Sensible Small Business Advertising

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Author :
Publisher : iUniverse
ISBN 13 : 1475994990
Total Pages : 177 pages
Book Rating : 4.4/5 (759 download)

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Book Synopsis Sensible Small Business Advertising by : Jack Stephens

Download or read book Sensible Small Business Advertising written by Jack Stephens and published by iUniverse. This book was released on 2013-08 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an advertising program. Jack shares tips and observations from a decade and a half of advertising experience to help small business owners properly employ advertising media. He discusses the two essential types of advertising, focusing on why they are so important, what their strengths are, how they work together to create leads, and how to best use them in a growing business. Sensible Small Business Advertising underscores the importance of developing a good working relationship with ad salespeople and teaches you the way to spell SUCCESS that will stick from start-up to mature business. Informative, useful, and written in an easy, casual, nontechnical format, Sensible Small Business Advertising helps business owners maximize results while minimizing costs through a no-nonsense advertising program.

Sensible Small Business Advertising

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Author :
Publisher : iUniverse
ISBN 13 : 1475995016
Total Pages : 174 pages
Book Rating : 4.4/5 (759 download)

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Book Synopsis Sensible Small Business Advertising by : Jack Stephens

Download or read book Sensible Small Business Advertising written by Jack Stephens and published by iUniverse. This book was released on 2013-08-09 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an advertising program. Jack shares tips and observations from a decade and a half of advertising experience to help small business owners properly employ advertising media. He discusses the two essential types of advertising, focusing on why they are so important, what their strengths are, how they work together to create leads, and how to best use them in a growing business. Sensible Small Business Advertising underscores the importance of developing a good working relationship with ad salespeople and teaches you the way to spell SUCCESS that will stick from start-up to mature business. Informative, useful, and written in an easy, casual, nontechnical format, Sensible Small Business Advertising helps business owners maximize results while minimizing costs through a no-nonsense advertising program.

The Small Business Marketing Handbook

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Author :
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 430 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Small Business Marketing Handbook by : Iain Maitland

Download or read book The Small Business Marketing Handbook written by Iain Maitland and published by Burns & Oates. This book was released on 1998 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide to all the different kinds of marketing that small businesses could use. It is a practical book full of tips, examples and proven know-how.

Small Business, Big Opportunity

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Author :
Publisher : Small Biz, Big Opportunity
ISBN 13 : 0646462229
Total Pages : 126 pages
Book Rating : 4.6/5 (464 download)

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Book Synopsis Small Business, Big Opportunity by : Rob Hartnett

Download or read book Small Business, Big Opportunity written by Rob Hartnett and published by Small Biz, Big Opportunity. This book was released on 2006 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Small Business Marketing for Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118730771
Total Pages : 384 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Small Business Marketing for Dummies by : Paul Lancaster

Download or read book Small Business Marketing for Dummies written by Paul Lancaster and published by John Wiley & Sons. This book was released on 2013-11-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company's profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business.

Persuasive Advertising for Entrepreneurs and Small Business Owners

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Author :
Publisher : Routledge
ISBN 13 : 1317952952
Total Pages : 209 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Persuasive Advertising for Entrepreneurs and Small Business Owners by : William Winston

Download or read book Persuasive Advertising for Entrepreneurs and Small Business Owners written by William Winston and published by Routledge. This book was released on 2014-02-04 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising. Written specifically for entrepreneurs and small business owners, Granat’s book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. You will be better equipped to foresee when your own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign. Descriptions of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media. Whether you are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize yourself with each medium available and select a medium to carry your messages, or how to use mind-set advertising, you will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, readers of Inc., Success, and Entrepreneur, advertising and marketing students, and of course, entrepreneurs and small business owners.

Effective Advertising

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Author :
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Effective Advertising by : United States. Small Business Administration

Download or read book Effective Advertising written by United States. Small Business Administration and published by . This book was released on 1965 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Practices

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Author :
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Advertising Practices by :

Download or read book Advertising Practices written by and published by . This book was released on 2001 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Small Business Marketing Strategies All-In-One For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119236932
Total Pages : 600 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Small Business Marketing Strategies All-In-One For Dummies by : Consumer Dummies

Download or read book Small Business Marketing Strategies All-In-One For Dummies written by Consumer Dummies and published by John Wiley & Sons. This book was released on 2016-05-06 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: 6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Inside... Setting Up Your Marketing Foundation Getting Started with Your Campaign Content Is King: Content Marketing Using Social Media Incorporating Traditional Marketing Measuring Results

Marketing Your Small Business For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1742469957
Total Pages : 341 pages
Book Rating : 4.7/5 (424 download)

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Book Synopsis Marketing Your Small Business For Dummies by : Carolyn Tate

Download or read book Marketing Your Small Business For Dummies written by Carolyn Tate and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business

Entrepreneur Magazine

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Author :
Publisher : Wiley
ISBN 13 : 9780471140832
Total Pages : 0 pages
Book Rating : 4.1/5 (48 download)

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Book Synopsis Entrepreneur Magazine by : Conrad Berke

Download or read book Entrepreneur Magazine written by Conrad Berke and published by Wiley. This book was released on 1996-08-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to plan, write, design, and profit from your own advertising! There is nothing mysterious about creating high-quality, effective advertising-but there is a lot to learn. In this remarkable handbook, you'll discover how to plan and carry out an ad campaign that boosts sales, increases profits, and helps your business grow. Small-business advertising veteran Conrad Berke provides countless examples as he shows you step by step how to conceive, budget, create, and place ads that will have customers flocking to your place of business ready to spend money. You'll learn how to: * Plan for a 25% sales jump and a 33% leap in profits * Write powerful headlines and effective advertising copy that move people to action * Identify and target consumers who are most likely to buy your goods or services * Become a smart media buyer * Turn a $1,000 outlay into $15,000 worth of advertising ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly with a total ABC audited circulation of 410,000. CONRAD BERKE, former head of advertising and associate publisher of Jewish Week, currently sells advertising space for New York's Daily News and teaches advertising at Fairleigh Dickinson University. He has 40 years' experience writing, designing, and selling small-business advertising. Also available from the Entrepreneur Magazine library: * The Entrepreneur Magazine Small Business Advisor * The Entrepreneur Magazine Guide to Integrated Marketing * Making Money with Your Personal Computer * The Entrepreneur Magazine Small Business Answer Book * Small Business Legal Guide * Starting a Home-Based Business * Starting an Import/Export Business

Persuasive Advertising for Entrepreneurs and Small Business Owners

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Author :
Publisher : Routledge
ISBN 13 : 1317952944
Total Pages : 220 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Persuasive Advertising for Entrepreneurs and Small Business Owners by : William Winston

Download or read book Persuasive Advertising for Entrepreneurs and Small Business Owners written by William Winston and published by Routledge. This book was released on 2014-02-04 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising. Written specifically for entrepreneurs and small business owners, Granat’s book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. You will be better equipped to foresee when your own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign. Descriptions of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media. Whether you are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize yourself with each medium available and select a medium to carry your messages, or how to use mind-set advertising, you will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, readers of Inc., Success, and Entrepreneur, advertising and marketing students, and of course, entrepreneurs and small business owners.

Full Brain Marketing for the Small Business

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Author :
Publisher : HBG
ISBN 13 : 1596595078
Total Pages : 172 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Full Brain Marketing for the Small Business by : DJ Heckes

Download or read book Full Brain Marketing for the Small Business written by DJ Heckes and published by HBG. This book was released on 2010-05-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: "Innovate or Die!" Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth. But innovating successfully is not easy, especially when marketing that innovation. It can be costly, time consuming and, worst of all, if not done properly, odds are that it will fail. It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today's competitive intelligence world. Learn the new ways in which to acquire valuable insights into one's customer, ways in which to create game-changing ideas, and methods for reducing risk. 1. Are YOU ready for marketing? 2. Is your company branded? 3. Do you have a Competitive Edge? 4. Do you Tweet or Blog? 5. Are YOU Connected?

Small Business Management Series

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Author :
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Small Business Management Series by : United States. Small Business Administration

Download or read book Small Business Management Series written by United States. Small Business Administration and published by . This book was released on 1952 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising for a Small Business Made Simple

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Author :
Publisher : Main Street Books
ISBN 13 : 9780385475563
Total Pages : 212 pages
Book Rating : 4.4/5 (755 download)

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Book Synopsis Advertising for a Small Business Made Simple by : Bernard Ryan

Download or read book Advertising for a Small Business Made Simple written by Bernard Ryan and published by Main Street Books. This book was released on 1996 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The newest book in the Made Simple series helps small business owners understand every aspect of advertising--and how to apply smart advertising to their businesses and make them flourish. In addition to the vital and practical advice concerning advertising, all aspects of integrated marketing communications are addressed.

No B.S. Grassroots Marketing

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613081707
Total Pages : 252 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Grassroots Marketing by : Dan Kennedy

Download or read book No B.S. Grassroots Marketing written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2012-02-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing

Selecting Advertising Media

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Author :
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Selecting Advertising Media by : Harvey R. Cook

Download or read book Selecting Advertising Media written by Harvey R. Cook and published by . This book was released on 1969 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: