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Shiny Objects Marketing
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Book Synopsis Shiny Objects Marketing by : David A. LaBonte
Download or read book Shiny Objects Marketing written by David A. LaBonte and published by John Wiley & Sons. This book was released on 2009-04-03 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object." –Michael Purcell, Senior Vice President, Product Development, Global Cash Card "Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers." –Catherine Monson, President, PIP Printing "Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same." –Marc Anthony, President, Black Dot Wireless "In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service." –Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management
Download or read book Shiny Objects written by James A. Roberts and published by Harper Collins. This book was released on 2011-11-15 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Shiny Objects, a cross between In Praise of Slowness and The Tipping Point, consumer behavior expert Professor James A. Roberts takes us on a tour of America's obsession with consumerism—pointing out its symptoms, diagnosing specific problems, and offering a series of groundbreaking solutions. Roberts gives practical advice for how to correct the materialistic trends in our lives which lock us into a cycle of financial hardship and stress. Shiny Objects, a new The Paradox of Choice for the modern reader, is more than a critique of capitalism—it's also an exploration into how we can live happier, fuller, more productive lives today.
Download or read book Shiny Things written by Leonard Diepeveen and published by Intellect (UK). This book was released on 2021-06-25 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shiny objects attract and fascinate us. While they used to derive their power from their rarity, today, shininess is pervasive: its attraction is a foundation of consumer culture and it has attendant effects on our architecture, our conceptions of the body, and our production of spectacle. In Shiny Things, Leonard Diepeveen and Timothy van Laar examine the meanings and functions of shininess in visual art and material culture. Exploring the works of a diverse range of artists--including Anish Kapoor, Olafur Eliasson, Jeff Koons, Carolee Schneemann, Audrey Flack, Fra Angelico, and Gerard ter Borch--the authors open the discourse to topics as disparate as automobiles, Richard Nixon, and Liberace. With accessible writing and a careful application of contemporary theory, this is scholarship that challenges stale thought and will appeal to any progressive thinker looking for new ways to present ideas.
Download or read book Startup CEO written by Matt Blumberg and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.
Book Synopsis Bright Shiny Things by : Barbara Nadel
Download or read book Bright Shiny Things written by Barbara Nadel and published by Allison & Busby Ltd. This book was released on 2017-04-20 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This series has brilliantly established itself and this latest is another masterpiece from Barbara Nadel' CRIMESQUADA friend from the past asks for private investigator Lee Arnold's help in tracing his son: Fayyad al'Barri was last thought to be in Syria having embraced radical Islam. But a cryptic message has prompted his family to believe Fayyad has had a change of heart and is searching for a way back home. With fellow investigator Mumtaz Hakim's help, they might be able to establish contact.From the bright lights of the Western world, to shady boxing clubs and murky online jihadist recruitment, and while violence erupts close to home, Mumtaz and Lee are on an unknown path into the mind of a terrorist, journeying closer to danger than they ever imagined.
Book Synopsis Jewels, Jewelry, and Other Shiny Things in the Buddhist Imaginary by : Vanessa R. Sasson
Download or read book Jewels, Jewelry, and Other Shiny Things in the Buddhist Imaginary written by Vanessa R. Sasson and published by University of Hawaii Press. This book was released on 2021-09-30 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renunciation is a core value in the Buddhist tradition, but Buddhism is not necessarily austere. Jewels—along with heavenly flowers, rays of rainbow light, and dazzling deities—shape the literature and the material reality of the tradition. They decorate temples, fill reliquaries, are used as metaphors, and sprout out of imagined Buddha fields. Moreover, jewels reflect a particular type of currency often used to make the Buddhist world go round: merit in exchange for wealth. Regardless of whether the Buddhist community has theoretically transcended the need for them or not, jewels—and the paradox they represent—are everywhere. Scholarship has often looked past this splendor, favoring the theory of renunciation instead, but in this volume, scholars from a wide range of disciplines consider the role jewels play in the Buddhist imaginary, putting them front and center for the first time. Following an introduction that relates the colorful story of the Emerald Buddha, one of the most famous jewels in the world, chapters explore the function of jewels as personal identifiers in Buddhist and other Indian religious traditions; Buddhaghosa’s commentary on the Jewel Sutta; the paradox of the Buddha’s bejeweled status before and after renunciation; and the connection in early Buddhism between jewels, magnificence, and virtue. The Newars of Nepal are the focus of a chapter that looks at their gemology and associations between gems and celestial deities. Contributors analyze the Fifth Dalai Lama’s reliquary, known as the “sole ornament of the world”; the transformation of relic jewels into precious substances and their connection to the Piprahwa stupa in Northern India and the Nanjing Porcelain Pagoda. Final chapters offer detailed studies of ritual engagement with the deity known as Wish-Fulfilling Jewel Avalokiteśvara and its role in the new Japanese lay Buddhist religious movement Shinnyo-en. Engaging and accessible, Jewels, Jewelry, and Other Shiny Things in the Buddhist Imaginary will provide readers with an opportunity to look beyond a common misconception about Buddhism and bring its lived tradition into wider discussion.
Book Synopsis Nine Shiny Objects by : Brian Castleberry
Download or read book Nine Shiny Objects written by Brian Castleberry and published by HarperCollins. This book was released on 2020-06-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: LONGLISTED FOR THE 2021 PEN/FAULKNER AWARD FOR FICTION "In this extraordinary novel, Castleberry brilliantly hopscotches from person to person, from era to era, while somehow making all this fancy footwork look effortless and essential." - Jenny Offill, author of Department of Speculation and Weather A luminous debut novel in the tradition of DeLillo and Egan, chronicling the eerily intersecting lives of a series of American dreamers whose unforeseen links reveal the divided heart of a haunted nation—and the battered grace that might lead to its salvation June 26, 1947. Headlines across America report the sighting of nine pulsating lights flying over the Cascade Mountains at speeds surpassing any aircraft. In Chicago, inspired by the news, Oliver Danville, a failed actor now reduced to a mediocre pool hustler, hitchhikes west in a fever-dream quest for a possible sign from above that might illuminate his true calling. A chance encounter with Saul Penrod, an Idaho farmer, and his family sets in motion the birth of “the Seekers”—a collective of outcasts, interlopers, and idealists devoted to creating a society where divisions of race, ethnicity, and sexuality are a thing of the past. When Claudette Donen, a waitress on the lam from her suffocating family, encounters the group, she is compulsively drawn to Oliver’s sister Eileen, but before she is able to join the enigmatic community, it has vanished. Reunited across the country, the Seekers attempt to settle in the suburbs of Long Island. One night, their purpose suddenly revealed, a stranger emerges, and a horrific crime ensues. In the decades that follow, the perpetrators, survivors, and their children will be forced to face the consequences of what happened—a reckoning that will involve Charlie Ranagan, a traveling salesman; Max Felt, a dissolute late-1960s rock star; Alice Linwood, an increasingly paranoid radio host; Stanley West, a struggling African American poet; Marly Feldberg, a Greenwich Village painter; and Debbie Vasquez, a Connecticut teenager trapped by an avalanche of midnight legacies. Each will prove to be a piece of a puzzle that, when assembled, reveals a shocking truth about the clash between the optimism of those who seek inspiration from spacious skies, and the venom of others who relish the underworld—not only via conspiratorial maneuverings, but the literal unearthing of the dead. The result is one of the most exciting, and unforgettable, debut novels in recent memory, and the launch of a major career in American letters.
Book Synopsis Your Ad Ignored Here by : Tom Fishburne
Download or read book Your Ad Ignored Here written by Tom Fishburne and published by . This book was released on 2017-10-24 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation. Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ... and think about our rapidly evolving world of work. Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Fishburne's cartoons have grown by word of mouth to reach hundreds of thousands of marketers every week and have been featured by The Wall Street Journal, Fast Company, and The New York Times. His cartoons have appeared on a billboard ad in Times Square, helped win a Guinness World Record, and turned up in a top-secret NSA presentation released by Edward Snowden. Fishburne draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. He was Marketing VP at Method Products, Interim CMO at HotelTonight, and worked in brand management for Nestlé and General Mills. Fishburne developed web sites and digital campaigns for interactive agency iXL in the late 90s and started his marketing career selling advertising space for the first English-language magazine in Prague. In 2010, Fishburne expanded Marketoonist into a marketing agency focused on the unique medium of cartoons. Since 2010, Marketoonist has developed visual content marketing campaigns for businesses such as Google, IBM, Kronos, and LinkedIn. Fishburne is a frequent keynote speaker on marketing, innovation, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. Fishburne lives and draws near San Francisco with his wife and two daughters. All of his cartoons and observations are posted at marketoonist.com. Advance Praise for Your Ad Ignored Here "If marketing kept a diary, this would be it." --Ann Handley, Chief Content Officer of MarketingProfs "Laugh and learn at the same time. BTW, if you don't laugh, you're clueless, and the cartoon is about you." --Guy Kawasaki, Chief evangelist of Canva, Mercedes-Benz brand ambassador "Tom Fishburne has a knack for marketing humor (and truth) like no other." --Lee Odden, CEO, TopRank Marketing "Any great piece of comedy is funny because its true. Well, no one has gathered marketing truths through painfully awkward insights and hilarious delivery the way Tom has." --Ron Tite, Author, Everyone's An Artist (Or At Least They Should Be)
Download or read book Mobilized Marketing written by Jeff Hasen and published by John Wiley & Sons. This book was released on 2012-05-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
Download or read book The Story Behind written by Emily Prokop and published by Mango Media Inc.. This book was released on 2018-10-15 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surprising history of ordinary things Learn the fascinating history and trivia you never knew about things we use daily from the host of The Story Behind podcast. Everyday objects and major events in history: Every single thing that surrounds us has a story behind it. Many of us learn the history of humans and the major inventions that shaped our world. But what you may not have learned is the history of objects we surround ourselves with every day. You might not even know how the major events in history (World Wars, ancient civilizations, revolutions, etc.) influenced the inventions of things we use today. The history and science behind the ordinary: From the creator of The Story Behind podcast comes this revelatory new book. The Story Behind will give insight into everyday objects we don’t think much about when we use them. Topics covered in the podcast will be examined in more detail along with many new fascinating topics. Learn how lollipops got started in Ancient Egypt, how podcasts were invented, and why Comic Sans was created. Learn the torture device origins of certain exercise equipment and the espionage beginnings of certain musical instruments. Ordinary things from science to art, food to sports, customs to fashion, and more are explored. Readers will: • Understand the wonders behind everyday objects • Learn truly obscure history and fun facts that will change the way they see the world • Learn how major historic events still affect us today through seemingly mundane things • Become formidable trivia masters
Book Synopsis Things No One Will Tell Fat Girls by : Jes Baker
Download or read book Things No One Will Tell Fat Girls written by Jes Baker and published by Seal Press. This book was released on 2015-10-27 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Things No One Will Tell Fat Girls is a manifesto and call to arms for women of all sizes and ages. With smart and spirited eloquence, veteran blogger Jes Baker calls on women to be proud of their bodies, fight against fat-shaming, and embrace a body-positive worldview to change public perceptions and help women maintain mental health. With the same straightforward tone that catapulted her to national attention when she wrote a public letter addressing the sexist comments of Abercrombie & Fitch's CEO, Jes shares personal experiences along with in-depth research in a way that is approachable, digestible, and empowering. Featuring notable guest authors, Things No One Will Tell Fat Girls is an invitation for all women to reject fat prejudice, learn to love their bodies, and join the most progressive, and life-changing revolution there is: the movement to change the world by loving their bodies.
Download or read book Iconic Advantage written by Soon Yu and published by Savio Republic. This book was released on 2018-02-06 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage® is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world’s most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether you’re a Fortune 500, local pizza parlor, or an aspiring Unicorn startup. “Soon has an uncanny ability to take mysteries and turn them into heuristics. He’s done it on innovation and design, and now with Iconic Advantage.”—Roger Martin, author of Playing to Win and Former Dean of the Rotman School of Business “This book explains why some brands are built to last and others seem doomed to perish. It’s a framework that every marketer can put into play right away.”—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg
Book Synopsis FutureProof Your Kids by : Fiona Lucas
Download or read book FutureProof Your Kids written by Fiona Lucas and published by . This book was released on 2013-03-25 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to protecting your children online. Future Proof your Kids goes the next level, tackling the issues parents really struggling with using a simple 4 step framework.
Download or read book Mobile Marketing written by Rachel Pasqua and published by John Wiley & Sons. This book was released on 2012-12-19 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Book Synopsis Shiny Objects by : James Andrew Roberts
Download or read book Shiny Objects written by James Andrew Roberts and published by HarperCollins. This book was released on 2010-11-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roberts, professor of marketing at Baylor University, studies why Americans believe and behave as if possessions will induce, increase, and enhance happiness. His inquiry provides ample psychological and historical insights as well as self-assessment quizzes on how much we spend and how vulnerable we are to status anxiety.
Book Synopsis Fall in Love with God's Word by : Brittany Ann
Download or read book Fall in Love with God's Word written by Brittany Ann and published by David C Cook. This book was released on 2021-02-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: You want to read your Bible. You know it’s important. And yet, between the constant demands of work and home and the intimidation you feel when trying to read Scripture, you give up. Don’t let an overflowing schedule and a lack of confidence rob you of the peace, joy, and purpose God offers you. In Fall in Love with God’s Word, Brittany Ann takes a “how to” approach to help you: Overcome seven common obstacles preventing you from spending time in Scripture Determine the personalized Bible-reading outline that works best for you Learn fifteen easy ways to make Bible reading more meaningful and enjoyable Use Scripture to conquer sin, false beliefs, and negative thought patterns Experience fresh spiritual growth and passion for God’s Word
Book Synopsis Shiny Object Mastery by : Michael Montague
Download or read book Shiny Object Mastery written by Michael Montague and published by . This book was released on 2018-04-30 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: ARE SHINY OBJECTS STEALING YOUR TIME AND FOCUS? How do you define productivity? Is it having the focused clarity to follow your dreams? When can you simply use the latest business productivity tools such as a productivity planner or productivity apps, and when should you turn to expert business coaches for entrepreneurs to guide you when you are feeling overwhelmed? Maybe you wear all the hats in your business including marketing and consulting. Maybe you have teams and are looking for education on how to improve your team's productivity that will allow for better information management or a higher level of communications in management. Whether you are a successful business owner, an entrepreneur who is just starting a business, are looking for business productivity tools or just wants to learn how to be more productive at work...I wrote Shiny Object Mastery with you in mind! How would it feel to no longer get bogged down by all those distractions that seem to pop up in your business day after day? -- Discover the simple habits that will empower you to tune out the distractions and allow your productivity and profits to soar! What if you had the focus to get more work done in less time? Would you be able to spend more of your precious time with your family and friends? -- Uncover the secrets that show you how to align your inner game and find your purpose, for the sustainable motivation you need to stay focused for success! Imagine waking up each day with the confidence that comes from knowing the secret to high productivity excellence. How would that knowledge allow your business to grow? If you are spinning your wheels and feeling overwhelmed, I understand how you feel. I often felt the same way... until I discovered the formula for overcoming distractions and increasing productivity! I have now achieved the high productivity that allows me to live my life on my own terms, highly focused with the success in business that I knew I could reach. And the best part is that I am able to live my purpose helping people just like you achieve the same results. -- Pick up your copy of Shiny Object Mastery right now by clicking on the "Buy" button at the top of this page. Make the decision today to take back control of your time! Michael Montague has been called "The King of High Productivity Excellence". As a high productivity coach, author and speaker, Michael shows you how to align your inner game and achieve the sustainable motivation to take you to new heights of success and happiness in your personal and professional life. Michael understands the key to helping you transition from the Information Age into the Age of Purpose! You can learn more about his mission and how you can work with him by visiting his web site at MichaelMontague.com
