A Manifesto for Mental Health

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243869
Total Pages : 310 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis A Manifesto for Mental Health by : Peter Kinderman

Download or read book A Manifesto for Mental Health written by Peter Kinderman and published by Springer Nature. This book was released on 2019-10-08 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Manifesto for Mental Health presents a radically new and distinctive outlook that critically examines the dominant ‘disease-model’ of mental health care. Incorporating the latest findings from both biological neuroscience and research into the social determinants of psychological problems, Peter Kinderman offers a contemporary, biopsychosocial, alternative. He warns that the way we care for people with mental health problems is creating a hidden human rights emergency and he proposes a new vision for the future of health organisations across the globe. The book highlights persuasive evidence that our mental health and wellbeing depend largely on the society in which we live, on the things happen to us, and on how we learn to make sense of and respond to those events. Kinderman proposes a rejection of invalid diagnostic labels, practical help rather than medication, and a recognition that distress is usually an understandable human response to life's challenges. Offering a serious critique of establishment thinking, A Manifesto for Mental Health provides a well-crafted demonstration of how, with scientific rigour and empathy, a revolution in mental health care is not only highly desirable, it is also entirely achievable.

Brain Architecture : Understanding the Basic Plan

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Author :
Publisher : Oxford University Press, USA
ISBN 13 : 0198026463
Total Pages : 283 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Brain Architecture : Understanding the Basic Plan by : and Director NIBS Neuroscience Program University of Southern California Larry W. Swanson Milo Don and Lucille Appleman Professor of Biological Sciences

Download or read book Brain Architecture : Understanding the Basic Plan written by and Director NIBS Neuroscience Program University of Southern California Larry W. Swanson Milo Don and Lucille Appleman Professor of Biological Sciences and published by Oxford University Press, USA. This book was released on 2002-10-23 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Depending on your point of view the brain is an organ, a machine, a biological computer, or simply the most important component of the nervous system. How does it work as a whole? What are its major parts and how are they interconnected to generate thinking, feelings, and behavior? This book surveys 2,500 years of scientific thinking about these profoundly important questions from the perspective of fundamental architectural principles, and then proposes a new model for the basic plan of neural systems organization based on an explosion of structural data emerging from the neuroanatomy revolution of the 1970's. The importance of a balance between theoretical and experimental morphology is stressed throughout the book. Great advances in understanding the brain's basic plan have come especially from two traditional lines of biological thought-- evolution and embryology, because each begins with the simple and progresses to the more complex. Understanding the organization of brain circuits, which contain thousands of links or pathways, is much more difficult. It is argued here that a four-system network model can explain the structure-function organization of the brain. Possible relationships between neural networks and gene networks revealed by the human genome project are explored in the final chapter. The book is written in clear and sparkling prose, and it is profusely illustrated. It is designed to be read by anyone with an interest in the basic organization of the brain, from neuroscience to philosophy to computer science to molecular biology. It is suitable for use in neuroscience core courses because it presents basic principles of the structure of the nervous system in a systematic way.

The Magnificence of the 3

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Author :
Publisher : Christian Faith Publishing, Inc.
ISBN 13 : 163961415X
Total Pages : 295 pages
Book Rating : 4.6/5 (396 download)

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Book Synopsis The Magnificence of the 3 by : Timeout A. Taumua

Download or read book The Magnificence of the 3 written by Timeout A. Taumua and published by Christian Faith Publishing, Inc.. This book was released on 2023-10-05 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hi. If you are one to have given up wondering if the Tree of Knowledge, Tree of Life, Garden of Eden, and the Ark of the Testimony/Covenant were real or just fancy stories for children and the simple-minded, wonder no more. Our scientists found them and their identities are revealed here in full. There are three main characters in book: God, the invisible Designer God's First-born, the invisible Atom God's Helpers, the invisible Emotions. I ran across God's treasures accidentally while following the tracts of the ATOM that God left in the biblical record parabolically. God was fully aware of the atom when He declared in Genesis 1: 1 that "He created the heavens and earth." The "THE MAGNIFICENCE OF THE 3" title was deducted from a quote attributed to Nikola Tesla, a mechanical and electrical genius of an engineer who said: "If you only knew the magnificence of the 3, 6, and 9, then you would have the key to the universe". I am claiming that I found Tesla's magnificence of the 3, and it was a reference to the ATOM and its three particles: (1) positive proton (Good), (2) negative electron (Evil), and (3), neutral neutron (God). When I began researching for project, I was not looking for these biblical icons. Then one day, the ATOM popped up on my news feed and while admiring its mechanics, I immediately saw the parallel of its scientific structure, to the spiritual structure of the relationship God urged us to have with Him. Then I searched for the Atom in Biblical record and found it. This was unexpected but the claims are presented for your review. Once I saw the parallel, God's parabolic stories opened up for me. For example, how could Eve talk to a reptile? How could the devil turn the perfect humans against their Master on the first try? Why are innocent children born in sin if man was created perfect? Why were Abraham's descendants designated to be enslaved before Abraham had a son? If man was born to be immortal in the flesh, why was there a Tree of Life in the Garden? Who was Cain's wife and what was the mark God gave him? Was there a scientific meaning to the changes in diet after the flood? What were the meanings of the curse and blessing given by Noah to his three sons? Why would a loving, forgiving, and merciful God punish up to three and four generations of innocent children for the sins of the fathers? Who were the sons of gods and daughters of men? If the crucifixion was the truth, why isn't there any record of it except the New Testament? These are my personal questions that are dealt with in this book and many others. Book is compact with foundational information that better people will come along and expand upon for your benefit. Examples of scientific subjects involved are the atom, emotions, the Big Bang theory, the social brain hypothesis, the triune brain, neurons, evolution, and new scientific subjects such as the wood wide web, and epigenetics. In case you wonder about God's Omnipresence. Wonder no more as the secret is in the ATOM. Equip yourself properly as a Priest beginning with this book.

The Five Magicians

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Author :
Publisher : ePublishers & Editura Coresi
ISBN 13 :
Total Pages : 586 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Five Magicians by : Bruis Cabilio

Download or read book The Five Magicians written by Bruis Cabilio and published by ePublishers & Editura Coresi. This book was released on with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: Motivational books are mere catalysts, kindling the spark within us, but it is our actions and self-belief that fan that spark into an inferno of possibility. Beyond the Pages of Motivational Books In the vast library of motivational literature, there exists a peculiar dichotomy—a flaw that conceals the true essence of success, obscuring it from eager seekers like yourself. Beneath the glossy covers and inspiring anecdotes lies a profound secret, a secret that transcends the written word and beckons you to embark on a transformative journey of self-discovery. These books, adorned with captivating titles and promises of enlightenment, offer valuable insights and guidance, yet their pages only scratch the surface of the boundless reservoir of wisdom that awaits those willing to venture beyond their confines. They introduce you to the concepts and principles that underpin success, but often fail to reveal the paramount truth that lies at its core. For success is not a mere stringing of positive affirmations or a symphony of motivational clichés. It is an intricate mosaic, woven from the threads of passion, resilience, and unwavering determination. It is the unwritten chapter that lies between the lines, the unspoken wisdom that cannot be contained within the confines of a single book. The real secret, concealed within the folds of experience and the crucible of self-discovery, is that success is an individual odyssey—a unique journey that can only be undertaken by you, the protagonist of your own narrative. It is not a predefined path or a formulaic recipe, but a multifaceted exploration of your innate abilities, aspirations, and personal truths. These books, though well-intentioned, can only serve as signposts along the way—guiding lights that illuminate the possibilities that lie before you. They provide frameworks and insights, empowering you to forge your own path, to carve out a destiny that resonates with your deepest desires. Success is not found within the confines of a book, but within the depths of your own being. It is a journey of self-awareness, a process of unearthing your unique strengths and passions, and aligning them with purposeful action. It requires the courage to step beyond the pages, to venture into the uncharted territories of your own potential. As you navigate this exhilarating voyage, remember that the real secret lies not in the accumulation of knowledge, but in the application of that knowledge. It is not enough to passively consume the words of others; you must actively engage with the concepts, internalize them, and integrate them into your daily life. Embrace the realization that success is not a destination, but a lifelong pursuit—a dynamic, ever-evolving dance between aspiration and accomplishment. It is a symphony of dedication, perseverance, and adaptability, conducted by your unwavering commitment to growth and personal evolution. So, dear seeker of true success, let these books serve as stepping stones, not as final destinations. Embrace them as catalysts for introspection and inspiration, but do not confine yourself to their teachings alone. Explore, experiment, and forge your own path—one that is uniquely tailored to your dreams, passions, and aspirations. The real secret of success lies not in the words of others, but in your willingness to embark on an inner journey of self-discovery. It is in the moments of introspection, the leaps of faith, and the relentless pursuit of your dreams that the true essence of success reveals itself. Unlock the hidden chambers of your potential, and let the symphony of your own achievements resound throughout the world. Remember that you hold the key to your own success. The motivational books, with all their wisdom and guidance, can only serve as a compass. It is you, and you alone, who must embark on the extraordinary adventure of self-discovery, unraveling the secrets of your unique journey, and emerging triumphant on the other side.

Breakpoint: Why the Web will Implode, Search will be Obsolete, and Everything Else you Need to Know about Technology is in Your Brain

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Author :
Publisher : St. Martin's Press
ISBN 13 : 1137360976
Total Pages : 240 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Breakpoint: Why the Web will Implode, Search will be Obsolete, and Everything Else you Need to Know about Technology is in Your Brain by : Jeff Stibel

Download or read book Breakpoint: Why the Web will Implode, Search will be Obsolete, and Everything Else you Need to Know about Technology is in Your Brain written by Jeff Stibel and published by St. Martin's Press. This book was released on 2013-07-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can the human brain and its relationship to the internet tell us about our society, our technologies, and our businesses? A lot, as it turns out. The internet today is a virtual replica of the brain, and the networks that leverage it grow and collapse in ways that are easily predictable if you understand the brain and other biological networks. We're living in the midst of a networking revolution. All of the major technology innovations of the 21st century – social networking, cloud computing, search engines, and crowdsourcing, to name a few – leverage the internet and are thus bound by the rules of networks. We've seen the exponential growth of these technologies, and they've led to a more efficient and tightly connected world. But what many people don't realize is that all networks eventually reach a breakpoint and collapse. This happens in the brain, it happens in nature, it happened to MySpace, and it will happen to Facebook and Google. It is critical to understand where the breakpoint is in the networks you use in order to achieve optimum success. Navigating the world of new technologies today can be like walking through a minefield unless you know the path. Imagine what you could do with a roadmap for where things are headed? In this fascinating look at the future of business and technology, neuroscientist and entrepreneur Jeff Stibel shows how the brain can act as a guide to understanding the future of the internet and the constellation of businesses and technologies that run on it. He'll show how leaders like Marissa Mayer are using artificial intelligence to literally remake Yahoo! and how startups like oDesk and Kickstarter are using crowdsourcing, the next wave of revolutionary technology, to create something much larger and "smarter" than the sum of their parts. Stibel offers a fresh perspective about the future of business and technology in a candid and engaging manner.

Neuron Circuits, Electronic Circuits and Self-consciousness

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Author :
Publisher : Vantage Press, Inc
ISBN 13 : 9780533159604
Total Pages : 352 pages
Book Rating : 4.1/5 (596 download)

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Book Synopsis Neuron Circuits, Electronic Circuits and Self-consciousness by : Masakazu Shoji

Download or read book Neuron Circuits, Electronic Circuits and Self-consciousness written by Masakazu Shoji and published by Vantage Press, Inc. This book was released on 2009 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and fascinating scientific detective story that traces the origins as well as the complex mechanisms of human self-consciousness.

The Neuron

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Author :
Publisher : Oxford University Press, USA
ISBN 13 : 9780195145236
Total Pages : 640 pages
Book Rating : 4.1/5 (452 download)

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Book Synopsis The Neuron by : Irwin B. Levitan

Download or read book The Neuron written by Irwin B. Levitan and published by Oxford University Press, USA. This book was released on 2002 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended for use by advanced undergraduate, graduate and medical students, this book presents a study of the unique biochemical and physiological properties of neurons, emphasising the molecular mechanisms that generate and regulate their activity.

Slave Species of the Gods

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1591438071
Total Pages : 529 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Slave Species of the Gods by : Michael Tellinger

Download or read book Slave Species of the Gods written by Michael Tellinger and published by Simon and Schuster. This book was released on 2012-09-10 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our origins as a slave species and the Anunnaki legacy in our DNA • Reveals compelling new archaeological and genetic evidence for the engineered origins of the human species, first proposed by Zecharia Sitchin in The 12th Planet • Shows how the Anunnaki created us using pieces of their own DNA, controlling our physical and mental capabilities by inactivating their more advanced DNA • Identifies a recently discovered complex of sophisticated ruins in South Africa as the city of the Anunnaki leader Enki Scholars have long believed that the first civilization on Earth emerged in Sumer some 6,000 years ago. However, as Michael Tellinger reveals, the Sumerians and Egyptians inherited their knowledge from an earlier civilization that lived at the southern tip of Africa and began with the arrival of the Anunnaki more than 200,000 years ago. Sent to Earth in search of life-saving gold, these ancient Anunnaki astronauts from the planet Nibiru created the first humans as a slave race to mine gold--thus beginning our global traditions of gold obsession, slavery, and god as dominating master. Revealing new archaeological and genetic evidence in support of Zecharia Sitchin’s revolutionary work with pre-biblical clay tablets, Tellinger shows how the Anunnaki created us using pieces of their own DNA, controlling our physical and mental capabilities by inactivating their more advanced DNA--which explains why less than 3 percent of our DNA is active. He identifies a recently discovered complex of sophisticated ruins in South Africa, complete with thousands of mines, as the city of Anunnaki leader Enki and explains their lost technologies that used the power of sound as a source of energy. Matching key mythologies of the world’s religions to the Sumerian clay tablet stories on which they are based, he details the actual events behind these tales of direct physical interactions with “god,” concluding with the epic flood--a perennial theme of ancient myth--that wiped out the Anunnaki mining operations. Tellinger shows that, as humanity awakens to the truth about our origins, we can overcome our programmed animalistic and slave-like nature, tap in to our dormant Anunnaki DNA, and realize the longevity and intelligence of our creators as well as learn the difference between the gods of myth and the true loving God of our universe.

Handbook of Brain Microcircuits

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Author :
Publisher : Oxford University Press
ISBN 13 : 0190636114
Total Pages : 625 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Handbook of Brain Microcircuits by : Gordon M. Shepherd

Download or read book Handbook of Brain Microcircuits written by Gordon M. Shepherd and published by Oxford University Press. This book was released on 2018 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to focus on principles, each chapter in this work is brief, organized around 1-3 wiring diagrams of the key circuits, with several pages of text that distil the functional significance of each microcircuit

Autonomous Mobile Robots

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Author :
Publisher : Elsevier
ISBN 13 : 0443189099
Total Pages : 1090 pages
Book Rating : 4.4/5 (431 download)

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Book Synopsis Autonomous Mobile Robots by : Rahul Kala

Download or read book Autonomous Mobile Robots written by Rahul Kala and published by Elsevier. This book was released on 2023-09-01 with total page 1090 pages. Available in PDF, EPUB and Kindle. Book excerpt: Autonomous Mobile Robots: Planning, Navigation, and Simulation presents detailed coverage of the domain of robotics in motion planning and associated topics in navigation. This book covers numerous base planning methods from diverse schools of learning, including deliberative planning methods, reactive planning methods, task planning methods, fusion of different methods, and cognitive architectures. It is a good resource for doing initial project work in robotics, providing an overview, methods and simulation software in one resource. For more advanced readers, it presents a variety of planning algorithms to choose from, presenting the tradeoffs between the algorithms to ascertain a good choice. Finally, the book presents fusion mechanisms to design hybrid algorithms. - Presents intuitive and practical coverage of all sub-problems of mobile robotics to enable easy comprehension of sophisticated modern-day robots - Covers a wide variety of motion planning algorithms, giving a near-exhaustive treatment of the domain with thought provoking comparisons between algorithms - Dives into detailed discussions on robot operating systems and other simulators to get hands-on knowledge without the need of in-house robots

The NEURON Book

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1139447831
Total Pages : 399 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis The NEURON Book by : Nicholas T. Carnevale

Download or read book The NEURON Book written by Nicholas T. Carnevale and published by Cambridge University Press. This book was released on 2006-01-12 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authoritative reference on NEURON, the simulation environment for modeling biological neurons and neural networks that enjoys wide use in the experimental and computational neuroscience communities. This book shows how to use NEURON to construct and apply empirically based models. Written primarily for neuroscience investigators, teachers, and students, it assumes no previous knowledge of computer programming or numerical methods. Readers with a background in the physical sciences or mathematics, who have some knowledge about brain cells and circuits and are interested in computational modeling, will also find it helpful. The NEURON Book covers material that ranges from the inner workings of this program, to practical considerations involved in specifying the anatomical and biophysical properties that are to be represented in models. It uses a problem-solving approach, with many working examples that readers can try for themselves.

Correlated neuronal activity and its relationship to coding, dynamics and network architecture

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Author :
Publisher : Frontiers E-books
ISBN 13 : 2889193578
Total Pages : 237 pages
Book Rating : 4.8/5 (891 download)

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Book Synopsis Correlated neuronal activity and its relationship to coding, dynamics and network architecture by : Tatjana Tchumatchenko

Download or read book Correlated neuronal activity and its relationship to coding, dynamics and network architecture written by Tatjana Tchumatchenko and published by Frontiers E-books. This book was released on 2014-12-03 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Correlated activity in populations of neurons has been observed in many brain regions and plays a central role in cortical coding, attention, and network dynamics. Accurately quantifying neuronal correlations presents several difficulties. For example, despite recent advances in multicellular recording techniques, the number of neurons from which spiking activity can be simultaneously recorded remains orders magnitude smaller than the size of local networks. In addition, there is a lack of consensus on the distribution of pairwise spike cross correlations obtained in extracellular multi-unit recordings. These challenges highlight the need for theoretical and computational approaches to understand how correlations emerge and to decipher their functional role in the brain.

An Introduction to Nervous Systems

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Author :
Publisher : CSHL Press
ISBN 13 : 0879698217
Total Pages : 161 pages
Book Rating : 4.8/5 (796 download)

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Book Synopsis An Introduction to Nervous Systems by : Ralph J. Greenspan

Download or read book An Introduction to Nervous Systems written by Ralph J. Greenspan and published by CSHL Press. This book was released on 2007 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Nervous Systemspresents the principles of neurobiology from an evolutionary perspective — from single-celled organisms to complex invertebrates such as flies — and is ideal for use as a supplemental textbook. Greenspan describes the mechanisms that allow behavior to become ever more sophisticated — from simple avoidance behavior of Parameciumthrough to the complex cognitive behaviors of the honeybee — and shows how these mechanisms produce the increasing neural complexity found in these organisms. The book ends with a discussion of what is universal about nervous systems and what may be required, neurobiologically, to be human. This novel and highly readable presentation of fundamental principles of neurobiology is designed to be accessible to undergraduate and graduate students not already steeped in the subject.

Rhythms of the Brain

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Author :
Publisher : Oxford University Press
ISBN 13 : 0199828237
Total Pages : 465 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis Rhythms of the Brain by : G. Buzsáki

Download or read book Rhythms of the Brain written by G. Buzsáki and published by Oxford University Press. This book was released on 2011 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies of mechanisms in the brain that allow complicated things to happen in a coordinated fashion have produced some of the most spectacular discoveries in neuroscience. This book provides eloquent support for the idea that spontaneous neuron activity, far from being mere noise, is actually the source of our cognitive abilities. It takes a fresh look at the coevolution of structure and function in the mammalian brain, illustrating how self-emerged oscillatory timing is the brain's fundamental organizer of neuronal information. The small-world-like connectivity of the cerebral cortex allows for global computation on multiple spatial and temporal scales. The perpetual interactions among the multiple network oscillators keep cortical systems in a highly sensitive "metastable" state and provide energy-efficient synchronizing mechanisms via weak links. In a sequence of "cycles," György Buzsáki guides the reader from the physics of oscillations through neuronal assembly organization to complex cognitive processing and memory storage. His clear, fluid writing-accessible to any reader with some scientific knowledge-is supplemented by extensive footnotes and references that make it just as gratifying and instructive a read for the specialist. The coherent view of a single author who has been at the forefront of research in this exciting field, this volume is essential reading for anyone interested in our rapidly evolving understanding of the brain.

Neural & Bio-inspired Processing and Robot Control

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2889456978
Total Pages : 135 pages
Book Rating : 4.8/5 (894 download)

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Book Synopsis Neural & Bio-inspired Processing and Robot Control by : Huanqing Wang

Download or read book Neural & Bio-inspired Processing and Robot Control written by Huanqing Wang and published by Frontiers Media SA. This book was released on 2019-01-24 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Topic presents bio-inspired and neurological insights for the development of intelligent robotic control algorithms. This aims to bridge the inter-disciplinary gaps between neuroscience and robotics to accelerate the pace of research and development.

Applications and Developments in Grid, Cloud, and High Performance Computing

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Author :
Publisher : IGI Global
ISBN 13 : 1466620668
Total Pages : 393 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Applications and Developments in Grid, Cloud, and High Performance Computing by : Udoh, Emmanuel

Download or read book Applications and Developments in Grid, Cloud, and High Performance Computing written by Udoh, Emmanuel and published by IGI Global. This book was released on 2012-09-30 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides insight into the current trends and emerging issues by investigating grid and cloud evolution, workflow management, and the impact new computing systems have on the education fields as well as the industries"--Provided by publisher.

The Naked Brain

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Author :
Publisher : Crown
ISBN 13 : 030749697X
Total Pages : 274 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis The Naked Brain by : Richard Restak, M.D.

Download or read book The Naked Brain written by Richard Restak, M.D. and published by Crown. This book was released on 2009-01-21 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consider a world in which • Marketers use brain scans to determine consumer interest in a product • Politicians use brain-image-based profiles to target voters • A test could determine your suitability for a job or to whom you will be romantically attracted Far from science fiction, this “neurosociety”—a society in which brain science influences every aspect of daily life—is already here. Innovative researchers and cutting-edge technology, like brain imaging and brain scanning devices, have revolutionized our understanding of how we process information, communicate, trust, sympathize, and love. However, scientists and doctors are not the only ones interested in the naked brain; advertisers, politicians, economists, and others are using the latest findings on the human brain to reshape our lives, from the bedroom to the boardroom. Despite the potential benefits, there’s obvious peril in the promise. Richard Restak explores the troubling moral and legal dilemmas that arise from corporate and political applications of this new brain research. Someday we may live in a world where our choices, our professional and personal prospects, even our morals and ethics will be controlled by those armed with an elite understanding of the principles of neuroscience. Eye-opening and provocative, The Naked Brain is a startling look at the impact such unprecedented access to our most secret thoughts and tendencies will have on all of us. In The Naked Brain, bestselling author Richard Restak explores how the latest technology and research have exposed the brain and how we think, feel, remember, and socialize in unprecedented and often surprising ways. Now that knowledge is being used by doctors, advertisers, politicians, and others to influence and revolutionize nearly every aspect of our daily lives. Restak is our guide to this neurosociety, a brave new world in which brain science influences our present and will even more tangibly shape our future. Citing social trends, shifts in popular culture, the rise and fall of products in the public favor, even changes in the American vernacular, The Naked Brain is an illuminating and often troubling investigation of the impending opportunities and dangers being created by the neuroscience revolution, and a revelation for anyone who ever wondered why they prefer Coke over Pepsi or Kerry over Bush. From the Hardcover edition.