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Six Steps To Free Publicity
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Book Synopsis 6 Steps to Free Publicity, Third Edition by : Marcia Yudkin
Download or read book 6 Steps to Free Publicity, Third Edition written by Marcia Yudkin and published by Red Wheel/Weiser. This book was released on 2008-10-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!
Book Synopsis 6 Steps to Free Publicity by : Marcia Yudkin
Download or read book 6 Steps to Free Publicity written by Marcia Yudkin and published by Red Wheel/Weiser. This book was released on 2008-09-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques???from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fans online
Book Synopsis 6 Steps to Free Publicity (Volume 2 of 2) (Easyread Super Large 24pt Edition) by :
Download or read book 6 Steps to Free Publicity (Volume 2 of 2) (Easyread Super Large 24pt Edition) written by and published by ReadHowYouWant.com. This book was released on with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 6 Steps to Free Publicity (Volume 1 of 2) (Easyread Super Large 20pt Edition) by :
Download or read book 6 Steps to Free Publicity (Volume 1 of 2) (Easyread Super Large 20pt Edition) written by and published by ReadHowYouWant.com. This book was released on with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 6 Steps to Free Publicity and Dozens of Other Ways to Win Free Media Attention for You Or Your Business by : Marcia Yudkin
Download or read book 6 Steps to Free Publicity and Dozens of Other Ways to Win Free Media Attention for You Or Your Business written by Marcia Yudkin and published by Plume Books. This book was released on 1994 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in the same engaging style the author brought to her highly successful Smart Speaking and He and She Talk, this savvy, start-to-finish guide shows the easiest, fastest, cheapest ways to get featured in newspapers, magazines, radio, or TV, how to create attention-getting tip sheets, letters, and press releases, and more.
Book Synopsis Internet Marketing for Less Than $500/year by : Marcia Yudkin
Download or read book Internet Marketing for Less Than $500/year written by Marcia Yudkin and published by Maximum Press. This book was released on 2001-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Huge businesses spend millions of dollars planning and executing their Internet marketing strategy. What these big corporations don’t understand is that they could achieve similar results without breaking the bank. The secrets of making a big Internet marketing splash without spending more than $500 a year are revealed in this book. For entrepreneurs and small businesses alike, this book explains how to plan and execute a complete online marketing strategy for just a couple of dollars a day.
Book Synopsis How to Survive and Prosper as an Artist, 5th Ed. by : Caroll Michels
Download or read book How to Survive and Prosper as an Artist, 5th Ed. written by Caroll Michels and published by Macmillan. This book was released on 2001-12 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers public relations, exhibitions, art dealers, rejection, grants, other sources of income, insurance, resumes, and motivation.
Book Synopsis How to Survive and Prosper as an Artist by : Caroll Michels
Download or read book How to Survive and Prosper as an Artist written by Caroll Michels and published by Macmillan. This book was released on 2009-06-09 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic handbook for launching and sustaining a career that "explodes the romantic notion of the starving artist," (The New York Times) with a brand-new chapter on Internet art marketing Now in its sixth edition, How to Survive and Prosper as an Artist is the definitive guide to taking control of your career and making a good living in the art world. Drawing on nearly three decades of experience, Caroll Michels offers a wealth of insider's information on getting into a gallery, being your own PR agent, and negotiating prices, as well as innovative marketing, exhibition, and sales opportunities for various artistic disciplines. She has also added a new section on digital printmaking and marketing in this emerging field. Most notably, this sixth edition contains an entirely new chapter: "Art Marketing on the Internet." Michels offers criteria for selecting an ideal Web designer for your online portfolio and for organizing your Web presence, and shares proven methods for attracting curators, dealers, and private clients to your site. She also addresses vital legal concerns in the age of e-commerce, including copyrighting and registering your art, and finally, the appendix of resources, consistently updated online at Michels's site the Artist Help Network, is fully revised.
Book Synopsis Breaking Free of Managed Care by : Dana C. Ackley
Download or read book Breaking Free of Managed Care written by Dana C. Ackley and published by Guilford Press. This book was released on 1999-08-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing therapists practical solutions to managed care's erosion of their freedom to practice, this book presents a working blueprint for a private-pay psychotherapy practice. Dana C. Ackley casts out the distortions that have crept into many clinicians' thinking as a result of reliance on third-party reimbursement. Based on his own experience, he shows how you can serve clients--and yourself--better by developing real alternatives to the pressures and bureaucracy of managed care. In clear step-by-step detail, including practical exercises and checklists, sample marketing materials, and payment plans, the volume shows you how to: *Rediscover the economic and clinical value of your work *Discard assumptions that might block your progress *Educate yourself about the needs of potential clients *Market and sell your services effectively *Learn ethical, reasonable business-of-practice skills *Diversify into the rewarding area of psychological consultation to businesses. No matter what your clinical style, theoretical orientation, or practice history, you will benefit from the hard-won lessons Dr. Ackley shares in this book.
Book Synopsis Guerrilla Marketing for the Home-based Business by : Jay Conrad Levinson
Download or read book Guerrilla Marketing for the Home-based Business written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1995 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.
Book Synopsis Macmillan Teach Yourself Grammar and Style in 24 Hours by : Pamela Rice Hahn
Download or read book Macmillan Teach Yourself Grammar and Style in 24 Hours written by Pamela Rice Hahn and published by Penguin. This book was released on 2000 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents basic rules of grammar and sentence construction, shows the proper use of punctuation, and discusses style, research, and editing.
Book Synopsis Ultimate Small Business Marketing Guide by : James Stephenson
Download or read book Ultimate Small Business Marketing Guide written by James Stephenson and published by Entrepreneur Press. This book was released on 2007-01-01 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Download or read book The Self-promoting Musician written by and published by Hal Leonard Corporation. This book was released on 2000-01-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take charge of your career with these do-it-yourself strategies for independent music success! Peter Spellman, the Director of the Career Development Center at Berklee, gives tips on how to: write a business plan, create press kits, use the Internet to boost your career, customize your demos for maximum exposure, get better gigs and airplay, network successfully, and create the industry buzz you need to succeed. A must-read for every aspiring musician!
Book Synopsis Sell Your Music! by : Mark W. Curran
Download or read book Sell Your Music! written by Mark W. Curran and published by Nmd Books. This book was released on 2001 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Self-Promoting Musician by : Peter Spellman
Download or read book The Self-Promoting Musician written by Peter Spellman and published by Hal Leonard Corporation. This book was released on 2008-12-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). This updated second edition will teach you how to take charge of your musical career with crucial do-it-yourself strategies. Filled with empowering resources and tips for self-managed musicians, including: How to write a business plan, create press kits, sharpen your business chops; Using the Internet to promote your music; How to customize your demos for maximum exposure; Secrets to getting your music played on the radio; 12 things you can do to get the most out of every gig; The most comprehensive musician's resource list on the planet, updated continually online!
Book Synopsis The Entrepreneur's Information Sourcebook by : Susan C. Awe
Download or read book The Entrepreneur's Information Sourcebook written by Susan C. Awe and published by Bloomsbury Publishing USA. This book was released on 2012-01-16 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small business—and in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
Book Synopsis Breaking Into Freelance Illustration by : Holly DeWolf
Download or read book Breaking Into Freelance Illustration written by Holly DeWolf and published by Simon and Schuster. This book was released on 2009-08-24 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build Your Own Thriving Illustration Business The boundaries between art, design and illustration are blurring, and with all the new opportunities for visual creatives, now is the perfect time to unleash your talent on the world! Breaking Into Freelance Illustration provides a step-by-step roadmap for promoting yourself and running your creative business. You'll find up-to-date advice about best business practices, ideas for new promotional tools, answers to common questions and words of wisdom and inspiration from top illustrators. This book shows you how to: Set up a home office and balance your professional and personal life Create a professional portfolio and promote your work online Search out and negotiate with potential clients Create your own brand and work with an agent Develop a fair and accurate system for pricing your work Network within the creative community Full of industry insight, this book is a down-to-earth guide that fills in the creative business blanks. If you've ever wanted to moonlight as an illustrator, start a full-time business, or simply see your work published, this book will give you the information you need to make it happen.
