Selling Yoga

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Publisher : Oxford University Press, USA
ISBN 13 : 019939024X
Total Pages : 265 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Selling Yoga by : Andrea R. Jain

Download or read book Selling Yoga written by Andrea R. Jain and published by Oxford University Press, USA. This book was released on 2015 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Premodern and early modern yoga comprise techniques with a wide range of aims, from turning inward in quest of the true self, to turning outward for divine union, to channeling bodily energy in pursuit of sexual pleasure. Early modern yoga also encompassed countercultural beliefs and practices. In contrast, today, modern yoga aims at the enhancement of the mind-body complex but does so according to contemporary dominant metaphysical, health, and fitness paradigms. Consequently, yoga is now a part of popular culture. In Selling Yoga, Andrea R. Jain explores the popularization of yoga in the context of late-twentieth-century consumer culture. She departs from conventional approaches by undermining essentialist definitions of yoga as well as assumptions that yoga underwent a linear trajectory of increasing popularization. While some studies trivialize popularized yoga systems by reducing them to the mere commodification or corruption of what is perceived as an otherwise fixed, authentic system, Jain suggests that this dichotomy oversimplifies the history of yoga as well as its meanings for contemporary practitioners. By discussing a wide array of modern yoga types, from Iyengar Yoga to Bikram Yoga, Jain argues that popularized yoga cannot be dismissed--that it has a variety of religious meanings and functions. Yoga brands destabilize the basic utility of yoga commodities and assign to them new meanings that represent the fulfillment of self-developmental needs often deemed sacred in contemporary consumer culture.

Yoga from the Inside Out

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Author :
Publisher : SCB Distributors
ISBN 13 : 1935387634
Total Pages : 166 pages
Book Rating : 4.9/5 (353 download)

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Book Synopsis Yoga from the Inside Out by : Christina Sell

Download or read book Yoga from the Inside Out written by Christina Sell and published by SCB Distributors. This book was released on 2013-10-23 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to practice yoga with all the heart and soul that it originally had? Recently a roundtable of America's top yoga teachers agreed that those who fail to understand the true spirit of yoga, using it only for striving, was the greatest challenge faced by the practice today. What is the cost to women using yoga to try and achieve an ideal? What are the benefits of embracing heart-centered yoga and self-acceptance? How can you return yoga to its original spirit?

Peace Love Yoga

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Publisher : Oxford University Press, USA
ISBN 13 : 0190888628
Total Pages : 225 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Peace Love Yoga by : Andrea R. Jain

Download or read book Peace Love Yoga written by Andrea R. Jain and published by Oxford University Press, USA. This book was released on 2020 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Peace Love Yoga, Jain analyses growing spiritual industries and their coherence with neoliberal capitalism. "Personal growth," "self-care," and "transformation" are just some of the generative tropes in the narrative of these industries. Jain illuminates the power dynamics underlying what she calls neoliberal spirituality, illustrating how spiritual commodities are rooted in concerns about deviancy, not only in the form of low productivity but also forms of social deviancy. Jain, however, does not just offer one more voice bemoaning the commodification of spirituality as a numbing device through which consumers ignore the problems of neoliberal capitalism or as the corruption or loss of "authentic" religious forms. Instead, she asks what we should make of subversive spiritual discourses that call on adherents to think beyond the individual and even out into the environment, claims to counter the problems of unbridled capitalism with charitable giving or "conscious capitalism," challenges to the imperialism behind the appropriation and commodification of products from yoga to mindfulness, calls for women's empowerment, and efforts to greenwash commodities, making them more environmentally "friendly" or "sustainable." Rather than a mode through which consumers ignore, escape, or are numbed to the problems of neoliberal capitalism, many spiritual commodities, corporations, and entrepreneurs, Jain suggests, do actually acknowledge those problems and, in fact, subvert them; but they subvert them through mere gestures. From provocative taglines printed across t-shirts or packaging to calls for "conscious capitalism," commodification serves as a strategy through which subversion itself is contained"--

My Body Is A Temple

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Publisher : SCB Distributors
ISBN 13 : 1935387413
Total Pages : 200 pages
Book Rating : 4.9/5 (353 download)

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Book Synopsis My Body Is A Temple by : Christina Sell

Download or read book My Body Is A Temple written by Christina Sell and published by SCB Distributors. This book was released on 2011-12-13 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the freshness of a memoir, author and yoga teacher Christina Sell draws upon her first visit to an extraordinary temple in southern India to present basic principles of yoga. Beyond the ordinary aims of yoga as a means of stretching and strengthening, or even for being happier or more centered, My Body is a Temple is an instruction manual for dedicating oneself to a life of the spirit, in and through the vehicle of the human body. The body as a temple is a common metaphor within many spiritual traditions. In this book, Christina Sell delves into the “how” and “why” of this widely accepted comparison. My Body Is a Temple will encourage readers to listen to and honor the body; and to enter more fully into their everyday lives to see that each activity contains a Divine blueprint for success. It will help any yoga student to reclaim the raw materials and energy, always already present, to build his or her body as a temple-to provide refuge and sanctuary for themselves and inspiration for others. While the author’s tradition is that of Anusara Yoga, a strongly heart-centered approach, the book is written for any hatha yoga aspirant or practitioner. Her commitment is to traditional yogic practices and ideals, without being rigid. My Body Is a Temple is a vital and realistic treatment about the process of human change and transformation. Beyond Fitness ... Yoga is a Means of Self-Honoring and Spiritual Transformation This book will be well-used by both students and teachers of yoga. It should be included in all yoga and fitness centers and in popular library collections.

Cookie Doughga

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Author :
Publisher : Bookbaby
ISBN 13 : 9781098342296
Total Pages : 32 pages
Book Rating : 4.3/5 (422 download)

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Book Synopsis Cookie Doughga by : Margot Harris

Download or read book Cookie Doughga written by Margot Harris and published by Bookbaby. This book was released on 2020-12-04 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Come along with Maria and her Mama as they make cookies shaped like yoga, and then practice each pose together! In this sweet and simple rhyming story, your child will explore 10 foundational yoga poses as well as quick and effective mindfulness techniques to help in times of worry or stress. Cookie Doughga: A Book about yoga, mindfulness, and cookies! empowers children to observe their mind, and use their body as a tool for taking charge of their emotions. Whether they're jumping like a frog, soaring in an airplane, or dozing like a sleepy mouse, each page engages a child's senses, joy, and wonder. This story is great for all ages, but perfect for children ages 3-8.

Original Yoga

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Publisher : Shambhala Publications
ISBN 13 : 0834827409
Total Pages : 302 pages
Book Rating : 4.8/5 (348 download)

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Book Synopsis Original Yoga by : Richard Rosen

Download or read book Original Yoga written by Richard Rosen and published by Shambhala Publications. This book was released on 2012-05-01 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Widely respected yoga teacher and author Richard Rosen draws on ancient yoga encyclopedias to explain how yoga was practiced before it became popular in the West. He compares the three main existing sources known to yoga scholars to describe how complex and rich the practice of yoga once was. It included systematic teachings on personal hygiene, good health, and good relationships, and other practices of yoga that went far beyond just the physical postures. Each section of the book offers a guided practice session of ancient poses and breathing techniques to enable readers to connect to the roots of their yoga and to offer a framework from which to understand the sequences they use in their regular sessions.

Yoga Body

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Author :
Publisher : Oxford University Press
ISBN 13 : 0195395344
Total Pages : 273 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis Yoga Body by : Mark Singleton

Download or read book Yoga Body written by Mark Singleton and published by Oxford University Press. This book was released on 2010-02-25 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people assume that 'postural' yoga is an ancient Indian tradition. But in fact, as Singleton shows, this type of yoga is quite a recent development. Singleton presents a study of the origins of postural yoga, challenging many current notions about its nature and origins.

The Women's Health Big Book of Yoga

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Author :
Publisher : Rodale
ISBN 13 : 1609618394
Total Pages : 418 pages
Book Rating : 4.6/5 (96 download)

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Book Synopsis The Women's Health Big Book of Yoga by : Kathryn Budig

Download or read book The Women's Health Big Book of Yoga written by Kathryn Budig and published by Rodale. This book was released on 2012-10-30 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents postures and total body sequences, offers breathing and meditation techniques, provides advice on finding the right style of yoga and shares a nutrition plan centered around clean, calming foods.

The Complete Book of Vinyasa Yoga

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Publisher : Da Capo Lifelong Books
ISBN 13 : 9781569244029
Total Pages : 288 pages
Book Rating : 4.2/5 (44 download)

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Book Synopsis The Complete Book of Vinyasa Yoga by : Srivatsa Ramaswami

Download or read book The Complete Book of Vinyasa Yoga written by Srivatsa Ramaswami and published by Da Capo Lifelong Books. This book was released on 2005-07-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sri T. Krishnamacharya (1888–1989) was the most influential figure in the last 100 years in the field of yoga. Many of today's best-known yoga teachers—including his brother-in-law B. K. S. Iyengar, his son T. K. V. Desikachar, and Pattabhi Jois, founder of Ashtanga yoga—studied with him and modeled their own yoga styles after his practice and teaching. Yet, despite his renowned status, Krishnamacharya's wisdom has never before been made completely available, just as he taught it. Now, in The Complete Book of Vinyasa Yoga, Srivatsa Ramaswami—Krishnamacharya's longest-standing student outside his own family—presents his master's teachings of yogasanas in unprecedented detail. Drawing upon his 33 years of direct study, beginning in 1955 and continuing nearly until his teacher's death, Ramaswami presents more than nine hundred poses and variations in logically structured sequences, precisely describing Krishnamacharya's complete Vinyasakrama system. Along with every movement of each yoga posture, he covers the proper breathing techniques for each pose—something no other book also derived from Krishnamacharya's teaching does. Nearly 1,000 full-color photographs are featured in this authoritative landmark presentation of the study practiced by the "grandfather of modern yoga."

How Yoga Works

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Author :
Publisher : Diamond Cutter Press
ISBN 13 : 0976546906
Total Pages : 0 pages
Book Rating : 4.9/5 (765 download)

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Book Synopsis How Yoga Works by : Geshe Michael Roach

Download or read book How Yoga Works written by Geshe Michael Roach and published by Diamond Cutter Press. This book was released on 2019-12-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Yoga Sutra is the great motherbook of all the yoga works ever written; it was composed by the Indian master Patanjali some 2,000 years ago. The Sanskrit text is written in 210 briefs, cryptic verses whose meaning has long ago sunk into darkness; the many, confusing modern attempts to explain them bear little resemblance to each other, which is just a sign of how difficult this priceless little book can be. How Yoga Works has been acclaimed as a must-read for anyone who does yoga and who wants to know what the Yoga Sutra really says. It is an especially popular reading for yoga teacher training courses throughout the world, and as a personal daily guide for spiritual inspiration

A Deeper Yoga

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Publisher : SCB Distributors
ISBN 13 : 1942493509
Total Pages : 178 pages
Book Rating : 4.9/5 (424 download)

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Book Synopsis A Deeper Yoga by : Christina Sell

Download or read book A Deeper Yoga written by Christina Sell and published by SCB Distributors. This book was released on 2019-06-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christina Sell knows the difference between a surface buzz in the yoga business (for a better, more beautiful “ME”), and its roots as an ancient practice of ethical life and spiritual transformation. With over twenty-five years “on the mat,” her voice of courage and sanity has never stopped urging yoga students and teachers alike to take a deeper dive: to confront media hype about body-image and the promise of any quick-fix in favor of a lifelong commitment to wholeness and freedom. This book is both an epitome of that call, and a practical guide to ongoing self-discovery. As the author of two previous books: Yoga From the Inside Out (2003) and My Body Is a Temple (2013), Christina Sell holds an international reputation as a gifted and compassionate teacher and trainer of yoga. As a former gymnast who dealt with eating disorders and addictions in her early years, Christina knows how to redirect thoughts and habits of negative body image toward spiritual practice and inner-awakening. A Deeper Yoga is for any practitioner or teacher who wants tools and support in finding a loving, expanded relationship with his or her body, mind, emotions and spirit. Her book is for anyone on the path of yoga. Newer yoga students will benefit from the compassionate explanations of the inner journey and find direction in building a stronger foundation of practice. Experienced yoga practitioners will find a refreshing and honest exploration of both the hype and the heart of the work. Teachers of all traditions will benefit from the ongoing reminder that yoga is not only for the body, but for transformation of consciousness and spiritual unfolding. This is a book for the long haul! A Deeper Yoga is uniquely aimed at practitioners who initially found help from yoga, but who are now experiencing impatience, discouragement or even disillusionment. It leads the reader to yoga’s more esoteric teachings, using language without jargon or unnecessary details. The tone is compassionate, yet strong and authoritative?inviting us to empower our own deeper knowing, yet without watering down the traditional teachings. Topics of body image, self-hatred, eating disorders, addiction and emotional imbalance are considered throughout. Christina skillfully dismantles the illusions and early conditionings that lead to unrealistic norms of perfection and empower a media-driven standard of beauty. A Deeper Yoga offers an alternative view of genuine beauty.

Selling Yoga

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Author :
Publisher : Booksurge Publishing
ISBN 13 : 9781419696923
Total Pages : 0 pages
Book Rating : 4.6/5 (969 download)

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Book Synopsis Selling Yoga by : Ron Thatcher

Download or read book Selling Yoga written by Ron Thatcher and published by Booksurge Publishing. This book was released on 2008-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook for the ultimate Yoga business professional

Yoga from the Inside Out

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Author :
Publisher :
ISBN 13 : 9781890772321
Total Pages : 0 pages
Book Rating : 4.7/5 (723 download)

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Book Synopsis Yoga from the Inside Out by : Christina Sell

Download or read book Yoga from the Inside Out written by Christina Sell and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to Anusara Yoga, a style of hatha yoga, discussing how it can be helpful to overcome weight and self-image issues, and providing guidance and photographs for yoga practices and poses.

eBay PowerSeller Secrets, 2E

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780071762489
Total Pages : 384 pages
Book Rating : 4.7/5 (624 download)

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Book Synopsis eBay PowerSeller Secrets, 2E by : Brad Schepp

Download or read book eBay PowerSeller Secrets, 2E written by Brad Schepp and published by McGraw Hill Professional. This book was released on 2007-12-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join the ranks of top eBay sellers with even more insider tips! Are you ready to take your eBay selling to the next level? This beyond-the-basics guide reveals the trade secrets that have propelled the savviest entrepreneurs into eBay PowerSellers. Now it's your turn to start earning up to $150,000 per month through your eBay business! The Second Edition of eBay PowerSeller Secrets is packed with up-to-date guidance in effectively running a eBay store, selling and shipping internationally, finding little-known sources for products, advertising your wares, managing inventory, collecting payments, keeping records, and much more. [Sidebar] NEW! Covers eBay Express, eBay's Marketplace Research reports, ProStores, Skype, eMail Marketing, and even selling through Amazon and your own website. Plus, checklists to help you stay on track! Learn from hundreds of PowerSellers just what it takes to succeed on eBay: Determine what sells best on eBay, when it sells, and why Develop listings that create high traffic and product demand Handle end-of-sale payments and protect yourself from fraud and loss Manage listings, inventories, and communications Track incidentals, deductions, expenses, and other tax-related items Automate to ease processes such as creating and posting listings, managing feedback, e-mail, and shipping Use Blogs and eBay Guides and Reviews to drive traffic to your listings Make big money through eBay's Affiliates program

The Business of Yoga

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Author :
Publisher :
ISBN 13 : 9780692256411
Total Pages : 239 pages
Book Rating : 4.2/5 (564 download)

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Book Synopsis The Business of Yoga by : Casey Conrad

Download or read book The Business of Yoga written by Casey Conrad and published by . This book was released on 2014-09-02 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many more students would you like in your yoga classes? In The Business of Yoga the world's leading sales trainer for the health and fitness industry teams up with an experienced and successful yoga instructor who is also the former owner of an award winning ad agency to show you exactly how to use modern marketing concepts and tools to get more students and enjoy more profits from your studio or as an individual instructor. DISCOVER * Tons of ways to fill your classes with new students ' * How to create dozens of new profit centers within your studio or practice * Key steps to building long term students * How to stop worrying about the competition * The secrets for preventing low revenue periods & maximizing income year round Whether you're a studio owner who wants to take your yoga business to the next level, a yoga instructor who is finding it challenging to make ends meet, or just getting started with your career in the yoga business you will find this book to be transformational! You'll get the exact information, marketing methods and tools need to become successful doing what you love most - teaching yoga!

The Business of Yoga

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Author :
Publisher : Singing Dragon
ISBN 13 : 1787756432
Total Pages : 128 pages
Book Rating : 4.7/5 (877 download)

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Book Synopsis The Business of Yoga by : Katy Appleton

Download or read book The Business of Yoga written by Katy Appleton and published by Singing Dragon. This book was released on 2022-11-21 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many yoga teachers feel overwhelmed when it comes to grappling with the marketing and entrepreneurial aspects of their yoga business. With the market for yoga teachers becoming increasingly saturated, it is crucial that yoga teachers understand what makes their offering unique to implement a focussed business strategy. This part-guide, part workbook helps yoga teachers bridge the gap between the spiritual essence of being a yoga teacher and the financial viability of their business and is based on the authors' two decades worth of experience. Covering everything from the nuts and bolts of starting out as a yoga teacher, to navigating social media there is something for everyone, whether you're just starting out on your journey, or trying to propel your career to the next level. This book is part of the series 'Yoga Teaching Guides', which provides expert information on essential topics as well as ideas for creative teaching.

GNANI YOGA

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Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis GNANI YOGA by : YOGI RAMACHARAKA

Download or read book GNANI YOGA written by YOGI RAMACHARAKA and published by . This book was released on 1908 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: