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Seo Magic
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Download or read book SEO Magic written by Alper and published by Alper Kurt. This book was released on 2014-10-24 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market your website or business, locally or globally, on the Internet through effective and yet simple SEO marketing. SEO Magic - SEO Marketing for Everyone is the perfect book if you don't have any prior knowledge or expereience about SEO, but want to learn in an easy, understandable and pedagogic way. We will hop right to the most important and fundamental things about SEO and how you can use it for your own benefit. We will learn tricks such as how you can use external tools to help you in your marketing work as well as how you can market your business locally on the search engines.
Book Synopsis SEO Magic: Spells and Strategies for Dominating Search Engine Rankings by : Shu Chen Hou
Download or read book SEO Magic: Spells and Strategies for Dominating Search Engine Rankings written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of struggling to make ends meet with your business? Do you want to take your revenue to the next level and achieve financial freedom? Look no further than "Quick Money Making Ideas for Business Success" – the ultimate guide to unlocking your business's full potential! Our guide is jam-packed with creative and innovative ideas that can help you boost your bottom line and maximize profitability. Whether you're just starting out or looking to scale your existing business, our expert tips and advice can help you achieve your financial goals and thrive in today's competitive marketplace. Our guide is designed to give you the tools and resources you need to create a successful and profitable business – without breaking the bank. We believe that financial success is within everyone's reach, and we're committed to helping you achieve your dreams and live the life you've always wanted. So don't wait – get your copy of "Quick Money Making Ideas for Business Success" today and start your journey towards financial freedom and success!
Download or read book SEO For Dummies written by Peter Kent and published by John Wiley & Sons. This book was released on 2019-12-17 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. Develop a search strategy and use new SERP features Maximize the effects of personalized search Analyze results with improved analytics tools Optimize voice search strategies There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.
Book Synopsis YouTube SEO Mastery: Optimizing Your Channel for Search by : Social Media ProCoders
Download or read book YouTube SEO Mastery: Optimizing Your Channel for Search written by Social Media ProCoders and published by by Mocktime Publication. This book was released on 2023-03-22 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: YouTube SEO Mastery: Optimizing Your Channel for Search #Chapter 1. A General Introduction to YouTube SEO Mastery. #Chapter 2. Understanding YouTube's Algorithm and Ranking Factors. #Chapter 3. Keyword Research for YouTube Video Optimization. #Chapter 4. Crafting Engaging and Optimized Video Titles. #Chapter 5. Writing Effective Video Descriptions for SEO. #Chapter 6. Maximizing the Impact of YouTube Tags. #Chapter 7. Designing Eye-catching Custom Thumbnails. #Chapter 8. The Power of Playlists: Organizing and Optimizing. #Chapter 9. Utilizing End Screens and Annotations for Engagement. #Chapter 10. Creating and Submitting Transcripts and Closed Captions. #Chapter 11. YouTube Channel Branding and Aesthetics. #Chapter 12. YouTube Analytics: Tracking Your Channel's Performance. #Chapter 13. Optimizing Video Watch Time and Audience Retention. #Chapter 14. Boosting Your Videos with Audience Engagement Metrics. #Chapter 15. Building a Strong YouTube Community. #Chapter 16. Collaborating with Other YouTubers for Growth. #Chapter 17. Utilizing Social Media for Video Promotion. #Chapter 18. Creating an Effective Video Publishing Schedule. #Chapter 19. The Power of YouTube Premieres and Live Streaming. #Chapter 20. Monetizing Your YouTube Channel Effectively. #Chapter 21. YouTube SEO Tools and Resources. #Chapter 22. Video Content Strategy for Long-term Growth. #Chapter 23. Advanced YouTube SEO Techniques. #Chapter 24. Dealing with Negative SEO and Competitor Attacks. Search Engine Optimization: Unleashing Creativity and Keywords to Boost YouTube Success In the world of YouTube, search engine optimization (SEO) and creativity are the backbone of success. By targeting both broad and specific keywords, you can significantly improve your content's visibility. Don't forget to ask your audience to like, comment, and share as this increases watch time and helps unveil the secret sauce behind YouTube's algorithm. One critical aspect of YouTube SEO is audience retention, which is directly impacted by your watch time and click-through rate (CTR). Keep viewers hooked by asking questions, seeking opinions, and sparking discussions. Remember, consistently producing high-quality content is the cornerstone of YouTube SEO. Leverage tools like YouTube's autocomplete feature, Google Trends, and competitor analysis to identify the right keywords. Use tools like TubeBuddy, VidIQ, and KeywordTool.io to find long-tail keywords—your golden ticket to grabbing viewers' attention. Creativity and optimization go hand in hand. Remember that less is often more. Use numbers, lists, or questions in your titles to tap into your audience's emotions. Avoid clickbait, and instead focus on split-testing to paint a vivid picture of your content with a brief, captivating summary. Don't forget to include your primary keyword and related terms for maximum impact. To provide additional value, use time stamps and call-to-action (CTA) elements in your description. Proper formatting can significantly boost your video's discoverability. Make sure your tags and keywords help YouTube understand your video's content and context. By conducting thorough keyword research, you ensure relevance and specificity. Remember, less is often more when it comes to keyword usage. Analyze your competitors to gain insights into successful strategies and establish a tag hierarchy. Your video thumbnail is the first impression. Create a visual story with contrast and clarity that reinforces your video's message. Maintain a consistent visual style to boost viewer engagement. Use A/B testing to optimize your thumbnail—an often underutilized tool. Create enticing and descriptive playlists so viewers can easily navigate your content. Use series playlists to group similar videos and promote them across your channel. Playlists are valuable engagement tools, especially during the final 5-20 seconds of a video. Consider the following principles for effective thumbnail design: Relevance, Simplicity, Visual appeal, Less is more, Clear and concise, Mobile-friendly design Use interactive overlays to highlight collaborations and improve accessibility. Enhance the user experience by adding text representations of your video's audio content. Remember, accuracy is key, and formatting matters. Branding and aesthetics are crucial. Keep your channel art simple and use colors strategically. Optimize for all devices and reinforce your branding. Use a template to feature engaging images and maintain visual consistency. Track your channel's performance by monitoring views, watch time, subscriber count, and revenue metrics. Engage viewers, optimize your content, and embrace feedback. Analyze your audience demographics and spot trends to refine your strategy. Focus on watch time and audience retention by hooking viewers in with a balance of entertainment and value. Be relatable, harness storytelling, and eliminate fluff. Leave a lasting impression
Book Synopsis Results On Internet (ROI) by : Andrew Kucheriavy
Download or read book Results On Internet (ROI) written by Andrew Kucheriavy and published by Author House. This book was released on 2014-10-27 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only book you need to produce, manage and market your company's website and achieve your business goals.
Book Synopsis Fundamentals of Digital Marekting - (Theory, Practice, Assignments & Much More) by : Raj Padhiyar
Download or read book Fundamentals of Digital Marekting - (Theory, Practice, Assignments & Much More) written by Raj Padhiyar and published by Raj Padhiyar. This book was released on 2020-03-25 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Marketing Bible for students to master it completely!" - Indian Express India’s 1st academic book on Digital Marketing - “Fundamentals Of Digital Marketing” guides students & marketers to understand changing landscape of marketing & growing importance of Digital Marketing beyond just theory or overview by Asia's renowned Digital Marketer & Only Indian to receive a "Doctorate in Digital Marketing" - DR. RAJ PADHIYAR This book is NOT just about "THEORETICAL KNOWLEDGE ABOUT DIGITAL" but it's a compilation of interesting anecdotes, key statistics, case-studies, practical tools and above all, It provides key insights on the Digital Marketing industry in a multilayered & multi-faceted land with simple & lucid language. Some of the important topics covered in the book include SEO, Social Media, Email marketing, Website creation, Content marketing, Affiliate Marketing, Freelancing techniques, lead generation, Influencer Marketing, E-commerce, ORM,& 20+ other topics. etc. All major topic are covered with relevant latest examples of successful digital campaigns by top Indian startups/brands & their results whichwould give useful insights to students, marketing managers. This book has been launched at World Book Fair - 2020. & all the initial copies have been sold out in just 1 day! "This is a sort of academic book that guides students and marketers to understand the changing landscape of marketing and growing importance of digital marketing beyond just theory or overview" - India Education Diary
Book Synopsis Funny You Should Ask by : Lori Culwell
Download or read book Funny You Should Ask written by Lori Culwell and published by Get Creative, Inc.. This book was released on 2023-12-08 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of search engine optimization from an insider SEO specialist in this practical, engaging guide. Walk through the exact steps to get your website ranking to the top of Google, driving hordes of targeted traffic to your site or online business. In this latest book in the "Funny You Should Ask" series, Culwell boils down her two decades of corporate SEO experience into an accessible, enjoyable read. With humor and plenty of real-world examples, she makes SEO concepts simple to grasp for beginners while sharing the latest advanced tactics for ranking pros. In this book, you'll learn how to research high-value keywords, optimize on-page elements for search spiders, generate authority backlinks, track website progress, and more. From conducting a competitive analysis to leveraging AI tools to avoiding tricks that might anger Google, this guide details every aspect of ethical, sustainable search optimization. The author's proven organic strategy lifted a major healthcare website to #1 in its industry for 17,000+ keywords. Now she levels the playing field, empowering individuals and small companies to get big results by optimizing for the world's largest search engine. If you are ready to send targeted traffic to your online destination and watch your rankings and revenue grow, this is the complete SEO education you need to make it happen.
Book Synopsis Crack Youtube Success Code Mastering the YouTube Algorithm by : Social Media ProCoders
Download or read book Crack Youtube Success Code Mastering the YouTube Algorithm written by Social Media ProCoders and published by by Mocktime Publication. This book was released on 2023-03-21 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crack Youtube Success Code Mastering the YouTube Algorithm Table of Contents Chapter 1. Introduction to YouTube Algorithm and Its Importance Chapter 2. How YouTube's Algorithm Works: Core Principles Chapter 3. Video Metadata and Its Impact on the Algorithm Chapter 4. YouTube SEO: Optimizing Titles, Descriptions, and Tags Chapter 5. Video Thumbnails: Creating Eye-catching Visuals Chapter 6. Audience Retention: Keeping Viewers Engaged Chapter 7. Video Watch Time: Maximizing Viewer Duration Chapter 8. Audience Interaction: Encouraging Likes, Comments, and Shares Chapter 9. YouTube Analytics: Measuring Success and Identifying Opportunities Chapter 10. Channel Authority: Building Trust with YouTube and Your Audience Chapter 11. The Role of Subscriber Count in the Algorithm Chapter 12. YouTube's Suggested Videos and Their Influence on Your Channel Chapter 13. Search Rankings: How to Appear in YouTube Search Results Chapter 14. Collaborations and Cross-Promotion: Partnering with Other Creators Chapter 15. Navigating YouTube's Monetization Policies and Guidelines Chapter 16. YouTube Ads and Their Impact on the Algorithm Chapter 17. The Algorithm and YouTube's Content Policies: What You Need to Know Chapter 18. Leveraging YouTube's Algorithm for Live Streaming Chapter 19. Algorithm Updates: Staying Informed and Adapting Your Strategy Chapter 20. The Impact of YouTube Premium on the Algorithm Chapter 21. YouTube Shorts and Their Relationship with the Algorithm Chapter 22. YouTube Algorithm Myths and Misconceptions: Debunking Common Beliefs Chapter 23. Case Studies: Successful Creators and the Algorithm Chapter 24. Conclusion: Achieving Long-term Success on YouTube 1. Maximizing Watch Time and User Engagement on YouTube In order to boost watch time and user engagement, focus on strong openings, compelling storytelling, optimal pacing, and providing valuable information. Analyze audience retention reports, address viewer feedback, and experiment with video length to optimize your content. To further enhance your content, incorporate calls-to-action and leverage playlists to promote binge-watching. This will result in an algorithmic boost, increased channel growth, and higher potential for monetization. 2. Optimizing Metadata for Relevance and Discovery To improve relevance and discovery, create engaging titles, descriptions, and tags that are both descriptive and accurate. Think like your audience and be concise to avoid keyword stuffing. Use keywords to spark curiosity and be informative. Add timestamps to your descriptions for better personalization and user experience. 3. Designing Thumbnails for Maximum Click-through Rate (CTR) A high-quality thumbnail with a strong focal point, bold colors, and legible text is crucial for boosting click-through rate (CTR) and enhancing watch time. Stay on-brand, test and iterate, and stay relevant to ensure your thumbnail stands out. Avoid clutter for a clean, professional look. 4. Increasing User Engagement and Satisfaction To drive more user engagement and satisfaction, focus on audience retention and viewer interaction. Analyze watch time metrics, optimize video structure, and leverage audience engagement features such as open-ended questions, contests, and giveaways. 5. Collaboration and Community Involvement Collaborate with other creators and engage with your community to create shareable content. By doing this, you'll improve your channel authority and establish yourself as an industry expert. 6. Performance Monitoring and Optimization Measure performance, identify trends, and uncover opportunities by analyzing watch time, audience retention, and engagement metrics. Monitor performance regularly, set measurable goals, and experiment and optimize to continuously improve your content. 7. Leveraging Audience Insights Use consistency, quality, and interaction to drive subscriber engagement and understand your subscribers' viewing patterns. By doing this, you'll leverage audience insights to create content that resonates with your viewers. 8. Staying Ahead with YouTube's Official Channels and Industry Experts Stay informed on the latest trends and best practices by following YouTube's official channels, industry experts, and SEO and marketing blogs. This will help you stay ahead in the game and create compelling content. 9. Embracing Long-Form Content and YouTube Originals Focus on quality and consistency in your content strategy, and optimize for discoverability. Don't be afraid to embrace long-form content and leverage YouTube Originals for added exposure and growth. 10. Utilizing YouTube Shorts for Channel Growth Maximize your channel's potential by exploring the Shorts shelf and using Shorts performance metrics to understand how Shorts can contribute to your overall channel growth.
Book Synopsis Handbook of Research on Human Social Interaction in the Age of Mobile Devices by : Xu, Xiaoge
Download or read book Handbook of Research on Human Social Interaction in the Age of Mobile Devices written by Xu, Xiaoge and published by IGI Global. This book was released on 2016-06-16 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital innovations, such as mobile technologies, have had a significant impact on the way people relate to one another, as well as the way they obtain and distribute information. As mobile devices continue to evolve, it has become easier to socialize; however, these mobile advancements have also made certain aspects of interaction more complex. The Handbook of Research on Human Social Interaction in the Age of Mobile Devices features an interdisciplinary perspective on mobile innovations and the use of this technology in daily life. Investigating the successes, issues, and challenges of the utilization of mobile technology, this handbook of research is a comprehensive reference source for professionals, educators, policymakers, and students interested in the impact these devices have on digital interaction, media, and communication.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522526005 Total Pages :1584 pages Book Rating :4.5/5 (225 download)
Book Synopsis Mobile Commerce: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Book Synopsis Starting an Etsy Business For Dummies by : Kate Shoup
Download or read book Starting an Etsy Business For Dummies written by Kate Shoup and published by John Wiley & Sons. This book was released on 2017-08-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your hobby into revenue with an expertly-run Etsy shop Starting an Etsy Business For Dummies is the all-in-one resource for building your own successful business. Arts and crafts are currently a $32 billion market in the U.S., and Etsy is the number-one way to grab a piece of it for yourself. Sales through the site are rising, fueled by Pinterest, Instagram, and other social media—so there's never been a better time to jump into the fray. This book shows you everything you need to know to get set up, get things running, and build your business as you see fit. From photography and sales writing, through SEO, homepage navigation, and more, you'll find it all here. This new third edition has been updated to cover Etsy's newest seller tools, including Pattern, Etsy Manufacturing, Etsy Shop Updates, and the Dashboard, with expert guidance on QuickBooks Self-Employed to help you keep your business's finances under control. With helpful information, tips, tools, and tricks, this book is your ultimate guide to building your own Etsy shop. Showcase your products to their best advantage with great photographs and compelling listings Learn the technical side of setting up shop and processing orders Manage your storefront efficiently using the latest Etsy tools and features Increase sales by connecting with other vendors and promoting on Pinterest Are you an artist, crafter, artisan, or craftsman? Etsy can be another great revenue stream. Are you just curious about whether your projects would sell? Wade in gradually to test the waters. Etsy is home to businesses of many sizes and types, and Starting an Etsy Business For Dummies shows you how to stake your claim.
Book Synopsis Search Engine Optimization For Dummies by : Peter Kent
Download or read book Search Engine Optimization For Dummies written by Peter Kent and published by John Wiley & Sons. This book was released on 2010-10-05 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: The handy guide for getting your site to jump to the top, now updated with the latest tips and tricks! A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines. You'll explore new and updated content on Bing, Google's new "Caffeine" search algorithm, localized searches, Google Sidewiki, and more. Packed with invaluable insight for showing up in searches at Amazon, eBay, Borders, Barnes & Noble, and Craigslist, this updated guide puts you on your way to the top of the heap! Provides you with a clear understanding of the basics of search engine optimization Details the techniques, tips, and tricks for getting your site ranked high and making your content appetizing to search engines Offers completely updated material on Bing, localized search optimization, video search optimization, Google's new "Caffeine" search algorithm, and more Shows you how show up in product search marketing on Amazon, Barnes & Noble, eBay, Craigslist, and more The search for the best introduction to search engine optimization is over! Search Engine Optimization For Dummies, 4th Edition offers everything you need to know to reach the top of the online mountain!
Book Synopsis Product Research Amazon FBA by : Dale Strong
Download or read book Product Research Amazon FBA written by Dale Strong and published by Dale Strong. This book was released on 2024-06-01 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to the end of the month, you look at your account. It is almost surreal that you work so many hours, even throw in some overtime, by going in early and staying late, and yet all the money goes to the bills, rent, blah blah, and blah. You think of getting a second job, a side gig, or a hustle. But which one? With so many picking the right one is like looking for the right car or house. So, let me help you by picking out a job as an Amazon FBA: Product research. You’re probably wondering why anyone would want this job; well, for starters, you can work remotely on your time. And about 90% of people shop on amazon, and chances are, so do you. I bet the last time you purchased something online, and it came from Amazon. So, in a way, you are doing about ¼ of what the job requires. Plus, you get paid to research products and sell them. But if your thinking you have to sell, ship, and store in your home, guess what? You don’t. Amazon does all that. You research the product and ideal product of your choice to sell. In this book, you will learn the rules, the do’s and don’ts—the basics of what is needed. Not to mention how to influence buyers and launch the ideal product that will give you enough money in your pocket to have some spending cash. Who knows, you might make enough to turn it into a full-time job that many say they enjoy and live a decent lifestyle. Think about it, less stress, working from home, not being stuck on the freeway hearing honking cars, and people swearing like sailors because they haven’t had their coffee yet. If you are looking for a sign to look for a job change, I think you may have found it.
Book Synopsis Socialvibes -Your Online Business Startup by : Raymond Wayne
Download or read book Socialvibes -Your Online Business Startup written by Raymond Wayne and published by Estalontech. This book was released on 2018-12-10 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: SocialVibes -Your Online Business Startup Issue 1 Online Netrepreneurs are all thinking about starting an internet business but not sure where to start? Ever wonder how all these regular people are starting their own businesses? If you answered yes to any of these questions, then this will be one of the most important internet marketing magaizine you will read today. Starting An Internet Business is easier than ever.
Download or read book The Write Brand written by Sam Choo and published by Hope Publishing. This book was released on with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world drowning in content, how do you make your voice heard? "The Write Brand: A Freelance Writer's Guide to Becoming Unforgettable" is your roadmap to standing out in the crowded freelance writing market. More than just another marketing guide, this book is a transformative journey that will revolutionize how you see yourself as a writer and how clients see you. Inside, you'll discover: • How to unearth your unique writer's voice and turn it into a magnetic brand • Secrets to crafting a digital presence that attracts dream clients while you sleep • Strategies for infusing your personality into every pitch, making you impossible to ignore • Techniques for building a loyal community that champions your work • The art of evolving your brand to ensure long-term success in a changing market Whether you're a newcomer to freelance writing or a seasoned pro looking to level up, "The Write Brand" offers actionable strategies, inspiring examples, and insider tips from writers who've built empire-sized personal brands. Don't just be another writer for hire. Become the writer clients can't wait to work with. Your unforgettable brand awaits. Are you ready to write your success story?
Book Synopsis Summer in Sunset Harbour by : CP Ward
Download or read book Summer in Sunset Harbour written by CP Ward and published by AMMFA Publishing. This book was released on with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life isn't going well for forty-something Josie Roberts. Her marriage has dissolved, and the narcissistic songwriter ex-husband who took everything just happens to be the current darling of the music industry with a nationwide viral hit. Without a job and with her beloved home on the market to pay for legal expenses, she lets her best friend Hilda convince her to make a move to the south Cornwall coast. There, Josie finds it hard to find her feet, with her beloved daughter dropping out of medical school, and then the remnants of a reclusive cult sabotaging her attempts to revive a long-abandoned campsite. But slowly, as Josie starts to find the strength within herself to overcome her problems, life begins to improve. There are new friends, and possibly even a new man on the glittery horizon, as well as mysteries to revealed which will turn her life on its head. Summer in Sunset Harbour is another delightful romantic comedy from CP Ward, author of Christmas at the Marshmallow Café and Autumn in Sycamore Park.
Book Synopsis The Llama Is Inn by : Larry Mogelonsky
Download or read book The Llama Is Inn written by Larry Mogelonsky and published by AuthorHouse. This book was released on 2017-03-13 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Llama is Inn is the fourth anthology book in Larry Mogelonskys series following, Are You an Ostrich or a Llama? (2012), Llamas Rule (2013) and Hotel Llama (2015). Together, they give a detailed picture of the present hotel business landscape, outlining how to best navigate new technological issues shaping our industry in addition to the need for a perpetual commitment to exceptional service. All four books draw from Larrys extensive experience in the field as well as the prudence of other senior managers and corporate executives active in the hospitality industry. Offering creative and effective solutions to todays problems, this collection will give you the tools you need to thrive in the modern hotel world.
