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Author : Gerardus Blokdyk
Publisher :
ISBN 13 : 9780655139508
Total Pages : 0 pages
Book Rating : 4.1/5 (395 download)
Download or read book Shopper Marketing The Ultimate Step-By-Step Guide written by Gerardus Blokdyk and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopper marketing The Ultimate Step-By-Step Guide.
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655189503
Total Pages : 124 pages
Book Rating : 4.1/5 (895 download)
Download or read book Shopper Marketing the Ultimate Step-By-Step Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-05-08 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Shopper marketing dependent on the successful delivery of a current project? How frequently do you track Shopper marketing measures? How are the Shopper marketing's objectives aligned to the organization's overall business strategy? Do we cover the five essential competencies-Communication, Collaboration, Innovation, Adaptability, and Leadership that improve an organization's ability to leverage the new Shopper marketing in a volatile global economy? What are the business objectives to be achieved with Shopper marketing? This one-of-a-kind Shopper marketing self-assessment will make you the accepted Shopper marketing domain authority by revealing just what you need to know to be fluent and ready for any Shopper marketing challenge. How do I reduce the effort in the Shopper marketing work to be done to get problems solved? How can I ensure that plans of action include every Shopper marketing task and that every Shopper marketing outcome is in place? How will I save time investigating strategic and tactical options and ensuring Shopper marketing costs are low? How can I deliver tailored Shopper marketing advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Shopper marketing essentials are covered, from every angle: the Shopper marketing self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Shopper marketing outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Shopper marketing practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Shopper marketing are maximized with professional results. Your purchase includes access details to the Shopper marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.
Author : John Jantsch
Publisher : HarperCollins Leadership
ISBN 13 : 1400224780
Total Pages : 224 pages
Book Rating : 4.4/5 (2 download)
Download or read book The Ultimate Marketing Engine written by John Jantsch and published by HarperCollins Leadership. This book was released on 2021-09-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
Author : Anthony O. Putman
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (97 download)
Download or read book Marketing Your Services written by Anthony O. Putman and published by John Wiley & Sons. This book was released on 1990-05-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company
Author : Justin Mares
Publisher : S Curve Publishing
ISBN 13 : 0976339609
Total Pages : 247 pages
Book Rating : 4.9/5 (763 download)
Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.
Author : Perry Marshall
Publisher : Entrepreneur Press
ISBN 13 : 1613083238
Total Pages : 333 pages
Book Rating : 4.6/5 (13 download)
Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Author : Nedra Kline Weinreich
Publisher : SAGE Publications
ISBN 13 : 1452223122
Total Pages : 329 pages
Book Rating : 4.4/5 (522 download)
Download or read book Hands-On Social Marketing written by Nedra Kline Weinreich and published by SAGE Publications. This book was released on 2010-10-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.
Author : Rick DeHerder
Publisher : FT Press
ISBN 13 : 0132485397
Total Pages : 257 pages
Book Rating : 4.1/5 (324 download)
Download or read book Shopper Intimacy written by Rick DeHerder and published by FT Press. This book was released on 2010-09-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: A start-to-finish system for planning and executing effective campaigns. Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.
Author : Daniel J. Flint
Publisher : Pearson Education
ISBN 13 : 0133481425
Total Pages : 289 pages
Book Rating : 4.1/5 (334 download)
Download or read book Shopper Marketing written by Daniel J. Flint and published by Pearson Education. This book was released on 2014 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn't easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing , three of the field's pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire "path to purchase." Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come.
Author : Chad White
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781500981976
Total Pages : 0 pages
Book Rating : 4.9/5 (819 download)
Download or read book Email Marketing Rules written by Chad White and published by Createspace Independent Publishing Platform. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concept and principles." -- Back Cover
Author : NITISH. RAI. GUPTA
Publisher :
ISBN 13 : 9789384052751
Total Pages : pages
Book Rating : 4.0/5 (527 download)
Download or read book SHOPPER MARKETING 101 written by NITISH. RAI. GUPTA and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric Butow
Publisher : Entrepreneur Press
ISBN 13 : 1613084323
Total Pages : 267 pages
Book Rating : 4.6/5 (13 download)
Download or read book Ultimate Guide to Social Media Marketing written by Eric Butow and published by Entrepreneur Press. This book was released on 2020-08-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time
Author : Markus Ståhlberg
Publisher : Kogan Page Publishers
ISBN 13 : 0749464720
Total Pages : 295 pages
Book Rating : 4.7/5 (494 download)
Download or read book Shopper Marketing written by Markus Ståhlberg and published by Kogan Page Publishers. This book was released on 2012-02-03 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.
Author : Robert E. Stevens
Publisher : Psychology Press
ISBN 13 : 9780789023384
Total Pages : 384 pages
Book Rating : 4.0/5 (233 download)
Download or read book Marketing Planning Guide written by Robert E. Stevens and published by Psychology Press. This book was released on 2006 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.
Author : Katherine Spicher
Publisher :
ISBN 13 : 9781774851685
Total Pages : 198 pages
Book Rating : 4.8/5 (516 download)
Download or read book Digital Marketing Strategy written by Katherine Spicher and published by . This book was released on 2021-09-05 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are plenty of different job roles that fall under the very wide net of digital marketing, all of which need a slightly different set of skills. Generally speaking, you'll need to be a good communicator and be creative, analytical, and technically-minded. Are you looking for your first step in the digital marketing industry? Digital marketing is quite a new and ever-changing industry, which requires keeping up with the latest trends and understanding human psychology. After reading digital retail marketing, you will know: - What steps to take to make your retail marketing work online - The content marketing process, story branding, useful tools, and how all parts come together to work as a productive marketing machine - The psychology behind acquiring users online and how social media algorithms work - How successful content marketing grows your retail brand while keeping costs low - How to build an actionable content marketing plan quickly The digital marketing guide has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!
Author : Meir Liraz
Publisher : Independently Published
ISBN 13 : 9781796208207
Total Pages : 132 pages
Book Rating : 4.2/5 (82 download)
Download or read book How to Open a Store - a Step by Step Guide to Starting a Retail Shop Business written by Meir Liraz and published by Independently Published. This book was released on 2019-02-05 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide will walk you step by step through all the essential phases of starting a successful retail store business. To profit in a new store, you need to consider the following questions: What goods do I sell? Where is my market? Who will buy? Who is my competition? What is my sales strategy? What merchandising methods will I use? How much money is needed to operate my store? How will I get the work done? What management controls are needed? This guide will help you answer all these questions and more. Here's what's in the book: * Things to consider before you start - crucial things you must consider before you start pouring in your hard earned money. Ignore it at your own peril. * How to plan and start your new store - complete, step by step instructions, this is must-know must-do information; ignore it and you stand a good chance to fail. You get specifically designed instructions for each phase. * How to select the right location for your business - the location of your store is what will make or break your retail business. Here are specific instructions on how to choose the best location for your business. * How to develop winning marketing strategies for your retail business. * How to plan and execute a results driven advertising program - tips and strategies to make your retail advertising pay off big. * The art of personal selling in a retail store - If you're having problems selling what you're selling, it's time you see this. Here's an amazingly effective eight-step selling formula. Just follow this simple formula and see how your sales soar. More importantly, you come away with the most comprehensive understanding of the essence of the selling process. This skill alone, which few people possess, is worth a small fortune. * How to set the right prices - pricing secrets to help you make money and still be competitive. You get specifically designed instructions for a retail store. * Fundamentals of retail pricing, sales and markdowns. * Clever strategies and techniques for preventing retail theft. * All these and much much more. You Also Get the Following Tools as Special Free Bonuses (download links are provided within the book): 1. Excel Financial Projections Creator - simply type in your business' details and assumptions and it will automatically produce a comprehensive set of financial projections for your specific business, including: Start-Up Expenses, Projected Balance Sheet, Projected Cash Flow Statement, Financial Ratios Analysis, Projected Profit and Loss Statement, Break Even Analysis, and more. 2. Detailed guide that will walk you step by step and show you exactly how to effectively use the above Excel Financial Projections Creator. 3. How to Improve Your Leadership and Management Skills (eBook) - Discover powerful strategies to motivate and inspire your people to bring out the best in them. Be the boss people want to give 200 percent for. 4. Small Business Management: Essential Ingredients for Success (eBook) - Learn effective business management tricks, secrets and shortcuts to make your business a success. My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to managers, I've seen practically dozens of owners fail and lose their business -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.
Author : Ehsan Zarei
Publisher : DMA4U
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4./5 ( download)
Download or read book Retail Store Marketing written by Ehsan Zarei and published by DMA4U. This book was released on with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a complete guide to retail store marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your retail store marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your retail store marketing to the next level.
