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Book Synopsis Seo and Ppc Unleashed by : Matthew Lewis
Download or read book Seo and Ppc Unleashed written by Matthew Lewis and published by . This book was released on 2009-09 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yellow Page advertising is not nearly as effective as it was a decade ago. Consumers are finding more interactive and quicker methods to find vendors and suppliers of goods and services. The Internet is where they are looking! Ryan Harper and Matt Lewis run their own successful Internet businesses and also offer their online expertise to their consulting clients. Delve into the world of Search Engine Optimization and Pay Per Click marketing, learn how to partner with the search engines and attract more customers, make more money and have much more fun doing it!
Book Synopsis SEO: Search Engine Optimization Bible by : Jerri L. Ledford
Download or read book SEO: Search Engine Optimization Bible written by Jerri L. Ledford and published by John Wiley & Sons. This book was released on 2008 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
Book Synopsis LAW FIRM SEO: TURN ORGANIC CLICKS INTO CASES: A Comprehensive Guide to Protecting Your SEO Investment and Ensuring Success in the Digital Space by : Ross Kernez
Download or read book LAW FIRM SEO: TURN ORGANIC CLICKS INTO CASES: A Comprehensive Guide to Protecting Your SEO Investment and Ensuring Success in the Digital Space written by Ross Kernez and published by Ross Kernez. This book was released on with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: There’s a joke share with my chief content creator, and it goes like this; “If you want to understand what SEO is, don't ask an SEO”. Take my word for it, as a busy law firm owner the last thing you want yourself or your colleagues to be doing is going into the weeds with SEO. The best possible use of your time will be to grasp the fundamentals, the first principles if you like. So you can hold whoever is in charge of your organic law firm website traffic to account and not get bluffed!
Book Synopsis SEO Made Simple For 2011 by : Jason McCormick
Download or read book SEO Made Simple For 2011 written by Jason McCormick and published by MediaWorksPublising.com. This book was released on 2010-11-29 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a nutshell, it's sink or swim in the Internet world. If you are on page one of a Google, Bing, or Yahoo! search, your swimming in dough and have so much business you don't know what to do. On the other hand, if you are on page 3 or beyond you have no business. It's so true that no one hardly ever uses a telephone book anymore, they use the Internet. When you are competing against 800 million business websites on the Internet, you have to have an edge. There is an exact science in how to get your website to page one of an Internet search and it is different for each search engine. Not only that it changes every single year. For 2011, this book will teach you the science. Don't worry it covers the latest techniques for optimizing for Google Instant, Google Instant Preview, and Google Caffeine.
Book Synopsis Search Engine Optimization Bible by : Jerri L. Ledford
Download or read book Search Engine Optimization Bible written by Jerri L. Ledford and published by John Wiley & Sons. This book was released on 2015-03-23 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.
Book Synopsis The Agency Growth Book by : Rachel Jacobs
Download or read book The Agency Growth Book written by Rachel Jacobs and published by Agency Growth Events. This book was released on 2022-12-15 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the culmination of years of agency growth experience from some of the brightest minds in the industry. In it, you will find actionable advice on topics that matter to you, the Agency Owner, the most. We put this book together because, at Agency Growth Events, our mission is to organize must-attend events for digital agencies to network with like-minded agencies & explore partnerships, engage with cutting- edge marketing technology vendors and learn from community-generated content. We know that achieving sustainable agency growth can be challenging, but it is achievable with the right information and tools.
Book Synopsis WordPress SEO Success by : Jacob Aull
Download or read book WordPress SEO Success written by Jacob Aull and published by Que Publishing. This book was released on 2014-05-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: WordPress® SEO Success Search Engine Optimization for Your WordPress Website or Blog Hands-on, up-to-the-minute SEO techniques specifically for WordPress users! WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need! Build a complete SEO strategy--and a content plan that aligns with it Choose the best WordPress SEO tools and plugins for your needs Uncover quick, powerful ways to improve your site Identify and research keywords far more effectively Reflect SEO in architecture via site mapping and marketing funnels Sensibly manage the inevitable tradeoffs of optimization Improve SEO even if you’re running a free WordPress.com blog Leverage content themes and keyword-driven blogging techniques Optimize “blog-meets-website” and “multiple blogs+sites” deployments Strengthen your rankings by intelligently using social media Optimize your sites for smartphones and tablets Measure performance via free analytics--including mobile analytics Integrate organic SEO with paid advertising Avoid today’s worst SEO blunders Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late ‘90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State’s Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall’s first social media marketing textbook, and wrote its accompanying instructor’s manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.
Book Synopsis The Complete Idiot's Guide to Search Engine Optimization by : Michael Miller
Download or read book The Complete Idiot's Guide to Search Engine Optimization written by Michael Miller and published by Penguin. This book was released on 2009 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses depend on their rankings on Google, Yahoo!, and other search engines to drive traffic to their websites. The higher a business's ranking, the more traffic its site gets. Where does a webmaster or online market manager go for advice and instruction on optimizing a business's website for higher search engine rankings? The few search engine optimization (SEO) books currently on the market are dated and do not cover the latest local, mobile, and social marketing techniques. The Complete Idiot's Guide® to Search Engine Optimization is a comprehensive, up-to-date, easy-to-use guide for SEO. It starts with a general overview of how search engines and SEO work and then flows into specific techniques for basic website optimization. It addresses the analysis and ongoing maintenance of a site's optimization and finishes with a look at how search engine marketing fits within a company's overall online marketing plan. In The Complete Idiot's Guide® to Search Engine Optimization, readers learn- How search engines and SEO work. How to optimize your site's keywords, tags, and design. How to optimize the links to your site, local and mobile searches, and social media. How to apply the strategies to a blog and web videos for search engines. How to use third-party SEO tools. How search engine marketing fits within a company's overall online marketing plan.
Book Synopsis Search Engine Optimization by : Jennifer Grappone
Download or read book Search Engine Optimization written by Jennifer Grappone and published by John Wiley & Sons. This book was released on 2006-06-13 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to search engine optimization provides techniques for bringing traffic to a Web site.
Book Synopsis Search Engine Optimization All-in-One For Dummies by : Bruce Clay
Download or read book Search Engine Optimization All-in-One For Dummies written by Bruce Clay and published by John Wiley & Sons. This book was released on 2012-01-18 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to search engine optimization provides information on keyword strategy, SEO Web design, creating content, linking, competitive positioning, analyzying results, and search marketing.
Download or read book SEO & PPC written by Melanie Mitchell and published by FT Press. This book was released on 2012-05-14 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: In SEO & PPC: Better Together, Melanie Mitchell shows how to use search engine optimization (SEO) and pay-per-click (PPC) together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more consumers and use data from both to improve the performance of each. Mitchell begins by comparing the paid and organic search marketing “pathways,” reviewing applications, overlaps, differences, strengths, weaknesses, and tradeoffs. Next, Mitchell shows how paid search data can be a gold mine when figuring out where to focus your SEO efforts, and understanding what content to optimize or build based on your actual ROI rather than relying on indirect traffic estimates from keyword research tools. She presents the latest research on synergies between SEO and PPC, shows how to handle new analytical complexities introduced by changes in Google’s search privacy policies, and offers practical, step-by-step guidance for building a KPI-linked dashboard that organizes your data and makes it more usable. From start to finish, Mitchell’s techniques and guidance are designed to help marketers become smarter about focusing their time and budgets, evaluating current returns, and optimizing the value of every campaign they create.
Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2009-10-21 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.
Book Synopsis Mastering Front-End Web Development (HTML, Bootstrap, CSS, SEO, Cordova, SVG, ECMAScript, JavaScript, WebGL, Web Design and many more.) by : Chong Lip Phang
Download or read book Mastering Front-End Web Development (HTML, Bootstrap, CSS, SEO, Cordova, SVG, ECMAScript, JavaScript, WebGL, Web Design and many more.) written by Chong Lip Phang and published by Chong Lip Phang. This book was released on 2020-11-20 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: As opposed to back-end web development which deals with servers, front-end web development focuses on the end users' interactions with a website on a browser. A skillful front-end web developer knows more than just the basics of HTML, CSS and JavaScript. Going beyond the major web-based languages, this book represents an attempt to compile all the knowledge needed to become a professional front-end web developer. The reader will be introduced to more than 200 web extensions, frameworks, tools, and libraries, along with a complete illustration of all Web APIs known to the world today. Overview: Chapter 1: Development Environments Chapter 2: HTML 5.2 Chapter 3: Bootstrap 5 Chapter 4: CSS 3 Chapter 5: SEO Chapter 6: Cordova Chapter 7: SVG Chapter 8: ECMAScript 2020 / ES11 Chapter 9: HTML DOM Chapter 10: Advanced Web APIs Chapter 11: jQuery 3.5 Chapter 12: Extensions and Tools Chapter 13: Canvas Chapter 14: WebGL ** special note: this book partially overlaps with two books by the same author: 1) Web Coding Bible (18 Books in 1) 2) An Effective Guide to Modern JavaScript (ECMAScript 2017 / ES8)
Book Synopsis Search Engine Optimization For Dummies by : Peter Kent
Download or read book Search Engine Optimization For Dummies written by Peter Kent and published by John Wiley & Sons. This book was released on 2012-07-03 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase your online ranking with this beginner guide to SEO! Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic. Covers search engine basics to help you get started Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results Explains how to use link popularity in order to boost rankings Zeroes in on advertising your site by using pay-per-click options Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.
Book Synopsis Search Engine Optimization by : Kristopher B. Jones
Download or read book Search Engine Optimization written by Kristopher B. Jones and published by John Wiley & Sons. This book was released on 2008-04-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents step-by-step instructions for a variety of search engine optimization techniques, including researching keywords, setting up blogs, using Google Analytics, networking, monetizing Web traffic, and installing SEO plug-ins.
Book Synopsis Data-Driven Marketing Content by : Lee Wilson
Download or read book Data-Driven Marketing Content written by Lee Wilson and published by Emerald Group Publishing. This book was released on 2019-06-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.
Book Synopsis Ultimate Guide to Pay-Per-Click Advertising by : Richard Stokes
Download or read book Ultimate Guide to Pay-Per-Click Advertising written by Richard Stokes and published by Entrepreneur Press. This book was released on 2014-03-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.
