Better Small Talk written by Patrick King and published by PKCS Media. This book was released on 2020-04-14 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Networking events suck, but they can suck less. What to say and when to say to be likable, connect, and make a memorable impression. Actionable and applicable verbal maneuvers for just about every phase of conversation. From hello to goodbye, with strangers or old friends, you'll learn how to simply go deeper. NO MORE: interview mode, awkward silence, or struggling to hold people’s attention. Better Small Talk is a unique read. Imagine the following situation: you've just put on your name tag, and you're approached by a stranger. What do you say? Nice weather today.No, we can do better than this. Learn better small talk to avoid awkwardness, put people at ease, and build real rapport. Learn to open people up without them even realizing it. Patrick King is an internationally bestselling author and social skills coach. His writing draws of a variety of sources, from scientific research, academic experience, coaching, and real life experience. He suffered for years as a shy introvert and managed to boil human interaction down to a science - first for himself, and now for you. You'll learn exact dialogues, responses, phrases, and questions to use. •How to tell captivating stories and what to actually focus on. •Four ways to warm yourself up and prepare for even the most unpredictable conversations. •Instantly setting a tone of friendship and openness with strangers. •Common and subtle conversational habits you need to stop right now Become someone who is magnetic and who can make new friends in any situation. Simple conversation is the gatekeeper to friendships, your dream career, romance, and overall happiness. The ability to connect with anyone is an underrated superpower. People will be more drawn to you without even knowing why, and never again people will people be bored talking to you. You’ll never run out of things to say when you master these conversation tactics. Make each conversation count by clicking the BUY NOW button at the top of the page.

The Fine Art of Small Talk

Author : Debra Fine
Publisher : Hachette Books
ISBN 13 : 1401383513
Total Pages : 110 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis The Fine Art of Small Talk by : Debra Fine

Download or read book The Fine Art of Small Talk written by Debra Fine and published by Hachette Books. This book was released on 2005-10-01 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this bestselling guide to social success, communication expert Debra Fine reveals the techniques and strategies anyone can use to make small talk in any situation. Nationally recognized communication expert Debra Fine reveals the techniques and strategies anyone can use to make small talk--in any situation. Do you spend an abnormal amount of time hiding out in the bathroom or hanging out at the buffet table at social gatherings? Does the thought of striking up a conversation with a stranger make your stomach do flip-flops? Do you sit nervously through job interviews waiting for the other person to speak? Are you a "Nervous Ned or Nellie" when it comes to networking? Then it's time you mastered The Fine Art of Small Talk. With practical advice and conversation "cheat sheets," The Fine Art of Small Talk will help you learn to feel more comfortable in any type of social situation, from lunch with the boss to an association event to a cocktail party where you don't know a soul.

The Pumpkin Plan

Author : Mike Michalowicz
Publisher : Penguin
ISBN 13 : 1591844886
Total Pages : 241 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Pumpkin Plan by : Mike Michalowicz

Download or read book The Pumpkin Plan written by Mike Michalowicz and published by Penguin. This book was released on 2012-07-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.