Should Crystal Pepsi Be Re Launched

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Should Crystal Pepsi be re-launched?

Author :
Publisher : GRIN Verlag
ISBN 13 : 3346147002
Total Pages : 52 pages
Book Rating : 4.3/5 (461 download)

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Book Synopsis Should Crystal Pepsi be re-launched? by :

Download or read book Should Crystal Pepsi be re-launched? written by and published by GRIN Verlag. This book was released on 2020-04-14 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, , language: English, abstract: Crystal Pepsi was a clear Cola launched by PepsiCo in the early 1990s, following a marketing trend for clear and pure products. However, after an initial success, sales dropped drastically and the product was pulled off the market. Since then, a lot of factors like consumer preferences and the market environment have changed. The case focuses on the decision of whether Crystal Pepsi should be re-launched today or not. David Novak became CEO of PepsiCo North America in 1992 after a successful career in the marketing world. When he detected the development of pure and clear products' fad, ranging from soap to gasoline, he saw an opportunity to tap into for Pepsi. Thus, he decided to develop his idea and launch Crystal Pepsi, a colorless and caffeine-free cola that would appear more refreshing. By 1994, the trend was largely over and many of the products, including Crystal Pepsi, disappeared from the market due to poor sales. Only years later, precisely in 2007, during an interview, Novak admitted to Fast Company that while it was the “best idea” he ever had, it was also the “worst executed”. If this buzz is true and is really happening, why Crystal Pepsi failed in the first place?

Sun Tzu and the Art of Business

Author : Mark McNeilly
Publisher : OUP USA
ISBN 13 : 0199782911
Total Pages : 343 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Sun Tzu and the Art of Business by : Mark McNeilly

Download or read book Sun Tzu and the Art of Business written by Mark McNeilly and published by OUP USA. This book was released on 2012-01-26 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Business Week

Author :
Publisher :
ISBN 13 :
Total Pages : 516 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Business Week by :

Download or read book Business Week written by and published by . This book was released on 2003 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

MANAGEMENT AND LEADERSHIP CASE STUDIES TO SHARPEN YOUR SKILLS

Author : Dr. M.G. Bhaskar
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9394958746
Total Pages : 189 pages
Book Rating : 4.3/5 (949 download)

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Book Synopsis MANAGEMENT AND LEADERSHIP CASE STUDIES TO SHARPEN YOUR SKILLS by : Dr. M.G. Bhaskar

Download or read book MANAGEMENT AND LEADERSHIP CASE STUDIES TO SHARPEN YOUR SKILLS written by Dr. M.G. Bhaskar and published by Archers & Elevators Publishing House. This book was released on with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt:

(Re)inventing the Brand

Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
ISBN 13 : 9780749435936
Total Pages : 248 pages
Book Rating : 4.4/5 (359 download)

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Book Synopsis (Re)inventing the Brand by : Jean-Noël Kapferer

Download or read book (Re)inventing the Brand written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2001 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.

Taking People with You

Author : David Novak
Publisher : Penguin
ISBN 13 : 1101553960
Total Pages : 256 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Taking People with You by : David Novak

Download or read book Taking People with You written by David Novak and published by Penguin. This book was released on 2012-01-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: “AN IMPORTANT BOOK ABOUT MOTIVATION FROM A PROVEN MOTIVATOR.” —JACK WELCH Yum! Brands CEO David Novak learned long ago that you can’t lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his fifteen years at Yum! Brands, Novak has developed a trademarked program—Taking People with You—that he personally teaches to thousands of managers around the world. He shows them how to make big things happen by getting people on their side. No skill in business is more important. And Yum!’s extraordinary success (at least 13 percent growth for each of the last ten years) proves his point. Novak knows that managers don’t need leadership platitudes or business school theories. So he cuts right to the chase with a step-by-step guide to setting big goals, building strong teams, blowing past your targets, and celebrating after you shock the skeptics. And then doing it again and again until consistent excellence becomes a core element of your culture.

The Education of an Accidental CEO

Author : David Novak
Publisher : Currency
ISBN 13 : 0307405656
Total Pages : 209 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis The Education of an Accidental CEO by : David Novak

Download or read book The Education of an Accidental CEO written by David Novak and published by Currency. This book was released on 2007-10-09 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world’s largest restaurant company at the ripe old age of forty-seven.While David never went to business school, he did learn from the greatest of teachers—experience—and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he’d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself.The Education of an Accidental CEO is filled with David Novak’s street-smart wisdom:From his formative years...• Walking through your anxieties• Avoiding the poison of stereotypes• Staying “right-sized” • Breaking through the clutterFrom his years as an ad executive and chief marketing officer ...• How not to roll over like Fluffy the dog• Seeing yourself as a brand• When to pull the plug on the Super BowlAs the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...• Why a gold watch can have less value than a floppy rubber chicken• Knowing when “the answers are in the building”• Knowing when to do nothing• What it takes to revitalze a companyAnd as CEO of Yum! Brands, Inc. ...• How to “shock the system”• How to avoid the slow-no’s• Managing two up and two downDavid Novak’s ideas for building an entire culture around reward and recognition—getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others—is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.

Epic Fails

Author : Salvador Jiménez Murguía
Publisher : Rowman & Littlefield
ISBN 13 : 1538103729
Total Pages : 185 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Epic Fails by : Salvador Jiménez Murguía

Download or read book Epic Fails written by Salvador Jiménez Murguía and published by Rowman & Littlefield. This book was released on 2018-09-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of the most successful innovations—from the light bulb to the Internet—have often resulted from ingenuity, ambition, and dedication. Such achievements have changed lives for the better. Yet for every new development that the public embraces, there is a dark side of progress: cultural byproducts that litter the road to obscurity. Just because something is a failure, however, doesn’t necessarily mean that it shouldn’t matter. In Epic Fails: The Edsel, the Mullet, and Other Icons of Unpopular Culture, Salvador Jiménez Murguía examines some of the most iconic missteps of the past several decades. In order to shed light on the inherent, often comic strain in American life between fame and infamy, the author surveys some of the best—or rather, worst—of what man has to offer. From fashion flops like the mullet and Zubaz pants to marketing mistakes like Bud Dry, New Coke, and Crystal Pepsi, this text captures the unintentionally entertaining milieu of failure. Placing these gaffes in cultural context, Murguía considers how each of these products crashed and burned, while trying to arrive at an answer to the ultimate question: “What were they thinking?” Whether these attempts were doomed from the start, failed because of consumer indifference, or were simply the victims of poor timing, this book returns them, however briefly, to the spotlight. A fascinating look at man-made disasters, Epic Fails isan entertaining treatise about the forgotten—and infamous—endeavors of American creativity, or lack thereof.

Economics

Author : Patrick J. Welch
Publisher : John Wiley & Sons
ISBN 13 : 0470450096
Total Pages : 1113 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Economics by : Patrick J. Welch

Download or read book Economics written by Patrick J. Welch and published by John Wiley & Sons. This book was released on 2009-11-23 with total page 1113 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ninth edition introduces business professionals to basic economic concepts, institutions, relationships, and terminology. It has been updated with the most current qualitative data. Over 20 new applications have been added that help them connect economics to real-world experiences. They’ll gain insight into green economics and how business and the environment are related. Critical Thinking Cases are presented at the end of the chapter to show how concepts are applied. Up for Debate sections also examine the different sides of current economic issues. These updates prepare business professionals to apply their economic knowledge in the field.

The End Is Now

Author : Rob Stennett
Publisher : Zondervan
ISBN 13 : 0310561353
Total Pages : 281 pages
Book Rating : 4.3/5 (15 download)

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Book Synopsis The End Is Now by : Rob Stennett

Download or read book The End Is Now written by Rob Stennett and published by Zondervan. This book was released on 2009-06-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet the Henderson family: Jeff, a struggling salesman who lives with a constant nagging fear that something will happen to his family; Will, who’s just trying to figure out life in the fifth grade; Emily whose greatest concern is that she won’t be nominated homecoming queen; and Amy, who is growing stir-crazy from being a housewife of eighteen years—and is convinced this was God’s plan B for her life. The Hendersons are longtime residents of Goodland, Kansas, a small Midwest town where nothing new or exciting ever happens … until now. Are the recent “weird” happenings and catastrophic weather mere coincidence, or more? The town spirals into chaos and confusion as its residents discover the end is no longer near—the end is now. Rob Stennett’s second novel is both a satire and a story of the apocalypse, a thriller and an exploration of family, community, belief, unbelief, and the two thousand-year-old Christian tradition of looking to the sky because the end is near.

The Hockey Stick Principles

Author : Bobby Martin
Publisher : Macmillan
ISBN 13 : 1250066379
Total Pages : 305 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis The Hockey Stick Principles by : Bobby Martin

Download or read book The Hockey Stick Principles written by Bobby Martin and published by Macmillan. This book was released on 2016-05-24 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if every successful start-up followed a predictable pattern, and by knowing that pattern ahead of time, you could be more successful? In The Hockey Stick Principles, business consultant Bobby Martin shares his study of more than 100 new businesses, from Lending Tree to Under Armour to iContact, to show that every one of them has had a "hockey stick" growth history, starting with a tinkering period, moving through the daunting "blade years" before finally making it to the crucial inflection point that precedes surging growth. In this simple but incredibly helpful book, Martin takes us through each of those four stages of the hockey stick pattern, giving us a road map that will help any entrepreneur navigate the inevitable ups and downs of their business's early years.

Forbes Best Business Mistakes

Author : Bob Sellers
Publisher : John Wiley & Sons
ISBN 13 : 0470768339
Total Pages : 242 pages
Book Rating : 4.4/5 (77 download)

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Book Synopsis Forbes Best Business Mistakes by : Bob Sellers

Download or read book Forbes Best Business Mistakes written by Bob Sellers and published by John Wiley & Sons. This book was released on 2010-06-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's top business leaders reveal how to make even the biggest mistakes work for you Forbes Best Business Mistakes reveals practical lessons from some of today's most successful business leaders to show you how to turn a bad business situation into a success. Based on exclusive sit-down interviews with some of today's most successful men and women, author Bob Sellers shares their stories to provide valuable insights and lessons that can help you can learn from their mistakes. Those profiled in Forbes Best Business Mistakes include the likes of Wall Street guru Peter Lynch, larger-than-life media personalities Jim Cramer and Suze Orman, legendary CEO Jack Welch, and newcomer Jason Kilar, CEO of Hulu, who is poised to change the movie and TV industry landscape as we know it forever. Other names include PIMCO's Bill Gross and Mohamed El-Erian and Home Depot Founder Arthur Blank. Reveal how top business and financial leaders turned their biggest mistakes into success stories Based on exclusive interviews with some of today's most successful professionals, from Jason Kilar of Hulu to Suze Orman Contains practical lessons on how you can turn a bad business situation around As Malcolm Forbes put it, "Failure is success if we learn from it." Forbes Best Business Mistakes shares the missteps of others so you can learn from them, be inspired by them, and succeed where you may not have seen opportunity before.

From Zero to Four Figures

Author : Paul Austin Ardoin
Publisher : Paul Austin Ardoin
ISBN 13 : 1949082466
Total Pages : 156 pages
Book Rating : 4.9/5 (49 download)

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Book Synopsis From Zero to Four Figures by : Paul Austin Ardoin

Download or read book From Zero to Four Figures written by Paul Austin Ardoin and published by Paul Austin Ardoin. This book was released on 2023-06-13 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting out as an indie author can be daunting, especially if you don't have much money to invest in marketing. If you've published one or more books but are struggling to get sales, this is the book for you! In From Zero to Four Figures, USA TODAY Bestselling Author Paul Austin Ardoin shows you the strategy that helped him build an audience and grow his self-published fiction business to $1,000 a month within two years. Increasing your sales requires the right books, mindset, and marketing—many new authors lack one or more of these pillars. This book helps identify the gaps and mistakes that are holding you back. These guidelines are repeatable, proven, inexpensive, and attainable—and will help get your self-published fiction business off the ground. ------------- "Finally! A book that approaches an often overwhelming task with a genuinely realistic and yet hopeful approach to writer success. This is a book I'll be highly recommending not just to new authors, but also ones with some experience under their belts because it's authentic, comprehensive, and approachable. Highly recommended!" —Mark Leslie Lefebvre, author of Wide for the Win

SPIN

Author :
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4./5 ( download)

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Book Synopsis SPIN by :

Download or read book SPIN written by and published by . This book was released on 1998-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear. With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds. Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.

Killing Giants

Author : Stephen Denny
Publisher : Penguin
ISBN 13 : 1101476214
Total Pages : 215 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Killing Giants by : Stephen Denny

Download or read book Killing Giants written by Stephen Denny and published by Penguin. This book was released on 2011-03-31 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally sound products in stylish, innovative packaging. Despite having a far smaller marketing budget than their competitors, Method connected with a substantial minority of people who wanted to "buy green" but who also wanted high-quality products. Marketing expert Stephen Denny argues that, like Method, any brand can directly challenge the giant of its category and not only survive, but thrive. While it's inconvenient to be the little guy, it can also be a blessing in disguise. Giant- killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make the painful but necessary changes to stay competitive. By the time they notice that slingshot, they're already keeling over. During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries- from software to cosmetics to aviation-for their most powerful techniques. Our need to work smarter, with fewer resources, isn't dependent on the state of the economy or on any sense of stability you think you have in your industry. Denny's ten powerful strategies will help you overcome stale business thinking and bureaucracy. They include: ?Win in the last three feet. Leverage someone else's investment-just be there the moment the customer grabs their wallet. ?Create "thin ice" arguments. Shift the conversation to places where the competition can't-or won't-go. ?Fight unfairly. Learn how the underdog can turn the tables. From the hypercompetitive world of social media to high-stakes business-to- business sales to the trenches of retail, Killing Giants is The Art of War for a new era. It proves that size does matter-the size of the fight in the dog.

26 Ways to Screw-Up in Business and How Not To

Author : William F. Fawcett
Publisher : iUniverse
ISBN 13 : 1462027148
Total Pages : 214 pages
Book Rating : 4.4/5 (62 download)

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Book Synopsis 26 Ways to Screw-Up in Business and How Not To by : William F. Fawcett

Download or read book 26 Ways to Screw-Up in Business and How Not To written by William F. Fawcett and published by iUniverse. This book was released on 2011-08-11 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: 26 Ways To Screw-Up in Business and How Not To is a humorous, yet serious, business book. During a span of 50 years, the author discovered that there are 26 business commandments that you should never violate and if you do, its at your own risk. For example, Commandment # 4: Thou Shall Not Fish For Tunas in a Lake (never put probability before profitability). Commandment #8: Thou Shall Not Sell Texaco-Milk (problem with line-extensions). Commandment #18: Thou Shall Not Look Through a Keyhole With a Glass Eye (test, not guess). For nearly five decades Bill Fawcett has worked with hundreds of entrepreneurs and small-business owners. He is convinced that 96% of business mistakes are a result of breaking one or more of the 26 commandants set forth in this guide-to-success. This book is not about managing people; its about managing oneself. The number one determinant of your success is you! Youre the quarterback who gets all the glory when you win and all the blame when you lose. What if you could reduce the number of turnovers and interceptions? Wouldnt you want to know what mistakes you must avoid? Of course you would! This guide-to-success not only identifies what you must avoid; it offers prescriptions for doing it right.

SPIN

Author :
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4./5 ( download)

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Book Synopsis SPIN by :

Download or read book SPIN written by and published by . This book was released on 1993-09 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear. With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds. Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.