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Six Degrees Of Social Influence
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Book Synopsis Six Degrees of Social Influence by : Douglas T. Kenrick
Download or read book Six Degrees of Social Influence written by Douglas T. Kenrick and published by Oxford University Press. This book was released on 2012-02-10 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geographic boundaries of North America and beyond the field of academic social psychology into the areas of business, health, and politics. In this book, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research areas ranging from persuasion strategy and social engineering to help-seeking and decision-making. Among the many topics covered, the authors discuss how people underestimate the influence of others, how a former computer hacker used social engineering to gain access to highly confidential computer codes, and how biology and evolution figure into the principles of influence. The authors break new ground in the study of influence.
Book Synopsis Six Degrees of Social Influence by : Douglas T. Kenrick
Download or read book Six Degrees of Social Influence written by Douglas T. Kenrick and published by OUP USA. This book was released on 2012-02-10 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geographic boundaries of North America and beyond the field of academic social psychology into the areas of business, health, and politics. In this book, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research areas ranging from persuasion strategy and social engineering to help-seeking and decision-making. Among the many topics covered, the authors discuss how people underestimate the influence of others, how a former computer hacker used social engineering to gain access to highly confidential computer codes, and how biology and evolution figure into the principles of influence. The authors break new ground in the study of influence.
Book Synopsis Six Degrees: The Science of a Connected Age by : Duncan J. Watts
Download or read book Six Degrees: The Science of a Connected Age written by Duncan J. Watts and published by W. W. Norton & Company. This book was released on 2004-01-27 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Watts, one of the principal architects of network theory, sets out to explain the innovative research that he and other scientists are spearheading to create a blueprint of this connected planet.
Book Synopsis Techniques of Social Influence by : Dariusz Dolinski
Download or read book Techniques of Social Influence written by Dariusz Dolinski and published by Routledge. This book was released on 2015-07-03 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and explores the research behind them, considering questions such as: How do we know that they work? Under what conditions are they more or less likely to be effective? How might individuals successfully resist attempts by others to influence them? The book groups social influence techniques according to a common characteristic: for instance, early chapters describe "sequential" techniques, and techniques involving egotistic mechanisms, such as using the name of one’s interlocutor. Later chapters present techniques based on gestures and facial movements, and others based on the use of specific words, re-examining on the way whether "please" really is a magic word. In every case, author Dariusz Dolinski discusses the existing experimental studies exploring their effectiveness, and how that effectiveness is enhanced or reduced under certain conditions. The book draws on historical material as well as the most up-to-date research, and unpicks the methodological and theoretical controversies involved. The ideal introduction for psychology graduates and undergraduates studying social influence and persuasion, Techniques of Social Influence will also appeal to scholars and students in neighbouring disciplines, as well as interested marketing professionals and practitioners in related fields.
Download or read book Six Degrees written by Mark Lynas and published by National Geographic Books. This book was released on 2008 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: In astonishing and unflinching detail, a noted science journalist explains how Earth's climate will be impacted with every degree of increase in global warming--and what can be done about it now.
Book Synopsis Optimal Social Influence by : Wen Xu
Download or read book Optimal Social Influence written by Wen Xu and published by Springer Nature. This book was released on 2020-01-29 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This self-contained book describes social influence from a computational point of view, with a focus on recent and practical applications, models, algorithms and open topics for future research. Researchers, scholars, postgraduates and developers interested in research on social networking and the social influence related issues will find this book useful and motivating. The latest research on social computing is presented along with and illustrations on how to understand and manipulate social influence for knowledge discovery by applying various data mining techniques in real world scenarios. Experimental reports, survey papers, models and algorithms with specific optimization problems are depicted. The main topics covered in this book are: chrematistics of social networks, modeling of social influence propagation, popular research problems in social influence analysis such as influence maximization, rumor blocking, rumor source detection, and multiple social influence competing.
Book Synopsis Nature and Dynamics of Social Influence by : Janak Pandey
Download or read book Nature and Dynamics of Social Influence written by Janak Pandey and published by Springer Nature. This book was released on 2022-09-02 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents the various ways in which persuasion can be used to make people behave in certain ways without coercion, intimidation, or brute force. It explores the intricacies of social influence processes like self-presentation, impression management, ingratiation, persuasion, manipulative social behavior, and compliance in socio-cultural contexts. Social influence constitutes one of the key themes in the field of social psychology. Contributions in the book highlight social influence behavior and its importance in human social life. The book deepens the reader's understanding of social psychology research on the science and applications of social influence. It invites readers to consider critical questions, such as the interactive effects of personality/disposition and situational factors on social influence. Given its scope, the book is of interest to those in academic fields like social psychology, political science, mass communication, and marketing.
Book Synopsis The Oxford Handbook of Social Influence by : Stephen G. Harkins
Download or read book The Oxford Handbook of Social Influence written by Stephen G. Harkins and published by Oxford University Press. This book was released on 2017-07-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of social influence has been central to social psychology since its inception. In fact, research on social influence predated the coining of the term social psychology. Its influence continued through the 1960s, when it made seminal contributions to the beginning of social psychology's golden age. However, by the mid-1980s, interest in this area waned, while at the same time, and perhaps not coincidentally, interest in social cognition waxed. Now the pendulum is swinging back, as seen in growing interest in non-cognitive, motivational accounts. The Oxford Handbook of Social Influence will contribute to a resurgence of interest in social influence that will restore it to its once preeminent position. Written by leading scholars, the chapters cover a variety of topics related to social influence, incorporating a range of levels of analysis (intrapersonal, interpersonal, and intragroup) and both source (the influencers) and target (the influenced) effects. The volume also examines theories that are most relevant to social infl uence, as well as social influence in applied settings. The chapters contribute to the renaissance of interest in social influence by showing that it is time to reexamine classic topics in social influence; by illustrating how integrations/ elaborations that advance our understanding of social influence processes are now possible; by revealing gaps in the social influence literature; and by suggesting future lines of research. Perhaps the most important of these lines of work will take into account the change from traditional social influence that occurs face-to-face to social media-mediated influence that is likely to characterize many of our interactions in the future.
Book Synopsis Connected by : Nicholas A. Christakis
Download or read book Connected written by Nicholas A. Christakis and published by Little, Brown Spark. This book was released on 2009-09-28 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrated scientists Nicholas Christakis and James Fowler explain the amazing power of social networks and our profound influence on one another's lives. Your colleague's husband's sister can make you fat, even if you don't know her. A happy neighbor has more impact on your happiness than a happy spouse. These startling revelations of how much we truly influence one another are revealed in the studies of Dr. Christakis and Fowler, which have repeatedly made front-page news nationwide. In Connected, the authors explain why emotions are contagious, how health behaviors spread, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, Connected overturns the notion of the individual and provides a revolutionary paradigm-that social networks influence our ideas, emotions, health, relationships, behavior, politics, and much more. It will change the way we think about every aspect of our lives.
Download or read book Bottlenecks written by David C. Evans and published by Apress. This book was released on 2017-02-11 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innova tors in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs Who This Book Is For Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector. Praise “Bottlenecks’ is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action.” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products “Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age.” - John Dirks, UX Director and Partner, Blink UX “Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both.” - Josh Lamar, Sr. UX Lead, Microsoft Outlook
Book Synopsis Six Degrees of Separation by : John Guare
Download or read book Six Degrees of Separation written by John Guare and published by Vintage. This book was released on 1990-11-14 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this soaring and deeply provacative tragicomedy of race, class, and manners, John Guare has created the msot important American play in years. Six Degrees of Separation is one of those rare works that capture both the supercharged pulse of our present era and the deepest and most mysterious movements of the human heart. Six Degrees of Separation won the 1990 New York Drama Critics Circle Award for Best Play, as well as the Hull Warriner Award and the Obie.
Book Synopsis Principles of Integrated Marketing Communications by : Lawrence Ang
Download or read book Principles of Integrated Marketing Communications written by Lawrence Ang and published by Cambridge University Press. This book was released on 2021-02-23 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.
Download or read book Pre-Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Book Synopsis The Routledge Handbook of Environment and Communication by : Anders Hansen
Download or read book The Routledge Handbook of Environment and Communication written by Anders Hansen and published by Routledge. This book was released on 2015-03-05 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides a comprehensive statement and reference point for theory, research and practice with regard to environment and communication, and it does this from a perspective which is both international and multi-disciplinary in scope. Offering comprehensive critical reviews of the history and state of the art of research into the key dimensions of environmental communication, the chapters of this handbook together demonstrate the strengths of multi-disciplinary and cross-disciplinary approaches to understanding the centrality of communication to how the environment is constructed, and indeed contested, socially, politically and culturally. Organised in five thematic sections, The Routledge Handbook of Environment and Communication includes contributions from internationally recognised leaders in the field. The first section looks at the history and development of the discipline from a range of theoretical perspectives. Section two considers the sources, communicators and media professionals involved in producing environmental communication. Section three examines research on news, entertainment media and cultural representations of the environment. The fourth section looks at the social and political implications of environmental communication, with the final section discussing likely future trajectories for the field. The first reference Handbook to offer a state of the art comprehensive overview of the emerging field of environmental communication research, this authoritative text is a must for scholars of environmental communication across a range of disciplines, including environmental studies, media and communication studies, cultural studies and related disciplines.
Book Synopsis Social Psychology Australian & New Zealand Edition by : Saul Kassin
Download or read book Social Psychology Australian & New Zealand Edition written by Saul Kassin and published by Cengage AU. This book was released on 2019-08-01 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a balanced approach, Social Psychology, 2e connects social psychology theories, research methods, and basic findings to real-world applications with a current-events emphasis. Coverage of culture and diversity is integrated into every chapter in addition to strong representation throughout of regionally relevant topics such as: Indigenous perspectives; environmental psychology and conservation; community psychology; gender identity; and attraction and close relationships (including same-sex marriage in different cultures, gendered behaviours when dating, and updated data on online dating), making this visually engaging textbook useful for all social psychology students.
Book Synopsis The Oxford Handbook of Analytical Sociology by : Peter Hedström
Download or read book The Oxford Handbook of Analytical Sociology written by Peter Hedström and published by OUP Oxford. This book was released on 2011-01-06 with total page 795 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analytical sociology is a strategy for understanding the social world. It is concerned with explaining important social facts such as network structures, patterns of residential segregation, typical beliefs, cultural tastes, and common ways of acting. It explains such facts by detailing in clear and precise ways the mechanisms through which the social facts were brought about. Making sense of the relationship between micro and macro thus is one of the central concerns of analytical sociology. The approach is a contemporary incarnation of Robert K. Merton's notion of middle-range theory and presents a vision of sociological theory as a tool-box of semi-general theories each of which is adequate for explaining certain types of phenomena. The Handbook brings together some of the most prominent sociologists in the world. Some of the chapters focus on action and interaction as the cogs and wheels of social processes, while others consider the dynamic social processes that these actions and interactions bring about.
Book Synopsis Interactive Media and Society by : Corinne M. Dalelio
Download or read book Interactive Media and Society written by Corinne M. Dalelio and published by Rowman & Littlefield. This book was released on 2022-06-21 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2023 Choice Reviews Outstanding Academic Title In this book, Corinne M. Dalelio analyzes how the rise of interactive media over the last few decades has had enormous impacts on every aspect of American society—the ways in which we organize, produce, consume, engage, entertain, and inform. Yet the vestiges of the one-way, broadcast model of the media industries continue to be primary, prominent, and persuasive in our culture, Dalelio argues. This book offers clarity and insight into the current media landscape by first outlining what it is that makes interactive media distinct from that which came before, and then identifying the harmonies and tensions between media systems—new and old—as they operate in various communicative contexts still in flux. These contexts include art, journalism, activism, marketing, and even the public sphere. Dalelio encourages readers to hone their critical digital literacy skills by supplying them with analytical concepts and theoretical principles that can be applied, regardless of how these tools change or evolve, ultimately enabling more thoughtful and meaningful interactive media usage and consumption. Elucidated throughout with interesting and relevant narrative examples, this book offers an engaging and straightforward presentation of the current scholarly understanding of these tools along with practical tips for navigating the challenges of our complex media ecosystem. Scholars of media studies, communication, sociology, and American studies will find this book particularly useful.
