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Services Management And Relationships In Business T Business Exchanges
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Author :Thorsten Hennig-Thurau Publisher :Springer Science & Business Media ISBN 13 :3662097451 Total Pages :454 pages Book Rating :4.6/5 (62 download)
Book Synopsis Relationship Marketing by : Thorsten Hennig-Thurau
Download or read book Relationship Marketing written by Thorsten Hennig-Thurau and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
Book Synopsis Managing Business Relationships by : David Ford
Download or read book Managing Business Relationships written by David Ford and published by John Wiley & Sons. This book was released on 2011-09-26 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position in the network is a central, but often misunderstood aspect of business. This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group and includes new chapters on Intermediation in Business Networks, the Economics of Business Relationships and the Practice of Business Networking. Features: • Provides a structured way to understand business networks and their meaning for the practicing manager. • Offers a complete analysis of management in different relationships including those with customers, suppliers, distributors and development counterparts. • Presents a practical analysis of the problems and choices that managers face in developing and changing their relationships and a guide to the critical skills of business networking. The book is vital reading for students of business marketing, purchasing, business networks and relationship management. It is also a valuable resource for all managers operating in business networks, including those in marketing, purchasing, strategy, technical development and distribution.
Book Synopsis Relationship Economics by : David Nour
Download or read book Relationship Economics written by David Nour and published by John Wiley & Sons. This book was released on 2008-09-16 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If a man is judged by the company he keeps, David Nour's Relationship Economics provides a systematic approach to building value in that judgment. The concepts reach well beyond networking to building lasting and productive relationships." —Dennis Sadlowski, President and CEO, Siemens Energy and Automation, Inc. "Relationship Economics is so much more than networking-it's a systematic approach to building and nurturing relationships to get things done." —William L. Koleszar, Senior Vice President, Marketing, Citizens Financial Group/Royal Bank of Scotland "Social capital is essential for success, and Relationship Economics provides an approach to enhancing its value." —Terry C. Blum, Director, Institute for Leadership and Entrepreneurship, Georgia Tech College of Management "In the airline industry-or any industry for that matter-strategic relationships are instrumental to your success to drive profitable, long-term growth. David Nour has captured that essence in Relationship Economics." —Randy Martinez, Col. USAF (Ret.) and former CEO, World Air Holdings, Inc. "In Relationship Economics, David Nour highlights very timely concepts and successfully points out that with today's technology and global knowledge, we are able to formulate personal, functional, and strategic relationships essential to our success." —Peter M. Sontag, Chairman, Orthopedic Development Corporation "Forget cold calling. It's still about who you know, and Relationship Economics paves the fastest and most disciplined process for building a world-class portfolio of quantifiable and strategic business relationships." —Greg Alexander, CEO, Sales Benchmark Index, and author of Making the Number and coauthor of Topgrading for Sales "The Relationship Economics principles are critical to business, cultural, and diplomatic success. Look at any successful businessperson-they have done an outstanding job of managing their relationships, consistently over a long period of time." —Ken Stewart, Commissioner - Economic Development, State of Georgia "A fantastic read. Constantly weaving great ideas with practical applications. You'll never look at business relationships the same way again." —Rick Frishman, founder, Planned Television Arts, and Publisher, Morgan James Publishing
Book Synopsis Service Management and Marketing by : Christian Grönroos
Download or read book Service Management and Marketing written by Christian Grönroos and published by . This book was released on 2000-10-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service.
Book Synopsis The Service Encounter by : John A. Czepiel
Download or read book The Service Encounter written by John A. Czepiel and published by Free Press. This book was released on 1985 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Service Management by : John R. Bryson
Download or read book Service Management written by John R. Bryson and published by Springer Nature. This book was released on 2020-11-26 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption. The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into: how to manage service businesses, with coverage of both small firms and large transnationals service business models, operations and productivity managing service employees how service firms engage in product and process innovation marketing, customers and service experiences internationalization of service businesses the ongoing servitization of manufacturing This unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.
Book Synopsis Understanding Services Management by : William J. Glynn
Download or read book Understanding Services Management written by William J. Glynn and published by . This book was released on 1995-11-09 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art services managment guide
Book Synopsis Handbook of Service Business by : John R. Bryson
Download or read book Handbook of Service Business written by John R. Bryson and published by Edward Elgar Publishing. This book was released on 2015-04-30 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook co
Book Synopsis Introduction to Business by : Lawrence J. Gitman
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2018 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Download or read book S-Business written by James A. Alexander and published by SelectBooks, Inc.. This book was released on 2003 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In business, seeing the next paradigm shift in how to effectively navigate a company to achieve high performance and competitive advantage isn't just important-it's crucial. In their new book, S-Business: Reinventing the Services Organization, James A. Alexander and Mark Hordes offer a comprehensive and focused approach by which decision-makers in product, professional services and support services organizations can embrace services as a strategic weapon. This is the essence of S-Business.Giant organizations like IBM and General Electric, once thought of as pure product companies, are actively implementing s-business strategies. IBM Global Services generates more than $33 billion in annual revenue; for each dollar earned on software, $162 is paid out in services. Professional services firms such as Accenture and McKinsey are reinventing their marketing, delivery and alliances to meet the ever expanding issues and needs of customers and clients for comprehensive services. All segments of the economy will be touched by the new s-business paradigm shift. No organization of any size, in any market or geography, can afford not to implement an s-business strategy.
Book Synopsis Business Marketing: An Interaction and Network Perspective by : Kristian K. Möller
Download or read book Business Marketing: An Interaction and Network Perspective written by Kristian K. Möller and published by Springer Science & Business Media. This book was released on 1995-11-30 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. From a single-transaction oriented, market mechanism-based description of marketing and purchas ing, we are moving into domestic and international buyer-seller relation ships. In academic terms, we are experiencing a broadening of the para digms that describe how companies interact. This change in focus has its roots in the recognition that business marketing is frequently characterized by long-term interaction, coopera tion, and coalitions between participant firms. The forces of quality, total cost management, and the need to decrease response times in new prod uct/service development all are combining to accelerate the trend to wards strategic relationships. In increasingly global markets, different forms of strategic alliances provide ways of joining forces in attempts to reach goals beyond any single firm's resources. Also, our way of seeing the corporate environment is changing. In stead of the traditional view of markets or industries as constituted by independent companies operating mainly through market competition, we are starting to realize that markets can be more realistically defined and described as networks of interlinked organizations. The network view offers a highly promising tool for describing and analyzing the rapidly integrating global marketplace. For instance, strategic alliances can be seen as moves of establishing positions in a network or as ways of changing the whole network.
Book Synopsis Relationship Marketing and Customer Relationship Management by : Annekie Brink
Download or read book Relationship Marketing and Customer Relationship Management written by Annekie Brink and published by Juta and Company Ltd. This book was released on 2008 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to the “4 Ps” of marketing, the guidebook addresses the ways in which a marketer can make decisions with the customer’s perspective as the priority. With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information for today’s ever-adapting business environment.
Book Synopsis Deep Knowledge of B2B Relationships Within and Across Borders by : Arch G. Woodside
Download or read book Deep Knowledge of B2B Relationships Within and Across Borders written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2013-07-10 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
Book Synopsis Service Management Effectiveness by : David E. Bowen
Download or read book Service Management Effectiveness written by David E. Bowen and published by Jossey-Bass. This book was released on 1990-05-02 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive model for managing a service business. Shows how to achieve the level of coordination required in an organization where employees from many departments have direct customer contact.
Book Synopsis Management of Interorganizational Relationships by : Antoinette Weibel
Download or read book Management of Interorganizational Relationships written by Antoinette Weibel and published by Rainer Hampp Verlag. This book was released on 2006 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Relationship Manager by : Ernest Brewster
Download or read book Business Relationship Manager written by Ernest Brewster and published by . This book was released on 2014 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business relationship management (BRM) is central to all aspects of an organisation's interaction with existing and potential customers. It is crucial for building and maintaining strong relationships between service provider and customer and relies on understanding customer needs. It provides a mechanism for meeting those needs and identifies areas of required change and improvement. This highly accessible book gives an excellent introduction to the role of a BRM manager, covering areas such as purpose, required skills, responsibilities, interface and career progression as well as tools, standards and frameworks related to the role. It gives practical guidance to those new to the role or interested in getting a better understanding of what it entails.
Book Synopsis Handbook of Business-to-Business Marketing by : Lilien, Gary L.
Download or read book Handbook of Business-to-Business Marketing written by Lilien, Gary L. and published by Edward Elgar Publishing. This book was released on 2022-07-15 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
